The Kroger Co. (KR) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$66.92
Price Target
$74.75
Target Range
$68.00 — $83.00
Analyst Rating
Buy
Forward P/E12.8x
Trailing P/E43.5x
Forward PEG—
Implied Growth+225.3%
Median Target$74.00
Analyst Spread20.1%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$68
+1.6%
Consensus
$75
+11.7%
Bull Case
$83
+24.0%
Valuation Model TargetsConfidence: 62/100
Bear$70
Base$152
Bull$227
KR Price Target Analysis
Updated May 6, 2026As of May 6, 2026, The Kroger Co. (KR) has a Wall Street consensus price target of $74.75, based on estimates from 44 covering analysts. With the stock currently trading at $66.92, this represents a potential upside of +11.7%. The company has a market capitalization of $42.35B.
Analyst price targets range from a low of $68.00 to a high of $83.00, representing a 20% spread in expectations. The median target of $74.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 21 analysts rating the stock as a Buy or Strong Buy,17 rating it Hold, and 6 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, KR trades at a trailing P/E of 43.5x and forward P/E of 12.8x. Analysts expect EPS to grow +225.3% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $152.03, with bear and bull scenarios of $70.14 and $226.98 respectively. Model confidence stands at 62/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+14.6%
Avg Forward P/E22.2x
Peers with Coverage7 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 WMTWalmart Inc. | $1.0T | $130.79 | $137.04 | +4.8% | Buy | 44.9x | 64 |
 TGTTarget Corporation | $58.7B | $128.78 | $115.31 | -10.5% | Hold | 16.1x | 59 |
 ACIAlbertsons Companies, Inc. | $8.3B | $16.13 | $19.63 | +21.7% | Buy | 7.1x | 23 |
 SFMSprouts Farmers Market, Inc. | $7.4B | $78.75 | $91.00 | +15.6% | Buy | 14.1x | 43 |
 WMKWeis Markets, Inc. | $1.7B | $69.55 | — | — | — | 8.8x | — |
 VLGEAVillage Super Market, Inc. | $645M | $43.74 | — | — | — | — | — |
 COSTCostco Wholesale Corporation | $450.5B | $1016.42 | $1070.00 | +5.3% | Buy | 49.7x | 58 |
 BJBJ's Wholesale Club Holdings, Inc. | $14.1B | $94.32 | $104.67 | +11.0% | Hold | 20.9x | 27 |
 GOGrocery Outlet Holding Corp. | $770M | $7.84 | $12.08 | +54.1% | Hold | 15.7x | 23 |
 IMKTAIngles Markets, Incorporated | $1.7B | $89.45 | — | — | — | — | — |
Upside Potential Comparison
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Start ComparisonKR — Frequently Asked Questions
Quick answers to the most common questions about buying KR stock.
What is the KR stock price target for 2026?
The Kroger Co. (KR) has a consensus 12-month price target of $74.75, implying 11.7% upside from $66.92. The 44 analysts covering KR see moderate appreciation potential.
Is KR a buy, sell, or hold?
KR has a consensus rating of "Buy" based on 44 Wall Street analysts. The rating breakdown is mixed, with 17 Hold ratings making up the largest segment. The consensus 12-month price target of $74.75 implies 11.7% upside from current levels.
Is KR stock overvalued or undervalued?
With a forward P/E of 12.7781x, KR trades at a relatively low valuation. The consensus target of $74.75 implies 11.7% appreciation, suggesting meaningful undervaluation.
How high can KR stock go?
The most bullish Wall Street analyst has a price target of $83 for KR, while the most conservative target is $68. The consensus of $74.75 represents the median expectation. Our quantitative valuation model projects a bull case target of $227 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover KR stock?
KR is heavily covered by Wall Street, with 44 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 21 have Buy ratings, 17 recommend Hold, and 6 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the KR stock forecast?
The 12-month KR stock forecast based on 44 Wall Street analysts shows a consensus price target of $74.75, with estimates ranging from $68 (bear case) to $83 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $152, with bear/bull scenarios of $70/$227.
What is KR's fair value based on fundamentals?
Our quantitative valuation model calculates KR's fair value at $152 (base case), with a bear case of $70 and bull case of $227. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 62/100.
What is KR's forward P/E ratio?
KR trades at a forward P/E ratio of 12.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 43.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy KR stock?
Wall Street analysts are optimistic on KR, with a "Buy" consensus rating and $74.75 price target (11.7% upside). 21 of 44 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do KR price targets vary so much?
KR analyst price targets range from $68 to $83, a 20% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $74.75 consensus represents the middle ground. Our model's $70-$227 range provides an independent fundamental perspective.