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SOND vs ABNB vs APLE vs H vs MAR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SOND
Sonder Holdings Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$3K
5Y Perf.-100.0%
ABNB
Airbnb, Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$84.21B
5Y Perf.-27.8%
APLE
Apple Hospitality REIT, Inc.

REIT - Hotel & Motel

Real EstateNYSE • US
Market Cap$3.28B
5Y Perf.-18.7%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.28B
5Y Perf.+93.9%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.23B
5Y Perf.+109.5%

SOND vs ABNB vs APLE vs H vs MAR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SOND logoSOND
ABNB logoABNB
APLE logoAPLE
H logoH
MAR logoMAR
IndustryTravel LodgingTravel ServicesREIT - Hotel & MotelTravel LodgingTravel Lodging
Market Cap$3K$84.21B$3.28B$16.28B$93.23B
Revenue (TTM)$589M$12.65B$1.42B$6.22B$26.58B
Net Income (TTM)$-249M$2.52B$172M$-34M$2.58B
Gross Margin37.9%82.9%30.5%17.6%21.4%
Operating Margin-22.5%20.5%17.6%9.2%16.0%
Forward P/E28.3x20.6x53.0x30.4x
Total Debt$1.40B$2.07B$1.77B$4.80B$17.08B
Cash & Equiv.$21M$6.56B$39M$788M$358M

SOND vs ABNB vs APLE vs H vs MARLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SOND
ABNB
APLE
H
MAR
StockMar 21Mar 26Return
Sonder Holdings Inc. (SOND)1000.0-100.0%
Airbnb, Inc. (ABNB)10072.2-27.8%
Apple Hospitality R… (APLE)10081.3-18.7%
Hyatt Hotels Corpor… (H)100193.9+93.9%
Marriott Internatio… (MAR)100209.5+109.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: SOND vs ABNB vs APLE vs H vs MAR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: APLE leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Airbnb, Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. H and MAR also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SOND
Sonder Holdings Inc.
The Lower-Volatility Pick

Among these 5 stocks, SOND doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
ABNB
Airbnb, Inc.
The Quality Compounder

ABNB is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 19.9% margin vs SOND's -42.3%
  • 10.2% ROA vs SOND's -24.8%, ROIC 50.6% vs -12.3%
Best for: quality and efficiency
APLE
Apple Hospitality REIT, Inc.
The Real Estate Income Play

APLE carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.

  • Lower volatility, beta 0.85, Low D/E 56.4%, current ratio 0.27x
  • Beta 0.85, yield 6.9%, current ratio 0.27x
  • Lower P/E (20.6x vs 30.4x)
  • Beta 0.85 vs H's 1.39, lower leverage
Best for: sleep-well-at-night and defensive
H
Hyatt Hotels Corporation
The Growth Play

H ranks third and is worth considering specifically for growth exposure.

  • Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
  • 117.0% revenue growth vs APLE's -1.3%
Best for: growth exposure
MAR
Marriott International, Inc.
The Income Pick

MAR is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 4 yrs, beta 1.09, yield 0.8%
  • 430.3% 10Y total return vs H's 254.9%
  • +38.5% vs SOND's -100.0%
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs APLE's -1.3%
ValueAPLE logoAPLELower P/E (20.6x vs 30.4x)
Quality / MarginsABNB logoABNB19.9% margin vs SOND's -42.3%
Stability / SafetyAPLE logoAPLEBeta 0.85 vs H's 1.39, lower leverage
DividendsAPLE logoAPLE6.9% yield, vs MAR's 0.8%, (2 stocks pay no dividend)
Momentum (1Y)MAR logoMAR+38.5% vs SOND's -100.0%
Efficiency (ROA)ABNB logoABNB10.2% ROA vs SOND's -24.8%, ROIC 50.6% vs -12.3%

SOND vs ABNB vs APLE vs H vs MAR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SONDSonder Holdings Inc.

Segment breakdown not available.

ABNBAirbnb, Inc.
FY 2025
Reportable Segment
100.0%$12.2B
APLEApple Hospitality REIT, Inc.
FY 2025
Occupancy
90.5%$1.3B
Hotel, Other
4.8%$68M
Food and Beverage
4.7%$66M
HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B

SOND vs ABNB vs APLE vs H vs MAR — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLABNBLAGGINGH

Income & Cash Flow (Last 12 Months)

ABNB leads this category, winning 4 of 6 comparable metrics.

