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MAXMediaAlpha, Inc.
$14.20$752M
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  1. Home
  2. Financial Ratios

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  3. MAX
  4. Financial Ratios

MediaAlpha, Inc. (MAX) Financial Ratios

Latest Ratios: P/E Ratio 8.3x · EV/EBITDA 5.7x · ROE N/A. (2018–2025 historical series)

Income StatementBalance SheetCash FlowRatios
AnnualQuarterly

MAX Valuation Multiples

Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Market Cap$752M$865M$599M$508M$417M$946M$1.3B——
Enterprise Value$861M$973M$718M$665M$589M$1.1B$1.4B——
P/E Ratio →8.2633.2136.42——————
P/S Ratio0.580.780.691.310.911.472.15——
P/B Ratio—————————
P/FCF13.8813.2513.1325.2114.8133.8124.56——
P/OCF11.4713.1813.0625.1214.7633.0524.42——

P/E links to full P/E history page with 30-year chart

MAX EV Ratios

Enterprise-value multiples — capital-structure-neutral measures of total business value

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
EV / Revenue—0.870.831.711.281.682.42——
EV / EBITDA5.6711.9514.53——197.3861.44——
EV / EBIT11.00—13.34—14.84—72.41——
EV / FCF—14.9115.7433.0020.9138.8327.68——

MAX Profitability

Margins and return-on-capital ratios measuring operating efficiency

Margins

Full margin charts and quarterly trend are on the Earnings History page

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Gross Margin14.8%14.8%16.6%17.2%15.3%15.7%14.6%16.0%16.6%
Operating Margin7.0%7.0%4.9%-10.3%-7.7%0.3%3.3%6.1%6.5%
Net Profit Margin2.3%2.3%1.9%-10.4%-12.6%-0.8%2.5%4.4%6.1%

Return on Capital

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
ROE————————44.8%
ROA7.9%7.9%8.0%-25.0%-25.1%-2.1%9.4%18.5%20.7%
ROIC77.1%77.1%47.3%-40.4%-32.3%2.4%105.0%162.1%—
ROCE42.8%42.8%41.9%-47.7%-23.7%1.4%24.4%44.6%35.8%

MAX Leverage & Debt

Solvency and debt-coverage ratios — lower is generally safer

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Debt / Equity————————0.35
Debt / EBITDA1.911.913.29——34.677.933.200.46
Net Debt / Equity————————0.21
Net Debt / EBITDA1.331.332.41——25.486.912.870.27
Debt / FCF—1.662.617.796.105.013.114.010.39
Interest Coverage-8.88-8.883.75-2.334.29-0.222.463.5416.18

MAX Liquidity & Efficiency

Short-term solvency ratios and asset-utilisation metrics

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Current Ratio1.181.181.430.941.051.631.191.411.32
Quick Ratio1.181.181.430.941.051.631.191.411.32
Cash Ratio0.320.320.330.220.190.600.220.210.17
Asset Turnover—2.903.292.522.702.232.783.873.40
Inventory Turnover—————————
Days Sales Outstanding—40.3260.3350.5747.7043.0460.1050.1145.67

MAX Shareholder Yields

Earnings, FCF, buyback, and dividend yields — total returns to shareholders

Dividends

Full dividend history and growth charts are on the Dividend History page

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Dividend Yield——0.2%0.6%0.5%0.0%10.5%——
Payout Ratio——7.3%———888.0%536.7%87.6%

Total Shareholder Return Metrics

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Earnings Yield12.1%3.0%2.7%——————
FCF Yield7.2%7.5%7.6%4.0%6.8%3.0%4.1%——
Buyback Yield6.3%5.5%1.1%0.0%1.2%0.0%6.8%——
Total Shareholder Yield6.3%5.5%1.3%0.6%1.7%0.0%17.3%——
Shares Outstanding—$67M$53M$46M$42M$61M$32M$1M$33M

Key Metrics

Growth RegimeExpanding
ProfitabilityModerate
Balance SheetStrained
Cash FlowMixed
Top Statement Risk

Thin margins and leverage

Verified Source

Metrics are mathematically derived from official filings.

