Ranked by reported Q1 2026 13F market value
Share of total reported institutional value in NOW held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | BlackRock, Inc. | 97.5M | $10.19B | +2.3% | 9.410% | 0.18% |
| 2 | VANGUARD CAPITAL MANAGEMENT LLC | 68.0M | $7.11B | β | 6.561% | 0.18% |
| 3 | STATE STREET CORP | 48.1M | $5.02B | +0.3% | 4.638% | 0.17% |
| 4 | VANGUARD PORTFOLIO MANAGEMENT LLC | 25.2M | $2.63B | β | 2.429% | 0.14% |
| 5 | GEODE CAPITAL MANAGEMENT, LLC | 24.4M | $2.55B | +3.9% | 2.357% | 0.16% |
| 6 | MORGAN STANLEY | 23.3M | $2.44B | +2.7% | 2.253% | 0.15% |
| 7 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 19.3M | $2.02B | +42.6% | 1.861% | 0.23% |
| 8 | UBS ASSET MANAGEMENT AMERICAS INC | 14.3M | $1.49B | +1.9% | 1.378% | 0.31% |
| 9 | FMR LLC | 12.3M | $1.28B | -22.3% | 1.186% | 0.07% |
| 10 | Amundi | 11.5M | $1.20B | +60.9% | 1.108% | 0.33% |
| 11 | NORTHERN TRUST CORP | 10.8M | $1.13B | -1.5% | 1.046% | 0.15% |
| 12 | GOLDMAN SACHS GROUP INC | 8.6M | $894.9M | -3.5% | 0.826% | 0.10% |
| 13 | Bank of New York Mellon Corp | 8.5M | $891.5M | +6.5% | 0.823% | 0.16% |
| 14 | Fisher Asset Management, LLC | 8.0M | $839.8M | -3.8% | 0.775% | 0.28% |
| 15 | BARCLAYS PLC | 7.7M | $802.0M | +26.5% | 0.740% | 0.33% |
| 16 | VICTORY CAPITAL MANAGEMENT INC | 7.6M | $797.6M | +97.2% | 0.736% | 0.51% |
| 17 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 7.6M | $795.3M | +3.9% | 0.734% | 0.12% |
| 18 | POLEN CAPITAL MANAGEMENT LLC | 7.3M | $760.0M | +28.0% | 0.702% | 5.26% |
| 19 | BANK OF AMERICA CORP /DE/ | 7.1M | $740.4M | -26.7% | 0.683% | 0.05% |
| 20 | BNP PARIBAS ARBITRAGE, SA | 4.9M | $739.9M | +111.0% | 0.473% | 0.36% |
| 21 | Legal & General Group Plc | 6.8M | $712.1M | -1.2% | 0.657% | 0.16% |
| 22 | Invesco Ltd. | 6.3M | $659.0M | +12.8% | 0.608% | 0.10% |
| 23 | ROYAL BANK OF CANADA | 6.1M | $637.2M | -9.6% | 0.588% | 0.11% |
| 24 | Pictet Asset Management Holding SA | 6.1M | $635.7M | +58.3% | 0.587% | 0.68% |
| 25 | VANGUARD FIDUCIARY TRUST CO | 6.0M | $631.0M | β | 0.583% | 0.16% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). β% of Fundβ shows how much of that investorβs total 13F portfolio is invested in NOW β a direct measure of their conviction.
Filings activity in NOW during Q1 2026, grouped by how each filer changed its position.
Institutions that opened a new NOW position in Q1 2026
Institutions that fully closed their NOW position in Q1 2026
8 quarters of 13F filings Β· Ξ columns show change vs prior quarter
| Quarter | Inst. Holders | Ξ Holders | Ownership % | Ξ Ownership | Total 13F Value | Ξ Value |
|---|---|---|---|---|---|---|
| Q1 2026 | 2,125 | 4.4% | 78.58% | 45.19 pp | $83.17B | 37% |
| Q4 2025 | 2,222 | +3.1% | 123.77% | 30.93 pp | $131.00B | 20% |
| Q3 2025 | 2,155 | 2.5% | 154.70% | 13.35 pp | $163.74B | 7.9% |
| Q2 2025 | 2,210 | +6.7% | 168.05% | +40.92 pp | $177.88B | +32% |
| Q1 2025 | 2,071 | 2.5% | 127.13% | 43.76 pp | $134.55B | 26% |
| Q4 2024 | 2,125 | +15% | 170.89% | +28.32 pp | $180.88B | +20% |
| Q3 2024 | 1,851 | +4.0% | 142.57% | +12.19 pp | $150.90B | +9.4% |
| Q2 2024 | 1,780 | β | 130.38% | β | $138.00B | β |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Ξ columns compare to the immediately prior filed quarter.
Quick answers to the most common questions about buying NOW stock.
Based on Q1 2026 13F filings, institutional ownership of ServiceNow, Inc. stands at 78.6%, held across 2,125 reporting institutions.
BlackRock, Inc. is the largest reported institutional holder of NOW, with approximately 97,501,594 shares worth $10.19B as of Q1 2026.
Yes β 2 widely-followed marquee investors appear among the top 25 institutional holders of NOW, including SUSQUEHANNA INTERNATIONAL GROUP, LLP, Fisher Asset Management, LLC.
Our composite Smart Money Score for NOW is 35 out of 100 (Bearish). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
327 institutions opened new positions in NOW during Q1 2026, while 424 fully exited. 402 added to existing positions and 1,392 trimmed.
NOW institutional ownership fell by 45.19 percentage points quarter-over-quarter, with a net change of -97 holders.
The top 10 institutions account for 43.2% of all reported 13F value in NOW, and the top 25 account for 57.2%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.
ServiceNow, Inc. (NOW) Institutional Ownership