Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 2, 2026, Amazon.com, Inc. (AMZN) has a Wall Street consensus price target of $283.97, based on estimates from 94 covering analysts. With the stock currently trading at $210.00, this represents a potential upside of +35.2%. The company has a market capitalization of $2.25T.
Analyst price targets range from a low of $175.00 to a high of $315.00, representing a 49% spread in expectations. The median target of $300.00 differs from the mean, suggesting potential outlier estimates.
The current analyst consensus rating is Buy, with 84 analysts rating the stock as a Buy or Strong Buy,9 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, AMZN trades at a trailing P/E of 29.3x and forward P/E of 27.0x. The forward PEG ratio of 0.97 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +8.6% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $271.74, with bear and bull scenarios of $48.30 and $298.75 respectively. Model confidence stands at 85/100, indicating high predictability in the company's fundamentals.
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Start ComparisonThe consensus Wall Street price target for AMZN is $283.97, representing 35.2% upside from the current price of $210. With 94 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
AMZN has a consensus rating of "Buy" based on 94 Wall Street analysts. The rating breakdown is predominantly bullish, with 84 Buy/Strong Buy ratings. The consensus 12-month price target of $283.97 implies 35.2% upside from current levels.
AMZN trades at a forward P/E of 27.0333x, representing a moderate valuation. With analysts targeting $283.97 (35.2% implied move), the stock appears reasonably valued with upside.
The most bullish Wall Street analyst has a price target of $315 for AMZN, while the most conservative target is $175. The consensus of $283.97 represents the median expectation. Our quantitative valuation model projects a bull case target of $299 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
AMZN is heavily covered by Wall Street, with 94 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 84 have Buy ratings, 9 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month AMZN stock forecast based on 94 Wall Street analysts shows a consensus price target of $283.97, with estimates ranging from $175 (bear case) to $315 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $272, with bear/bull scenarios of $48/$299.
Our quantitative valuation model calculates AMZN's fair value at $272 (base case), with a bear case of $48 and bull case of $299. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 85/100.
AMZN trades at a forward P/E ratio of 27.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 29.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on AMZN, with a "Buy" consensus rating and $283.97 price target (35.2% upside). 84 of 94 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
AMZN analyst price targets range from $175 to $315, a 49% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $283.97 consensus represents the middle ground. Our model's $48-$299 range provides an independent fundamental perspective.