Bull case
KO would need investors to value it at roughly 33x earnings — about 8x more generous than today's 24x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where KO stock could go
KO would need investors to value it at roughly 33x earnings — about 8x more generous than today's 24x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
At 27x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
If investor confidence fades or macro conditions deteriorate, a 10x multiple contraction could push KO down roughly 41% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Coca-Cola is a global beverage company that manufactures and sells non-alcoholic drinks worldwide. It generates revenue primarily through concentrate sales to bottling partners (~40% of revenue) and finished product sales (~60%), with sparkling soft drinks like Coca-Cola, Sprite, and Fanta representing the majority of sales. Its key competitive advantage is an unparalleled global distribution network and one of the world's most valuable brand portfolios, creating massive economies of scale and pricing power.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $0.87/$0.83 | +4.3% | $12.5B/$12.6B | -0.3% |
| Q4 2025 | $0.82/$0.78 | +5.3% | $12.5B/$12.4B | +0.4% |
| Q1 2026 | $0.58/$0.56 | +2.7% | $11.8B/$12.0B | -2.1% |
| Q2 2026 | $0.86/$0.81 | +5.9% | $12.5B/$12.2B | +1.9% |
KO beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
Tap, hover, or focus a slice to inspect segment detail.
Latest annual revenue by reported region
Tap, hover, or focus a slice to inspect segment detail.
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $54 — implies -30.8% from today's price.
| Metric | KO | S&P 500 | Consumer Defensive | 5Y Avg KO |
|---|---|---|---|---|
| Forward PE | 24.1x | 19.1x+26% | 15.0x+61% | — |
| Trailing PE | 25.8x | 25.1x | 19.1x+35% | 25.5x |
| PEG Ratio | 2.31x | 1.72x+35% | 1.87x+24% | — |
| EV/EBITDA | 25.2x | 15.2x+65% | 11.5x+119% | 24.7x |
| Price/FCF | 63.8x | 21.1x+202% | 14.9x+327% | 38.3x+66% |
| Price/Sales | 7.0x | 3.1x+125% | 0.8x+752% | 6.1x+15% |
| Dividend Yield | 2.59% | 1.87% | 2.79% | 2.94% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolKO generates $12.6B in free cash flow at a 25.5% margin — 15.8% ROIC signals a durable competitive advantage · returns 2.8% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~2.8 years to full repayment at current FCF run-rate
* Elevated by buyback-compressed equity — compare ROIC (15.8%) for an undistorted picture of capital efficiency.
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt). ROE marked * where buyback-compressed equity base may inflate the figure.
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated April 11, 2026
With over 50% of its revenue generated internationally, a stronger U.S. dollar compresses reported revenue and earnings. Exchange rate swings can erode margins and reduce net income in dollar terms.
Governments worldwide are imposing sugar taxes, front‑of‑pack warning labels, and portion‑size restrictions, which raise costs and reduce demand for sugary sodas. These measures can directly lower sales volumes and force price increases that may not be fully passed to consumers.
A sustained global shift toward healthier beverages, especially among younger consumers, presents a long‑term headwind to Coca‑Cola’s core sugary product line. Reduced consumption of sugary sodas can translate into declining sales and pressure on revenue growth.
Rising inflation, higher interest rates, and economic instability in emerging markets can dampen consumer spending and increase input costs, squeezing margins.
Transportation bottlenecks, labor shortages, and raw material availability issues threaten the stability of Coca‑Cola’s supply chain, potentially leading to product shortages and higher logistics costs.
Growing global water demand and deteriorating water quality can raise operating costs, limit bottling capacity, and damage the brand’s reputation, especially in water‑sensitive regions.
Coca‑Cola Consolidated, a major bottler, carries substantial debt, which could impact earnings and limit its ability to invest in growth or weather downturns.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated April 11, 2026
Coca‑Cola targets 4‑5% organic revenue growth and 7‑8% comparable EPS growth in 2026, driven by pricing discipline and productivity gains. Emerging‑market demand, value‑added dairy products and digital platforms underpin this outlook.
The company has increased its dividend for 64 consecutive years, making it a leading dividend‑aristocrat. This consistent capital return attracts income‑focused investors.
Coca‑Cola’s global brand recognition is bolstered by expansion into high‑growth categories such as value‑added dairy (Fairlife) and coffee, positioning it for continued success.
An asset‑light operating model enhances cash generation resilience, enabling the firm to return capital to shareholders while maintaining operational flexibility.
Investments in Fairlife and expansion in India and Africa are expected to drive future volume recovery and growth, leveraging high‑growth regional opportunities.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
KO KO The Coca-Cola Company | $337.8B | 24.1x | +2.0% | 27.8% | Buy | +9.2% |
PEP PEP PepsiCo, Inc. | $211.9B | 17.9x | +4.1% | 8.8% | Hold | +12.2% |
MNS MNST Monster Beverage Corporation | $74.1B | 33.6x | +10.9% | 23.0% | Buy | +12.6% |
CEL CELH Celsius Holdings, Inc. | $8.6B | 20.9x | +42.8% | 4.3% | Buy | +76.0% |
FIZ FIZZ National Beverage Corp. | $3.3B | 17.4x | +1.2% | 15.6% | Sell | -2.6% |
KDP KDP Keurig Dr Pepper Inc. | $39.3B | 12.7x | +20.0% | 10.8% | Buy | +11.8% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
KO returns 2.8% total yield, led by a 2.59% dividend, raised 35 consecutive years.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $0.53 | — | — | — |
| 2025 | $2.04 | +5.2% | 0.2% | 3.2% |
| 2024 | $1.94 | +5.4% | 0.7% | 3.8% |
| 2023 | $1.84 | +4.5% | 0.9% | 4.0% |
| 2022 | $1.76 | +4.8% | 0.5% | 3.3% |
Common questions answered from live analyst data and company financials.
The Coca-Cola Company (KO) is rated Buy by Wall Street analysts as of 2026. Of 48 analysts covering the stock, 29 rate it Buy or Strong Buy, 16 rate it Hold, and 3 rate it Sell or Strong Sell. The consensus 12-month price target is $86, implying +9.2% from the current price of $78. The bear case scenario is $47 and the bull case is $106.
The Wall Street consensus price target for KO is $86 based on 48 analyst estimates. The high-end target is $88 (+12.1% from today), and the low-end target is $83 (+5.8%). The base case model target is $88.
KO trades at 24.1x times forward earnings. The stock's valuation is broadly in line with the broader market. Based on current multiples versus the peer group, the relative model signals significantly overvalued. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for KO in 2026 are: (1) Currency Fluctuations — With over 50% of its revenue generated internationally, a stronger U. (2) Sugar Regulation — Governments worldwide are imposing sugar taxes, front‑of‑pack warning labels, and portion‑size restrictions, which raise costs and reduce demand for sugary sodas. (3) Shifting Consumer Preferences — A sustained global shift toward healthier beverages, especially among younger consumers, presents a long‑term headwind to Coca‑Cola’s core sugary product line. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates KO will report consensus revenue of $50.3B (+2.0% year-over-year) and EPS of $3.27 (+3.0% year-over-year) for the upcoming fiscal year. The following year, analysts project $51.9B in revenue.
A confirmed upcoming earnings date for KO is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
The Coca-Cola Company (KO) generated $12.6B in free cash flow over the trailing twelve months — a free cash flow margin of 25.5%. KO returns capital to shareholders through dividends (2.6% yield) and share repurchases ($746M TTM).