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Stock Comparison

SSB vs CFG vs HBAN vs FIS vs FISV

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SSB
SouthState Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$9.79B
5Y Perf.+85.3%
CFG
Citizens Financial Group, Inc.

Banks - Regional

Financial ServicesNYSE • US
Market Cap$27.70B
5Y Perf.+166.4%
HBAN
Huntington Bancshares Incorporated

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$25.63B
5Y Perf.+82.1%
FIS
Fidelity National Information Services, Inc.

Information Technology Services

TechnologyNYSE • US
Market Cap$24.47B
5Y Perf.-46.8%
FISV
Fiserv, Inc.

Information Technology Services

TechnologyNASDAQ • US
Market Cap$30.38B
5Y Perf.-13.5%

SSB vs CFG vs HBAN vs FIS vs FISV — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SSB logoSSB
CFG logoCFG
HBAN logoHBAN
FIS logoFIS
FISV logoFISV
IndustryBanks - RegionalBanks - RegionalBanks - RegionalInformation Technology ServicesInformation Technology Services
Market Cap$9.79B$27.70B$25.63B$24.47B$30.38B
Revenue (TTM)$3.76B$12.35B$12.48B$10.89B$21.09B
Net Income (TTM)$799M$1.70B$2.21B$382M$3.20B
Gross Margin68.3%57.6%61.7%38.1%60.8%
Operating Margin27.9%15.3%21.5%17.5%24.4%
Forward P/E10.3x12.4x11.1x7.5x7.0x
Total Debt$1.31B$12.40B$18.48B$4.01B$29.12B
Cash & Equiv.$583M$11.24B$1.78B$599M$798M

SSB vs CFG vs HBAN vs FIS vs FISVLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SSB
CFG
HBAN
FIS
FISV
StockMay 20May 26Return
SouthState Corporat… (SSB)100185.3+85.3%
Citizens Financial … (CFG)100266.4+166.4%
Huntington Bancshar… (HBAN)100182.1+82.1%
Fidelity National I… (FIS)10034.0-66.0%
Fiserv, Inc. (FISV)10053.2-46.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: SSB vs CFG vs HBAN vs FIS vs FISV

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SSB leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Fiserv, Inc. is the stronger pick specifically for valuation and capital efficiency and operational efficiency and capital deployment. CFG and FIS also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SSB
SouthState Corporation
The Banking Pick

SSB carries the broadest edge in this set and is the clearest fit for bank quality.

  • NIM 3.4% vs CFG's 2.6%
  • 57.0% NII/revenue growth vs CFG's 1.3%
  • 21.3% margin vs FIS's 3.5%
  • 2.4% yield, 16-year raise streak, vs HBAN's 3.7%, (1 stock pays no dividend)
Best for: bank quality
CFG
Citizens Financial Group, Inc.
The Banking Pick

CFG ranks third and is worth considering specifically for long-term compounding.

  • 257.8% 10Y total return vs HBAN's 121.5%
  • +73.3% vs FISV's -68.8%
Best for: long-term compounding
HBAN
Huntington Bancshares Incorporated
The Financial Play

Among these 5 stocks, HBAN doesn't own a clear edge in any measured category.

Best for: financial services exposure
FIS
Fidelity National Information Services, Inc.
The Income Pick

FIS is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 1 yrs, beta 0.76, yield 3.5%
  • Lower volatility, beta 0.76, Low D/E 28.9%, current ratio 0.59x
  • Beta 0.76, yield 3.5%, current ratio 0.59x
  • Beta 0.76 vs CFG's 1.33, lower leverage
Best for: income & stability and sleep-well-at-night
FISV
Fiserv, Inc.
The Growth Play

FISV is the #2 pick in this set and the best alternative if growth exposure and valuation efficiency is your priority.

  • Rev growth 3.6%, EPS growth 17.8%, 3Y rev CAGR 6.1%
  • PEG 0.20 vs HBAN's 0.74
  • Lower P/E (7.0x vs 7.5x), PEG 0.20 vs 0.31
  • 4.0% ROA vs CFG's 0.8%, ROIC 8.1% vs 3.8%
Best for: growth exposure and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthSSB logoSSB57.0% NII/revenue growth vs CFG's 1.3%
ValueFISV logoFISVLower P/E (7.0x vs 7.5x), PEG 0.20 vs 0.31
Quality / MarginsSSB logoSSB21.3% margin vs FIS's 3.5%
Stability / SafetyFIS logoFISBeta 0.76 vs CFG's 1.33, lower leverage
DividendsSSB logoSSB2.4% yield, 16-year raise streak, vs HBAN's 3.7%, (1 stock pays no dividend)
Momentum (1Y)CFG logoCFG+73.3% vs FISV's -68.8%
Efficiency (ROA)FISV logoFISV4.0% ROA vs CFG's 0.8%, ROIC 8.1% vs 3.8%

