Historical data shows that a consistent $500 monthly investment into MediaAlpha, Inc. (MAX) starting in 2020 would have turned a total investment of $44K into $29K today. This represents a total return of -32.4% over the 6-year period, compounding through dividend reinvestment and market growth.
The Impact of Dividend Reinvestment (DRIP)
MediaAlpha, Inc. does not currently pay a notable dividend. For growth-focused stocks like MAX, dollar cost averaging relies entirely on price appreciation. Over the 6-year period, the strategy successfully captured the stock's price movements, resulting in a final portfolio value of $29K without the need for dividend reinvestment.
MAX vs. S&P 500 (SPY) Benchmark
When comparing this dollar cost averaging strategy against a broad market index,MAX underperformed the S&P 500 ETF (SPY). The same $500 monthly contributions into SPY would have grown to $75K, compared to MAX's $29K.