Baozun Inc. (BZUN) P/E Ratio History
Deep ValueTrading at -4.6x · 0th percentile of 5-year range · Significant discount to historical valuation · Data 2015–2022
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P/E Ratio Analysis
As of June 23, 2026, Baozun Inc. (BZUN) trades at a price-to-earnings ratio of -4.6x, with a stock price of $2.72 and trailing twelve-month earnings per share of $-4.17.
The current P/E is 175% below its 5-year average of 6.1x. Over the past five years, BZUN's P/E has ranged from a low of 2.3x to a high of 18.0x, placing the current valuation at the 0th percentile of its historical range.
Compared to the Consumer Cyclical sector median P/E of 20.8x, BZUN trades at a 122% discount to its sector peers. The sector includes 307 companies with P/E ratios ranging from 0.1x to 184.9x.
Relative to the broader market, BZUN trades at a notable discount to the S&P 500 median P/E of 24.3x. Investors should consider the company's growth prospects, competitive position, and earnings quality when evaluating whether the current valuation is justified.
For a comprehensive intrinsic value estimate using discounted cash flow analysis, see our BZUN DCF Valuation Calculator →
Note: P/E ratio is just one valuation metric. It does not account for balance sheet strength, cash flow quality, or growth sustainability. Always conduct comprehensive due diligence before making investment decisions.
BZUN Cross-Benchmark Valuation
How does the current P/E compare to sector peers and the broader market?
BZUN P/E vs Peers
Retail Services and Enablement Platforms peers sorted by market cap
| Company | Market Cap | P/E Ratio | PEG Ratio | EPS Growth (1Y) |
|---|---|---|---|---|
| $245B | 16.2 | - | -18% | |
| $37B | 14.2 | - | -52% | |
| $110B | 8.1 | - | -14% | |
| $7B | 6.3Lowest | 0.60Best | -1% | |
| $31B | 157.4 | - | +30% | |
| $55B | 35.3 | - | +245%Best | |
| $2.5T | 32.5 | 1.22 | +30% | |
| $140B | 114.9 | 3.95 | -39% |
Lower P/E can signal a discount or weaker growth expectations; PEG adds growth context.
BZUN Historical P/E Data (2015–2022)
Quarterly P/E ratios calculated from closing price and TTM EPS
| Quarter | Period End | Price | TTM EPS | P/E Ratio | vs Avg |
|---|---|---|---|---|---|
| FY2022 Q3 | Sep 30 2022 | $6.28 | $1.29 | 4.9x | -20% |
| FY2021 Q4 | Dec 31 2021 | $13.90 | $5.97 | 2.3x | -62% |
| FY2020 Q4 | - | $34.35 | $8.46 | 4.1x | -33% |
| FY2020 Q3 | Sep 30 2020 | $32.49 | $8.64 | 3.8x | -38% |
| FY2020 Q2 | - | $38.45 | $10.05 | 3.8x | -37% |
| FY2019 Q4 | - | $33.12 | $9.15 | 3.6x | -40% |
| FY2018 Q4 | Dec 31 2018 | $29.21 | $7.03 | 4.2x | -31% |
| FY2017 Q4 | Dec 31 2017 | $31.56 | $3.89 | 8.1x | +34% |
| FY2016 Q4 | Dec 31 2016 | $12.07 | $1.53 | 7.9x | +30% |
| FY2015 Q4 | - | $8.21 | $0.46 | 18.0x | +197% |
Average P/E for displayed period: 6.1x
Intrinsic Valuation
DCF models, multiple analysis, and analyst estimates.
Historical Returns
11+ years return with dividends reinvested.
DCA Calculator
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Peer Comparison
Compare growth, multiples, and margins vs sector.
BZUN — Frequently Asked Questions
Quick answers to the most common questions about buying BZUN stock.
What is BZUN's P/E ratio?
Baozun Inc. (BZUN) trailing twelve-month P/E ratio is -4.6x, based on TTM diluted EPS of $-4.17. The 5-year average P/E is 6.1x and the historical range spans 2.3x to 18.0x.
Is BZUN stock overvalued or undervalued?
BZUN trades at -4.6x P/E, below its 5-year average of 6.1x. At the 0th percentile of its historical range (2.3x–18.0x), the stock is priced at a discount to its own history.
Is BZUN stock expensive?
No, BZUN is not expensive on a historical basis. The current P/E of -4.6x is below the 5-year average of 6.1x and sits at the 0th percentile of its valuation range.
What is BZUN's historical P/E range?
Over the past 5 years, BZUN's P/E ratio has ranged from 2.3x to 18.0x, with a median of 4.2x and an average of 6.1x. The current P/E of -4.6x places the stock at the 0th percentile of this range. Full historical data spans 2015–2022.
How does BZUN's P/E compare to the S&P 500?
BZUN trades at -4.6x P/E versus the S&P 500 median of 24.3x. The 119% discount to the market suggests lower growth expectations or perceived higher risk.
How does BZUN's valuation compare to Consumer Cyclical peers?
Baozun Inc. P/E of -4.6x compares to the Consumer Cyclical sector median of 20.8x. The discount suggests lower growth expectations, weaker margins, or higher perceived risk relative to peers. See the peer comparison table on this page for ticker-by-ticker P/E and PEG.
What is BZUN's PEG ratio?
BZUN PEG ratio is N/A, based on a P/E of -4.6x and EPS growth of -31.1%. PEG normalises P/E by growth and helps compare stocks with different earnings trajectories.
What is BZUN's earnings yield?
BZUN earnings yield is N/A, the inverse of its -4.6x P/E ratio. Earnings yield represents the percentage of each dollar invested that the company earns. It can be compared directly to bond yields to assess relative attractiveness of stocks versus fixed income.