Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 2, 2026, Sonos, Inc. (SONO) has a Wall Street consensus price target of $19.50, based on estimates from 9 covering analysts. With the stock currently trading at $15.40, this represents a potential upside of +26.6%. The company has a market capitalization of $1.89B.
Analyst price targets range from a low of $18.00 to a high of $21.00, representing a 15% spread in expectations. The median target of $19.50 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 4 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, SONO trades at a trailing P/E of -30.2x and forward P/E of 48.9x. Analysts expect EPS to grow +323.4% over the next year.
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Start ComparisonThe consensus Wall Street price target for SONO is $19.5, representing 26.6% upside from the current price of $15.4. With 9 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
SONO has a consensus rating of "Buy" based on 9 Wall Street analysts. The rating breakdown is mixed, with 4 Hold ratings making up the largest segment. The consensus 12-month price target of $19.5 implies 26.6% upside from current levels.
At a forward P/E of 48.8889x, SONO trades at a premium valuation. The consensus price target of $19.5 (26.6% upside) suggests analysts still see growth justifying the multiple.
The most bullish Wall Street analyst has a price target of $21 for SONO, while the most conservative target is $18. The consensus of $19.5 represents the median expectation. These targets typically reflect 12-month expectations.
SONO is moderately covered, with 9 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 4 have Buy ratings, 4 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month SONO stock forecast based on 9 Wall Street analysts shows a consensus price target of $19.5, with estimates ranging from $18 (bear case) to $21 (bull case). The median consensus rating is "Buy".
SONO trades at a forward P/E ratio of 48.9x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on SONO, with a "Buy" consensus rating and $19.5 price target (26.6% upside). 4 of 9 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
SONO analyst price targets range from $18 to $21, a 15% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $19.5 consensus represents the middle ground.