Latest Ratios: P/E Ratio 12.9x · EV/EBITDA 11.9x · ROE 544.2%. (1996–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $4.6B | $4.4B | $6.7B | $5.7B | $6.2B | $8.7B | $5.9B | $5.8B | $4.1B | $4.4B | $3.2B |
| Enterprise Value | $6.7B | $6.5B | $8.5B | $7.4B | $7.5B | $9.3B | $6.8B | $6.6B | $4.8B | $4.9B | $3.8B |
| P/E Ratio → | 12.87 | 12.06 | 22.90 | 22.35 | 18.80 | 30.29 | 79.06 | 25.99 | 18.84 | 38.42 | 22.78 |
| P/S Ratio | 2.90 | 2.78 | 4.23 | 3.72 | 4.43 | 8.15 | 7.66 | 5.16 | 3.91 | 4.38 | 3.43 |
| P/B Ratio | 26.12 | 24.48 | — | 161.37 | 40.15 | 32.79 | — | — | — | — | — |
| P/FCF | 37.10 | 35.60 | 38.61 | 32.22 | 22.41 | 28.50 | 78.92 | 27.88 | 21.07 | 19.07 | 25.55 |
| P/OCF | 17.10 | 16.41 | 20.98 | 19.37 | 16.91 | 22.72 | 51.51 | 21.28 | 16.78 | 17.15 | 20.89 |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 4.08 | 5.39 | 4.79 | 5.32 | 8.71 | 8.75 | 5.93 | 4.61 | 4.87 | 4.12 |
| EV / EBITDA | 11.89 | 11.56 | 15.99 | 17.84 | 13.74 | 19.43 | 39.82 | 6.01 | 4.63 | 5.35 | 4.12 |
| EV / EBIT | 14.81 | 11.90 | 17.71 | 18.46 | 15.51 | 22.01 | 66.39 | 20.86 | 15.05 | 16.67 | 19.80 |
| EV / FCF | — | 52.33 | 49.25 | 41.51 | 26.89 | 30.45 | 90.20 | 31.99 | 24.83 | 21.19 | 30.69 |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 40.9% | 40.9% | 47.0% | 44.7% | 49.9% | 56.1% | 40.2% | 46.8% | 48.7% | 43.7% | 43.1% |
| Operating Margin | 28.4% | 28.4% | 29.3% | 24.3% | 34.1% | 40.1% | 15.7% | 28.6% | 30.6% | 26.3% | 25.8% |
| Net Profit Margin | 23.2% | 23.2% | 18.9% | 16.7% | 23.7% | 27.0% | 9.7% | 20.0% | 20.8% | 11.4% | 15.1% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 544.2% | 544.2% | — | 271.7% | 158.0% | 222.2% | — | — | — | — | — |
| ROA | 13.6% | 13.6% | 12.2% | 11.5% | 16.5% | 16.4% | 5.1% | 17.7% | 20.9% | 12.9% | 17.8% |
| ROIC | 16.7% | 16.7% | 19.9% | 18.2% | 31.8% | 37.8% | 10.9% | 34.9% | 61.5% | 70.9% | 65.0% |
| ROCE | 20.1% | 20.1% | 26.4% | 24.1% | 31.6% | 31.9% | 10.2% | 33.9% | 43.8% | 43.3% | 43.5% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 11.76 | 11.76 | — | 47.24 | 8.31 | 4.17 | — | — | — | — | — |
| Debt / EBITDA | 3.78 | 3.78 | 3.53 | 4.06 | 2.37 | 2.31 | 6.36 | 0.80 | 0.73 | 0.79 | 0.91 |
| Net Debt / Equity | — | 11.51 | — | 46.49 | 8.04 | 2.24 | — | — | — | — | — |
| Net Debt / EBITDA | 3.70 | 3.70 | 3.45 | 3.99 | 2.29 | 1.24 | 4.98 | 0.77 | 0.70 | 0.54 | 0.69 |
| Debt / FCF | — | 16.73 | 10.64 | 9.28 | 4.49 | 1.95 | 11.28 | 4.11 | 3.76 | 2.12 | 5.14 |
| Interest Coverage | 6.01 | 6.01 | 5.54 | 6.28 | 10.97 | 9.07 | 2.08 | 6.77 | 6.95 | 6.53 | 4.33 |
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 0.87 | 0.87 | 0.73 | 0.31 | 0.80 | 1.34 | 1.69 | 0.73 | 0.77 | 1.37 | 1.31 |
| Quick Ratio | 0.87 | 0.87 | 0.73 | 0.31 | 0.80 | 1.34 | 1.69 | 0.73 | 0.69 | 1.37 | 1.31 |
| Cash Ratio | 0.10 | 0.10 | 0.09 | 0.03 | 0.10 | 0.90 | 0.92 | 0.10 | 0.08 | 0.80 | 0.77 |
| Asset Turnover | — | 0.55 | 0.63 | 0.64 | 0.67 | 0.55 | 0.49 | 0.80 | 0.91 | 1.09 | 1.08 |
| Inventory Turnover | — | — | — | — | — | — | — | — | 21.02 | — | — |
| Days Sales Outstanding | — | 47.43 | 59.33 | 46.30 | 71.29 | 75.13 | 84.01 | 58.31 | 48.38 | 45.61 | 42.37 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | 1.1% | 1.2% | 0.8% | 1.0% | 0.8% | 0.3% | 0.4% | 0.8% | 1.2% | 1.1% | 1.5% |
