CHH trades 4.1% above Wall Street's consensus target of $110.25.
Last 12 months price action with 12-month analyst target path
The base valuation assumes CHH achieves its forward estimates and maintains a stable P/E multiple of 16.2x. This scenario reflects the blended consensus of 28 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of June 22, 2026, Choice Hotels International, Inc. (CHH) has a Wall Street consensus price target of $110.25, based on estimates from 28 covering analysts. With the stock currently trading at $115.00, this represents a potential downside of -4.1%. The company has a market capitalization of $5.26B.
Analyst price targets range from a low of $86.00 to a high of $128.00, representing a 38% spread in expectations. The median target of $112.00 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 3 analysts rating the stock as a Buy or Strong Buy,18 rating it Hold, and 7 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, CHH trades at a trailing P/E of 14.6x and forward P/E of 16.2x. The forward PEG ratio of 0.38 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow -5.2% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $116.66, with bear and bull scenarios of $73.50 and $153.72 respectively. Model confidence stands at 47/100, suggesting limited visibility into future performance.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
MARMarriott International, Inc. | $104.5B | $396.20 | $393.07 | -0.8% | Hold | 34.2x | 52 |
HLTHilton Worldwide Holdings Inc. | $79.4B | $348.84 | $342.30 | -1.9% | Buy | 38.6x | 49 |
WHWyndham Hotels & Resorts, Inc. | $6.3B | $84.20 | $97.50 | +15.8% | Buy | 17.6x | 22 |
IHGInterContinental Hotels Group PLC | $25.7B | $171.02 | $158.80 | -7.1% | Buy | 30.0x | 23 |
HHyatt Hotels Corporation | $19.3B | $202.09 | $194.92 | -3.5% | Hold | 57.2x | 49 |
APLEApple Hospitality REIT, Inc. | $3.9B | $16.59 | $16.00 | -3.6% | Buy | 24.2x | 17 |
PKPark Hotels & Resorts Inc. | $3.0B | $14.72 | $12.40 | -15.8% | Hold | 31.6x | 26 |
RHPRyman Hospitality Properties, Inc. | $7.9B | $125.15 | $123.43 | -1.4% | Buy | 30.6x | 19 |
SHOSunstone Hotel Investors, Inc. | $2.2B | $11.91 | $10.50 | -11.8% | Hold | 86.7x | 28 |
DRHDiamondRock Hospitality Company | $2.5B | $12.31 | $11.23 | -8.8% | Hold | 22.9x | 28 |
Quick answers to the most common questions about buying CHH stock.
Wall Street's consensus price target for CHH is $110.25, -4.1% from its current price of $115. The below-market target from 28 analysts suggests limited near-term appreciation.
CHH has a consensus rating of "Hold" based on 28 Wall Street analysts. The rating breakdown is leaning bearish, with 7 Sell/Strong Sell ratings. The consensus 12-month price target of $110.25 implies -4.1% downside from current levels.
With a forward P/E of 16.1842x, CHH trades at a relatively low valuation. The consensus target of $110.25 implies -4.1% move, suggesting the market may be pricing in risks.
The most bullish Wall Street analyst has a price target of $128 for CHH, while the most conservative target is $86. The consensus of $110.25 represents the median expectation. Our quantitative valuation model projects a bull case target of $154 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
CHH is heavily covered by Wall Street, with 28 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 3 have Buy ratings, 18 recommend Hold, and 7 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month CHH stock forecast based on 28 Wall Street analysts shows a consensus price target of $110.25, with estimates ranging from $86 (bear case) to $128 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $117, with bear/bull scenarios of $74/$154.
Our quantitative valuation model calculates CHH's fair value at $117 (base case), with a bear case of $74 and bull case of $154. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 47/100.
CHH trades at a forward P/E ratio of 16.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 14.6x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Analysts are cautious on CHH, with 7 Sell ratings and a price target of $110.25 (-4.1% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
CHH analyst price targets range from $86 to $128, a 38% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $110.25 consensus represents the middle ground. Our model's $74-$154 range provides an independent fundamental perspective.
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