Operating margins exhibit extreme cyclicality, swinging from a 26.5% peak in 2024Q3 to a negative 9.4% in 2026Q1, reflecting the company's sensitivity to seasonal revenue volume.
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 | Dec'10 | Dec'09 | Dec'08 | Dec'07 | Dec'06 | Dec'05 | Dec'04 | Dec'03 | Dec'02 | Dec'01 | Dec'00 | Dec'99 | Dec'98 | Dec'97 | Dec'96 |
|---|
| Sales/Revenue | 5.38B | 5.35B | 5.38B | 5.44B | 5.43B | 5.46B | 4.59B | 4.5B | 4.51B | 4.88B | 5.45B | 5.7B | 6.02B | 6.48B | 6.42B | 6.27B | 5.86B | 5.43B | 5.92B | 5.97B | 5.65B | 5.18B | 5.1B | 4.96B | 4.89B | 4.69B | 4.57B | 4.6B | 4.7B | 5.46B | 4.54B |
| Revenue Growth % | -0.25% | -0.59% | -1.13% | 0.12% | -0.42% | 18.95% | 1.86% | -0.23% | -7.51% | -10.48% | -4.37% | -5.33% | -7.11% | 1% | 2.47% | 7% | 7.83% | -8.23% | -0.87% | 5.66% | 9.1% | 1.49% | 2.88% | 1.53% | 4.21% | 2.68% | -0.65% | -2.19% | -13.88% | 20.29% | 3.79% |
| Cost of Goods Sold | 2.81B | 2.73B | 2.65B | 2.86B | 2.95B | 2.83B | 2.35B | 2.53B | 2.72B | 3.06B | 2.91B | 2.9B | 3.02B | 3.01B | 3.01B | 3.12B | 2.9B | 2.72B | 3.23B | 3.19B | 3.04B | 2.81B | 2.69B | 2.53B | 2.52B | 2.54B | 2.57B | 2.17B | 2.17B | 2.47B | 2.13B |
| COGS % of Revenue | - | 51.13% | 49.18% | 52.52% | 54.34% | 51.87% | 51.11% | 56.1% | 60.16% | 62.62% | 53.3% | 50.79% | 50.18% | 46.35% | 46.9% | 49.8% | 49.54% | 50.01% | 54.64% | 53.48% | 53.77% | 54.18% | 52.76% | 51.02% | 51.67% | 54.16% | 56.34% | 47.16% | 46.28% | 45.26% | 47.06% |
| Gross Profit | 2.58B | 2.61B | 2.73B | 2.58B | 2.48B | 2.63B | 2.24B | 1.98B | 1.8B | 1.82B | 2.55B | 2.81B | 3B | 3.48B | 3.41B | 3.15B | 2.95B | 2.71B | 2.68B | 2.78B | 2.61B | 2.37B | 2.41B | 2.43B | 2.36B | 2.15B | 1.99B | 2.43B | 2.52B | 2.99B | 2.4B |
| Gross Margin % | 47.89% | 48.87% | 50.82% | 47.48% | 45.66% | 48.13% | 48.89% | 43.9% | 39.84% | 37.38% | 46.7% | 49.21% | 49.82% | 53.65% | 53.1% | 50.2% | 50.46% | 49.99% | 45.36% | 46.52% | 46.23% | 45.82% | 47.24% | 48.98% | 48.33% | 45.84% | 43.66% | 52.84% | 53.72% | 54.74% | 52.94% |
| Gross Profit Growth % | - | -4.41% | 5.82% | 4.13% | -5.53% | 17.1% | 13.44% | 9.93% | -1.42% | -28.36% | -9.25% | -6.49% | -13.74% | 2.04% | 8.37% | 6.46% | 8.85% | 1.13% | -3.34% | 6.34% | 10.07% | -1.57% | -0.77% | 2.9% | 9.87% | 7.81% | -17.91% | -3.81% | -15.48% | 24.38% | 7.3% |
| Operating Expenses | 2.04B | 1.99B | 2.04B | 2.02B | 1.81B | 1.9B | 1.87B | 1.94B | 2.03B | 2.16B | 2.03B | 2.27B | 2.35B | 2.31B | 2.39B | 2.1B | 2.05B | 1.98B | 2.14B | 2.05B | 1.88B | 1.71B | 1.68B | 1.64B | 1.63B | 1.57B | 1.62B | 1.8B | 1.86B | 2.51B | 1.73B |
| OpEx % of Revenue | - | 37.28% | 37.92% | 37.16% | 33.23% | 34.76% | 40.72% | 43.07% | 45.03% | 44.25% | 37.17% | 39.73% | 38.97% | 35.63% | 37.19% | 33.59% | 35.06% | 36.52% | 36.2% | 34.29% | 33.33% | 32.99% | 32.92% | 33.14% | 33.31% | 33.48% | 35.54% | 39.14% | 39.66% | 46.07% | 38.2% |