| Payout Ratio | 14.5% | 14.5% | 18.5% | 21.8% | 15.8% | 8.7% | 33.5% | 21.6% | 22.5% | 42.3% | 33.1% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 7.8% | 8.3% | 4.4% | 4.5% | 5.3% | 3.3% | 1.3% | 3.8% | 5.3% | 2.6% | 4.4% |
| FCF Yield | 2.7% | 2.8% | 2.6% | 3.1% | 4.5% | 3.5% | 1.3% | 3.6% | 4.7% | 5.2% | 3.9% |
| Buyback Yield | 3.0% | 3.1% | 5.7% | 6.3% | 7.0% | 0.2% | 0.9% | 0.9% | 3.6% | 0.2% | 1.1% |
| Total Shareholder Yield | 4.1% | 4.3% | 6.5% | 7.3% | 7.8% | 0.4% | 1.4% | 1.7% | 4.8% | 1.3% | 2.6% |
| Shares Outstanding | — | $47M | $47M | $51M | $55M | $56M | $56M | $56M | $57M | $57M | $57M |
Includes 30+ ratios · 30 years · Updated daily
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Quick answers to the most common questions about buying CHH stock.
Choice Hotels International, Inc.'s current P/E ratio is 12.9x. The historical average is 26.1x. This places it at the 3th percentile of its historical range.
Choice Hotels International, Inc.'s current EV/EBITDA is 11.9x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 13.8x.
Choice Hotels International, Inc.'s return on equity (ROE) is 544.2%. This is above the typical threshold of 15-20% considered good for most companies. The historical average is 118.5%.
Based on historical data, Choice Hotels International, Inc. is trading at a P/E of 12.9x. This is at the 3th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
Choice Hotels International, Inc.'s current dividend yield is 1.13% with a payout ratio of 14.5%.
Choice Hotels International, Inc. has 40.9% gross margin and 28.4% operating margin. Operating margin above 20% indicates strong pricing power and cost efficiency.
Choice Hotels International, Inc.'s Debt/EBITDA ratio is 3.8x, indicating high leverage. A ratio between 2-4x is manageable but warrants monitoring.
Key Metrics
Top Statement Risk
High leverage and negative equity
Metrics are mathematically derived from official filings.
Discounted Multiple, Priced for Caution
CHH trades at 13.4x trailing earnings versus WH's 30.0x and MAR's 37.4x, a steep discount that appears to reflect concerns about leverage and growth sustainability. According to recent market data, the PEG of 0.32 suggests the market is pricing in minimal growth.
The forward P/E of 14.94 is only modestly above the trailing multiple, implying the market expects flat earnings despite the recent EPS beat. The EV/EBITDA of 12.2x is well below the peer average of roughly 23x, which may indicate the market is applying a conglomerate discount due to the failed Wyndham bid and interim CEO. Investors should monitor whether the discount narrows as net unit growth and RevPAR trends improve, or if it reflects a structural risk premium for the balance sheet.
Margin Volatility Masks Underlying Stability
Gross margin swung from 35.7% to 54.0% over ten quarters, with 2026Q2 at 49.4%, reflecting revenue mix and pass-through fees. As reported in financial statements, operating margin of 23.6% in 2026Q2 is below the 2025Q3 peak of 32.2%, suggesting non-recurring items distort the trend.
