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MediaAlpha, Inc. (MAX) Total Return Calculator with Dividends Reinvested

MediaAlpha, Inc.

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The total return for MediaAlpha, Inc. (MAX) stock is -9.67% over the past 12 months. So far it's down 24.94% this year. The 5-year total return is -76.80%, meaning $10,000 invested in MAX stock 5 years ago would be worth $2,320 today. Total return includes price appreciation plus reinvesting any dividends paid out.

If you invested $10,000 in MAX 1 year ago, it would be worth $9,033 today — you'd have lost $967.

With Dividends Reinvested$9,033-9.67%

Price Only (No DRIP)$9,033-9.67%

Period2025-05-06 → 2026-05-06

Price

Total Return (DRIP)

S&P 500

If You Invested $10,000 in MAX

1Y$9,033-$967 (-9.7%)-9.7% CAGR

3Y$15,101+$5,101 (+51.0%)14.7% CAGR

5Y$2,320-$7,680 (-76.8%)-25.3% CAGR

10Y$2,815-$7,185 (-71.8%)-11.9% CAGR

15Y$2,815-$7,185 (-71.8%)-8.1% CAGR

20Y$2,815-$7,185 (-71.8%)-6.1% CAGR

30Y$4,637-$5,363 (-53.6%)-2.5% CAGR

MediaAlpha, Inc. did not pay dividends during this period. Total return = price return.

Loading MAX total return...

As of 2026-05-06

Returns at a Glance

Period	Total Return	CAGR	Price Only	Div. Contrib.	$10K →
YTD	-24.94%	—	-24.94%	—	$7,506
1Y	-9.67%	-9.67%	-9.67%	—	$9,033
3Y	+51.01%	14.73%	+51.01%	—	$15,101
5Y	-76.80%	-25.34%	-76.80%	—	$2,320
10Y	-71.85%	-11.90%	-71.85%	—	$2,815
15Y	-71.85%	-8.10%	-71.85%	—	$2,815
20Y	-71.85%	-6.14%	-71.85%	—	$2,815
30Y	-53.63%	-2.53%	-71.85%	+18.22 pp	$4,637

Risk & Highlights

Best Year+22.63%2020

Worst Year-58.91%2021

Max Drawdown-47.70%2025-12-09 → 2026-02-13

Annual Returns

Year	Total Return	Price Return	Div.	S&P 500	vs S&P
2026YTD	-16.82%	-16.82%	—	+0.41%	-17.2pp
2025	+13.70%	+13.70%	—	+16.64%	-2.9pp
2024	+2.45%	+2.45%	—	+24.00%	-21.5pp
2023	+8.46%	+8.46%	—	+24.81%	-16.3pp
2022	-38.77%	-38.77%	—	-19.95%	-18.8pp

MAX underperformed the S&P 500 by 40.99pp over the past year (-9.67% vs +31.32%).

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MAX Peers' Total Return

Accurate peer set · 10 comparable names

Name	Mkt Cap	30D Rtn	YTD Total Rtn	1Y Total Rtn	Div Contrib	3Y Total Rtn	5Y Total Rtn	10Y Total Rtn
MAXMediaAlpha, Inc.	$495M	-4.0%	-24.9%	-9.7%	—	+51.0%	-76.8%	-71.8%
QNSTQuinStreet, Inc.	$742M	+7.5%	-7.5%	-26.6%	—	+76.4%	-28.9%	+278.5%
RAMPLiveRamp Holdings, Inc.	$1.9B	+6.8%	+7.4%	+10.2%	—	+23.8%	-38.8%	+28.9%
ACMRACM Research, Inc.	$3.7B	+32.9%	+23.4%	+182.8%	—	+450.0%	+120.6%	+2861.5%
TPVGTriplePoint Venture Growth BDC Corp.	$226M	+7.1%	-12.7%	+8.6%	+16.7pp	-7.5%	-19.0%	+87.8%
GOOGAlphabet Inc.	$4.78T	+32.7%	+25.4%	+139.7%	+0.5pp	+266.5%	+233.2%	+1015.6%
METAMeta Platforms, Inc.	$1.55T	+7.0%	-5.7%	+4.7%	+0.4pp	+164.7%	+93.0%	+416.8%
TTDThe Trade Desk, Inc.	$11.4B	+8.0%	-36.3%	-56.9%	—	-62.9%	-60.8%	+696.8%
MGNIMagnite, Inc.	$1.9B	+10.1%	-16.6%	+8.6%	—	+51.8%	-58.5%	-5.4%
PERIPerion Network Ltd.	$477M	+8.7%	+13.9%	+15.4%	—	-68.4%	-33.6%	+136.7%
DVDoubleVerify Holdings, Inc.	$1.8B	+10.8%	+2.7%	-17.5%	—	-59.0%	-67.4%	-68.0%

Compare:MAX vs QNST MAX vs RAMP MAX vs ACMR MAX vs QNST vs RAMP

About MAX Dividend Returns

MediaAlpha, Inc. (MAX) does not currently pay dividends. Many growth-focused companies reinvest profits back into the business rather than distributing them as dividends.

How We Calculate Total Return

Our total return calculator simulates dividend reinvestment (DRIP) by assuming each dividend payment is used to purchase additional shares at the closing price on the ex-dividend date. This methodology provides an accurate representation of how a dividend reinvestment plan would perform.

Frequently Asked Questions

Q1What is the total return of MAX over the past year?

MediaAlpha, Inc. (MAX) delivered a return of -9.67% over the past year. Since MAX does not currently pay dividends, the total return equals the price-only return.

Q2How much would $10,000 invested in MAX be worth today?

A $10,000 investment in MediaAlpha, Inc. one year ago would be worth $9,033 today, representing a loss of $967.

Q3Does MAX pay dividends?

MediaAlpha, Inc. (MAX) does not currently pay dividends. Many growth-focused companies reinvest profits back into the business rather than distributing them as dividends. For MAX, the total return equals the price-only return.

Q4Did MAX beat the S&P 500?

No, MediaAlpha, Inc. (MAX) underperformed the S&P 500 by 40.99 percentage points over the past year. MAX delivered a total return of -9.67%, compared to the S&P 500's 31.32%. This means a passive S&P 500 index fund outperformed MAX by 40.99pp during this period.

Q5What is MAX's worst drawdown?

MediaAlpha, Inc. (MAX) experienced a maximum drawdown of -47.70% over the past year, declining from its peak on 2025-12-09 to its trough on 2026-02-13. The stock has not yet fully recovered to its prior peak. Maximum drawdown measures the worst peak-to-trough decline and is an important risk metric for investors.

Q6What is MAX's long-term total return over 10, 20, or 30 years?

Here are MediaAlpha, Inc. (MAX)'s long-term returns with dividends reinvested. Over 10 years, the total return is -71.8% (-11.9% CAGR) — $10,000 would have grown to $2,815. Over 20 years: -71.8% total return (-6.1% CAGR) — $10,000 → $2,815. Over 30 years: -53.6% total return (-2.5% CAGR) — $10,000 → $4,637. Long-term investors benefit from compounding: dividends buy additional shares, which generate their own dividends, creating an exponential growth effect.

Q7What was MAX's best and worst year?

MediaAlpha, Inc.'s best calendar year was 2020 with a total return of 22.6%. Its worst year was 2021 with a total return of -58.9%. This range shows the volatility investors should expect — the difference between the best and worst year is 81.5 percentage points.