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Stock Comparison

SOND vs H vs MAR vs ABNB

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SOND
Sonder Holdings Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$3K
5Y Perf.-100.0%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.28B
5Y Perf.+93.9%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.23B
5Y Perf.+109.5%
ABNB
Airbnb, Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$84.21B
5Y Perf.-27.8%

SOND vs H vs MAR vs ABNB — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SOND logoSOND
H logoH
MAR logoMAR
ABNB logoABNB
IndustryTravel LodgingTravel LodgingTravel LodgingTravel Services
Market Cap$3K$16.28B$93.23B$84.21B
Revenue (TTM)$589M$6.22B$26.58B$12.65B
Net Income (TTM)$-249M$-34M$2.58B$2.52B
Gross Margin37.9%17.6%21.4%82.9%
Operating Margin-22.5%9.2%16.0%20.5%
Forward P/E53.0x30.4x28.3x
Total Debt$1.40B$4.80B$17.08B$2.07B
Cash & Equiv.$21M$788M$358M$6.56B

SOND vs H vs MAR vs ABNBLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SOND
H
MAR
ABNB
StockMar 21Mar 26Return
Sonder Holdings Inc. (SOND)1000.0-100.0%
Hyatt Hotels Corpor… (H)100193.9+93.9%
Marriott Internatio… (MAR)100209.5+109.5%
Airbnb, Inc. (ABNB)10072.2-27.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: SOND vs H vs MAR vs ABNB

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MAR and ABNB are tied at the top with 3 categories each — the right choice depends on your priorities. Airbnb, Inc. is the stronger pick specifically for valuation and capital efficiency and profitability and margin quality. H also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
SOND
Sonder Holdings Inc.
The Lower-Volatility Pick

SOND lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
H
Hyatt Hotels Corporation
The Growth Play

H is the clearest fit if your priority is growth exposure.

  • Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
  • 117.0% revenue growth vs SOND's 3.2%
Best for: growth exposure
MAR
Marriott International, Inc.
The Income Pick

MAR carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 4 yrs, beta 1.09, yield 0.8%
  • 430.3% 10Y total return vs H's 254.9%
  • Beta 1.09, yield 0.8%, current ratio 0.43x
  • Beta 1.09 vs H's 1.39
Best for: income & stability and long-term compounding
ABNB
Airbnb, Inc.
The Defensive Pick

ABNB is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.

  • Lower volatility, beta 1.33, Low D/E 25.2%, current ratio 1.38x
  • Lower P/E (28.3x vs 30.4x)
  • 19.9% margin vs SOND's -42.3%
  • 10.2% ROA vs SOND's -24.8%, ROIC 50.6% vs -12.3%
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs SOND's 3.2%
ValueABNB logoABNBLower P/E (28.3x vs 30.4x)
Quality / MarginsABNB logoABNB19.9% margin vs SOND's -42.3%
Stability / SafetyMAR logoMARBeta 1.09 vs H's 1.39
DividendsMAR logoMAR0.8% yield, 4-year raise streak, vs H's 0.4%, (2 stocks pay no dividend)
Momentum (1Y)MAR logoMAR+38.5% vs SOND's -100.0%
Efficiency (ROA)ABNB logoABNB10.2% ROA vs SOND's -24.8%, ROIC 50.6% vs -12.3%

SOND vs H vs MAR vs ABNB — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SONDSonder Holdings Inc.

Segment breakdown not available.

HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
ABNBAirbnb, Inc.
FY 2025
Reportable Segment
100.0%$12.2B

SOND vs H vs MAR vs ABNB — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMARLAGGINGSOND

Income & Cash Flow (Last 12 Months)

ABNB leads this category, winning 4 of 6 comparable metrics.

