Heritage Financial Corporation (HFWA) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$27.52
Price Target
$31.33
Target Range
$30.00 — $32.00
Analyst Rating
Buy
Forward P/E13.4x
Trailing P/E14.0x
Forward PEG1.53
Implied Growth+4.8%
Median Target$32.00
Analyst Spread6.4%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$30
+9.0%
Consensus
$31
+13.8%
Bull Case
$32
+16.3%
Valuation Model TargetsConfidence: 56/100
Bear$19
Base$34
Bull$72
HFWA Price Target Analysis
Updated May 6, 2026As of May 6, 2026, Heritage Financial Corporation (HFWA) has a Wall Street consensus price target of $31.33, based on estimates from 14 covering analysts. With the stock currently trading at $27.52, this represents a potential upside of +13.8%. The company has a market capitalization of $936M.
Analyst price targets range from a low of $30.00 to a high of $32.00, representing a 6% spread in expectations. The median target of $32.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 7 analysts rating the stock as a Buy or Strong Buy,7 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, HFWA trades at a trailing P/E of 14.0x and forward P/E of 13.4x. The forward PEG ratio of 1.53 indicates reasonable valuation for growth. Analysts expect EPS to grow +4.8% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $34.37, with bear and bull scenarios of $19.16 and $71.67 respectively. Model confidence stands at 56/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+14.8%
Avg Forward P/E11.4x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 COLBColumbia Banking System, Inc. | $7.1B | $29.71 | $32.92 | +10.8% | Buy | 9.7x | 19 |
 WAFDWaFd, Inc. | $2.7B | $35.51 | $35.00 | -1.4% | Hold | 10.9x | 11 |
 HOMBHome Bancshares, Inc. | $5.3B | $26.70 | $32.00 | +19.9% | Hold | 10.8x | 19 |
 NWBINorthwest Bancshares, Inc. | $2.1B | $14.03 | $14.67 | +4.6% | Hold | 10.3x | 14 |
 CVBFCVB Financial Corp. | $2.8B | $20.54 | $24.75 | +20.5% | Hold | 14.3x | 16 |
 GBCIGlacier Bancorp, Inc. | $6.3B | $48.67 | $57.33 | +17.8% | Buy | 15.8x | 14 |
 SFNCSimmons First National Corporation | $3.1B | $21.42 | $22.67 | +5.8% | Buy | 10.4x | 9 |
 FFINFirst Financial Bankshares, Inc. | $4.6B | $32.22 | $39.25 | +21.8% | Hold | 15.8x | 15 |
 FISFidelity National Information Services, Inc. | $24.1B | $46.61 | $67.38 | +44.6% | Buy | 7.4x | 37 |
 FISIFinancial Institutions, Inc. | $685M | $34.82 | $36.00 | +3.4% | Hold | 8.7x | 6 |
Upside Potential Comparison
FISFFINCVBFHOMBGBCICOLBSFNCNWBISee HFWA's True Return
Price is only half the story. See total return with reinvested dividends.
Launch CalculatorIs HFWA Undervalued?
DCF intrinsic value, peer multiples, and analyst estimates — see what the stock is really worth.
View ValuationCompare HFWA vs BRK-A
Side-by-side business, growth, and profitability comparison vs Berkshire Hathaway Inc..
Start ComparisonHFWA — Frequently Asked Questions
Quick answers to the most common questions about buying HFWA stock.
What is the HFWA stock price target for 2026?
Heritage Financial Corporation (HFWA) has a consensus 12-month price target of $31.33, implying 13.8% upside from $27.52. The 14 analysts covering HFWA see moderate appreciation potential.
Is HFWA a buy, sell, or hold?
HFWA has a consensus rating of "Buy" based on 14 Wall Street analysts. The rating breakdown is mixed, with 7 Hold ratings making up the largest segment. The consensus 12-month price target of $31.33 implies 13.8% upside from current levels.
Is HFWA stock overvalued or undervalued?
With a forward P/E of 13.3807x, HFWA trades at a relatively low valuation. The consensus target of $31.33 implies 13.8% appreciation, suggesting meaningful undervaluation.
How high can HFWA stock go?
The most bullish Wall Street analyst has a price target of $32 for HFWA, while the most conservative target is $30. The consensus of $31.33 represents the median expectation. Our quantitative valuation model projects a bull case target of $72 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover HFWA stock?
HFWA is moderately covered, with 14 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 7 have Buy ratings, 7 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the HFWA stock forecast?
The 12-month HFWA stock forecast based on 14 Wall Street analysts shows a consensus price target of $31.33, with estimates ranging from $30 (bear case) to $32 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $34, with bear/bull scenarios of $19/$72.
What is HFWA's fair value based on fundamentals?
Our quantitative valuation model calculates HFWA's fair value at $34 (base case), with a bear case of $19 and bull case of $72. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 56/100.
What is HFWA's forward P/E ratio?
HFWA trades at a forward P/E ratio of 13.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 14.0x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy HFWA stock?
Wall Street analysts are optimistic on HFWA, with a "Buy" consensus rating and $31.33 price target (13.8% upside). 7 of 14 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do HFWA price targets vary so much?
HFWA analyst price targets range from $30 to $32, a 6% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $31.33 consensus represents the middle ground. Our model's $19-$72 range provides an independent fundamental perspective.