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SFIX vs REAL vs RENT vs AMZN vs SHOP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SFIX
Stitch Fix, Inc.

Apparel - Retail

Consumer CyclicalNASDAQ • US
Market Cap$483M
5Y Perf.-89.6%
REAL
The RealReal, Inc.

Luxury Goods

Consumer CyclicalNASDAQ • US
Market Cap$3.59B
5Y Perf.-4.8%
RENT
Rent the Runway, Inc.

Apparel - Retail

Consumer CyclicalNASDAQ • US
Market Cap$18M
5Y Perf.-98.6%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+60.8%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$145.00B
5Y Perf.-23.8%

SFIX vs REAL vs RENT vs AMZN vs SHOP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SFIX logoSFIX
REAL logoREAL
RENT logoRENT
AMZN logoAMZN
SHOP logoSHOP
IndustryApparel - RetailLuxury GoodsApparel - RetailSpecialty RetailSoftware - Application
Market Cap$483M$3.59B$18M$2.92T$145.00B
Revenue (TTM)$1.32B$723M$315M$742.78B$12.37B
Net Income (TTM)$-25M$-65M$11M$90.80B$1.33B
Gross Margin43.8%73.3%72.3%50.6%48.0%
Operating Margin-1.8%-1.9%-20.3%11.5%13.3%
Forward P/E307.7x34.8x60.9x
Total Debt$94M$463M$381M$152.99B$188M
Cash & Equiv.$114M$151M$77M$86.81B$1.53B

SFIX vs REAL vs RENT vs AMZN vs SHOPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SFIX
REAL
RENT
AMZN
SHOP
StockOct 21May 26Return
Stitch Fix, Inc. (SFIX)10010.4-89.6%
The RealReal, Inc. (REAL)10095.2-4.8%
Rent the Runway, In… (RENT)1001.4-98.6%
Amazon.com, Inc. (AMZN)100160.8+60.8%
Shopify Inc. (SHOP)10076.2-23.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: SFIX vs REAL vs RENT vs AMZN vs SHOP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. The RealReal, Inc. is the stronger pick specifically for recent price momentum and sentiment. SHOP also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SFIX
Stitch Fix, Inc.
The Consumer Cyclical Pick

SFIX lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
REAL
The RealReal, Inc.
The Momentum Pick

REAL is the #2 pick in this set and the best alternative if momentum is your priority.

  • +75.9% vs SFIX's +8.3%
Best for: momentum
RENT
Rent the Runway, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, RENT doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
AMZN
Amazon.com, Inc.
The Income Pick

AMZN carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.

  • beta 1.51
  • PEG 1.24 vs SHOP's 2.08
  • Lower P/E (34.8x vs 60.9x), PEG 1.24 vs 2.08
  • 12.2% margin vs REAL's -9.0%
Best for: income & stability and valuation efficiency
SHOP
Shopify Inc.
The Growth Play

SHOP ranks third and is worth considering specifically for growth exposure and long-term compounding.

  • Rev growth 30.1%, EPS growth -39.4%, 3Y rev CAGR 27.3%
  • 41.2% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 2.64, Low D/E 1.4%, current ratio 5.96x
  • Beta 2.64, current ratio 5.96x
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs SFIX's -5.3%
ValueAMZN logoAMZNLower P/E (34.8x vs 60.9x), PEG 1.24 vs 2.08
Quality / MarginsAMZN logoAMZN12.2% margin vs REAL's -9.0%
Stability / SafetyAMZN logoAMZNBeta 1.51 vs REAL's 2.95
DividendsTieNone of these 5 stocks pay a meaningful dividend
Momentum (1Y)REAL logoREAL+75.9% vs SFIX's +8.3%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs REAL's -17.3%

SFIX vs REAL vs RENT vs AMZN vs SHOP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SFIXStitch Fix, Inc.
FY 2025
Upfront Styling Fee
44.5%$5M
Style Pass Annual Fees
30.3%$3M
Gift Card Liability
19.6%$2M
Freestyle Orders
5.6%$607,000
REALThe RealReal, Inc.
FY 2025
Service
77.3%$536M
Product
13.1%$91M
Shipping and Handling
9.5%$66M
RENTRent the Runway, Inc.
FY 2014
Tv Essentials
53.5%$55M
Movies Everywhere
28.7%$30M
OnDemand Everywhere
13.9%$14M
Other Services
4.0%$4M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B

