Bull case
KO would need investors to value it at roughly 35x earnings — about 11x more generous than today's 24x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where KO stock could go
KO would need investors to value it at roughly 35x earnings — about 11x more generous than today's 24x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
This is close to how the market is already pricing KO — at roughly 26x forward earnings. No dramatic re-rating needed, just steady execution on the core business.
If investor confidence fades or macro conditions deteriorate, a 8x multiple contraction could push KO down roughly 31% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Coca-Cola is a global beverage company that manufactures and sells non-alcoholic drinks worldwide. It generates revenue primarily through concentrate sales to bottling partners (~40% of revenue) and finished product sales (~60%), with sparkling soft drinks like Coca-Cola, Sprite, and Fanta representing the majority of sales. Its key competitive advantage is an unparalleled global distribution network and one of the world's most valuable brand portfolios, creating massive economies of scale and pricing power.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $0.87/$0.83 | +4.3% | $12.5B/$12.6B | -0.3% |
| Q4 2025 | $0.82/$0.78 | +5.3% | $12.5B/$12.4B | +0.4% |
| Q1 2026 | $0.58/$0.56 | +2.7% | $11.8B/$12.0B | -2.1% |
| Q2 2026 | $0.86/$0.81 | +5.9% | $12.5B/$12.2B | +1.9% |
KO beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
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Latest annual revenue by reported region
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Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $63 — implies -20.1% from today's price.
| Metric | KO | S&P 500 | Consumer Defensive | 5Y Avg KO |
|---|---|---|---|---|
| Forward PE | 24.3x | 18.8x+29% | 14.2x+71% | — |
| Trailing PE | 26.1x | 24.4x | 18.9x+38% | 25.5x |
| PEG Ratio | 2.34x | 1.66x+41% | 1.92x+22% | — |
| EV/EBITDA | 25.4x | 15.2x+67% | 11.1x+130% | 24.7x |
| Price/FCF | 64.5x | 20.7x+212% | 15.3x+322% | 38.3x+68% |
| Price/Sales | 7.1x | 3.1x+131% | 0.9x+709% | 6.1x+16% |
| Dividend Yield | 2.56% | 1.91% | 3.06% | 2.94% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolKO generates $12.6B in free cash flow at a 25.5% margin — 15.8% ROIC signals a durable competitive advantage · returns 2.8% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~2.8 years to full repayment at current FCF run-rate
* Elevated by buyback-compressed equity — compare ROIC (15.8%) for an undistorted picture of capital efficiency.
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt). ROE marked * where buyback-compressed equity base may inflate the figure.
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 17, 2026
Intensified competition from large entrants using aggressive pricing strategies, particularly in key markets like India.
Trailing P/E of 26.3x at a 10% premium to sector median, with a DCF-implied intrinsic range suggesting a -3% margin of safety.
India bottler trails leading peers on profitability, indicating potential challenges in emerging markets.
Hold valuation grade and beta of 0.35 reflect defensive risk profile but limited upside potential.
42 disclosed risk factors in recent earnings report highlight diverse challenges across operations and markets.
Bear case fair value of $67.50 implies 14.4% downside risk relative to recent share price, signaling revenue growth concerns.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 17, 2026
The bull case for Coca-Cola hinges on continued operating margin growth despite rising commodity costs in tea and other inputs.
Coca-Cola's strong brand and market position create a durable competitive advantage, as highlighted in moat analyses.
Significant institutional backing from Berkshire Hathaway (9.52% stake) signals long-term confidence in the company.
Coca-Cola's global brand recognition and focus on refreshment drive consistent consumer demand.
Investors are optimistic about Coca-Cola's ability to navigate commodity cost pressures while maintaining profitability.
Multiple bullish theses from analysts and investors emphasize Coca-Cola's resilience and growth potential.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
KO KO The Coca-Cola Company | $341.7B | 24.3x | +2.7% | 27.8% | Buy | +8.5% |
PEP PEP PepsiCo, Inc. | $194.1B | 16.4x | +4.6% | 8.8% | Hold | +18.2% |
MNS MNST Monster Beverage Corporation | $89.3B | 39.9x | +9.4% | 23.1% | Buy | -0.8% |
CEL CELH Celsius Holdings, Inc. | $7.9B | 18.7x | +11.4% | 5.9% | Buy | +71.5% |
FIZ FIZZ National Beverage Corp. | $3.4B | 18.1x | +2.4% | 15.6% | Sell | -6.3% |
KDP KDP Keurig Dr Pepper Inc. | $41.8B | 13.5x | +16.2% | 10.8% | Buy | +5.7% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
KO returns 2.8% total yield, led by a 2.56% dividend, raised 56 consecutive years.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $1.06 | — | — | — |
| 2025 | $2.04 | +5.2% | 0.2% | 3.2% |
| 2024 | $1.94 | +5.4% | 0.7% | 3.8% |
| 2023 | $1.84 | +4.5% | 0.9% | 4.0% |
| 2022 | $1.76 | +4.8% | 0.5% | 3.3% |
Common questions answered from live analyst data and company financials.
The Coca-Cola Company (KO) is rated Buy by Wall Street analysts as of 2026. Of 48 analysts covering the stock, 29 rate it Buy or Strong Buy, 16 rate it Hold, and 3 rate it Sell or Strong Sell. The consensus 12-month price target is $86, implying +8.5% from the current price of $79. The bear case scenario is $55 and the bull case is $114.
The Wall Street consensus price target for KO is $86 based on 48 analyst estimates. The high-end target is $89 (+12.1% from today), and the low-end target is $83 (+4.5%). The base case model target is $87.
KO trades at 24.3x times forward earnings. The stock's valuation is broadly in line with the broader market. Based on current multiples versus the peer group, the relative model signals expensive versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for KO in 2026 are: (1) Competitive Pressures — Intensified competition from large entrants using aggressive pricing strategies, particularly in key markets like India. (2) Operational Risks — 42 disclosed risk factors in recent earnings report highlight diverse challenges across operations and markets. (3) Valuation Concerns — Trailing P/E of 26. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates KO will report consensus revenue of $50.6B (+2.7% year-over-year) and EPS of $3.22 (+1.5% year-over-year) for the upcoming fiscal year. The following year, analysts project $51.8B in revenue.
The Coca-Cola Company is expected to report its next earnings on approximately 2026-07-28. Consensus expects EPS of $0.93 and revenue of $13.2B. Over recent quarters, KO has beaten EPS estimates 92% of the time.
The Coca-Cola Company (KO) generated $12.6B in free cash flow over the trailing twelve months — a free cash flow margin of 25.5%. KO returns capital to shareholders through dividends (2.6% yield) and share repurchases ($746M TTM).