34.3% Below Target

The consensus Wall Street price target for BKNG is $230.7, representing 34.3% upside from the current price of $171.78. With 71 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

BKNG has a consensus rating of "Buy" based on 71 Wall Street analysts. The rating breakdown is predominantly bullish, with 46 Buy/Strong Buy ratings. The consensus 12-month price target of $230.7 implies 34.3% upside from current levels.

With a forward P/E of 16.4329x, BKNG trades at a relatively low valuation. The consensus target of $230.7 implies 34.3% appreciation, suggesting meaningful undervaluation.

The most bullish Wall Street analyst has a price target of $309.84 for BKNG, while the most conservative target is $175. The consensus of $230.7 represents the median expectation. Our quantitative valuation model projects a bull case target of $355 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

BKNG is heavily covered by Wall Street, with 71 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 45 have Buy ratings, 25 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

The 12-month BKNG stock forecast based on 71 Wall Street analysts shows a consensus price target of $230.7, with estimates ranging from $175 (bear case) to $309.84 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $269, with bear/bull scenarios of $170/$355.

Our quantitative valuation model calculates BKNG's fair value at $269 (base case), with a bear case of $170 and bull case of $355. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 57/100.

BKNG trades at a forward P/E ratio of 16.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 25.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Wall Street analysts are very optimistic on BKNG, with a "Buy" consensus rating and $230.7 price target (34.3% upside). 46 of 71 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

BKNG analyst price targets range from $175 to $309.84, a 58% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $230.7 consensus represents the middle ground. Our model's $170-$355 range provides an independent fundamental perspective.