SFIX vs REAL vs RENT vs AMZN vs SHOP — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGRENT

Income & Cash Flow (Last 12 Months)

SHOP leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 2361.8x RENT's $315M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to REAL's -9.0%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
RevenueTrailing 12 months$1.3B$723M$315M$742.8B$12.4B
EBITDAEarnings before interest/tax$1M$11M$36M$155.9B$1.7B
Net IncomeAfter-tax profit-$25M-$65M$11M$90.8B$1.3B
Free Cash FlowCash after capex$28M$13M-$14M-$2.5B$2.1B
Gross MarginGross profit ÷ Revenue+43.8%+73.3%+72.3%+50.6%+48.0%
Operating MarginEBIT ÷ Revenue-1.8%-1.9%-20.3%+11.5%+13.3%
Net MarginNet income ÷ Revenue-1.9%-9.0%+3.4%+12.2%+10.8%
FCF MarginFCF ÷ Revenue+2.1%+1.7%-4.6%-0.3%+17.2%
Rev. Growth (YoY)Latest quarter vs prior year+9.4%+18.5%+15.4%+16.6%+34.3%
EPS Growth (YoY)Latest quarter vs prior year+60.8%-150.0%+3.8%+74.8%+15.1%
SHOP leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — SFIX and RENT and AMZN each lead in 2 of 7 comparable metrics.

At 37.8x trailing earnings, AMZN trades at a 68% valuation discount to SHOP's 118.9x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs SHOP's 4.06x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
Market CapShares × price$483M$3.6B$18M$2.92T$145.0B
Enterprise ValueMkt cap + debt − cash$463M$3.9B$321M$2.98T$143.7B
Trailing P/EPrice ÷ TTM EPS-16.34x-18.24x-0.26x37.82x118.87x
Forward P/EPrice ÷ next-FY EPS est.307.69x34.77x60.91x
PEG RatioP/E ÷ EPS growth rate1.35x4.06x
EV / EBITDAEnterprise value multiple430.51x4.30x20.47x95.83x
Price / SalesMarket cap ÷ Revenue0.38x5.19x0.06x4.07x12.55x
Price / BookPrice ÷ Book value/share2.28x7.14x10.82x
Price / FCFMarket cap ÷ FCF52.03x195.62x378.98x72.25x
Evenly matched — SFIX and RENT and AMZN each lead in 2 of 7 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 6 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-12 for SFIX. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to SFIX's 0.46x. On the Piotroski fundamental quality scale (0–9), SFIX scores 6/9 vs RENT's 5/9, reflecting solid financial health.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
ROE (TTM)Return on equity-12.2%+23.3%+10.5%
ROA (TTM)Return on assets-5.0%-17.3%+4.6%+11.5%+9.0%
ROICReturn on invested capital-20.7%-26.3%+14.7%+9.4%
ROCEReturn on capital employed-16.0%-15.0%-22.5%+15.3%+11.4%
Piotroski ScoreFundamental quality 0–965566
Debt / EquityFinancial leverage0.46x0.37x0.01x
Net DebtTotal debt minus cash-$20M$312M$303M$66.2B-$1.3B
Cash & Equiv.Liquid assets$114M$151M$77M$86.8B$1.5B
Total DebtShort + long-term debt$94M$463M$381M$153.0B$188M
Interest CoverageEBIT ÷ Interest expense-5.83x-3.69x39.96x
AMZN leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

REAL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $123 for RENT. Over the past 12 months, REAL leads with a +75.9% total return vs SFIX's +8.3%. The 3-year compound annual growth rate (CAGR) favors REAL at 108.4% vs RENT's -53.9% — a key indicator of consistent wealth creation.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
YTD ReturnYear-to-date-29.8%-21.5%-41.5%+19.7%-28.9%
1-Year ReturnPast 12 months+8.3%+75.9%+21.5%+43.7%+18.2%
3-Year ReturnCumulative with dividends+14.5%+805.1%-90.2%+156.2%+73.6%
5-Year ReturnCumulative with dividends-91.3%-45.6%-98.8%+64.8%+0.8%
10-Year ReturnCumulative with dividends-76.3%-57.1%-98.8%+697.8%+4123.0%
CAGR (3Y)Annualised 3-year return+4.6%+108.4%-53.9%+36.8%+20.2%
REAL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

AMZN leads this category, winning 2 of 2 comparable metrics.

AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs RENT's 46.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
Beta (5Y)Sensitivity to S&P 5002.38x2.95x2.68x1.51x2.64x
52-Week HighHighest price in past year$5.94$17.39$10.13$278.56$182.19
52-Week LowLowest price in past year$2.95$4.70$3.69$185.01$88.14
% of 52W HighCurrent price vs 52-week peak+60.5%+71.3%+46.8%+97.3%+61.3%
RSI (14)Momentum oscillator 0–10051.066.346.781.134.7
Avg Volume (50D)Average daily shares traded2.0M3.3M80K45.5M8.7M
AMZN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: SFIX as "Hold", REAL as "Buy", RENT as "Hold", AMZN as "Buy", SHOP as "Buy". Consensus price targets imply 153.2% upside for RENT (target: $12) vs 11.3% for SFIX (target: $4).

MetricSFIX logoSFIXStitch Fix, Inc.REAL logoREALThe RealReal, Inc.RENT logoRENTRent the Runway, …AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyHoldBuyBuy
Price TargetConsensus 12-month target$4.00$18.17$12.00$306.77$164.75
# AnalystsCovering analysts3325199463
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+3.3%0.0%0.0%0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 2 of 6 categories (Profitability & Efficiency, Risk & Volatility). SHOP leads in 1 (Income & Cash Flow). 1 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 2 of 6 categories
Loading custom metrics...

SFIX vs REAL vs RENT vs AMZN vs SHOP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SFIX or REAL or RENT or AMZN or SHOP a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus -5. 3% for Stitch Fix, Inc. (SFIX). Amazon. com, Inc. (AMZN) offers the better valuation at 37. 8x trailing P/E (34. 8x forward), making it the more compelling value choice. Analysts rate The RealReal, Inc. (REAL) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SFIX or REAL or RENT or AMZN or SHOP?

On trailing P/E, Amazon.

com, Inc. (AMZN) is the cheapest at 37. 8x versus Shopify Inc. at 118. 9x. On forward P/E, Amazon. com, Inc. is actually cheaper at 34. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Shopify Inc. 's 2. 08x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — SFIX or REAL or RENT or AMZN or SHOP?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -98. 8% for Rent the Runway, Inc. (RENT). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus RENT's -98. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SFIX or REAL or RENT or AMZN or SHOP?

By beta (market sensitivity over 5 years), Amazon.

com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 96% more volatile than AMZN relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 46% for Stitch Fix, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SFIX or REAL or RENT or AMZN or SHOP?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus -5. 3% for Stitch Fix, Inc. (SFIX). On earnings-per-share growth, the picture is similar: Stitch Fix, Inc. grew EPS 79. 4% year-over-year, compared to -39. 4% for Shopify Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SFIX or REAL or RENT or AMZN or SHOP?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -22. 8% for Rent the Runway, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHOP leads at 12. 7% versus -15. 5% for RENT. At the gross margin level — before operating expenses — RENT leads at 73. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SFIX or REAL or RENT or AMZN or SHOP more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Shopify Inc. 's 2. 08x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Amazon. com, Inc. (AMZN) trades at 34. 8x forward P/E versus 307. 7x for The RealReal, Inc. — 272. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RENT: 153. 2% to $12. 00.

08

Which pays a better dividend — SFIX or REAL or RENT or AMZN or SHOP?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is SFIX or REAL or RENT or AMZN or SHOP better for a retirement portfolio?

For long-horizon retirement investors, Amazon.

com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+697. 8% 10Y return). Rent the Runway, Inc. (RENT) carries a higher beta of 2. 68 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +697. 8%, RENT: -98. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SFIX and REAL and RENT and AMZN and SHOP?

These companies operate in different sectors (SFIX (Consumer Cyclical) and REAL (Consumer Cyclical) and RENT (Consumer Cyclical) and AMZN (Consumer Cyclical) and SHOP (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SFIX is a small-cap quality compounder stock; REAL is a small-cap high-growth stock; RENT is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; SHOP is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SFIX

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
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  • Sector: Consumer Cyclical
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  • Revenue Growth > 9%
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RENT

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
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High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
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High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Net Margin > 6%
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Revenue Growth>
%
(SFIX: 9.4% · REAL: 18.5%)

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