| Selling, General & Admin | 2.04B | 1.99B | 2.04B | 2.02B | 1.81B | 1.9B | 1.87B | 1.94B | 2.03B | 2.16B | 2.03B | 2.27B | 2.35B | 2.31B | 2.39B | 2.1B | 2.05B | 1.98B | 2.14B | 2.05B | 1.88B | 1.71B | 1.68B | 1.64B | 1.6B | 1.51B | 1.56B | 1.55B | 1.65B | 1.86B | 1.55B |
| SG&A % of Revenue | - | 37.28% | 37.92% | 37.16% | 33.23% | 34.76% | 40.72% | 43.07% | 45.03% | 44.25% | 37.17% | 39.73% | 38.97% | 35.63% | 37.19% | 33.59% | 35.06% | 36.52% | 36.2% | 34.29% | 33.33% | 32.99% | 32.92% | 33.04% | 32.81% | 32.16% | 34.17% | 33.78% | 35.1% | 34.08% | 34.2% |
| Research & Development | 103.91M | 0 | 194.07M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | - | - | 3.61% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Operating Expenses | -2M | 0 | -194.07M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4.77M | 24.6M | 61.82M | 62.46M | 246.01M | 214.35M | 654M | 181.3M |
| Operating Income | 538.18M | 620M | 694.28M | 561.66M | 675.51M | 729.56M | 374.74M | 37.1M | -234.35M | -335.7M | 519.98M | 540.92M | 653.71M | 1.17B | 1.02B | 1.04B | 901.9M | 731.17M | 541.79M | 730.08M | 728.82M | 664.53M | 730.82M | 785.71M | 733.54M | 579.32M | 370.62M | 629.55M | 660.86M | 472.9M | 668.5M |
| Operating Margin % | 10% | 11.59% | 12.91% | 10.32% | 12.43% | 13.37% | 8.17% | 0.82% | -5.19% | -6.88% | 9.54% | 9.49% | 10.85% | 18.01% | 15.9% | 16.61% | 15.4% | 13.46% | 9.16% | 12.23% | 12.9% | 12.83% | 14.32% | 15.84% | 15.02% | 12.36% | 8.12% | 13.7% | 14.07% | 8.67% | 14.74% |
| Operating Income Growth % | - | -10.7% | 23.61% | -16.85% | -7.41% | 94.69% | 910.02% | 115.83% | 30.19% | -164.56% | -3.87% | -17.25% | -44.04% | 14.41% | -1.93% | 15.43% | 23.35% | 34.95% | -25.79% | 0.17% | 9.67% | -9.07% | -6.99% | 7.11% | 26.62% | 56.31% | -41.13% | -4.74% | 39.75% | -29.26% | 8.77% |
| EBITDA | 726.12M | 788M | 940.23M | 790.84M | 913.73M | 961.24M | 568.19M | 281.62M | 37.58M | -60.93M | 782.32M | 806.35M | 902.41M | 1.36B | 1.2B | 1.2B | 1.07B | 901M | 713.89M | 902.16M | 901.08M | 839.52M | 913.29M | 969.53M | 925.47M | 841.83M | 627.01M | 875.56M | 875.21M | 1.13B | 849.8M |
| EBITDA Margin % | 13.49% | 14.74% | 17.48% | 14.53% | 16.81% | 17.61% | 12.38% | 6.25% | 0.83% | -1.25% | 14.35% | 14.14% | 14.98% | 21.04% | 18.62% | 19.19% | 18.23% | 16.59% | 12.06% | 15.11% | 15.95% | 16.21% | 17.9% | 19.55% | 18.94% | 17.96% | 13.73% | 19.05% | 18.63% | 20.66% | 18.74% |
| EBITDA Growth % | -21.63% | -16.19% | 18.89% | -13.45% | -4.94% | 69.18% | 101.76% | 649.33% | 161.68% | -107.79% | -2.98% | -10.65% | -33.86% | 14.16% | -0.59% | 12.61% | 18.5% | 26.21% | -20.87% | 0.12% | 7.33% | -8.08% | -5.8% | 4.76% | 9.94% | 34.26% | -28.39% | 0.04% | -22.33% | 32.61% | 8.31% |
| D&A (Non-Cash Add-back) | 187.94M | 168M | 245.95M | 229.18M | 238.22M | 231.68M | 193.45M | 244.52M | 271.93M | 274.77M | 262.34M | 265.43M | 248.7M | 196.39M | 174.28M | 161.3M | 165.81M | 169.83M | 172.09M | 172.08M | 172.26M | 174.99M | 182.48M | 183.82M | 191.93M | 262.51M | 256.39M | 246.01M | 214.35M | 654M | 181.3M |
