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SOND vs ABNB vs APLE vs H vs MAR
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Services
REIT - Hotel & Motel
Travel Lodging
Travel Lodging
SOND vs ABNB vs APLE vs H vs MAR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Travel Lodging | Travel Services | REIT - Hotel & Motel | Travel Lodging | Travel Lodging |
| Market Cap | $3K | $84.21B | $3.28B | $16.28B | $93.23B |
| Revenue (TTM) | $589M | $12.65B | $1.42B | $6.22B | $26.58B |
| Net Income (TTM) | $-249M | $2.52B | $172M | $-34M | $2.58B |
| Gross Margin | 37.9% | 82.9% | 30.5% | 17.6% | 21.4% |
| Operating Margin | -22.5% | 20.5% | 17.6% | 9.2% | 16.0% |
| Forward P/E | — | 28.3x | 20.6x | 53.0x | 30.4x |
| Total Debt | $1.40B | $2.07B | $1.77B | $4.80B | $17.08B |
| Cash & Equiv. | $21M | $6.56B | $39M | $788M | $358M |
SOND vs ABNB vs APLE vs H vs MAR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Mar 21 | Mar 26 | Return |
|---|---|---|---|
| Sonder Holdings Inc. (SOND) | 100 | 0.0 | -100.0% |
| Airbnb, Inc. (ABNB) | 100 | 72.2 | -27.8% |
| Apple Hospitality R… (APLE) | 100 | 81.3 | -18.7% |
| Hyatt Hotels Corpor… (H) | 100 | 193.9 | +93.9% |
| Marriott Internatio… (MAR) | 100 | 209.5 | +109.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SOND vs ABNB vs APLE vs H vs MAR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Among these 5 stocks, SOND doesn't own a clear edge in any measured category.
ABNB is the #2 pick in this set and the best alternative if quality and efficiency is your priority.
- 19.9% margin vs SOND's -42.3%
- 10.2% ROA vs SOND's -24.8%, ROIC 50.6% vs -12.3%
APLE carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.
- Lower volatility, beta 0.85, Low D/E 56.4%, current ratio 0.27x
- Beta 0.85, yield 6.9%, current ratio 0.27x
- Lower P/E (20.6x vs 30.4x)
- Beta 0.85 vs H's 1.39, lower leverage
H ranks third and is worth considering specifically for growth exposure.
- Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
- 117.0% revenue growth vs APLE's -1.3%
MAR is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 4 yrs, beta 1.09, yield 0.8%
- 430.3% 10Y total return vs H's 254.9%
- +38.5% vs SOND's -100.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 117.0% revenue growth vs APLE's -1.3% | |
| Value | Lower P/E (20.6x vs 30.4x) | |
| Quality / Margins | 19.9% margin vs SOND's -42.3% | |
| Stability / Safety | Beta 0.85 vs H's 1.39, lower leverage | |
| Dividends | 6.9% yield, vs MAR's 0.8%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +38.5% vs SOND's -100.0% | |
| Efficiency (ROA) | 10.2% ROA vs SOND's -24.8%, ROIC 50.6% vs -12.3% |
SOND vs ABNB vs APLE vs H vs MAR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
SOND vs ABNB vs APLE vs H vs MAR — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
ABNB leads in 2 of 6 categories
APLE leads 1 • MAR leads 1 • SOND leads 0 • H leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
ABNB leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $26.6B annually — 45.1x SOND's $589M. ABNB is the more profitable business, keeping 19.9% of every revenue dollar as net income compared to SOND's -42.3%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $589M | $12.6B | $1.4B | $6.2B | $26.6B |
| EBITDAEarnings before interest/tax | $25M | $2.6B | $444M | $899M | $4.5B |
| Net IncomeAfter-tax profit | -$249M | $2.5B | $172M | -$34M | $2.6B |
| Free Cash FlowCash after capex | -$84M | $4.5B | $320M | $63M | $3.1B |
