SONO trades 15.8% below Wall Street's consensus target of $19.00.
Last 12 months price action with 12-month analyst target path
The base valuation assumes SONO achieves its forward estimates and maintains a stable P/E multiple of 25.6x. This scenario reflects the blended consensus of 9 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of November 7, 2026, Sonos, Inc. (SONO) has a Wall Street consensus price target of $19.00, based on estimates from 9 covering analysts. With the stock currently trading at $16.41, this represents a potential upside of +15.8%. The company has a market capitalization of $1.94B.
Analyst price targets range from a low of $18.00 to a high of $21.00, representing a 16% spread in expectations. The median target of $18.00 differs from the mean, suggesting potential outlier estimates. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 4 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, SONO trades at a trailing P/E of -52.4x and forward P/E of 25.6x. Analysts expect EPS to grow +304.5% over the next year.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 KOSSKoss Corporation | $30M | $3.16 | — | — | — | — | — |
 LOGILogitech International S.A. | $13.8B | $96.25 | $107.00 | +11.2% | Hold | 17.5x | 19 |
 AAPLApple Inc. | $5.0T | $342.37 | $344.46 | +0.6% | Buy | 36.2x | 112 |
 AMZNAmazon.com, Inc. | $2.8T | $259.30 | $328.48 | +26.7% | Buy | 20.2x | 96 |
 GOOGLAlphabet Inc. | $3.4T | $284.78 | $400.32 | +40.6% | Buy | 14.5x | 83 |
 SOUNSoundHound AI, Inc. | $1.8B | $4.11 | $8.25 | +100.7% | Buy | — | 8 |
 SONYSony Group Corporation | $159.8B | $27.00 | $26.00 | -3.7% | Buy | 0.1x | 16 |
 QCOMQUALCOMM Incorporated | $173.7B | $165.41 | $205.50 | +24.2% | Hold | 15.7x | 69 |
 TXNTexas Instruments Incorporated | $253.3B | $277.36 | $333.71 | +20.3% | Buy | 30.7x | 66 |
 SPOTSpotify Technology S.A. | $124.0B | $603.01 | $627.77 | +4.1% | Buy | 50.9x | 54 |
Quick answers to the most common questions about buying SONO stock.
Sonos, Inc. (SONO) has a consensus 12-month price target of $19, implying 15.8% upside from $16.41. The 9 analysts covering SONO see moderate appreciation potential.
SONO has a consensus rating of "Buy" based on 9 Wall Street analysts. The rating breakdown is mixed, with 4 Hold ratings making up the largest segment. The consensus 12-month price target of $19 implies 15.8% upside from current levels.
SONO trades at a forward P/E of 25.6406x, representing a moderate valuation. With analysts targeting $19 (15.8% implied move), the stock appears reasonably valued with upside.
The most bullish Wall Street analyst has a price target of $21 for SONO, while the most conservative target is $18. The consensus of $19 represents the median expectation. These targets typically reflect 12-month expectations.
SONO is moderately covered, with 9 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 4 have Buy ratings, 4 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month SONO stock forecast based on 9 Wall Street analysts shows a consensus price target of $19, with estimates ranging from $18 (bear case) to $21 (bull case). The median consensus rating is "Buy".
SONO trades at a forward P/E ratio of 25.6x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on SONO, with a "Buy" consensus rating and $19 price target (15.8% upside). 4 of 9 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
SONO analyst price targets range from $18 to $21, a 16% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $19 consensus represents the middle ground.
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