Baozun Inc. (BZUN) Financial Ratios
14 years of historical data (2012–2025) · Consumer Cyclical · Specialty Retail
EV/EBITDA
↑
N/A
—
5yr avg: 5.98
30Y Low1.3·High12.5
P/FCF
↓
4.11
↑+312% vs avg
5yr avg: 1.00
30Y Low0.6·High11.0
P/B Ratio
↓
0.20
↑+235% vs avg
5yr avg: 0.06
30Y Low0.0·High1.0
ROE
↓
-4.2%
↓+21% vs avg
5yr avg: -5.3%
30Y Low-15%·High13%
Debt/EBITDA
↑
N/A
—
5yr avg: 27.28
30Y Low0.7·High19.4
Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.
BZUN Valuation Multiples
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
Baozun Inc. currently has a negative P/E ratio, indicating the company is operating at a loss on a trailing-twelve-month basis. On a free-cash-flow basis, the stock trades at 4.1x P/FCF, 312% above the 5-year average of 1.0x.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $162M | $154M | $163M | $163M | $323M | $1.0B | $2.2B | $2.0B | $1.7B | $1.9B | $659M |
| Enterprise Value | $343M | $1.4B | $1.0B | $565M | $489M | $282M | $1.3B | $3.4B | $1.8B | $1.8B | $-194111879 |
| P/E Ratio → | -4.66 | — | — | — | — | — | 5.13 | 7.03 | 6.49 | 8.84 | 7.59 |
| P/S Ratio | 0.11 | 0.02 | 0.02 | 0.02 | 0.04 | 0.11 | 0.25 | 0.27 | 0.32 | 0.45 | 0.19 |
| P/B Ratio | 0.20 | 0.03 | 0.03 | 0.03 | 0.06 | 0.15 | 0.36 | 0.77 | 0.79 | 1.00 | 0.42 |
| P/FCF | 4.11 | 0.58 | — | 0.58 | 1.84 | — | 10.98 | 9.39 | — | — | — |
| P/OCF | 2.61 | 0.37 | 1.61 | 0.36 | 0.85 | — | 7.05 | 6.55 | — | — | 49.02 |
P/E links to full P/E history page with 30-year chart
BZUN EV Ratios
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 0.14 | 0.11 | 0.06 | 0.06 | 0.03 | 0.14 | 0.46 | 0.33 | 0.43 | -0.06 |
| EV / EBITDA | — | — | 8.01 | 12.48 | 2.13 | 1.32 | 1.77 | 7.93 | 4.12 | 5.79 | -1.54 |
| EV / EBIT | — | — | — | — | — | — | 2.42 | 8.25 | 5.05 | 6.61 | -1.90 |
| EV / FCF | — | 5.17 | — | 1.99 | 2.78 | — | 6.31 | 16.08 | — | — | — |
BZUN Profitability
Margins and return-on-capital ratios measuring operating efficiency
Baozun Inc. earns an operating margin of -0.0%, below the Consumer Cyclical sector average of 2.0%. Operating margins have expanded from -2.3% to -0.0% over the past 3 years, signaling improving operational efficiency. A negative ROE of -4.2% indicates the company is currently destroying shareholder equity.
Margins
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 74.1% | 74.1% | 47.6% | 44.2% | 40.8% | 36.8% | 36.9% | 38.8% | 38.9% | 34.1% | 27.4% |
| Operating Margin | -0.0% | -0.0% | -1.2% | -2.3% | 0.4% | 0.1% | 6.3% | 4.2% | 6.6% | 6.2% | 2.7% |
| Net Profit Margin | -2.4% | -2.4% | -2.0% | -3.2% | -7.8% | -2.3% | 4.8% | 3.9% | 5.0% | 5.0% | 2.6% |
Return on Capital
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | -4.2% | -4.2% | -3.2% | -4.9% | -10.8% | -3.5% | 9.8% | 11.8% | 13.3% | 12.2% | 6.2% |
| ROA | -2.4% | -2.4% | -1.8% | -2.7% | -5.9% | -1.9% | 4.9% | 5.1% | 7.7% | 7.8% | 4.1% |
| ROIC | -0.0% | -0.0% | -1.3% | -2.6% | 0.4% | 0.1% | 9.1% | 7.4% | 13.4% | 15.4% | 11.8% |
| ROCE | -0.0% | -0.0% | -1.7% | -3.2% | 0.5% | 0.1% | 8.6% | 8.8% | 17.3% | 15.0% | 6.4% |
BZUN Leverage & Debt
Solvency and debt-coverage ratios — lower is generally safer
Net debt stands at $1.2B ($2.3B total debt minus $1.0B cash).