MAR is the larger business by revenue, generating $26.6B annually — 45.1x SOND's $589M. ABNB is the more profitable business, keeping 19.9% of every revenue dollar as net income compared to SOND's -42.3%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…
RevenueTrailing 12 months$589M$12.6B$1.4B$6.2B$26.6B
EBITDAEarnings before interest/tax$25M$2.6B$444M$899M$4.5B
Net IncomeAfter-tax profit-$249M$2.5B$172M-$34M$2.6B
Free Cash FlowCash after capex-$84M$4.5B$320M$63M$3.1B
Gross MarginGross profit ÷ Revenue+37.9%+82.9%+30.5%+17.6%+21.4%
Operating MarginEBIT ÷ Revenue-22.5%+20.5%+17.6%+9.2%+16.0%
Net MarginNet income ÷ Revenue-42.3%+19.9%+12.1%-0.5%+9.7%
FCF MarginFCF ÷ Revenue-14.2%+36.0%+22.5%+1.0%+11.7%
Rev. Growth (YoY)Latest quarter vs prior year-10.6%+17.9%+3.1%+108.7%+6.2%
EPS Growth (YoY)Latest quarter vs prior year-2.3%+4.0%-7.7%+95.0%+0.8%
ABNB leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

APLE leads this category, winning 4 of 6 comparable metrics.

At 18.8x trailing earnings, APLE trades at a 49% valuation discount to MAR's 37.1x P/E. On an enterprise value basis, APLE's 11.3x EV/EBITDA is more attractive than SOND's 252.9x.

MetricSOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…
Market CapShares × price$2,662$84.2B$3.3B$16.3B$93.2B
Enterprise ValueMkt cap + debt − cash$1.4B$79.7B$5.0B$20.3B$110.0B
Trailing P/EPrice ÷ TTM EPS0.00x34.85x18.76x-315.69x37.08x
Forward P/EPrice ÷ next-FY EPS est.28.35x20.57x52.98x30.38x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple252.91x31.33x11.31x22.90x24.77x
Price / SalesMarket cap ÷ Revenue0.00x6.88x2.32x2.28x3.56x
Price / BookPrice ÷ Book value/share10.67x1.05x4.45x
Price / FCFMarket cap ÷ FCF18.12x11.59x102.39x35.75x
APLE leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

ABNB leads this category, winning 6 of 9 comparable metrics.

ABNB delivers a 31.2% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $-1 for H. ABNB carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to H's 1.31x. On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs SOND's 4/9, reflecting strong financial health.

MetricSOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…
ROE (TTM)Return on equity+31.2%+5.4%-0.9%
ROA (TTM)Return on assets-24.8%+10.2%+3.5%-0.2%+9.3%
ROICReturn on invested capital-12.3%+50.6%+3.9%+5.8%+25.0%
ROCEReturn on capital employed-20.1%+26.3%+5.3%+4.7%+22.6%
Piotroski ScoreFundamental quality 0–946557
Debt / EquityFinancial leverage0.25x0.56x1.31x
Net DebtTotal debt minus cash$1.4B-$4.5B$1.7B$4.0B$16.7B
Cash & Equiv.Liquid assets$21M$6.6B$39M$788M$358M
Total DebtShort + long-term debt$1.4B$2.1B$1.8B$4.8B$17.1B
Interest CoverageEBIT ÷ Interest expense-7.37x2.97x1.28x5.20x
ABNB leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MAR leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in MAR five years ago would be worth $24,578 today (with dividends reinvested), compared to $0 for SOND. Over the past 12 months, MAR leads with a +38.5% total return vs SOND's -100.0%. The 3-year compound annual growth rate (CAGR) favors MAR at 26.4% vs SOND's -97.2% — a key indicator of consistent wealth creation.

MetricSOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…
YTD ReturnYear-to-date-98.2%+5.6%+17.8%+3.1%+12.5%
1-Year ReturnPast 12 months-100.0%+14.1%+30.7%+38.1%+38.5%
3-Year ReturnCumulative with dividends-100.0%+11.8%+10.0%+46.3%+101.8%
5-Year ReturnCumulative with dividends-100.0%-7.1%+13.7%+114.1%+145.8%
10-Year ReturnCumulative with dividends-100.0%-2.9%+17.6%+254.9%+430.3%
CAGR (3Y)Annualised 3-year return-97.2%+3.8%+3.2%+13.5%+26.4%
MAR leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SOND and APLE each lead in 1 of 2 comparable metrics.

SOND is the less volatile stock with a -0.42 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. APLE currently trades 98.4% from its 52-week high vs SOND's 0.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…
Beta (5Y)Sensitivity to S&P 500-0.42x1.33x0.85x1.39x1.09x
52-Week HighHighest price in past year$3.44$147.25$14.11$180.53$380.00
52-Week LowLowest price in past year$0.00$110.81$10.85$121.94$250.79
% of 52W HighCurrent price vs 52-week peak+0.0%+95.4%+98.4%+94.4%+92.6%
RSI (14)Momentum oscillator 0–10025.156.274.959.953.7
Avg Volume (50D)Average daily shares traded10K3.5M3.2M785K1.5M
Evenly matched — SOND and APLE each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — APLE and MAR each lead in 1 of 2 comparable metrics.