| EBIT | 560.3M | 606.1M | 741.28M | 589.19M | 637.15M | 724.7M | 375.99M | 41.39M | -232.99M | -396.03M | 497.16M | 549.18M | 666.18M | 1.18B | 1.03B | 1.05B | 911.66M | 731.89M | 569.91M | 730.08M | 728.82M | 664.53M | 730.82M | 790.48M | 758.14M | 595.02M | 386.52M | 629.55M | 660.86M | 472.9M | 668.5M |
| Net Interest Income | -80.79M | -73.7M | -67.3M | -98.55M | -123.42M | -250.43M | -194.39M | -194.88M | -175.42M | -97.44M | -85.97M | -78.04M | -71.89M | -72.95M | -81.99M | -67.24M | -56.41M | -63.76M | -56.9M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Income | 39.77M | 45M | 51.48M | 25.24M | 9.4M | 3.5M | 3.94M | 6.17M | 6.46M | 7.78M | 9.14M | 7.23M | 7.38M | 5.55M | 6.84M | 8.09M | 8.43M | 8.08M | 25.04M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Expense | 120.55M | 118.7M | 118.77M | 123.79M | 132.82M | 253.94M | 198.33M | 201.04M | 181.89M | 105.21M | 95.12M | 85.27M | 79.27M | 78.5M | 88.83M | 75.33M | 64.84M | 71.84M | 81.94M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Income/Expense | 48.7M | -132.6M | -46.84M | -77.83M | -145.75M | -246.96M | -185.61M | -197.53M | -182.75M | -165.55M | -117.93M | -77.01M | -66.8M | -68.97M | -75.97M | -70.43M | -55.08M | -71.12M | -53.83M | -26.68M | -45.06M | -12.48M | -34.56M | -44.86M | -112.04M | -149.31M | -145.2M | -459.38M | -201.41M | -471.7M | -131.8M |
| Pretax Income | 586.78M | 487.4M | 647.44M | 483.83M | 529.76M | 482.61M | 189.13M | -160.43M | -417.1M | -501.25M | 402.04M | 463.92M | 586.91M | 1.1B | 945.04M | 970.67M | 846.83M | 660.05M | 487.96M | 703.4M | 683.76M | 652.05M | 696.25M | 740.85M | 621.5M | 430.01M | 225.42M | 170.16M | 459.45M | 1.2M | 536.7M |
| Pretax Margin % | 10.9% | 9.11% | 12.04% | 8.89% | 9.75% | 8.84% | 4.12% | -3.56% | -9.24% | -10.27% | 7.37% | 8.14% | 9.74% | 16.95% | 14.72% | 15.49% | 14.46% | 12.15% | 8.25% | 11.78% | 12.1% | 12.59% | 13.64% | 14.94% | 12.72% | 9.17% | 4.94% | 3.7% | 9.78% | 0.02% | 11.83% |
| Income Tax | 87.86M | 89.8M | 105.63M | 269.48M | 135.85M | -420.38M | 65.55M | 58.32M | 116.2M | 553.33M | 89.13M | 94.5M | 88.04M | 195.18M | 168.58M | 202.16M | 161.96M | 131.34M | 108.33M | 103.41M | 90.83M | 235.03M | 123.53M | 203.22M | 166.46M | 119.09M | 55.25M | 61.78M | 131.19M | 179.3M | 164.5M |
| Effective Tax Rate % | 14.97% | 18.42% | 16.31% | 55.7% | 25.64% | -87.11% | 34.66% | -36.36% | -27.86% | -110.39% | 22.17% | 20.37% | 15% | 17.76% | 17.84% | 20.83% | 19.13% | 19.9% | 22.2% | 14.7% | 13.28% | 36.04% | 17.74% | 27.43% | 26.78% | 27.69% | 24.51% | 36.3% | 28.55% | 14941.67% | 30.65% |
| Net Income | 498.92M | 397.6M | 541.82M | 214.35M | 393.91M | 902.99M | 123.58M | -218.75M | -533.3M | -1.05B | 312.91M | 369.42M | 498.87M | 903.94M | 776.46M | 768.51M | 684.86M | 528.7M | 379.64M | 599.99M | 592.93M | 417.02M | 572.72M | 537.63M | 230.1M | 298.92M | -430.97M | -82.37M | 206.05M | -182.7M | 372.2M |