MAR is the larger business by revenue, generating $26.6B annually — 45.1x SOND's $589M. ABNB is the more profitable business, keeping 19.9% of every revenue dollar as net income compared to SOND's -42.3%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSOND logoSONDSonder Holdings I…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…ABNB logoABNBAirbnb, Inc.
RevenueTrailing 12 months$589M$6.2B$26.6B$12.6B
EBITDAEarnings before interest/tax$25M$899M$4.5B$2.6B
Net IncomeAfter-tax profit-$249M-$34M$2.6B$2.5B
Free Cash FlowCash after capex-$84M$63M$3.1B$4.5B
Gross MarginGross profit ÷ Revenue+37.9%+17.6%+21.4%+82.9%
Operating MarginEBIT ÷ Revenue-22.5%+9.2%+16.0%+20.5%
Net MarginNet income ÷ Revenue-42.3%-0.5%+9.7%+19.9%
FCF MarginFCF ÷ Revenue-14.2%+1.0%+11.7%+36.0%
Rev. Growth (YoY)Latest quarter vs prior year-10.6%+108.7%+6.2%+17.9%
EPS Growth (YoY)Latest quarter vs prior year-2.3%+95.0%+0.8%+4.0%
ABNB leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

H leads this category, winning 3 of 6 comparable metrics.

At 34.9x trailing earnings, ABNB trades at a 6% valuation discount to MAR's 37.1x P/E. On an enterprise value basis, H's 22.9x EV/EBITDA is more attractive than SOND's 252.9x.

MetricSOND logoSONDSonder Holdings I…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…ABNB logoABNBAirbnb, Inc.
Market CapShares × price$2,662$16.3B$93.2B$84.2B
Enterprise ValueMkt cap + debt − cash$1.4B$20.3B$110.0B$79.7B
Trailing P/EPrice ÷ TTM EPS0.00x-315.69x37.08x34.85x
Forward P/EPrice ÷ next-FY EPS est.52.98x30.38x28.35x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple252.91x22.90x24.77x31.33x
Price / SalesMarket cap ÷ Revenue0.00x2.28x3.56x6.88x
Price / BookPrice ÷ Book value/share4.45x10.67x
Price / FCFMarket cap ÷ FCF102.39x35.75x18.12x
H leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

ABNB leads this category, winning 6 of 9 comparable metrics.

ABNB delivers a 31.2% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $-1 for H. ABNB carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to H's 1.31x. On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs SOND's 4/9, reflecting strong financial health.

MetricSOND logoSONDSonder Holdings I…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…ABNB logoABNBAirbnb, Inc.
ROE (TTM)Return on equity-0.9%+31.2%
ROA (TTM)Return on assets-24.8%-0.2%+9.3%+10.2%
ROICReturn on invested capital-12.3%+5.8%+25.0%+50.6%
ROCEReturn on capital employed-20.1%+4.7%+22.6%+26.3%
Piotroski ScoreFundamental quality 0–94576
Debt / EquityFinancial leverage1.31x0.25x
Net DebtTotal debt minus cash$1.4B$4.0B$16.7B-$4.5B
Cash & Equiv.Liquid assets$21M$788M$358M$6.6B
Total DebtShort + long-term debt$1.4B$4.8B$17.1B$2.1B
Interest CoverageEBIT ÷ Interest expense-7.37x1.28x5.20x
ABNB leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MAR leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in MAR five years ago would be worth $24,578 today (with dividends reinvested), compared to $0 for SOND. Over the past 12 months, MAR leads with a +38.5% total return vs SOND's -100.0%. The 3-year compound annual growth rate (CAGR) favors MAR at 26.4% vs SOND's -97.2% — a key indicator of consistent wealth creation.

MetricSOND logoSONDSonder Holdings I…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…ABNB logoABNBAirbnb, Inc.
YTD ReturnYear-to-date-98.2%+3.1%+12.5%+5.6%
1-Year ReturnPast 12 months-100.0%+38.1%+38.5%+14.1%
3-Year ReturnCumulative with dividends-100.0%+46.3%+101.8%+11.8%
5-Year ReturnCumulative with dividends-100.0%+114.1%+145.8%-7.1%
10-Year ReturnCumulative with dividends-100.0%+254.9%+430.3%-2.9%
CAGR (3Y)Annualised 3-year return-97.2%+13.5%+26.4%+3.8%
MAR leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SOND and ABNB each lead in 1 of 2 comparable metrics.

SOND is the less volatile stock with a -0.42 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ABNB currently trades 95.4% from its 52-week high vs SOND's 0.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSOND logoSONDSonder Holdings I…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…ABNB logoABNBAirbnb, Inc.
Beta (5Y)Sensitivity to S&P 500-0.42x1.39x1.09x1.33x
52-Week HighHighest price in past year$3.44$180.53$380.00$147.25
52-Week LowLowest price in past year$0.00$121.94$250.79$110.81
% of 52W HighCurrent price vs 52-week peak+0.0%+94.4%+92.6%+95.4%
RSI (14)Momentum oscillator 0–10025.159.953.756.2
Avg Volume (50D)Average daily shares traded10K785K1.5M3.5M
Evenly matched — SOND and ABNB each lead in 1 of 2 comparable metrics.

