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PEPPepsiCo, Inc.
$138.44$189.1B
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PepsiCo, Inc. (PEP) Research Brief

Wall Street consensus, price target range, and equity research thesis

Hold46 Analyst Coverage
Consensus Target
$156+12.4% Upside
Current: $138.44
Analyst Range
Low $134High $183
12-Month High/Low Spread
Ratings Mix
16 Buy·29 Hold·1 Sell
Earnings & Valuation
EPS Beat 0.5%
Forward P/E: 16.2x

Executive Summary & Research Take

Wall Street currently rates PEP hold with a 12-month price target of $156 (+12.4% upside). The sections below cover the bull case, key risks, and latest earnings context for PepsiCo, Inc..

Recent Analyst Actions

PEP Analyst Upgrades & Price Target Changes

2 raised, 4 cut of 6 analysts. Recent price target changes and ratings for PEP.

Updated Jun 2026
FirmActionRatingPrice Target
Piper SandlerCutOverweight$181$178
BernsteinInitiatedMarket Perform$143
TD CowenCutHold$165$150
BernsteinInitiatedMarket Perform$143
Wells FargoCutEqual-Weight$160$150
Wells FargoCutEqual-Weight$165$160

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Analyst Research Summary

Investment Thesis: Bull Case & Risk Factors

A structured look at the bull case, the risks, and the most recent earnings execution for PEP.

Current setup

PEP beat estimates last quarter. Below are the key reasons analysts remain constructive and the risks that could change that view.

Bull Case

What keeps the long thesis intact

  • Strong Price TargetsAverage 12-month price target is $170.26, with high-end targets reaching $195.00 and optimistic projections up to $240 by year-end 2026.
  • Growth in Emerging MarketsAccelerating growth in emerging markets is a key driver for future revenue.
  • Margin ExpansionSustained margin expansion driven by productivity initiatives and cost savings.
  • Brand Strength & InnovationStrong brand momentum in North America, new product launches, and effective marketing contribute to growth.
  • Frito-Lay TurnaroundPepsiCo Foods North America (PFNA) shows a significant turnaround with increased volume and consumption occasions.
  • Shareholder ReturnsConsistent dividend increases (54 consecutive years) and $10 billion share buyback program through 2030 support stock price.

Wall Street rates PEP hold, giving the bull case institutional backing from 46 analysts.

Watch Out For

What can break the setup quickly

  • Consumer Demand RisksPersistent inflation and weakening consumer spending could pressure sales volumes.
  • Commodity Cost PressuresSharp increases in commodity costs could negatively impact margins.
  • Macroeconomic SensitivitySensitivity to macroeconomic conditions and potential slowdowns in emerging markets are concerns.
  • Execution RisksRisks associated with executing volume recovery strategies and competitive intensity could hinder performance.
  • High Debt & Payout RatioTotal debt has increased, and the dividend payout ratio is considered high by some metrics.
  • Weight Loss Drug ImpactPotential risk from GLP-1 drugs affecting consumer demand for snacks and beverages.

Watch whether new negative commentary on PEP points to these structural risks or is simply reacting to short-term price moves.

PEP Earnings Reaction — What the Last Quarter Showed

Last Quarter

EPS
$2.20 vs $2.19 est.Beat 0.5%
Revenue
$24.2B vs $23.9B est.Beat 1.0%
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PEP — Frequently Asked Questions

Quick answers to the most common questions about buying PEP stock.

What is the analyst consensus on PEP?
Verdict

PEP has modest upside — analysts rate it "Hold" with a $156 target, implying +12.4% from today's $138.44. This is informational only — verify the data and consider your own risk tolerance before deciding.

What are recent analyst rating changes for PEP?
Timing

Timing depends on your horizon, but the data signals are: consensus rating "Hold" with +12.4% upside to the $156 target. Recent activity is mixed — 2 analysts raised and 4 cut targets in the past 30 days.

What is the price target for PEP stock?
Price Target

PEP's consensus 12-month price target is $156, set by 46 Wall Street analysts. The bull case high is $183 and the bear case low is $134. From the current price of $138.44, this implies +12.4% upside.

Is PEP overvalued or undervalued?
Valuation

PEP appears fairly valued — the $156 consensus target is roughly in line with today's $138.44 (+12.4%). It trades at a forward P/E of 16.2x. Targets range from $134 (bear) to $183 (bull), reflecting different assumptions about growth and margins.

What were PEP's latest earnings results?
Earnings

PEP reports next quarter. Earnings-week moves are volatile — historically, analyst targets revise upward after a beat and downward after a miss. The current consensus is "Hold" with a $156 target. Consider position sizing rather than going all-in pre-print.

What is the bull case for PEP?
Coverage

Of 46 analysts covering PepsiCo, Inc. (PEP): 1 Strong Buy, 15 Buy, 29 Hold, 1 Sell, 0 Strong Sell — a "Hold" consensus. The 12-month price target is $156 (range $134–$183). Bullish analysts outnumber bearish by more than 2-to-1.

What are the risks of investing in PEP?
Risks

1 of the 46 analysts covering PEP rate it Sell or Strong Sell. Common concerns include valuation stretch, slowing growth, and sector-specific headwinds — see the Bull vs. Risk cards above for the specific theses on PepsiCo, Inc..

Financial Data & Software Notice: VCP Scanner is an educational financial research database and stock screening software platform. VCP Scanner does not generate, recommend, or package trade decisions, buy/sell signals, or personalized investment advice. Consensus ratings and price targets reflect aggregated third-party Wall Street analyst research from public SEC filings. See our Terms of Service and Privacy Policy.