| Net Margin % | 9.27% | 7.44% | 10.07% | 3.94% | 7.25% | 16.55% | 2.69% | -4.86% | -11.81% | -21.6% | 5.74% | 6.48% | 8.28% | 13.94% | 12.09% | 12.26% | 11.69% | 9.74% | 6.41% | 10.05% | 10.49% | 8.05% | 11.22% | 10.84% | 4.71% | 6.38% | -9.44% | -1.79% | 4.39% | -3.35% | 8.21% |
| Net Income Growth % | -5.83% | -26.62% | 152.77% | -45.58% | -56.38% | 630.7% | 156.49% | 58.98% | 49.43% | -437.03% | -15.3% | -25.95% | -44.81% | 16.42% | 1.04% | 12.21% | 29.54% | 39.27% | -36.73% | 1.19% | 42.18% | -27.19% | 6.53% | 133.65% | -23.02% | 169.36% | -423.19% | -139.98% | 212.78% | -149.09% | 10.15% |
| Net Income (Continuing) | 498.92M | 397.6M | 541.82M | 214.35M | 393.91M | 902.99M | 123.58M | -218.75M | -533.3M | -1.05B | 312.91M | 369.42M | 498.87M | 903.94M | 776.46M | 768.51M | 684.86M | 528.7M | 379.64M | 599.99M | 592.93M | 417.02M | 572.72M | 537.63M | 455.04M | 310.92M | 170.18M | 108.39M | 328.25M | -178.1M | 372.2M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 27.25M | 0 | -601.15M | -190.76M | -122.2M | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | 1.66 | 1.24 | 1.58 | 0.60 | 1.10 | 2.53 | 0.35 | -0.62 | -1.54 | -3.07 | 0.92 | 1.08 | 1.45 | 2.58 | 2.22 | 2.18 | 1.86 | 1.45 | 1.05 | 1.54 | 1.53 | 1.01 | 1.35 | 1.22 | 0.52 | 0.68 | -1.01 | -0.21 | 0.47 | -0.52 | 1.23 |
| EPS Growth % | 0.65% | -21.52% | 163.33% | -45.45% | -56.52% | 622.86% | 156.45% | 59.74% | 49.84% | -433.7% | -14.81% | -25.52% | -43.8% | 16.22% | 1.83% | 17.2% | 28.28% | 38.1% | -31.82% | 0.65% | 51.49% | -25.19% | 10.66% | 134.62% | -23.53% | 167.33% | -380.95% | -144.68% | 190.38% | -142.28% | 10.81% |
| EPS (Basic) | - | 1.25 | 1.59 | 0.61 | 1.11 | 2.58 | 0.36 | -0.62 | -1.54 | -3.07 | 0.93 | 1.08 | 1.46 | 2.61 | 2.25 | 2.20 | 1.88 | 1.45 | 1.05 | 1.56 | 1.55 | 1.02 | 1.37 | 1.23 | 0.52 | 0.69 | -1.01 | -0.20 | 0.51 | -0.52 | 1.26 |
| Diluted Shares Outstanding | 301M | 318.2M | 343.34M | 357.11M | 359.61M | 357.25M | 349.12M | 346.13M | 345M | 343.6M | 344.2M | 339.7M | 340.8M | 347.5M | 346.2M | 348.4M | 364.6M | 361.5M | 363.2M | 390.61M | 386.42M | 411.04M | 423.09M | 442.23M | 441.29M | 436.17M | 426.7M | 425.28M | 388.42M | 371.54M | 296.59M |
| Basic Shares Outstanding | 297.5M | 318.2M | 340.44M | 353.59M | 353.8M | 350M | 347.46M | 346.13M | 344.06M | 343.56M | 341.5M | 339.2M | 339M | 343.4M | 341.7M | 344.7M | 360.6M | 360.1M | 360.8M | 384.45M | 382.92M | 407.4M | 419.24M | 437.02M | 435.79M | 430.98M | 426.7M | 414.19M | 388.42M | 371.54M | 289.52M |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - | - | 165.71% | 139.43% | 103.19% | 54.69% | 54.53% | 41.18% | 42.53% | 51.32% | 70.82% | 45.39% | 42.09% | 48.07% | 32.63% | 31.87% | 9.5% | 7.23% | - | - | 47.56% | - | 17.87% |
Seasonal Revenue Concentration Risk
Based on reported quarterly filings, Mattel's revenue growth exhibits significant seasonal volatility, oscillating between a 7.3% expansion in 2025Q4 and a 5.9% contraction in 2025Q3, suggesting that the company's top-line performance is heavily tethered to holiday-driven shipping cycles rather than consistent, organic year-over-year demand growth.
