First Financial Bankshares, Inc. (FFIN) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$32.22
Price Target
$39.25
Target Range
$39.00 — $40.00
Analyst Rating
Hold
Forward P/E15.8x
Trailing P/E20.7x
Forward PEG3.04
Implied Growth+20.4%
Median Target$39.00
Analyst Spread2.5%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$39
+21.0%
Consensus
$39
+21.8%
Bull Case
$40
+24.1%
Valuation Model TargetsConfidence: 65/100
Bear$33
Base$51
Bull$71
FFIN Price Target Analysis
Updated May 6, 2026As of May 6, 2026, First Financial Bankshares, Inc. (FFIN) has a Wall Street consensus price target of $39.25, based on estimates from 15 covering analysts. With the stock currently trading at $32.22, this represents a potential upside of +21.8%. The company has a market capitalization of $4.58B.
Analyst price targets range from a low of $39.00 to a high of $40.00, representing a 3% spread in expectations. The median target of $39.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 0 analysts rating the stock as a Buy or Strong Buy,11 rating it Hold, and 4 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, FFIN trades at a trailing P/E of 20.7x and forward P/E of 15.8x. The forward PEG ratio of 3.04 reflects a premium valuation. Analysts expect EPS to grow +20.4% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $50.54, with bear and bull scenarios of $33.09 and $70.97 respectively. Model confidence stands at 65/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+15.9%
Avg Forward P/E10.7x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 IBOCInternational Bancshares Corporation | $4.5B | $71.76 | $85.00 | +18.5% | Buy | 10.6x | 1 |
 BOKFBOK Financial Corporation | $10.4B | $134.76 | $131.57 | -2.4% | Hold | 13.2x | 21 |
 CVBFCVB Financial Corp. | $2.8B | $20.54 | $24.75 | +20.5% | Hold | 14.3x | 16 |
 UMBFUMB Financial Corporation | $10.0B | $131.06 | $150.40 | +14.8% | Buy | 10.3x | 18 |
 SFNCSimmons First National Corporation | $3.1B | $21.42 | $22.67 | +5.8% | Buy | 10.4x | 9 |
 TCBITexas Capital Bancshares, Inc. | $4.5B | $100.68 | $106.17 | +5.5% | Hold | 13.2x | 39 |
 SBSISouthside Bancshares, Inc. | $989M | $33.24 | $35.00 | +5.3% | Hold | 9.9x | 8 |
 HFBLHome Federal Bancorp, Inc. of Louisiana | $58M | $19.00 | — | — | — | — | — |
 FISFidelity National Information Services, Inc. | $24.1B | $46.61 | $67.38 | +44.6% | Buy | 7.4x | 37 |
 FISVFiserv, Inc. | $30.6B | $57.28 | $74.64 | +30.3% | Buy | 7.1x | 60 |
Upside Potential Comparison
FISFISVCVBFIBOCUMBFSFNCTCBISBSISee FFIN's True Return
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Start ComparisonFFIN — Frequently Asked Questions
Quick answers to the most common questions about buying FFIN stock.
What is the FFIN stock price target for 2026?
The consensus Wall Street price target for FFIN is $39.25, representing 21.8% upside from the current price of $32.22. With 15 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is FFIN a buy, sell, or hold?
FFIN has a consensus rating of "Hold" based on 15 Wall Street analysts. The rating breakdown is leaning bearish, with 4 Sell/Strong Sell ratings. The consensus 12-month price target of $39.25 implies 21.8% upside from current levels.
Is FFIN stock overvalued or undervalued?
With a forward P/E of 15.8329x, FFIN trades at a relatively low valuation. The consensus target of $39.25 implies 21.8% appreciation, suggesting meaningful undervaluation.
How high can FFIN stock go?
The most bullish Wall Street analyst has a price target of $40 for FFIN, while the most conservative target is $39. The consensus of $39.25 represents the median expectation. Our quantitative valuation model projects a bull case target of $71 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover FFIN stock?
FFIN is well covered by analysts, with 15 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 0 have Buy ratings, 11 recommend Hold, and 4 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the FFIN stock forecast?
The 12-month FFIN stock forecast based on 15 Wall Street analysts shows a consensus price target of $39.25, with estimates ranging from $39 (bear case) to $40 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $51, with bear/bull scenarios of $33/$71.
What is FFIN's fair value based on fundamentals?
Our quantitative valuation model calculates FFIN's fair value at $51 (base case), with a bear case of $33 and bull case of $71. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 65/100.
What is FFIN's forward P/E ratio?
FFIN trades at a forward P/E ratio of 15.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 20.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy FFIN stock?
Wall Street analysts are very optimistic on FFIN, with a "Hold" consensus rating and $39.25 price target (21.8% upside). 0 of 15 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do FFIN price targets vary so much?
FFIN analyst price targets range from $39 to $40, a 3% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $39.25 consensus represents the middle ground. Our model's $33-$71 range provides an independent fundamental perspective.