Bull case
The bull case prices AS at 20x on FY1 earnings, assuming continued execution and no meaningful deceleration in the core business.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where AS stock could go
The bull case prices AS at 20x on FY1 earnings, assuming continued execution and no meaningful deceleration in the core business.
At 15x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
If investor confidence fades or macro conditions deteriorate, a 19x multiple contraction could push AS down roughly 67% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Amer Sports is a global sports equipment and apparel company that designs and sells performance gear across outdoor, technical apparel, and ball sports categories. It generates revenue through three main segments: Technical Apparel (Arc'teryx, Peak Performance), Outdoor Performance (Salomon, Atomic), and Ball & Racquet Sports (Wilson, Louisville Slugger) — each contributing roughly one-third of sales. The company's competitive advantage lies in its portfolio of strong, heritage brands with deep technical expertise and loyal customer followings in their respective sports niches.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $0.06/$0.02 | +143.2% | $1.2B/$1.2B | +5.0% |
| Q4 2025 | $0.33/$0.25 | +31.0% | $1.8B/$1.7B | +2.1% |
| Q1 2026 | $0.31/$0.28 | +11.0% | $2.1B/$2.0B | +5.3% |
| Q2 2026 | $0.38/$0.31 | +24.1% | $1.9B/$1.8B | +5.9% |
AS beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
Latest annual revenue by reported region
Tap, hover, or focus a slice to inspect segment detail.
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $25 — implies -33.3% from today's price.
| Metric | AS | S&P 500 | Consumer Cyclical | 5Y Avg AS |
|---|---|---|---|---|
| Forward PE | 29.0x | 18.8x+54% | 16.3x+78% | — |
| Trailing PE | 48.5x | 24.4x+98% | 21.2x+129% | 124.4x-61% |
| PEG Ratio | — | 1.66x | 0.92x | — |
| EV/EBITDA | 21.7x | 15.2x+43% | 12.2x+78% | 20.9x |
| Price/FCF | 42.3x | 20.7x+104% | 15.6x+172% | 59.2x-29% |
| Price/Sales | 3.2x | 3.1x | 0.7x+365% | 3.0x |
| Dividend Yield | — | 1.91% | 2.17% | — |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolKey financial metrics for AS are shown below.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~3.7 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 18, 2026
Structural risk from Arc'teryx's Rising Dragon controversy in China could cap growth and hurt investor sentiment.
Amer Sports, Inc. is not among the 30 Most Popular Stocks Among Hedge Funds, indicating weaker institutional interest.
The company disclosed 70 risk factors in its recent earnings report, highlighting numerous potential challenges.
The stock price fluctuated significantly in recent trading, indicating potential volatility risks.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 18, 2026
The bullish thesis highlights Amer Sports' growth driven by the Chinese market, indicating strong potential for revenue expansion.
Amer Sports benefits from robust brand performance, which supports sustained demand and market positioning.
The stock is perceived as undervalued, presenting an attractive investment opportunity based on current metrics.
Management increased full-year 2026 guidance for revenue growth, operating margin, and EPS, reflecting confidence in the company's trajectory.
Amer Sports reported higher earnings per share and net income in Q1 2026, demonstrating financial improvement.
The company's diverse and well-known brands inspire consumer engagement and loyalty, driving long-term growth.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
AS AS Amer Sports, Inc. | $21.3B | 29.0x | +12.5% | 6.5% | Buy | +43.9% |
NKE NKE NIKE, Inc. | $53.8B | 30.3x | +0.1% | 5.4% | Buy | +41.9% |
UAA UAA Under Armour, Inc. | $2.6B | 51.7x | +2.5% | -9.9% | Hold | +7.3% |
COL COLM Columbia Sportswear Company | $3.5B | 17.3x | +3.6% | 5.0% | Hold | -4.7% |
VFC VFC V.F. Corporation | $6.8B | 21.0x | -0.4% | 2.7% | Hold | +18.3% |
RL RL Ralph Lauren Corporation | $25.2B | 25.3x | +6.8% | 11.6% | Buy | +5.9% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
Common questions answered from live analyst data and company financials.
Amer Sports, Inc. (AS) is rated Buy by Wall Street analysts as of 2026. Of 14 analysts covering the stock, 12 rate it Buy or Strong Buy, 2 rate it Hold, and 0 rate it Sell or Strong Sell. The consensus 12-month price target is $53, implying +43.9% from the current price of $37. The bear case scenario is $12 and the bull case is $26.
The Wall Street consensus price target for AS is $53 based on 14 analyst estimates. The high-end target is $62 (+68.3% from today), and the low-end target is $50 (+35.8%). The base case model target is $19.
AS trades at 29.0x times forward earnings. The stock trades at a notable premium to the broad market, which is typical for businesses with strong free cash flow and above-average growth expectations. Based on current multiples versus the peer group, the relative model signals expensive versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for AS in 2026 are: (1) China market risk — Structural risk from Arc'teryx's Rising Dragon controversy in China could cap growth and hurt investor sentiment. (2) Investor sentiment — Amer Sports, Inc. (3) Operational risks — The company disclosed 70 risk factors in its recent earnings report, highlighting numerous potential challenges. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates AS will report consensus revenue of $7.9B (+12.5% year-over-year) and EPS of $0.56 (-29.6% year-over-year) for the upcoming fiscal year. The following year, analysts project $8.9B in revenue.
A confirmed upcoming earnings date for AS is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
Amer Sports, Inc. (AS) generated $477M in free cash flow over the trailing twelve months — a free cash flow margin of 6.8%. AS returns capital to shareholders through and share repurchases ($0 TTM).