SSB vs CFG vs HBAN vs FIS vs FISV — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SSBSouthState Corporation
FY 2025
Deposit account services
60.9%$166M
Trust and investment services income
21.3%$58M
Interchange and debit card transaction fees
17.8%$49M
CFGCitizens Financial Group, Inc.
FY 2024
Service Charges and Fees
53.5%$417M
Card Fees
46.5%$362M
HBANHuntington Bancshares Incorporated
FY 2025
Cards And Payment Processing Revenue
44.0%$613M
Trust And Investment Management Services Revenue
29.3%$408M
Service Charges Revenue
17.9%$250M
Insurance Revenue
5.8%$81M
Other Revenue
2.2%$30M
Leasing Revenue
0.9%$12M
FISFidelity National Information Services, Inc.
FY 2025
Banking Solutions
69.5%$7.3B
Capital Market Solutions
30.5%$3.2B
FISVFiserv, Inc.
FY 2024
Processing And Services
81.3%$16.6B
Product
18.7%$3.8B

SSB vs CFG vs HBAN vs FIS vs FISV — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCFGLAGGINGFIS

Income & Cash Flow (Last 12 Months)

Evenly matched — SSB and FIS each lead in 3 of 6 comparable metrics.

FISV is the larger business by revenue, generating $21.1B annually — 5.6x SSB's $3.8B. SSB is the more profitable business, keeping 21.3% of every revenue dollar as net income compared to FIS's 3.5%. On growth, FIS holds the edge at +8.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSSB logoSSBSouthState Corpor…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…FIS logoFISFidelity National…FISV logoFISVFiserv, Inc.
RevenueTrailing 12 months$3.8B$12.3B$12.5B$10.9B$21.1B
EBITDAEarnings before interest/tax$1.2B$2.6B$3.1B$3.8B$7.5B
Net IncomeAfter-tax profit$799M$1.7B$2.2B$382M$3.2B
Free Cash FlowCash after capex$154M$2.7B$2.3B$2.8B$4.0B
Gross MarginGross profit ÷ Revenue+68.3%+57.6%+61.7%+38.1%+60.8%
Operating MarginEBIT ÷ Revenue+27.9%+15.3%+21.5%+17.5%+24.4%
Net MarginNet income ÷ Revenue+21.3%+12.2%+17.7%+3.5%+15.2%
FCF MarginFCF ÷ Revenue-14.4%+15.2%+18.2%+26.1%+19.0%
Rev. Growth (YoY)Latest quarter vs prior year+8.2%-2.0%
EPS Growth (YoY)Latest quarter vs prior year+30.9%+38.2%-11.8%+92.3%-29.1%
Evenly matched — SSB and FIS each lead in 3 of 6 comparable metrics.

Valuation Metrics

FISV leads this category, winning 6 of 7 comparable metrics.

At 9.0x trailing earnings, FISV trades at a 86% valuation discount to FIS's 63.0x P/E. Adjusting for growth (PEG ratio), FISV offers better value at 0.25x vs FIS's 2.58x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSSB logoSSBSouthState Corpor…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…FIS logoFISFidelity National…FISV logoFISVFiserv, Inc.
Market CapShares × price$9.8B$27.7B$25.6B$24.5B$30.4B
Enterprise ValueMkt cap + debt − cash$10.5B$28.9B$42.3B$27.9B$58.7B
Trailing P/EPrice ÷ TTM EPS12.39x21.19x11.65x63.00x8.96x
Forward P/EPrice ÷ next-FY EPS est.10.30x12.39x11.10x7.54x7.01x
PEG RatioP/E ÷ EPS growth rate0.43x0.77x2.58x0.25x
EV / EBITDAEnterprise value multiple8.98x12.10x15.75x7.66x6.63x
Price / SalesMarket cap ÷ Revenue2.61x2.24x2.05x2.29x1.43x
Price / BookPrice ÷ Book value/share1.08x1.20x1.00x1.76x1.21x
Price / FCFMarket cap ÷ FCF14.74x11.25x9.97x7.00x
FISV leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — SSB and FISV each lead in 4 of 9 comparable metrics.

FISV delivers a 12.4% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $3 for FIS. SSB carries lower financial leverage with a 0.15x debt-to-equity ratio, signaling a more conservative balance sheet compared to FISV's 1.13x. On the Piotroski fundamental quality scale (0–9), CFG scores 7/9 vs SSB's 4/9, reflecting strong financial health.

