VCP ScannerFree US Stock Screener & Financial AnalysisFree US Stock Screener
ScreenerThemesMarketEarningsCompareWatchlistInsider
PFGPrincipal Financial Group, Inc.
$109.57$23.7B
Research
OverviewAnalysis
Valuation
ValuationTargetsPrice
Financials
RevenueEarningsP/ERatiosDividend
Ownership
Holders
Tools
Total ReturnDCA Calculator
← Back to Screener
VCP ScannerFree US Stock Screener & Financial Analysis

Find stocks. Verify deeply. Act with conviction.

Data updated daily

Product

  • Screener
  • Themes
  • Valuation
  • Total Return
  • DCA Calculator
  • News
  • Earnings

Resources

  • Market Valuation
  • Compare
  • Insider Activity
  • Methodology
  • How It Works
  • Glossary
  • Learn

Get Ideas

Get weekly stock ideas — free

Follow VCP Scanner on XFollow VCP Scanner on LinkedIn
© 2026 VCP Scanner
AboutPrivacyTerms
Not financial advice. Do your own research.
ScreenerNewsCompareWatchlist
HomeStocksPFGPrice Target
PFG logo

Principal Financial Group, Inc. (PFG) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 25 analysts

9.8% Above Target

PFG trades 9.8% above Wall Street's consensus target of $98.86.

Current Price$109.57
Average Target$98.86
Target
Current
Low$85.00
Median$100.00
High$111.00

Analyst Target Range

Forward P/E11.7x
(Value)
PEG Ratio15.06
(Expensive)
Implied Growth+75.1%
(High Growth)
Analyst Spread26.3%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$109.57
Consensus$98.86
High$111.00
Low$85.00

Consensus Scenario Assumptions

The base valuation assumes PFG achieves its forward estimates and maintains a stable P/E multiple of 11.7x. This scenario reflects the blended consensus of 25 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 25 published analyst recommendations for PFG

60% hold / mixed conviction
0
BearishBullish
Weighted analyst sentiment score based on 25 ratings
ConsensusHold
Coverage25 Analysts
Net Score+0
Bull / Bear20% / 20%
Strong Buy00%
Buy520%
Hold1560%
Sell520%
Strong Sell00%
Strong Buy
00%
Buy
520%
Hold
1560%
Sell
520%
Strong Sell
00%
Recommendation Mix20% Buy · 60% Hold · 20% Sell
Buy (5)Hold (15)Sell (5)

PFG Price Target Analysis

Updated June 22, 2026

As of June 22, 2026, Principal Financial Group, Inc. (PFG) has a Wall Street consensus price target of $98.86, based on estimates from 25 covering analysts. With the stock currently trading at $109.57, this represents a potential downside of -9.8%. The company has a market capitalization of $23.74B.

Analyst price targets range from a low of $85.00 to a high of $111.00, representing a 26% spread in expectations. The median target of $100.00 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 5 analysts rating the stock as a Buy or Strong Buy,15 rating it Hold, and 5 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.

From a valuation perspective, PFG trades at a trailing P/E of 20.9x and forward P/E of 11.7x. The forward PEG ratio of 15.06 reflects a premium valuation. Analysts expect EPS to grow +75.1% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $134.22, with bear and bull scenarios of $84.56 and $176.85 respectively. Model confidence stands at 45/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+7.4%
Industry Consensus
Avg Forward P/E
9.2x
(Value)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
MET logo
METMetLife, Inc.
$55.8B$85.58$94.29
+10.2%
Buy8.6x33
PRU logo
PRUPrudential Financial, Inc.
$37.1B$106.53$101.38
-4.8%
Hold7.8x37
LNC logo
LNCLincoln National Corporation
$7.1B$37.17$42.75
+15.0%
Hold4.8x28
UNM logo
UNMUnum Group
$14.5B$89.98$98.33
+9.3%
Hold10.2x30
VOYA logo
VOYAVoya Financial, Inc.
$8.4B$90.20$95.71
+6.1%
Buy9.5x26
EQH logo
EQHEquitable Holdings, Inc.
$12.8B$45.29$58.57
+29.3%
Buy6.4x21
BEN logo
BENFranklin Resources, Inc.
$17.2B$33.05$32.00
-3.2%
Hold12.1x27
IVZ logo
IVZInvesco Ltd.
$12.5B$28.14$30.06
+6.8%
Hold10.9x28
TROW logo
TROWT. Rowe Price Group, Inc.
$23.4B$107.65$102.60
-4.7%
Hold11.3x38
AMP logo
AMPAmeriprise Financial, Inc.
$45.0B$467.43$514.00
+10.0%
Buy10.6x22

PFG — Frequently Asked Questions

Quick answers to the most common questions about buying PFG stock.

What is the PFG stock price target for 2026?

Wall Street's consensus price target for PFG is $98.86, -9.8% from its current price of $109.57. The below-market target from 25 analysts suggests limited near-term appreciation.

Is PFG a buy, sell, or hold?

PFG has a consensus rating of "Hold" based on 25 Wall Street analysts. The rating breakdown is mixed, with 15 Hold ratings making up the largest segment. The consensus 12-month price target of $98.86 implies -9.8% downside from current levels.

Is PFG stock overvalued or undervalued?

With a forward P/E of 11.7414x, PFG trades at a relatively low valuation. The consensus target of $98.86 implies -9.8% move, suggesting the market may be pricing in risks.

How high can PFG stock go?

The most bullish Wall Street analyst has a price target of $111 for PFG, while the most conservative target is $85. The consensus of $98.86 represents the median expectation. Our quantitative valuation model projects a bull case target of $177 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover PFG stock?

PFG is heavily covered by Wall Street, with 25 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 5 have Buy ratings, 15 recommend Hold, and 5 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the PFG stock forecast?

The 12-month PFG stock forecast based on 25 Wall Street analysts shows a consensus price target of $98.86, with estimates ranging from $85 (bear case) to $111 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $134, with bear/bull scenarios of $85/$177.

What is PFG's fair value based on fundamentals?

Our quantitative valuation model calculates PFG's fair value at $134 (base case), with a bear case of $85 and bull case of $177. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 45/100.

What is PFG's forward P/E ratio?

PFG trades at a forward P/E ratio of 11.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 20.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy PFG stock?

Analysts are cautious on PFG, with 5 Sell ratings and a price target of $98.86 (-9.8% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do PFG price targets vary so much?

PFG analyst price targets range from $85 to $111, a 26% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $98.86 consensus represents the middle ground. Our model's $85-$177 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into PFG consensus models and risk factors.

View Analysis

Intrinsic Valuation

DCF models, multiple analysis, and analyst estimates.

Check Valuation

Historical Returns

10-year return with dividends reinvested.

Calculate

DCA Calculator

See how regular investing compounds over time.

Run Numbers

Peer Comparison

Compare growth, multiples, and margins vs sector.

Compare