MAX trades 3.9% below Wall Street's consensus target of $14.75.
Last 12 months price action with 12-month analyst target path
The base valuation assumes MAX achieves its forward estimates and maintains a stable P/E multiple of 9.1x. This scenario reflects the blended consensus of 9 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of November 8, 2026, MediaAlpha, Inc. (MAX) has a Wall Street consensus price target of $14.75, based on estimates from 9 covering analysts. With the stock currently trading at $14.20, this represents a potential upside of +3.9%. The company has a market capitalization of $752M.
Analyst price targets range from a low of $11.00 to a high of $18.00, representing a 47% spread in expectations. The median target of $15.00 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 4 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, MAX trades at a trailing P/E of 8.3x and forward P/E of 9.1x. Analysts expect EPS to grow -9.5% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $55.27, with bear and bull scenarios of $34.82 and $72.83 respectively. Model confidence stands at 53/100, reflecting moderate uncertainty in projections.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 QNSTQuinStreet, Inc. | $1.2B | $20.66 | $22.00 | +6.5% | Buy | 12.7x | 13 |
 RAMPLiveRamp Holdings, Inc. | $2.3B | $38.50 | $38.50 | +0.0% | Buy | 16.8x | 12 |
 ACMRACM Research, Inc. | $2.9B | $44.61 | $122.75 | +175.2% | Buy | 20.1x | 10 |
 TPVGTriplePoint Venture Growth BDC Corp. | $177M | $4.37 | $5.00 | +14.4% | Hold | 5.1x | 12 |
 GOOGAlphabet Inc. | $3.4T | $283.93 | $412.52 | +45.3% | Buy | 14.4x | 79 |
 METAMeta Platforms, Inc. | $1.6T | $610.15 | $834.36 | +36.7% | Buy | 21.0x | 69 |
 TTDThe Trade Desk, Inc. | $6.1B | $12.93 | $14.68 | +13.5% | Hold | 35.6x | 47 |
 MGNIMagnite, Inc. | $3.9B | $27.39 | $29.00 | +5.9% | Buy | 24.2x | 33 |
 PERIPerion Network Ltd. | $470M | $11.39 | $13.50 | +18.5% | Buy | 9.1x | 14 |
 DVDoubleVerify Holdings, Inc. | $2.1B | $13.56 | $13.47 | -0.7% | Hold | 30.7x | 34 |
Quick answers to the most common questions about buying MAX stock.
The consensus price target for MAX is $14.75, close to the current price of $14.2 (3.9% implied move). Based on 9 analyst estimates, the stock appears fairly valued near current levels.
MAX has a consensus rating of "Buy" based on 9 Wall Street analysts. The rating breakdown is mixed, with 4 Hold ratings making up the largest segment. The consensus 12-month price target of $14.75 implies 3.9% upside from current levels.
With a forward P/E of 9.1271x, MAX trades at a relatively low valuation. The consensus target of $14.75 implies 3.9% appreciation, suggesting the market may be pricing in risks.
The most bullish Wall Street analyst has a price target of $18 for MAX, while the most conservative target is $11. The consensus of $14.75 represents the median expectation. Our quantitative valuation model projects a bull case target of $73 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
MAX is moderately covered, with 9 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 4 have Buy ratings, 4 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month MAX stock forecast based on 9 Wall Street analysts shows a consensus price target of $14.75, with estimates ranging from $11 (bear case) to $18 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $55, with bear/bull scenarios of $35/$73.
Our quantitative valuation model calculates MAX's fair value at $55 (base case), with a bear case of $35 and bull case of $73. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 53/100.
MAX trades at a forward P/E ratio of 9.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 8.3x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
MAX appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $14.75 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
MAX analyst price targets range from $11 to $18, a 47% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $14.75 consensus represents the middle ground. Our model's $35-$73 range provides an independent fundamental perspective.
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