Baozun Inc. (BZUN) Earnings History
Annual and quarterly earnings data from 2012 to 2024
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BZUN EPS Growth (CAGR)
Compound annual growth rate of diluted earnings per share
CAGR (Compound Annual Growth Rate) shows the annualized growth rate of EPS over the specified period. A higher CAGR indicates stronger earnings momentum.
BZUN Profitability Analysis
Margin trends over time
| Year | Gross Margin | Operating Margin | Net Margin |
|---|---|---|---|
| 2024 | 47.6% | -1.2% | -2.0% |
| 2023 | 44.2% | -2.3% | -3.2% |
| 2022 | 40.8% | 0.4% | -7.8% |
| 2021 | 36.8% | 0.1% | -2.3% |
| 2020 | 36.9% | 6.3% | 4.8% |
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Baozun Inc. (BZUN) Earnings Overview
As of May 8, 2026, Baozun Inc. (BZUN) reported trailing twelve-month net income of -$204M, reflecting +34.0% year-over-year growth. The company earned $-3.53 per diluted share over the past four quarters, with a net profit margin of -2.0%.
Looking at the long-term picture, BZUN's historical earnings data spans multiple years. The company achieved its highest annual net income of $426M in fiscal 2020.
Baozun Inc. is currently reporting a net loss, though operating performance should be evaluated in the context of growth investments and industry dynamics View revenue history →
Compared to peers including VNET (-$568M net income, 2.2% margin), CANG (-$178M net income, 37.3% margin), BABA ($123.35B net income, 13.1% margin), BZUN has room to improve margins relative to the peer group. Compare BZUN vs VNET →
BZUN Earnings vs Peers
Earnings metrics vs comparable public companies
BZUN Historical Earnings Data (2012–2024)
13 years| Fiscal Year | Net Income | YoY % | Operating Income | EPS (Diluted) | Net Margin | Op. Margin |
|---|---|---|---|---|---|---|
| 2024 | -$185M | +33.5% | -$115M | $-3.09 | -2.0% | -1.2% |
| 2023 | -$278M | +57.4% | -$206M | $-4.68 | -3.2% | -2.3% |
| 2022 | -$653M | -197.2% | $33M | $-10.68 | -7.8% | 0.4% |
| 2021 | -$220M | -151.6% | $7M | $-3.06 | -2.3% | 0.1% |
| 2020 | $426M | +51.4% | $559M | $6.69 | 4.8% | 6.3% |
| 2019 | $281M | +4.3% | $306M | $4.71 | 3.9% | 4.2% |
| 2018 | $270M | +29.1% | $356M | $4.50 | 5.0% | 6.6% |
| 2017 | $209M | +141.1% | $256M | $3.57 | 5.0% | 6.2% |
| 2016 | $87M | +283.0% | $90M | $1.59 | 2.6% | 2.7% |
| 2015 | $23M | +137.8% | $8M | $0.42 | 0.9% | 0.3% |
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Start ComparisonBZUN — Frequently Asked Questions
Quick answers to the most common questions about buying BZUN stock.
Is BZUN growing earnings?
BZUN EPS is $-3.53, with earnings growth accelerating to +34.0%. This exceeds the 5-year CAGR of N/A. TTM net income reached $-204M.
What are BZUN's profit margins?
Baozun Inc. net margin is -2.0%, with operating margin at -1.2%. Below-average margins reflect competitive or cost pressures.
How consistent are BZUN's earnings?
BZUN earnings data spans 2012-2024. The accelerating earnings trend is +34.0% YoY. Historical data enables comparison across business cycles.