| Gross MarginGross profit ÷ Revenue | +37.9% | +82.9% | +30.5% | +17.6% | +21.4% |
| Operating MarginEBIT ÷ Revenue | -22.5% | +20.5% | +17.6% | +9.2% | +16.0% |
| Net MarginNet income ÷ Revenue | -42.3% | +19.9% | +12.1% | -0.5% | +9.7% |
| FCF MarginFCF ÷ Revenue | -14.2% | +36.0% | +22.5% | +1.0% | +11.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -10.6% | +17.9% | +3.1% | +108.7% | +6.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -2.3% | +4.0% | -7.7% | +95.0% | +0.8% |
Valuation Metrics
APLE leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 18.8x trailing earnings, APLE trades at a 49% valuation discount to MAR's 37.1x P/E. On an enterprise value basis, APLE's 11.3x EV/EBITDA is more attractive than SOND's 252.9x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $2,662 | $84.2B | $3.3B | $16.3B | $93.2B |
| Enterprise ValueMkt cap + debt − cash | $1.4B | $79.7B | $5.0B | $20.3B | $110.0B |
| Trailing P/EPrice ÷ TTM EPS | 0.00x | 34.85x | 18.76x | -315.69x | 37.08x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 28.35x | 20.57x | 52.98x | 30.38x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 252.91x | 31.33x | 11.31x | 22.90x | 24.77x |
| Price / SalesMarket cap ÷ Revenue | 0.00x | 6.88x | 2.32x | 2.28x | 3.56x |
| Price / BookPrice ÷ Book value/share | — | 10.67x | 1.05x | 4.45x | — |
| Price / FCFMarket cap ÷ FCF | — | 18.12x | 11.59x | 102.39x | 35.75x |
Profitability & Efficiency
ABNB leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
ABNB delivers a 31.2% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $-1 for H. ABNB carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to H's 1.31x. On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs SOND's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | — | +31.2% | +5.4% | -0.9% | — |
| ROA (TTM)Return on assets | -24.8% | +10.2% | +3.5% | -0.2% | +9.3% |
| ROICReturn on invested capital | -12.3% | +50.6% | +3.9% | +5.8% | +25.0% |
| ROCEReturn on capital employed | -20.1% | +26.3% | +5.3% | +4.7% | +22.6% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 | 5 | 5 | 7 |
| Debt / EquityFinancial leverage | — | 0.25x | 0.56x | 1.31x | — |
| Net DebtTotal debt minus cash | $1.4B | -$4.5B | $1.7B | $4.0B | $16.7B |
| Cash & Equiv.Liquid assets | $21M | $6.6B | $39M | $788M | $358M |
| Total DebtShort + long-term debt | $1.4B | $2.1B | $1.8B | $4.8B | $17.1B |
| Interest CoverageEBIT ÷ Interest expense | -7.37x | — | 2.97x | 1.28x | 5.20x |
Total Returns (Dividends Reinvested)
MAR leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MAR five years ago would be worth $24,578 today (with dividends reinvested), compared to $0 for SOND. Over the past 12 months, MAR leads with a +38.5% total return vs SOND's -100.0%. The 3-year compound annual growth rate (CAGR) favors MAR at 26.4% vs SOND's -97.2% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -98.2% | +5.6% | +17.8% | +3.1% | +12.5% |
| 1-Year ReturnPast 12 months | -100.0% | +14.1% | +30.7% | +38.1% | +38.5% |
| 3-Year ReturnCumulative with dividends | -100.0% | +11.8% | +10.0% | +46.3% | +101.8% |
| 5-Year ReturnCumulative with dividends | -100.0% | -7.1% | +13.7% | +114.1% | +145.8% |
| 10-Year ReturnCumulative with dividends | -100.0% | -2.9% | +17.6% | +254.9% | +430.3% |
| CAGR (3Y)Annualised 3-year return | -97.2% | +3.8% | +3.2% | +13.5% | +26.4% |
Risk & Volatility
Evenly matched — SOND and APLE each lead in 1 of 2 comparable metrics.
