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CHHChoice Hotels International, Inc.
$115.00$5.3B
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CHH logo

Choice Hotels International, Inc. (CHH) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 28 analysts

4.1% Above Target

CHH trades 4.1% above Wall Street's consensus target of $110.25.

Current Price$115.00
Average Target$110.25
Target
Current
Low$86.00
Median$112.00
High$128.00

Analyst Target Range

Forward P/E16.2x
(Fair)
PEG Ratio0.38
(Undervalued)
Implied Growth-5.2%
(Declining)
Analyst Spread38.1%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$115.00
Consensus$110.25
High$128.00
Low$86.00

Consensus Scenario Assumptions

The base valuation assumes CHH achieves its forward estimates and maintains a stable P/E multiple of 16.2x. This scenario reflects the blended consensus of 28 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 28 published analyst recommendations for CHH

64% hold / mixed conviction
-7
BearishBullish
Weighted analyst sentiment score based on 28 ratings
ConsensusHold
Coverage28 Analysts
Net Score-7
Bull / Bear11% / 25%
Strong Buy00%
Buy311%
Hold1864%
Sell725%
Strong Sell00%
Strong Buy
00%
Buy
311%
Hold
1864%
Sell
725%
Strong Sell
00%
Recommendation Mix11% Buy · 64% Hold · 25% Sell
Buy (3)Hold (18)Sell (7)

CHH Price Target Analysis

Updated June 22, 2026

As of June 22, 2026, Choice Hotels International, Inc. (CHH) has a Wall Street consensus price target of $110.25, based on estimates from 28 covering analysts. With the stock currently trading at $115.00, this represents a potential downside of -4.1%. The company has a market capitalization of $5.26B.

Analyst price targets range from a low of $86.00 to a high of $128.00, representing a 38% spread in expectations. The median target of $112.00 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 3 analysts rating the stock as a Buy or Strong Buy,18 rating it Hold, and 7 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.

From a valuation perspective, CHH trades at a trailing P/E of 14.6x and forward P/E of 16.2x. The forward PEG ratio of 0.38 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow -5.2% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $116.66, with bear and bull scenarios of $73.50 and $153.72 respectively. Model confidence stands at 47/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
-3.9%
Industry Consensus
Avg Forward P/E
37.4x
(Growth Premium)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
MAR logo
MARMarriott International, Inc.
$104.5B$396.20$393.07
-0.8%
Hold34.2x52
HLT logo
HLTHilton Worldwide Holdings Inc.
$79.4B$348.84$342.30
-1.9%
Buy38.6x49
WH logo
WHWyndham Hotels & Resorts, Inc.
$6.3B$84.20$97.50
+15.8%
Buy17.6x22
IHG logo
IHGInterContinental Hotels Group PLC
$25.7B$171.02$158.80
-7.1%
Buy30.0x23
H logo
HHyatt Hotels Corporation
$19.3B$202.09$194.92
-3.5%
Hold57.2x49
APLE logo
APLEApple Hospitality REIT, Inc.
$3.9B$16.59$16.00
-3.6%
Buy24.2x17
PK logo
PKPark Hotels & Resorts Inc.
$3.0B$14.72$12.40
-15.8%
Hold31.6x26
RHP logo
RHPRyman Hospitality Properties, Inc.
$7.9B$125.15$123.43
-1.4%
Buy30.6x19
SHO logo
SHOSunstone Hotel Investors, Inc.
$2.2B$11.91$10.50
-11.8%
Hold86.7x28
DRH logo
DRHDiamondRock Hospitality Company
$2.5B$12.31$11.23
-8.8%
Hold22.9x28

CHH — Frequently Asked Questions

Quick answers to the most common questions about buying CHH stock.

What is the CHH stock price target for 2026?

Wall Street's consensus price target for CHH is $110.25, -4.1% from its current price of $115. The below-market target from 28 analysts suggests limited near-term appreciation.

Is CHH a buy, sell, or hold?

CHH has a consensus rating of "Hold" based on 28 Wall Street analysts. The rating breakdown is leaning bearish, with 7 Sell/Strong Sell ratings. The consensus 12-month price target of $110.25 implies -4.1% downside from current levels.

Is CHH stock overvalued or undervalued?

With a forward P/E of 16.1842x, CHH trades at a relatively low valuation. The consensus target of $110.25 implies -4.1% move, suggesting the market may be pricing in risks.

How high can CHH stock go?

The most bullish Wall Street analyst has a price target of $128 for CHH, while the most conservative target is $86. The consensus of $110.25 represents the median expectation. Our quantitative valuation model projects a bull case target of $154 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover CHH stock?

CHH is heavily covered by Wall Street, with 28 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 3 have Buy ratings, 18 recommend Hold, and 7 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the CHH stock forecast?

The 12-month CHH stock forecast based on 28 Wall Street analysts shows a consensus price target of $110.25, with estimates ranging from $86 (bear case) to $128 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $117, with bear/bull scenarios of $74/$154.

What is CHH's fair value based on fundamentals?

Our quantitative valuation model calculates CHH's fair value at $117 (base case), with a bear case of $74 and bull case of $154. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 47/100.

What is CHH's forward P/E ratio?

CHH trades at a forward P/E ratio of 16.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 14.6x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy CHH stock?

Analysts are cautious on CHH, with 7 Sell ratings and a price target of $110.25 (-4.1% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do CHH price targets vary so much?

CHH analyst price targets range from $86 to $128, a 38% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $110.25 consensus represents the middle ground. Our model's $74-$154 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

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Peer Comparison

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