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KOThe Coca-Cola Company
$87.71$377.4B
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The Coca-Cola Company (KO) Research Brief

Wall Street consensus, price target range, and equity research thesis

Buy48 Analyst Coverage
Consensus Target
$96+9.2% Upside
Current: $87.71
Analyst Range
Low $86High $104
12-Month High/Low Spread
Ratings Mix
29 Buy·16 Hold·3 Sell
Earnings & Valuation
EPS Beat 5.4%
Forward P/E: 26.5x

Executive Summary & Research Take

Wall Street currently rates KO buy with a 12-month price target of $96 (+9.2% upside). The sections below cover the bull case, key risks, and latest earnings context for The Coca-Cola Company.

Recent Analyst Actions

KO Analyst Upgrades & Price Target Changes

5 of 5 analysts raised targets. Recent price target changes and ratings for KO.

Updated Jun 2026
FirmActionRatingPrice Target
BernsteinInitiatedMarket Perform$84
BernsteinInitiatedMarket Perform$84
BarclaysRaisedOverweight$85$89
CitigroupRaisedBuy$90$91
Wells FargoRaisedOverweight$87$90

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Analyst Research Summary

Investment Thesis: Bull Case & Risk Factors

A structured look at the bull case, the risks, and the most recent earnings execution for KO.

Current setup

KO beat estimates last quarter. Below are the key reasons analysts remain constructive and the risks that could change that view.

Bull Case

What keeps the long thesis intact

  • Strong Organic Growth and Pricing PowerCoca-Cola reported 10% organic sales growth in Q1 2026, with a target of 4-5% organic revenue growth for the full year.
  • Resilient Brand and Global ReachCoca-Cola's strong global brand and expansion in emerging markets like India and Africa are expected to drive future volume recovery.
  • Defensive Characteristics and Dividend AristocracyWith a low beta of 0.36 and 63 consecutive years of dividend increases, Coca-Cola is appealing to stability-seeking investors.
  • Analyst Optimism and Price TargetsAnalysts maintain 'Buy' ratings, with price targets from Bank of America at $90 and Morgan Stanley at $89, indicating low double-digit upside.
  • Valuation Discount PotentialSome analyses suggest Coca-Cola may be trading at a discount to its intrinsic value based on discounted cash flow models.

Wall Street rates KO buy, giving the bull case institutional backing from 48 analysts.

Watch Out For

What can break the setup quickly

  • Volume Compression from Price HikesContinued price increases may reduce sales volume as consumers trade down or cut back on consumption.
  • Health Trends and Regulatory ConcernsThe rise of weight-loss drugs and sugar content regulations could negatively impact beverage consumption.
  • Macroeconomic PressuresCoca-Cola faces risks from inflation, trade-down behaviors, and currency headwinds, particularly noted in regions like Asia Pacific.
  • Competition and ValuationCoca-Cola trades at higher multiples than the beverage industry average, with rivals like PepsiCo offering richer dividend yields.
  • Technical WeaknessIn April 2026, Coca-Cola's stock fell below its 50-day moving average, indicating potential short-term technical weakness.

Watch whether new negative commentary on KO points to these structural risks or is simply reacting to short-term price moves.

KO Earnings Reaction — What the Last Quarter Showed

Last Quarter

EPS
$0.97 vs $0.92 est.Beat 5.4%
Revenue
$13.4B vs $13.2B est.Beat 1.5%
Consensus-Based Analysis Tools

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KO — Frequently Asked Questions

Quick answers to the most common questions about buying KO stock.

What is the analyst consensus on KO?
Verdict

KO appears fairly valued near today's $87.71 — the consensus rating is "Buy" with a $96 target (+9.2%). This is informational only — verify the data and consider your own risk tolerance before deciding.

What are recent analyst rating changes for KO?
Timing

Timing depends on your horizon, but the data signals are: consensus rating "Buy" with +9.2% upside to the $96 target. In the past 30 days, 5 of 5 covering analysts raised their price targets — a bullish signal.

What is the price target for KO stock?
Price Target

KO's consensus 12-month price target is $96, set by 48 Wall Street analysts. The bull case high is $104 and the bear case low is $86. From the current price of $87.71, this implies +9.2% upside.

Is KO overvalued or undervalued?
Valuation

KO appears fairly valued — the $96 consensus target is roughly in line with today's $87.71 (+9.2%). It trades at a forward P/E of 26.5x. Targets range from $86 (bear) to $104 (bull), reflecting different assumptions about growth and margins.

What were KO's latest earnings results?
Earnings

KO reports next quarter. Earnings-week moves are volatile — historically, analyst targets revise upward after a beat and downward after a miss. The current consensus is "Buy" with a $96 target. Consider position sizing rather than going all-in pre-print.

What is the bull case for KO?
Coverage

Of 48 analysts covering The Coca-Cola Company (KO): 0 Strong Buy, 29 Buy, 16 Hold, 3 Sell, 0 Strong Sell — a "Buy" consensus. The 12-month price target is $96 (range $86–$104). Bullish analysts outnumber bearish by more than 2-to-1.

What are the risks of investing in KO?
Risks

3 of the 48 analysts covering KO rate it Sell or Strong Sell. Common concerns include valuation stretch, slowing growth, and sector-specific headwinds — see the Bull vs. Risk cards above for the specific theses on The Coca-Cola Company.

Financial Data & Software Notice: VCP Scanner is an educational financial research database and stock screening software platform. VCP Scanner does not generate, recommend, or package trade decisions, buy/sell signals, or personalized investment advice. Consensus ratings and price targets reflect aggregated third-party Wall Street analyst research from public SEC filings. See our Terms of Service and Privacy Policy.