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.41 | 0.41 | 0.44 | 0.47 | 0.43 | 0.61 | 0.46 | 1.13 | 0.24 | 0.12 | 0.07 |
| Debt / EBITDA | — | — | 19.40 | 60.80 | 10.35 | 18.58 | 3.94 | 6.84 | 1.24 | 0.73 | 0.91 |
| Net Debt / Equity | — | 0.22 | 0.15 | 0.07 | 0.03 | -0.11 | -0.15 | 0.55 | 0.01 | -0.04 | -0.54 |
| Net Debt / EBITDA | — | — | 6.76 | 8.88 | 0.72 | -3.36 | -1.31 | 3.30 | 0.04 | -0.24 | -6.77 |
| Debt / FCF | — | 4.59 | — | 1.42 | 0.94 | — | -4.67 | 6.69 | — | — | — |
| Interest Coverage | -0.05 | -0.05 | -1.39 | -4.25 | -9.20 | -1.71 | 7.84 | 6.68 | 26.71 | 63.24 | — |
BZUN Liquidity & Efficiency
Short-term solvency ratios and asset-utilisation metrics
A current ratio of 1.87x means Baozun Inc. can comfortably meet its short-term obligations, though there is limited excess liquidity. The quick ratio of 1.52x is notably lower than the current ratio, indicating a significant portion of current assets is tied up in inventory. The current ratio has declined from 1.94x to 1.87x over the past 3 years.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 1.87 | 1.87 | 1.93 | 1.94 | 2.01 | 1.93 | 4.17 | 2.45 | 1.86 | 2.15 | 2.72 |
| Quick Ratio | 1.52 | 1.52 | 1.52 | 1.58 | 1.65 | 1.59 | 3.57 | 1.97 | 1.39 | 1.74 | 2.24 |
| Cash Ratio | 0.77 | 0.77 | 0.78 | 0.82 | 0.85 | 0.98 | 2.36 | 1.02 | 0.33 | 0.53 | 1.27 |
| Asset Turnover | — | 1.00 | 0.92 | 0.84 | 0.84 | 0.76 | 0.85 | 1.04 | 1.34 | 1.38 | 1.43 |
| Inventory Turnover | 2.01 | 2.01 | 3.24 | 3.63 | 3.84 | 3.71 | 4.27 | 4.05 | 4.03 | 5.74 | 6.35 |
| Days Sales Outstanding | — | 82.28 | 93.52 | 110.35 | 118.68 | 105.85 | 105.57 | 106.11 | 109.36 | 105.37 | 80.29 |
BZUN Shareholder Yields
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Baozun Inc. returns 0.9% to shareholders annually primarily through share buybacks.
Dividends
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | 0.7% | 0.7% | — | — | — | — | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
Total Shareholder Return Metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | — | — | — | — | — | — | 19.5% | 14.2% | 15.4% | 11.3% | 13.2% |
| FCF Yield | 24.3% | 173.3% | — | 173.9% | 54.3% | — | 9.1% | 10.6% | — | — | — |
| Buyback Yield | 0.9% | 6.6% | 58.7% | 0.0% | 100.0% | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 6.9% |
| Total Shareholder Yield | 0.9% | 6.6% | 59.3% | 0.7% | 100.0% | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 6.9% |
| Shares Outstanding | — | $58M | $60M | $59M | $61M | $72M | $64M | $60M | $60M | $59M | $55M |
Peer Comparison
Compare BZUN with 10 similar companies in its peer group
| Company | Market Cap | P/E | EV/EBITDA | P/FCF | Gross Margin | Op Margin | ROE | ROIC | Debt/EBITDA |
|---|---|---|---|---|---|---|---|---|---|
 BZUNYou | $162M | -4.7 | — | 4.1 | 74.1% | -0.0% | -4.2% | -0.0% | — |
 VNET | $2B | -65.8 | 13.7 | — | 22.0% | 7.6% | -3.2% | 2.1% | 10.0 |
 CANG | $121M | -0.2 | 35.6 | — | -29.8% | -14.4% | -92.3% | -11.1% | 31.4 |
 BABA | $250B | 16.5 | 16.6 | — | 39.8% | 5.8% | 9.4% | 3.8% | 2.4 |
 JD | $38B | 14.5 | 18.6 | 53.2 | 9.3% | 0.2% | 6.5% | 0.8% | 9.3 |
 PDD | $112B | 8.2 | 6.0 | 7.1 | 56.3% | 21.6% | 26.9% | 27.7% | 0.1 |
 VIPS | $7B | 6.4 | 2.8 | — | 23.1% | 7.7% | 16.8% | 27.0% | 0.7 |
 CPNG | $32B | 163.6 | 44.8 | 61.9 | 29.4% | 1.4% | 4.8% | 14.5% | 6.8 |
 SE | $56B | 36.2 | 28.4 | 12.4 | 44.7% | 8.1% | 14.9% | 14.1% | 1.8 |
 AMZN | $2.6T | 34.1 | 18.5 | 341.6 | 50.3% | 11.2% | 22.3% | 14.7% | 1.0 |
 SHOP | $141B | 115.8 | 93.3 | 70.4 | 48.1% | 12.7% | 9.8% | 9.4% | 0.1 |
| Consumer Cyclical Median | — | 21.2 | 12.2 | 15.6 | 36.2% | 2.0% | 5.3% | 5.2% | 4.8 |
Peer selection based on competitive and market overlap. Compare multiple stocks →
Download Financial Ratios Data
Includes 30+ ratios · 14 years · Updated daily
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BZUN — Frequently Asked Questions
Quick answers to the most common questions about buying BZUN stock.
What is Baozun Inc.'s P/E ratio?
Baozun Inc.'s current P/E ratio is -4.7x. The historical average is 9.1x.
What is Baozun Inc.'s ROE?
Baozun Inc.'s return on equity (ROE) is -4.2%. The historical average is -0.9%.
Is BZUN stock overvalued?
Based on historical data, Baozun Inc. is trading at a P/E of -4.7x. Compare with industry peers and growth rates for a complete picture.
What are Baozun Inc.'s profit margins?
Baozun Inc. has 74.1% gross margin and -0.0% operating margin.