MetricSSB logoSSBSouthState Corpor…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…FIS logoFISFidelity National…FISV logoFISVFiserv, Inc.
ROE (TTM)Return on equity+9.0%+6.6%+10.0%+2.7%+12.4%
ROA (TTM)Return on assets+1.2%+0.8%+1.0%+1.1%+4.0%
ROICReturn on invested capital+9.2%+3.8%+5.1%+6.0%+8.1%
ROCEReturn on capital employed+4.8%+4.4%+4.5%+6.6%+10.2%
Piotroski ScoreFundamental quality 0–947665
Debt / EquityFinancial leverage0.15x0.51x0.76x0.29x1.13x
Net DebtTotal debt minus cash$731M$1.2B$16.7B$3.4B$28.3B
Cash & Equiv.Liquid assets$583M$11.2B$1.8B$599M$798M
Total DebtShort + long-term debt$1.3B$12.4B$18.5B$4.0B$29.1B
Interest CoverageEBIT ÷ Interest expense0.97x0.55x0.62x4.64x6.39x
Evenly matched — SSB and FISV each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CFG leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in CFG five years ago would be worth $14,687 today (with dividends reinvested), compared to $3,685 for FIS. Over the past 12 months, CFG leads with a +73.3% total return vs FISV's -68.8%. The 3-year compound annual growth rate (CAGR) favors CFG at 39.1% vs FISV's -22.0% — a key indicator of consistent wealth creation.

MetricSSB logoSSBSouthState Corpor…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…FIS logoFISFidelity National…FISV logoFISVFiserv, Inc.
YTD ReturnYear-to-date+4.0%+9.7%-6.5%-27.3%-13.4%
1-Year ReturnPast 12 months+14.3%+73.3%+12.4%-35.3%-68.8%
3-Year ReturnCumulative with dividends+62.3%+169.3%+85.1%-6.6%-52.5%
5-Year ReturnCumulative with dividends+20.3%+46.9%+22.0%-63.2%-51.7%
10-Year ReturnCumulative with dividends+67.9%+257.8%+121.5%-13.2%+9.7%
CAGR (3Y)Annualised 3-year return+17.5%+39.1%+22.8%-2.2%-22.0%
CFG leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CFG and FIS each lead in 1 of 2 comparable metrics.

FIS is the less volatile stock with a 0.76 beta — it tends to amplify market swings less than CFG's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CFG currently trades 93.3% from its 52-week high vs FISV's 29.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSSB logoSSBSouthState Corpor…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…FIS logoFISFidelity National…FISV logoFISVFiserv, Inc.
Beta (5Y)Sensitivity to S&P 5001.02x1.33x1.09x0.76x0.94x
52-Week HighHighest price in past year$108.46$68.79$19.46$82.74$191.91
52-Week LowLowest price in past year$84.48$37.93$14.87$43.30$52.91
% of 52W HighCurrent price vs 52-week peak+89.8%+93.3%+83.2%+57.1%+29.6%
RSI (14)Momentum oscillator 0–10055.760.253.443.336.5
Avg Volume (50D)Average daily shares traded841K4.5M24.3M5.5M5.3M
Evenly matched — CFG and FIS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — SSB and HBAN each lead in 1 of 2 comparable metrics.

Analyst consensus: SSB as "Buy", CFG as "Buy", HBAN as "Buy", FIS as "Buy", FISV as "Buy". Consensus price targets imply 42.6% upside for FIS (target: $67) vs 12.8% for CFG (target: $72). For income investors, HBAN offers the higher dividend yield at 3.73% vs SSB's 2.36%.

MetricSSB logoSSBSouthState Corpor…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…FIS logoFISFidelity National…FISV logoFISVFiserv, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$118.20$72.42$20.38$67.38$74.64
# AnalystsCovering analysts2038483760
Dividend YieldAnnual dividend ÷ price+2.4%+2.6%+3.7%+3.5%
Dividend StreakConsecutive years of raises16301
Dividend / ShareAnnual DPS$2.30$1.70$0.60$1.63
Buyback YieldShare repurchases ÷ mkt cap+2.4%+4.9%0.0%0.0%+19.4%
Evenly matched — SSB and HBAN each lead in 1 of 2 comparable metrics.
Key Takeaway

FISV leads in 1 of 6 categories (Valuation Metrics). CFG leads in 1 (Total Returns). 4 tied.

Best OverallCitizens Financial Group, I… (CFG)Leads 1 of 6 categories
Loading custom metrics...

