Baozun Inc. (BZUN) Earnings History
Net Loss14 years of earnings data (2012–2025) · Currently unprofitable on a TTM basis
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Baozun Inc. (BZUN) Earnings Overview
As of June 23, 2026, Baozun Inc. (BZUN) reported trailing twelve-month net income of -$242M, reflecting -31.1% year-over-year growth. The company earned $-4.17 per diluted share over the past four quarters, with a net profit margin of -2.4%.
Looking at the long-term picture, BZUN's historical earnings data spans multiple years. The company achieved its highest annual net income of $426M in fiscal 2020.
Baozun Inc. is currently reporting a net loss, though operating performance should be evaluated in the context of growth investments and industry dynamics View revenue history →
Compared to peers including VNET (-$2.25B net income, -2.6% margin), CANG (-$2.46B net income, -65.8% margin), BABA ($103.59B net income, 10.1% margin), BZUN has outperformed on profitability metrics. Compare BZUN vs VNET →
BZUN Earnings vs Peers
Earnings metrics vs comparable public companies
BZUN Historical Earnings Data (2012–2025)
14 years| Fiscal Year | Net Income | YoY % | Operating Income | EPS (Diluted) | Net Margin | Op. Margin |
|---|---|---|---|---|---|---|
| 2025 | -$236M | -27.2% | -$2M | $-4.05 | -2.4% | -0.0% |
| 2024 | -$185M | +33.5% | -$115M | $-3.09 | -2.0% | -1.2% |
| 2023 | -$278M | +57.4% | -$206M | $-4.68 | -3.2% | -2.3% |
| 2022 | -$653M | -197.2% | $33M | $-10.68 | -7.8% | 0.4% |
| 2021 | -$220M | -151.6% | $7M | $-3.06 | -2.3% | 0.1% |
| 2020 | $426M | +51.4% | $559M | $6.69 | 4.8% | 6.3% |
| 2019 | $281M | +4.3% | $306M | $4.71 | 3.9% | 4.2% |
| 2018 | $270M | +29.1% | $356M | $4.50 | 5.0% | 6.6% |
| 2017 | $209M | +141.1% | $256M | $3.57 | 5.0% | 6.2% |
| 2016 | $87M | +283.0% | $90M | $1.59 | 2.6% | 2.7% |
| 2015 | $23M | +137.8% | $8M | $0.42 | 0.9% | 0.3% |
| 2014 | -$60M | -58.4% | -$57M | $-1.23 | -3.8% | -3.6% |
| 2013 | -$38M | +20.0% | -$41M | $-0.78 | -2.5% | -2.7% |
| 2012 | -$47M | - | -$44M | $-0.96 | -4.9% | -4.7% |
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BZUN — Frequently Asked Questions
Quick answers to the most common questions about buying BZUN stock.
What is BZUN earnings per share (EPS)?
BZUN trailing twelve-month (TTM) diluted EPS is $-4.17, reflecting -31.1% year-over-year growth. The 5-year EPS CAGR is N/A. Complete EPS history from 2012 to 2025 is available in the table on this page.
What is Baozun Inc.'s net income?
Baozun Inc. (BZUN) trailing twelve-month net income is $-242M as of 2025. Earnings declined -31.1% year-over-year.
Is BZUN profitable?
BZUN is not currently profitable on a TTM basis, reporting a net loss of $-242M. Net margin is -2.4%. Investors should monitor for a return to profitability.
What is BZUN's earnings growth rate?
BZUN compound annual EPS growth rates (CAGR): 1-Year: N/A, 3-Year: N/A, 5-Year: N/A, 10-Year: N/A. These figures measure the annualised rate of diluted EPS growth over each period, based on data from 2012 to 2025.
What are BZUN's profit margins?
Baozun Inc. net profit margin is -2.4%, operating margin is -0.0%, and gross margin is +74.1%. Below-average margins reflect competitive or cost pressures. Return on Equity is -4.2%.
Is BZUN growing earnings?
BZUN earnings are declining — EPS fell -31.1% year-over-year. TTM net income dropped to $-242M. This contrasts with the 5-year CAGR of N/A.
What was BZUN's best earnings year?
Baozun Inc.'s highest annual net income on record is $426M, achieved in fiscal year 2020. Earnings history on this page spans 2012 to 2025 and includes all annual and quarterly figures.
What were BZUN's earnings last quarter?
BZUN's most recent reported quarter was Q4 2025. Net income was $-37M with diluted EPS of $-0.66. For a full breakdown of all quarters, see the quarterly earnings table on this page.