The asset-light model should produce stable high margins, but the volatility in gross and operating margins indicates that revenue composition—royalty fees versus pass-through marketing funds—varies significantly. The 2025Q3 net margin of 40.2% was clearly an outlier, likely due to one-time gains, and the 2026Q2 net margin of 14.5% is more representative of earning power. Analysts should adjust for the pass-through nature of marketing funds to assess true profitability, which appears to be in the mid-20% operating margin range.
ROIC Compressed by Leverage and Intangibles
ROIC has ranged from 2.0% to 6.4% over the last ten quarters, with 2026Q2 at 3.5%, far below the cost of capital. Based on reported figures, ROE spiked to 45.8% in 2026Q2, but this is inflated by a thin equity base of $142.2M.
The low ROIC relative to peers like MAR (25.0%) and HLT (24.7%) suggests that the capital base, including goodwill from the Radisson acquisition and notes receivable to franchisees, is not generating commensurate returns. The high ROE is a mathematical artifact of negative equity in prior periods and does not reflect economic value creation. The company appears to be in a phase of rebuilding equity, and ROIC may improve if net unit growth translates into higher royalty income without proportional capital investment.
Working Capital Swings Distort Efficiency
DSO has ranged from 48 to 72 days, with 2026Q2 at 61 days, while DPO has been relatively stable around 60-70 days. As reported in financial statements, the cash conversion cycle is not calculable due to missing inventory data, but the asset-light model minimizes inventory needs.
The volatility in DSO suggests that the timing of franchise fee collections and pass-through reimbursements can be lumpy, which contributes to the wide swings in operating cash flow. The negative FCF margin in 2026Q1 (-14.7%) and 2025Q1 (-7.7%) indicates that working capital demands can be significant, likely due to timing of receivables and payables. Asset turnover of 0.15 is low, but that is expected for a franchisor with a large intangible asset base; the more relevant metric is the efficiency of converting franchise revenue into cash, which appears to be improving in 2026Q2 with a 26.6% FCF margin.
Leverage at Extreme Levels, Coverage Thin
Debt-to-equity reached 14.82 in 2026Q2, with D/EBITDA at 15.87, far above the peer average of around 6.5. According to recent SEC filings, interest coverage of 4.09x in 2026Q2 is below the 2025Q3 peak of 9.98x, indicating reduced cushion.
The balance sheet is highly leveraged, with total debt of $2.1B against equity of $142.2M, a situation that leaves little room for error if operating cash flows deteriorate. The D/EBITDA of 15.87 is extreme, though it may be overstated due to the low EBITDA in the quarter; on a trailing basis, it is likely closer to 5-6x, but still elevated. The interest coverage of 4.09x is adequate but not comfortable, and any rise in rates or decline in earnings could strain debt service. The company's ability to refinance at reasonable rates may be challenged given the failed Wyndham bid and interim CEO, which could increase refinancing risk.
Thin Liquidity, Reliance on Cash Flow
Current ratio improved to 0.93 in 2026Q2 from 0.37 in 2024Q1, but quick ratio is identical, indicating no inventory buffer. As reported in financial statements, cash of $42.8M is minimal against $2.1B debt, leaving liquidity dependent on operating cash flow.
The current ratio below 1.0 suggests that current liabilities exceed current assets, which is typical for a franchisor with deferred revenue and accrued expenses, but the thin cash position is concerning. The company has historically generated strong operating cash flow, but the volatility in FCF margins (ranging from -14.7% to 33.2%) means that a downturn could quickly strain liquidity. The absence of a significant cash buffer implies that CHH may need to rely on credit facilities or asset sales to meet short-term obligations if cash flow falters, which could be problematic in a high-rate environment.
Misapplied ROE in a Negative Equity Context
The most commonly misapplied ratio for CHH is ROE, which is distorted by a thin or negative equity base, making it an unreliable measure of performance. According to recent financial statements, ROE of 45.8% in 2026Q2 is not indicative of economic returns.
ROE is often used to compare profitability across lodging companies, but for CHH, the equity base has been near zero or negative in recent quarters, causing ROE to swing wildly (e.g., 146.5% in 2024Q1). This makes ROE meaningless for valuation and peer comparison. Instead, investors should focus on ROIC, which, while low, provides a more consistent measure of capital efficiency, or on unlevered metrics like EBITDA margin and FCF yield. The company's high leverage means that ROE is more a function of capital structure than operating performance, and using it to assess management quality would be misleading.