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Stock Comparison

SFIX vs REAL vs RENT vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SFIX
Stitch Fix, Inc.

Apparel - Retail

Consumer CyclicalNASDAQ • US
Market Cap$483M
5Y Perf.-89.6%
REAL
The RealReal, Inc.

Luxury Goods

Consumer CyclicalNASDAQ • US
Market Cap$3.59B
5Y Perf.-4.8%
RENT
Rent the Runway, Inc.

Apparel - Retail

Consumer CyclicalNASDAQ • US
Market Cap$18M
5Y Perf.-98.6%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+60.8%

SFIX vs REAL vs RENT vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SFIX logoSFIX
REAL logoREAL
RENT logoRENT
AMZN logoAMZN
IndustryApparel - RetailLuxury GoodsApparel - RetailSpecialty Retail
Market Cap$483M$3.59B$18M$2.92T
Revenue (TTM)$1.32B$723M$315M$742.78B
Net Income (TTM)$-25M$-65M$11M$90.80B
Gross Margin43.8%73.3%72.3%50.6%
Operating Margin-1.8%-1.9%-20.3%11.5%
Forward P/E307.7x34.8x
Total Debt$94M$463M$381M$152.99B
Cash & Equiv.$114M$151M$77M$86.81B

SFIX vs REAL vs RENT vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SFIX
REAL
RENT
AMZN
StockOct 21May 26Return
Stitch Fix, Inc. (SFIX)10010.4-89.6%
The RealReal, Inc. (REAL)10095.2-4.8%
Rent the Runway, In… (RENT)1001.4-98.6%
Amazon.com, Inc. (AMZN)100160.8+60.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: SFIX vs REAL vs RENT vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. The RealReal, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
SFIX
Stitch Fix, Inc.
The Specific-Use Pick

SFIX plays a supporting role in this comparison — it may shine differently against other peers.

Best for: consumer cyclical exposure
REAL
The RealReal, Inc.
The Growth Play

REAL is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 15.4%, EPS growth 45.2%, 3Y rev CAGR 4.7%
  • 15.4% revenue growth vs SFIX's -5.3%
  • +75.9% vs SFIX's +8.3%
Best for: growth exposure
RENT
Rent the Runway, Inc.
The Secondary Option

RENT lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
AMZN
Amazon.com, Inc.
The Income Pick

AMZN carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 1.51
  • 7.0% 10Y total return vs REAL's -57.1%
  • Lower volatility, beta 1.51, Low D/E 37.2%, current ratio 1.05x
  • Beta 1.51, current ratio 1.05x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthREAL logoREAL15.4% revenue growth vs SFIX's -5.3%
ValueAMZN logoAMZNBetter valuation composite
Quality / MarginsAMZN logoAMZN12.2% margin vs REAL's -9.0%
Stability / SafetyAMZN logoAMZNBeta 1.51 vs REAL's 2.95
DividendsTieNone of these 4 stocks pay a meaningful dividend
Momentum (1Y)REAL logoREAL+75.9% vs SFIX's +8.3%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs REAL's -17.3%

SFIX vs REAL vs RENT vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SFIXStitch Fix, Inc.
FY 2025
Upfront Styling Fee
44.5%$5M
Style Pass Annual Fees
30.3%$3M
Gift Card Liability
19.6%$2M
Freestyle Orders
5.6%$607,000
REALThe RealReal, Inc.
FY 2025
Service
77.3%$536M
Product
13.1%$91M
Shipping and Handling
9.5%$66M
RENTRent the Runway, Inc.
FY 2014
Tv Essentials
53.5%$55M
Movies Everywhere
28.7%$30M
OnDemand Everywhere
13.9%$14M
Other Services
4.0%$4M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

SFIX vs REAL vs RENT vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGRENT

Income & Cash Flow (Last 12 Months)

Evenly matched — REAL and AMZN each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 2361.8x RENT's $315M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to REAL's -9.0%. On growth, REAL holds the edge at +18.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$1.3B$723M$315M$742.8B
EBITDAEarnings before interest/tax$1M$11M$36M$155.9B
Net IncomeAfter-tax profit-$25M-$65M$11M$90.8B
Free Cash FlowCash after capex$28M$13M-$14M-$2.5B
Gross MarginGross profit ÷ Revenue+43.8%+73.3%+72.3%+50.6%
Operating MarginEBIT ÷ Revenue-1.8%-1.9%-20.3%+11.5%
Net MarginNet income ÷ Revenue-1.9%-9.0%+3.4%+12.2%
FCF MarginFCF ÷ Revenue+2.1%+1.7%-4.6%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+9.4%+18.5%+15.4%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+60.8%-150.0%+3.8%+74.8%
Evenly matched — REAL and AMZN each lead in 2 of 6 comparable metrics.

Valuation Metrics

Evenly matched — SFIX and RENT each lead in 2 of 6 comparable metrics.