Risk & Volatility
SOND is the less volatile stock with a -0.42 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. APLE currently trades 98.4% from its 52-week high vs SOND's 0.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.42x | 1.33x | 0.85x | 1.39x | 1.09x |
| 52-Week HighHighest price in past year | $3.44 | $147.25 | $14.11 | $180.53 | $380.00 |
| 52-Week LowLowest price in past year | $0.00 | $110.81 | $10.85 | $121.94 | $250.79 |
| % of 52W HighCurrent price vs 52-week peak | +0.0% | +95.4% | +98.4% | +94.4% | +92.6% |
| RSI (14)Momentum oscillator 0–100 | 25.1 | 56.2 | 74.9 | 59.9 | 53.7 |
| Avg Volume (50D)Average daily shares traded | 10K | 3.5M | 3.2M | 785K | 1.5M |
Analyst Outlook
Evenly matched — APLE and MAR each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: ABNB as "Hold", APLE as "Buy", H as "Hold", MAR as "Hold". Consensus price targets imply 11.9% upside for H (target: $191) vs 0.8% for APLE (target: $14). For income investors, APLE offers the higher dividend yield at 6.92% vs H's 0.35%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold | Buy | Hold | Hold |
| Price TargetConsensus 12-month target | — | $145.44 | $14.00 | $190.80 | $372.50 |
| # AnalystsCovering analysts | — | 44 | 17 | 49 | 52 |
| Dividend YieldAnnual dividend ÷ price | — | — | +6.9% | +0.4% | +0.8% |
| Dividend StreakConsecutive years of raises | 1 | — | 0 | 3 | 4 |
| Dividend / ShareAnnual DPS | — | — | $0.96 | $0.60 | $2.67 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.5% | +1.9% | +2.0% | +3.5% |
ABNB leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). APLE leads in 1 (Valuation Metrics). 2 tied.
SOND vs ABNB vs APLE vs H vs MAR: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is SOND or ABNB or APLE or H or MAR a better buy right now?
For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.
0% revenue growth year-over-year, versus -1. 3% for Apple Hospitality REIT, Inc. (APLE). Apple Hospitality REIT, Inc. (APLE) offers the better valuation at 18. 8x trailing P/E (20. 6x forward), making it the more compelling value choice. Analysts rate Apple Hospitality REIT, Inc. (APLE) a "Buy" — based on 17 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SOND or ABNB or APLE or H or MAR?
On trailing P/E, Apple Hospitality REIT, Inc.
(APLE) is the cheapest at 18. 8x versus Marriott International, Inc. at 37. 1x. On forward P/E, Apple Hospitality REIT, Inc. is actually cheaper at 20. 6x.
03Which is the better long-term investment — SOND or ABNB or APLE or H or MAR?
Over the past 5 years, Marriott International, Inc.
(MAR) delivered a total return of +145. 8%, compared to -100. 0% for Sonder Holdings Inc. (SOND). Over 10 years, the gap is even starker: MAR returned +430. 3% versus SOND's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SOND or ABNB or APLE or H or MAR?
By beta (market sensitivity over 5 years), Sonder Holdings Inc.
(SOND) is the lower-risk stock at -0. 42β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately -434% more volatile than SOND relative to the S&P 500. On balance sheet safety, Airbnb, Inc. (ABNB) carries a lower debt/equity ratio of 25% versus 131% for Hyatt Hotels Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — SOND or ABNB or APLE or H or MAR?
By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.
0% versus -1. 3% for Apple Hospitality REIT, Inc. (APLE). On earnings-per-share growth, the picture is similar: Sonder Holdings Inc. grew EPS 28. 1% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, SOND leads at 38. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SOND or ABNB or APLE or H or MAR?
Airbnb, Inc.
(ABNB) is the more profitable company, earning 20. 5% net margin versus -36. 1% for Sonder Holdings Inc. — meaning it keeps 20. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ABNB leads at 20. 8% versus -29. 4% for SOND. At the gross margin level — before operating expenses — ABNB leads at 83. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SOND or ABNB or APLE or H or MAR more undervalued right now?
On forward earnings alone, Apple Hospitality REIT, Inc.
(APLE) trades at 20. 6x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 32. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for H: 11. 9% to $190. 80.
08Which pays a better dividend — SOND or ABNB or APLE or H or MAR?
In this comparison, APLE (6.
9% yield), MAR (0. 8% yield), H (0. 4% yield) pay a dividend. SOND, ABNB do not pay a meaningful dividend and should not be held primarily for income.
09Is SOND or ABNB or APLE or H or MAR better for a retirement portfolio?
For long-horizon retirement investors, Sonder Holdings Inc.
(SOND) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 42)). Both have compounded well over 10 years (SOND: -100. 0%, ABNB: -2. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SOND and ABNB and APLE and H and MAR?
These companies operate in different sectors (SOND (Consumer Cyclical) and ABNB (Consumer Cyclical) and APLE (Real Estate) and H (Consumer Cyclical) and MAR (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: SOND is a small-cap quality compounder stock; ABNB is a mid-cap quality compounder stock; APLE is a small-cap income-oriented stock; H is a mid-cap high-growth stock; MAR is a mid-cap quality compounder stock. APLE, MAR pay a dividend while SOND, ABNB, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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