Analyst Outlook

MAR leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: H as "Hold", MAR as "Hold", ABNB as "Hold". Consensus price targets imply 11.9% upside for H (target: $191) vs 3.5% for ABNB (target: $145). For income investors, MAR offers the higher dividend yield at 0.76% vs H's 0.35%.

MetricSOND logoSONDSonder Holdings I…H logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…ABNB logoABNBAirbnb, Inc.
Analyst RatingConsensus buy/hold/sellHoldHoldHold
Price TargetConsensus 12-month target$190.80$372.50$145.44
# AnalystsCovering analysts495244
Dividend YieldAnnual dividend ÷ price+0.4%+0.8%
Dividend StreakConsecutive years of raises134
Dividend / ShareAnnual DPS$0.60$2.67
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.0%+3.5%+4.5%
MAR leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

ABNB leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MAR leads in 2 (Total Returns, Analyst Outlook). 1 tied.

Best OverallMarriott International, Inc. (MAR)Leads 2 of 6 categories
Loading custom metrics...

SOND vs H vs MAR vs ABNB: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SOND or H or MAR or ABNB a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus 3. 2% for Sonder Holdings Inc. (SOND). Airbnb, Inc. (ABNB) offers the better valuation at 34. 9x trailing P/E (28. 3x forward), making it the more compelling value choice. Analysts rate Hyatt Hotels Corporation (H) a "Hold" — based on 49 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SOND or H or MAR or ABNB?

On trailing P/E, Airbnb, Inc.

(ABNB) is the cheapest at 34. 9x versus Marriott International, Inc. at 37. 1x. On forward P/E, Airbnb, Inc. is actually cheaper at 28. 3x.

03

Which is the better long-term investment — SOND or H or MAR or ABNB?

Over the past 5 years, Marriott International, Inc.

(MAR) delivered a total return of +145. 8%, compared to -100. 0% for Sonder Holdings Inc. (SOND). Over 10 years, the gap is even starker: MAR returned +430. 3% versus SOND's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SOND or H or MAR or ABNB?

By beta (market sensitivity over 5 years), Sonder Holdings Inc.

(SOND) is the lower-risk stock at -0. 42β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately -434% more volatile than SOND relative to the S&P 500. On balance sheet safety, Airbnb, Inc. (ABNB) carries a lower debt/equity ratio of 25% versus 131% for Hyatt Hotels Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — SOND or H or MAR or ABNB?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus 3. 2% for Sonder Holdings Inc. (SOND). On earnings-per-share growth, the picture is similar: Sonder Holdings Inc. grew EPS 28. 1% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, SOND leads at 38. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SOND or H or MAR or ABNB?

Airbnb, Inc.

(ABNB) is the more profitable company, earning 20. 5% net margin versus -36. 1% for Sonder Holdings Inc. — meaning it keeps 20. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ABNB leads at 20. 8% versus -29. 4% for SOND. At the gross margin level — before operating expenses — ABNB leads at 83. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SOND or H or MAR or ABNB more undervalued right now?

On forward earnings alone, Airbnb, Inc.

(ABNB) trades at 28. 3x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 24. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for H: 11. 9% to $190. 80.

08

Which pays a better dividend — SOND or H or MAR or ABNB?

In this comparison, MAR (0.

8% yield), H (0. 4% yield) pay a dividend. SOND, ABNB do not pay a meaningful dividend and should not be held primarily for income.

09

Is SOND or H or MAR or ABNB better for a retirement portfolio?

For long-horizon retirement investors, Sonder Holdings Inc.

(SOND) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 42)). Both have compounded well over 10 years (SOND: -100. 0%, ABNB: -2. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SOND and H and MAR and ABNB?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SOND is a small-cap quality compounder stock; H is a mid-cap high-growth stock; MAR is a mid-cap quality compounder stock; ABNB is a mid-cap quality compounder stock. MAR pays a dividend while SOND, H, ABNB do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SOND

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  • Gross Margin > 22%
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H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
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MAR

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
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  • Revenue Growth > 8%
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Revenue Growth>
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