SSB vs CFG vs HBAN vs FIS vs FISV: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SSB or CFG or HBAN or FIS or FISV a better buy right now?

For growth investors, SouthState Corporation (SSB) is the stronger pick with 57.

0% revenue growth year-over-year, versus 1. 3% for Citizens Financial Group, Inc. (CFG). Fiserv, Inc. (FISV) offers the better valuation at 9. 0x trailing P/E (7. 0x forward), making it the more compelling value choice. Analysts rate SouthState Corporation (SSB) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SSB or CFG or HBAN or FIS or FISV?

On trailing P/E, Fiserv, Inc.

(FISV) is the cheapest at 9. 0x versus Fidelity National Information Services, Inc. at 63. 0x. On forward P/E, Fiserv, Inc. is actually cheaper at 7. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Fiserv, Inc. wins at 0. 20x versus Huntington Bancshares Incorporated's 0. 74x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — SSB or CFG or HBAN or FIS or FISV?

Over the past 5 years, Citizens Financial Group, Inc.

(CFG) delivered a total return of +46. 9%, compared to -63. 2% for Fidelity National Information Services, Inc. (FIS). Over 10 years, the gap is even starker: CFG returned +257. 8% versus FIS's -13. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SSB or CFG or HBAN or FIS or FISV?

By beta (market sensitivity over 5 years), Fidelity National Information Services, Inc.

(FIS) is the lower-risk stock at 0. 76β versus Citizens Financial Group, Inc. 's 1. 33β — meaning CFG is approximately 75% more volatile than FIS relative to the S&P 500. On balance sheet safety, SouthState Corporation (SSB) carries a lower debt/equity ratio of 15% versus 113% for Fiserv, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SSB or CFG or HBAN or FIS or FISV?

By revenue growth (latest reported year), SouthState Corporation (SSB) is pulling ahead at 57.

0% versus 1. 3% for Citizens Financial Group, Inc. (CFG). On earnings-per-share growth, the picture is similar: Fiserv, Inc. grew EPS 17. 8% year-over-year, compared to -47. 2% for Fidelity National Information Services, Inc.. Over a 3-year CAGR, FISV leads at 6. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SSB or CFG or HBAN or FIS or FISV?

SouthState Corporation (SSB) is the more profitable company, earning 21.

3% net margin versus 3. 6% for Fidelity National Information Services, Inc. — meaning it keeps 21. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SSB leads at 27. 9% versus 15. 3% for CFG. At the gross margin level — before operating expenses — SSB leads at 68. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SSB or CFG or HBAN or FIS or FISV more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Fiserv, Inc. (FISV) is the more undervalued stock at a PEG of 0. 20x versus Huntington Bancshares Incorporated's 0. 74x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Fiserv, Inc. (FISV) trades at 7. 0x forward P/E versus 12. 4x for Citizens Financial Group, Inc. — 5. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FIS: 42. 6% to $67. 38.

08

Which pays a better dividend — SSB or CFG or HBAN or FIS or FISV?

In this comparison, HBAN (3.

7% yield), FIS (3. 5% yield), CFG (2. 6% yield), SSB (2. 4% yield) pay a dividend. FISV does not pay a meaningful dividend and should not be held primarily for income.

09

Is SSB or CFG or HBAN or FIS or FISV better for a retirement portfolio?

For long-horizon retirement investors, Fidelity National Information Services, Inc.

(FIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 76), 3. 5% yield). Both have compounded well over 10 years (FIS: -13. 2%, FISV: +9. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SSB and CFG and HBAN and FIS and FISV?

These companies operate in different sectors (SSB (Financial Services) and CFG (Financial Services) and HBAN (Financial Services) and FIS (Technology) and FISV (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SSB is a small-cap high-growth stock; CFG is a mid-cap quality compounder stock; HBAN is a mid-cap deep-value stock; FIS is a mid-cap income-oriented stock; FISV is a mid-cap deep-value stock. SSB, CFG, HBAN, FIS pay a dividend while FISV does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SSB

High-Growth Quality Leader

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 28%
  • Net Margin > 12%
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CFG

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 1.0%
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HBAN

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 10%
  • Dividend Yield > 1.4%
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FIS

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 22%
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FISV

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Net Margin > 9%
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Custom Screen

Beat Both

Find stocks that outperform SSB and CFG and HBAN and FIS and FISV on the metrics below

Revenue Growth>
%
(SSB: 57.0% · CFG: 1.3%)
Net Margin>
%
(SSB: 21.3% · CFG: 12.2%)
P/E Ratio<
x
(SSB: 12.4x · CFG: 21.2x)

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