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BKNG logoBooking Holdings Inc. (BKNG) P/E Ratio History

Historical price-to-earnings valuation from 2002 to 2026

Current P/E
25.4
Undervalued
5Y Avg P/E
61.2
-58% vs avg
PE Percentile
15%
Low
PEG Ratio
0.16
Attractive
TTM EPS$7.75
Price$168.32
5Y PE Range21.5 - 259.4
Earnings Yield3.93%

Loading P/E history...

BKNG Valuation Context

How does the current P/E compare to historical and market benchmarks?

vs. 5Y Average
25.4vs61.2
-58%
Cheap vs History
vs. Consumer Cyclical
25.4vs19.6
+30%
Above Sector
vs. S&P 500
25.4vs25.2
+1%
In Line with Market
PEG Analysis
0.16
P/E ÷ EPS Growth
PEG < 1 = Attractive
Based on -4% EPS growth (1Y)
Export Data

P/E Ratio Analysis

As of May 6, 2026, Booking Holdings Inc. (BKNG) trades at a price-to-earnings ratio of 25.4x, with a stock price of $168.32 and trailing twelve-month earnings per share of $7.75.

The current P/E is 58% below its 5-year average of 61.2x. Over the past five years, BKNG's P/E has ranged from a low of 21.5x to a high of 259.4x, placing the current valuation at the 15th percentile of its historical range.

Compared to the Consumer Cyclical sector median P/E of 19.6x, BKNG trades at a 30% premium to its sector peers. The sector includes 301 companies with P/E ratios ranging from 0.1x to 199.0x.

The PEG ratio of 0.16 (P/E divided by -4% EPS growth) suggests the stock may be undervalued relative to its earnings growth. Peter Lynch popularized the rule that a PEG below 1.0 indicates an attractive entry point.

Relative to the broader market, BKNG trades roughly in line with the S&P 500 median P/E of 25.2x. Investors should consider the company's growth prospects, competitive position, and earnings quality when evaluating whether the current valuation is justified.

For a comprehensive intrinsic value estimate using discounted cash flow analysis, see our BKNG DCF Valuation Calculator →

Note: P/E ratio is just one valuation metric. It does not account for balance sheet strength, cash flow quality, or growth sustainability. Always conduct comprehensive due diligence before making investment decisions.

BKNG P/E vs Peers

P/E ratio compared to closely matched public peers

CompanyMarket CapP/E RatioPEG RatioEPS Growth (1Y)
EXPE logoEXPEExpedia Group, Inc.
$33B25.1-+10%
ABNB logoABNBAirbnb, Inc.
$85B34.7--2%
TRIP logoTRIPTripadvisor, Inc.
$1B36.0-+799%Best
TCOM logoTCOMTrip.com Group Limited
$36B15.00.84Best+68%
MMYT logoMMYTMakeMyTrip Limited
$4B59.6--55%
MAR logoMARMarriott International, Inc.
$95B37.8-+14%
HLT logoHLTHilton Worldwide Holdings Inc.
$73B52.5--0%
DAL logoDALDelta Air Lines, Inc.
$48B9.6Lowest-+44%
UAL logoUALUnited Airlines Holdings, Inc.
$32B9.8-+8%

Peers sorted by market capitalization. P/E below peers may indicate undervaluation or lower growth expectations. Consider PEG ratio for growth-adjusted comparison.

BKNG Historical P/E Data (2002–2026)

Quarterly P/E ratios calculated from closing price and TTM EPS

QuarterDatePriceTTM EPSP/E Ratiovs Avg
FY2026 Q1$168.41$7.5822.2x-68%
FY2025 Q4Wed Dec 31 2025 00:00:00 GM$214.21$6.6332.3x-53%
FY2025 Q3$215.97$6.1535.1x-49%
FY2025 Q2Mon Jun 30 2025 00:00:00 GM$231.57$5.7540.3x-42%
FY2025 Q1Mon Mar 31 2025 00:00:00 GM$184.28$6.4328.7x-59%
FY2024 Q4$198.74$6.9228.7x-59%
FY2024 Q3Mon Sep 30 2024 00:00:00 GM$168.48$5.8928.6x-59%
FY2024 Q2Sun Jun 30 2024 00:00:00 GM$158.46$5.7127.7x-60%
FY2024 Q1Sun Mar 31 2024 00:00:00 GM$145.12$5.3327.2x-61%
FY2023 Q4Sun Dec 31 2023 00:00:00 GM$141.89$4.7230.1x-57%
FY2023 Q3Sat Sep 30 2023 00:00:00 GM$123.36$5.7421.5x-69%
FY2023 Q2Fri Jun 30 2023 00:00:00 GM$108.01$4.6323.3x-66%

Average P/E for displayed period: 69.4x

Full BKNG Stock Analysis

Analyst consensus, bull case, AI-generated risk factors, and peer comparison — all in one place.

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See BKNG's True Return

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Is BKNG Undervalued?

DCF intrinsic value, peer multiples, and analyst estimates — see what the stock is really worth.

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Compare BKNG vs AMZN

Side-by-side business, growth, and profitability comparison vs Amazon.com, Inc..

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BKNG — Frequently Asked Questions

Quick answers to the most common questions about buying BKNG stock.

Is BKNG stock overvalued or undervalued?

BKNG trades at 25.4x P/E, below its 5-year average of 61.2x. At the 15th percentile of historical range, the stock is priced at a discount to its own history.

How does BKNG's valuation compare to peers?

Booking Holdings Inc. P/E of 25.4x compares to sector median of 19.6x. The premium reflects expected growth above peers.

What is BKNG's PEG ratio?

BKNG PEG ratio is 0.16. Below 1.0 indicates valuation is supported by earnings growth rate. Historical P/E data spans 2002-2026.

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BKNG P/E Ratio History (2002–2026)

P/E ratio calculated as closing price divided by trailing 12-month diluted EPS at each quarter end.