On an enterprise value basis, RENT's 4.3x EV/EBITDA is more attractive than REAL's 430.5x.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$483M$3.6B$18M$2.92T
Enterprise ValueMkt cap + debt − cash$463M$3.9B$321M$2.98T
Trailing P/EPrice ÷ TTM EPS-16.34x-18.24x-0.26x37.82x
Forward P/EPrice ÷ next-FY EPS est.307.69x34.77x
PEG RatioP/E ÷ EPS growth rate1.35x
EV / EBITDAEnterprise value multiple430.51x4.30x20.47x
Price / SalesMarket cap ÷ Revenue0.38x5.19x0.06x4.07x
Price / BookPrice ÷ Book value/share2.28x7.14x
Price / FCFMarket cap ÷ FCF52.03x195.62x378.98x
Evenly matched — SFIX and RENT each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 7 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-12 for SFIX. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to SFIX's 0.46x. On the Piotroski fundamental quality scale (0–9), SFIX scores 6/9 vs RENT's 5/9, reflecting solid financial health.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-12.2%+23.3%
ROA (TTM)Return on assets-5.0%-17.3%+4.6%+11.5%
ROICReturn on invested capital-20.7%-26.3%+14.7%
ROCEReturn on capital employed-16.0%-15.0%-22.5%+15.3%
Piotroski ScoreFundamental quality 0–96556
Debt / EquityFinancial leverage0.46x0.37x
Net DebtTotal debt minus cash-$20M$312M$303M$66.2B
Cash & Equiv.Liquid assets$114M$151M$77M$86.8B
Total DebtShort + long-term debt$94M$463M$381M$153.0B
Interest CoverageEBIT ÷ Interest expense-5.83x-3.69x39.96x
AMZN leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — REAL and AMZN each lead in 3 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $123 for RENT. Over the past 12 months, REAL leads with a +75.9% total return vs SFIX's +8.3%. The 3-year compound annual growth rate (CAGR) favors REAL at 108.4% vs RENT's -53.9% — a key indicator of consistent wealth creation.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-29.8%-21.5%-41.5%+19.7%
1-Year ReturnPast 12 months+8.3%+75.9%+21.5%+43.7%
3-Year ReturnCumulative with dividends+14.5%+805.1%-90.2%+156.2%
5-Year ReturnCumulative with dividends-91.3%-45.6%-98.8%+64.8%
10-Year ReturnCumulative with dividends-76.3%-57.1%-98.8%+697.8%
CAGR (3Y)Annualised 3-year return+4.6%+108.4%-53.9%+36.8%
Evenly matched — REAL and AMZN each lead in 3 of 6 comparable metrics.

Risk & Volatility

AMZN leads this category, winning 2 of 2 comparable metrics.

AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs RENT's 46.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5002.38x2.95x2.68x1.51x
52-Week HighHighest price in past year$5.94$17.39$10.13$278.56
52-Week LowLowest price in past year$2.95$4.70$3.69$185.01
% of 52W HighCurrent price vs 52-week peak+60.5%+71.3%+46.8%+97.3%
RSI (14)Momentum oscillator 0–10051.066.346.781.1
Avg Volume (50D)Average daily shares traded2.0M3.3M80K45.5M
AMZN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: SFIX as "Hold", REAL as "Buy", RENT as "Hold", AMZN as "Buy". Consensus price targets imply 153.2% upside for RENT (target: $12) vs 11.3% for SFIX (target: $4).

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyHoldBuy
Price TargetConsensus 12-month target$4.00$18.17$12.00$306.77
# AnalystsCovering analysts33251994
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+3.3%0.0%0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 2 of 6 categories — strongest in Profitability & Efficiency and Risk & Volatility. 3 categories are tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 2 of 6 categories
Loading custom metrics...

SFIX vs REAL vs RENT vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SFIX or REAL or RENT or AMZN a better buy right now?

For growth investors, The RealReal, Inc.

(REAL) is the stronger pick with 15. 4% revenue growth year-over-year, versus -5. 3% for Stitch Fix, Inc. (SFIX). Amazon. com, Inc. (AMZN) offers the better valuation at 37. 8x trailing P/E (34. 8x forward), making it the more compelling value choice. Analysts rate The RealReal, Inc. (REAL) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SFIX or REAL or RENT or AMZN?

On forward P/E, Amazon.

com, Inc. is actually cheaper at 34. 8x.

03

Which is the better long-term investment — SFIX or REAL or RENT or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -98. 8% for Rent the Runway, Inc. (RENT). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus RENT's -98. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SFIX or REAL or RENT or AMZN?

By beta (market sensitivity over 5 years), Amazon.

com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 96% more volatile than AMZN relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 46% for Stitch Fix, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SFIX or REAL or RENT or AMZN?

By revenue growth (latest reported year), The RealReal, Inc.

(REAL) is pulling ahead at 15. 4% versus -5. 3% for Stitch Fix, Inc. (SFIX). On earnings-per-share growth, the picture is similar: Stitch Fix, Inc. grew EPS 79. 4% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, RENT leads at 14. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SFIX or REAL or RENT or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -22. 8% for Rent the Runway, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus -15. 5% for RENT. At the gross margin level — before operating expenses — RENT leads at 73. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SFIX or REAL or RENT or AMZN more undervalued right now?

On forward earnings alone, Amazon.

com, Inc. (AMZN) trades at 34. 8x forward P/E versus 307. 7x for The RealReal, Inc. — 272. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RENT: 153. 2% to $12. 00.

08

Which pays a better dividend — SFIX or REAL or RENT or AMZN?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is SFIX or REAL or RENT or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Amazon.

com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+697. 8% 10Y return). Rent the Runway, Inc. (RENT) carries a higher beta of 2. 68 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +697. 8%, RENT: -98. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SFIX and REAL and RENT and AMZN?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SFIX is a small-cap quality compounder stock; REAL is a small-cap high-growth stock; RENT is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SFIX

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  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 26%
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REAL

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
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High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
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Beat Both

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Revenue Growth>
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(SFIX: 9.4% · REAL: 18.5%)

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