Analyst consensus: ABNB as "Hold", APLE as "Buy", H as "Hold", MAR as "Hold". Consensus price targets imply 11.9% upside for H (target: $191) vs 0.8% for APLE (target: $14). For income investors, APLE offers the higher dividend yield at 6.92% vs H's 0.35%.

MetricSOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…
Analyst RatingConsensus buy/hold/sellHoldBuyHoldHold
Price TargetConsensus 12-month target$145.44$14.00$190.80$372.50
# AnalystsCovering analysts44174952
Dividend YieldAnnual dividend ÷ price+6.9%+0.4%+0.8%
Dividend StreakConsecutive years of raises1034
Dividend / ShareAnnual DPS$0.96$0.60$2.67
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.5%+1.9%+2.0%+3.5%
Evenly matched — APLE and MAR each lead in 1 of 2 comparable metrics.
Key Takeaway

ABNB leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). APLE leads in 1 (Valuation Metrics). 2 tied.

Best OverallAirbnb, Inc. (ABNB)Leads 2 of 6 categories
Loading custom metrics...

SOND vs ABNB vs APLE vs H vs MAR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SOND or ABNB or APLE or H or MAR a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus -1. 3% for Apple Hospitality REIT, Inc. (APLE). Apple Hospitality REIT, Inc. (APLE) offers the better valuation at 18. 8x trailing P/E (20. 6x forward), making it the more compelling value choice. Analysts rate Apple Hospitality REIT, Inc. (APLE) a "Buy" — based on 17 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SOND or ABNB or APLE or H or MAR?

On trailing P/E, Apple Hospitality REIT, Inc.

(APLE) is the cheapest at 18. 8x versus Marriott International, Inc. at 37. 1x. On forward P/E, Apple Hospitality REIT, Inc. is actually cheaper at 20. 6x.

03

Which is the better long-term investment — SOND or ABNB or APLE or H or MAR?

Over the past 5 years, Marriott International, Inc.

(MAR) delivered a total return of +145. 8%, compared to -100. 0% for Sonder Holdings Inc. (SOND). Over 10 years, the gap is even starker: MAR returned +430. 3% versus SOND's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SOND or ABNB or APLE or H or MAR?

By beta (market sensitivity over 5 years), Sonder Holdings Inc.

(SOND) is the lower-risk stock at -0. 42β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately -434% more volatile than SOND relative to the S&P 500. On balance sheet safety, Airbnb, Inc. (ABNB) carries a lower debt/equity ratio of 25% versus 131% for Hyatt Hotels Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — SOND or ABNB or APLE or H or MAR?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus -1. 3% for Apple Hospitality REIT, Inc. (APLE). On earnings-per-share growth, the picture is similar: Sonder Holdings Inc. grew EPS 28. 1% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, SOND leads at 38. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SOND or ABNB or APLE or H or MAR?

Airbnb, Inc.

(ABNB) is the more profitable company, earning 20. 5% net margin versus -36. 1% for Sonder Holdings Inc. — meaning it keeps 20. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ABNB leads at 20. 8% versus -29. 4% for SOND. At the gross margin level — before operating expenses — ABNB leads at 83. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SOND or ABNB or APLE or H or MAR more undervalued right now?

On forward earnings alone, Apple Hospitality REIT, Inc.

(APLE) trades at 20. 6x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 32. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for H: 11. 9% to $190. 80.

08

Which pays a better dividend — SOND or ABNB or APLE or H or MAR?

In this comparison, APLE (6.

9% yield), MAR (0. 8% yield), H (0. 4% yield) pay a dividend. SOND, ABNB do not pay a meaningful dividend and should not be held primarily for income.

09

Is SOND or ABNB or APLE or H or MAR better for a retirement portfolio?

For long-horizon retirement investors, Sonder Holdings Inc.

(SOND) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 42)). Both have compounded well over 10 years (SOND: -100. 0%, ABNB: -2. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SOND and ABNB and APLE and H and MAR?

These companies operate in different sectors (SOND (Consumer Cyclical) and ABNB (Consumer Cyclical) and APLE (Real Estate) and H (Consumer Cyclical) and MAR (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SOND is a small-cap quality compounder stock; ABNB is a mid-cap quality compounder stock; APLE is a small-cap income-oriented stock; H is a mid-cap high-growth stock; MAR is a mid-cap quality compounder stock. APLE, MAR pay a dividend while SOND, ABNB, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Market Cap > $500M
  • Gross Margin > 22%
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H

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  • Sector: Consumer Cyclical
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  • Revenue Growth > 54%
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
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Beat Both

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Revenue Growth>
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(SOND: -10.6% · ABNB: 17.9%)

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