Amazon.com, Inc. (AMZN) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$273.52
Price Target
$306.77
Target Range
$175.00 — $333.00
Analyst Rating
Buy
Forward P/E35.1x
Trailing P/E38.1x
Forward PEG1.25
Implied Growth-6.6%
Median Target$315.00
Analyst Spread51.5%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$175
-36.0%
Consensus
$307
+12.2%
Bull Case
$333
+21.7%
Valuation Model TargetsConfidence: 85/100
Bear$67
Base$384
Bull$411
AMZN Price Target Analysis
Updated May 6, 2026As of May 6, 2026, Amazon.com, Inc. (AMZN) has a Wall Street consensus price target of $306.77, based on estimates from 94 covering analysts. With the stock currently trading at $273.52, this represents a potential upside of +12.2%. The company has a market capitalization of $2.94T.
Analyst price targets range from a low of $175.00 to a high of $333.00, representing a 52% spread in expectations. The median target of $315.00 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 84 analysts rating the stock as a Buy or Strong Buy,9 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, AMZN trades at a trailing P/E of 38.1x and forward P/E of 35.1x. The forward PEG ratio of 1.25 indicates reasonable valuation for growth. Analysts expect EPS to grow -6.6% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $383.89, with bear and bull scenarios of $67.00 and $411.21 respectively. Model confidence stands at 85/100, indicating high predictability in the company's fundamentals.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+23.0%
Avg Forward P/E28.5x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 MSFTMicrosoft Corporation | $3.1T | $411.35 | $551.75 | +34.1% | Buy | 24.8x | 81 |
 GOOGLAlphabet Inc. | $4.7T | $388.47 | $406.28 | +4.6% | Buy | 28.9x | 82 |
 METAMeta Platforms, Inc. | $1.5T | $604.96 | $821.80 | +35.8% | Buy | 20.0x | 60 |
 AAPLApple Inc. | $4.2T | $284.18 | $317.11 | +11.6% | Buy | 33.4x | 110 |
 WMTWalmart Inc. | $1.0T | $130.79 | $137.04 | +4.8% | Buy | 44.9x | 64 |
 SHOPShopify Inc. | $139.7B | $107.61 | $164.75 | +53.1% | Buy | 58.7x | 63 |
 EBAYeBay Inc. | $48.1B | $105.27 | $109.67 | +4.2% | Hold | 17.2x | 68 |
 TGTTarget Corporation | $58.7B | $128.78 | $115.31 | -10.5% | Hold | 16.1x | 59 |
 CRMSalesforce, Inc. | $179.9B | $186.99 | $287.00 | +53.5% | Buy | 15.9x | 97 |
 ORCLOracle Corporation | $533.2B | $185.45 | $257.19 | +38.7% | Buy | 24.8x | 86 |
Upside Potential Comparison
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Start ComparisonAMZN — Frequently Asked Questions
Quick answers to the most common questions about buying AMZN stock.
What is the AMZN stock price target for 2026?
Amazon.com, Inc. (AMZN) has a consensus 12-month price target of $306.77, implying 12.2% upside from $273.523. The 94 analysts covering AMZN see moderate appreciation potential.
Is AMZN a buy, sell, or hold?
AMZN has a consensus rating of "Buy" based on 94 Wall Street analysts. The rating breakdown is predominantly bullish, with 84 Buy/Strong Buy ratings. The consensus 12-month price target of $306.77 implies 12.2% upside from current levels.
Is AMZN stock overvalued or undervalued?
At a forward P/E of 35.0729x, AMZN trades at a premium valuation. The consensus price target of $306.77 (12.2% upside) suggests analysts still see growth justifying the multiple.
How high can AMZN stock go?
The most bullish Wall Street analyst has a price target of $333 for AMZN, while the most conservative target is $175. The consensus of $306.77 represents the median expectation. Our quantitative valuation model projects a bull case target of $411 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover AMZN stock?
AMZN is heavily covered by Wall Street, with 94 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 84 have Buy ratings, 9 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the AMZN stock forecast?
The 12-month AMZN stock forecast based on 94 Wall Street analysts shows a consensus price target of $306.77, with estimates ranging from $175 (bear case) to $333 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $384, with bear/bull scenarios of $67/$411.
What is AMZN's fair value based on fundamentals?
Our quantitative valuation model calculates AMZN's fair value at $384 (base case), with a bear case of $67 and bull case of $411. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 85/100.
What is AMZN's forward P/E ratio?
AMZN trades at a forward P/E ratio of 35.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 38.1x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy AMZN stock?
Wall Street analysts are optimistic on AMZN, with a "Buy" consensus rating and $306.77 price target (12.2% upside). 84 of 94 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do AMZN price targets vary so much?
AMZN analyst price targets range from $175 to $333, a 52% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $306.77 consensus represents the middle ground. Our model's $67-$411 range provides an independent fundamental perspective.