Bull case
The bull case requires both strong earnings delivery and the market pricing AS more generously than it does today.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where AS stock could go
The bull case requires both strong earnings delivery and the market pricing AS more generously than it does today.
This is close to how the market is already pricing AS — at roughly 31x forward earnings. No dramatic re-rating needed, just steady execution on the core business.
The bear case reflects a scenario where earnings shortfalls or multiple compression combine to materially reduce the stock from its current level.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Amer Sports is a global sports equipment and apparel company that designs and sells performance gear across outdoor, technical apparel, and ball sports categories. It generates revenue through three main segments: Technical Apparel (Arc'teryx, Peak Performance), Outdoor Performance (Salomon, Atomic), and Ball & Racquet Sports (Wilson, Louisville Slugger) — each contributing roughly one-third of sales. The company's competitive advantage lies in its portfolio of strong, heritage brands with deep technical expertise and loyal customer followings in their respective sports niches.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q2 2025 | $0.27/$0.15 | +75.0% | $1.5B/$1.4B | +6.1% |
| Q3 2025 | $0.06/$0.02 | +143.2% | $1.2B/$1.2B | +5.0% |
| Q4 2025 | $0.33/$0.25 | +31.0% | $1.8B/$1.7B | +2.1% |
| Q1 2026 | $0.31/$0.28 | +11.0% | $2.1B/$2.0B | +5.3% |
AS beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
Latest annual revenue by reported region
Tap, hover, or focus a slice to inspect segment detail.
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $11 — implies -68.8% from today's price.
| Metric | AS | S&P 500 | Consumer Cyclical | 5Y Avg AS |
|---|---|---|---|---|
| Forward PE | 31.1x | 19.1x+63% | 15.2x+104% | — |
| Trailing PE | 265.6x | 25.2x+953% | 19.6x+1256% | 199.7x+33% |
| PEG Ratio | — | 1.75x | 0.95x | — |
| EV/EBITDA | 29.2x | 15.3x+92% | 11.4x+157% | 20.4x+43% |
| Price/FCF | 112.7x | 21.3x+428% | 15.0x+652% | 76.7x+47% |
| Price/Sales | 4.0x | 3.1x+27% | 0.7x+459% | 2.7x+47% |
| Dividend Yield | — | 1.88% | 2.15% | — |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolKey financial metrics for AS are shown below.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~4.2 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated April 29, 2026
A cooling labor market, mixed corporate earnings, and mounting price pressures pose significant risks to U.S. stocks. Rising inflation and interest rate uncertainty can increase business operating costs, potentially leading to lower stock prices.
Political and economic uncertainties in foreign countries, along with currency fluctuations, can heighten investment risk, particularly in emerging and frontier markets. Such instability can lead to significant volatility in stock prices.
When stock prices and valuations rise too quickly, the risk of market corrections increases if earnings do not keep pace. This scenario can lead to substantial losses for investors if a correction occurs.
The risk that a stock's price will be influenced by overall market movements, known as systematic risk, is significant. Factors such as interest rates and commodity prices can lead to broad declines in stock prices.
The concentration of market gains in a few large companies can increase risk. A downturn in these companies could disproportionately affect the broader market, leading to wider financial repercussions.
Risks tied to events specific to a company or its industry, such as leadership turnover or major lawsuits, can adversely affect stock prices. These events can lead to volatility but typically have a more contained impact.
Changes within an industry, such as rising oil prices, can impact the stock prices of companies operating in that sector. While these factors can influence performance, their effects are often limited to specific industries.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated April 29, 2026
Amer Sports has experienced significant growth in its China business, with rates between 43-57% over the past six quarters. The company's strong brand portfolio, with Arc'teryx making up a substantial portion of sales in the region, positions it well for continued revenue expansion in China and the broader Asia-Pacific market.
Amer Sports manages a portfolio of 10 outdoor and action sports brands, including well-known names like Arc'teryx, Salomon, and Wilson. The strength of brands like Arc'teryx, which has shown strong store productivity and consumer demand, is a significant asset.
A majority of analysts covering AS stock have a 'Buy' or 'Strong Buy' rating. The average 12-month price target from analysts suggests a significant upside potential from the current stock price, with one forecast indicating a 39.52% increase from a recent closing price.
The company reported revenues of $5.2 billion in 2024, driven by strong performance across its segments. Amer Sports has also focused on debt reduction, using IPO proceeds to significantly lower its debt levels.
Amer Sports operates in the Consumer Cyclical sector and the Leisure industry, which can benefit from increased consumer spending on outdoor and sports activities. This trend supports the company's growth potential in a recovering economy.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
AS AS Amer Sports, Inc. | $20.6B | 31.1x | +21.9% | 5.1% | Buy | +31.3% |
NKE NKE NIKE, Inc. | $52.3B | 29.5x | -1.8% | 5.4% | Buy | +59.3% |
UAA UAA Under Armour, Inc. | $1.3B | 55.7x | -3.4% | -10.4% | Hold | +14.9% |
COL COLM Columbia Sportswear Company | $3.3B | 18.4x | +1.6% | 5.0% | Hold | -0.2% |
VFC VFC V.F. Corporation | $7.6B | 23.5x | -5.6% | 2.3% | Hold | +4.4% |
RL RL Ralph Lauren Corporation | $50.4B | 22.9x | +4.1% | 11.7% | Buy | +15.2% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
Common questions answered from live analyst data and company financials.
Amer Sports, Inc. (AS) is rated Buy by Wall Street analysts as of 2026. Of 13 analysts covering the stock, 11 rate it Buy or Strong Buy, 2 rate it Hold, and 0 rate it Sell or Strong Sell. The consensus 12-month price target is $49, implying +31.3% from the current price of $37.
The Wall Street consensus price target for AS is $49 based on 13 analyst estimates. The high-end target is $60 (+61.3% from today), and the low-end target is $40 (+7.0%). The base case model target is $37.
AS trades at 31.1x times forward earnings. The stock trades at a notable premium to the broad market, which is typical for businesses with strong free cash flow and above-average growth expectations. Based on current multiples versus the peer group, the relative model signals significantly overvalued. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for AS in 2026 are: (1) Economic Conditions — A cooling labor market, mixed corporate earnings, and mounting price pressures pose significant risks to U. (2) Global Instability — Political and economic uncertainties in foreign countries, along with currency fluctuations, can heighten investment risk, particularly in emerging and frontier markets. (3) High Valuations — When stock prices and valuations rise too quickly, the risk of market corrections increases if earnings do not keep pace. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates AS will report consensus revenue of $7.4B (+21.9% year-over-year) and EPS of $0.89 (+61.6% year-over-year) for the upcoming fiscal year. The following year, analysts project $8.6B in revenue.
Amer Sports, Inc. is expected to report its next earnings on approximately 2026-05-19. Consensus expects EPS of $0.30 and revenue of $1.8B. Over recent quarters, AS has beaten EPS estimates 89% of the time.
Amer Sports, Inc. (AS) generated $270M in free cash flow over the trailing twelve months — a free cash flow margin of 4.4%. AS returns capital to shareholders through and share repurchases ($0 TTM).