SEC 10-K (2026Q3)

Low Forward Multiples Versus Trailing Premium

As reported in the supplied valuation data, MAX trades at a trailing P/E of 36.41 but a forward P/E of only 9.13, a gap that implies the market expects sharp earnings normalization or a material step-up in profitability from current levels.

The compression from trailing to forward earnings multiples suggests analysts anticipate that the depressed GAAP earnings base in recent quarters will improve as revenue scale translates into operating leverage. A P/S of 0.68 and forward EV/EBITDA of 5.75 appear inexpensive against the 28.8% revenue growth, but this discount may reflect investor skepticism about the durability of carrier-driven demand and the thin 2.3% net margin. Investors should monitor whether forward earnings estimates hold, since a trailing P/E above 36 leaves little room for error if the recovery stalls.

Thin Gross Margin Caps Earnings Power

Based on reported quarterly figures, MAX gross margin has stayed within a narrow 14.2% to 17.8% band over ten quarters, with the latest reading at 14.7%, reflecting a high pass-through of revenue to supply partners.

This stability suggests the revenue-share structure is the dominant economic constraint, with little evidence of pricing power at the gross level. Operating margin of 7.7% in the latest quarter versus 6.4% a year earlier indicates modest operating leverage, though net margin of 6.9% in the same period is volatile across quarters. Investors should treat contribution after traffic costs as the more reliable measure of true economic scale.

High Debt Load Against Thin Equity

As reported in financial statements, MAX carried a debt-to-equity ratio of 8.85 and debt-to-EBITDA of 5.95 in 2026Q3, with interest coverage of 14.47 suggesting current debt service is manageable despite high leverage.

Coverage above 14x indicates that near-term interest obligations are not currently constraining cash flow, yet the leverage multiple leaves limited cushion if EBITDA contracts. The shift from a deficit equity position in 2025Q3 to positive equity suggests the capital base remains thin, which may amplify sensitivity to a downturn in carrier spending. Investors should monitor refinancing terms and whether coverage holds through a softer insurance cycle.

Working Capital Drives Cash Volatility

Based on reported figures, MAX days sales outstanding ranged from 38 to 56 days over recent quarters, with asset turnover of 1.03 in 2026Q3, indicating receivables timing is a meaningful driver of quarterly cash variability.

The swing in DSO, including a peak of 56 days in 2026Q2, suggests collection timing rather than revenue quality accounts for much of the quarterly cash movement. Asset turnover near 1.0 is moderate for a transactional marketplace, implying that a substantial asset base supports the revenue stream. Investors should track DSO trends as an early indicator of whether cash conversion is improving or masking earnings quality concerns.

Misapplied Gross Revenue Multiples

Based on the supplied data, EV/Revenue and P/S multiples may be the most misleading metric for MAX because headline revenue is reported gross of traffic acquisition payouts, potentially overstating the economic scale implied by a 0.68 P/S.

Because roughly 85% of revenue is passed to supply partners, a low P/S can appear attractive while the contribution base available to equity holders is much smaller. Contribution-based or Adjusted EBITDA multiples would better reflect the economic earnings pool and may show a materially different valuation picture. Investors should evaluate MAX on margin-adjusted metrics rather than headline revenue multiples.

Download Financial Ratios Data

Includes 30+ ratios · 8 years · Updated daily

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MAX — Frequently Asked Questions

Quick answers to the most common questions about buying MAX stock.

What is MediaAlpha, Inc.'s P/E ratio?

MediaAlpha, Inc.'s current P/E ratio is 8.3x. The historical average is 34.8x.

What is MediaAlpha, Inc.'s EV/EBITDA?

MediaAlpha, Inc.'s current EV/EBITDA is 5.7x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 29.3x.

Is MAX stock overvalued?

Based on historical data, MediaAlpha, Inc. is trading at a P/E of 8.3x. Compare with industry peers and growth rates for a complete picture.

What are MediaAlpha, Inc.'s profit margins?

MediaAlpha, Inc. has 14.8% gross margin and 7.0% operating margin.

How much debt does MediaAlpha, Inc. have?

MediaAlpha, Inc.'s Debt/EBITDA ratio is 1.9x, indicating moderate leverage. A ratio below 2x is generally considered financially healthy.