The revenue trajectory appears highly sensitive to the timing of major retail shipments, which complicates the assessment of underlying brand momentum. Investors should monitor whether the recent pivot toward entertainment-linked IP can smooth these quarterly fluctuations or if the business remains structurally bound to traditional seasonal retail patterns.
As indicated by the income statement data, gross margins fluctuate significantly, peaking at 53.1% in 2024Q3 before compressing to 43.9% in 2026Q1, which suggests that the company's pricing power and cost efficiency are highly dependent on the specific product mix sold during peak versus off-peak quarters.
The variance in gross margin implies that Mattel's profitability is susceptible to shifts in product demand, particularly when lower-margin items dominate the sales mix during slower periods. This volatility warrants further investigation into whether the company can maintain premium pricing tiers during non-holiday quarters to stabilize its structural margin profile.
According to the provided financial data, operating margins demonstrate extreme sensitivity to revenue volume, swinging from a 26.5% peak in 2024Q3 to a negative 9.4% in 2026Q1, indicating that the company's fixed cost base exerts significant pressure on profitability during periods of lower seasonal demand.
The inability to maintain positive operating margins during off-peak quarters suggests that the current SG&A structure may be too rigid to accommodate the inherent seasonality of the toy industry. This operating leverage profile implies that management must achieve high volume thresholds to generate meaningful bottom-line returns, leaving little room for error.
Based on the reported figures, net income shows substantial inconsistency, with EPS dropping from $1.09 in 2024Q3 to a loss of $0.12 in 2025Q1, suggesting that reported earnings are heavily influenced by non-operating items and the timing of seasonal revenue recognition rather than steady operational performance.
The erratic nature of net income, coupled with the presence of stock-based compensation in most quarters, complicates the evaluation of core earnings power. Investors should be cautious of relying on quarterly EPS as a proxy for long-term value creation, as the figures appear to be heavily distorted by seasonal accounting adjustments.
As highlighted by the recent income statement trends, the recurring operating losses in Q1 periods suggest that Mattel's business model may be structurally challenged by high fixed costs, raising concerns that the 'IP-first' strategy may not be sufficient to offset the inherent volatility of physical toy manufacturing.
Short-term margin compression during off-peak periods may indicate that the company's reliance on mass-market retail is becoming increasingly difficult to defend against digital entertainment alternatives. This warrants further investigation into whether the current cost structure can be optimized to prevent recurring losses during the first half of the fiscal year.
Quick answers to the most common questions about buying MAT stock.
For fiscal year 2025, Mattel, Inc. (MAT) reported total revenue of $5.35B. This represents a 17.9% increase compared to $4.54B in 1996.
Mattel, Inc. (MAT) is profitable, generating $397.6M in net income for the fiscal year ending 2025 with a net profit margin of 7.4%.
Mattel, Inc. (MAT) reported an operating income of $620.0M, resulting in an operating profit margin of 11.6%. This margin reflects the operational efficiency of the business before interest and taxes.
Mattel, Inc. (MAT) generated $2.61B in gross profit for the year, representing a gross profit margin of 48.9%. This demonstrates the company's core pricing power and production efficiency.