Prudential Financial, Inc. (PRU) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$99.43
Price Target
$104.13
Target Range
$87.00 — $120.00
Analyst Rating
Hold
Forward P/E7.3x
Trailing P/E9.7x
Forward PEG—
Implied Growth+36.1%
Median Target$105.50
Analyst Spread31.7%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$87
-12.5%
Consensus
$104
+4.7%
Bull Case
$120
+20.7%
PRU Price Target Analysis
Updated May 8, 2026As of May 8, 2026, Prudential Financial, Inc. (PRU) has a Wall Street consensus price target of $104.13, based on estimates from 37 covering analysts. With the stock currently trading at $99.43, this represents a potential upside of +4.7%. The company has a market capitalization of $34.58B.
Analyst price targets range from a low of $87.00 to a high of $120.00, representing a 32% spread in expectations. The median target of $105.50 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 8 analysts rating the stock as a Buy or Strong Buy,25 rating it Hold, and 4 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, PRU trades at a trailing P/E of 9.7x and forward P/E of 7.3x. Analysts expect EPS to grow +36.1% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+13.5%
Avg Forward P/E10.6x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 METMetLife, Inc. | $51.4B | $78.81 | $96.50 | +22.4% | Buy | 8.0x | 33 |
 LNCLincoln National Corporation | $6.9B | $35.94 | $43.50 | +21.0% | Hold | 4.7x | 28 |
 UNMUnum Group | $13.0B | $80.31 | $98.00 | +22.0% | Hold | 9.2x | 30 |
 PFGPrincipal Financial Group, Inc. | $21.7B | $100.03 | $94.50 | -5.5% | Hold | 10.7x | 25 |
 GNWGenworth Financial, Inc. | $3.5B | $9.14 | — | — | Hold | 21.3x | 17 |
 AIGAmerican International Group, Inc. | $41.0B | $76.43 | $85.63 | +12.0% | Hold | 9.8x | 41 |
 AFLAflac Incorporated | $58.5B | $113.59 | $110.83 | -2.4% | Hold | 15.8x | 32 |
 GLGlobe Life Inc. | $12.0B | $152.45 | $171.25 | +12.3% | Hold | 9.8x | 28 |
 CNOCNO Financial Group, Inc. | $4.3B | $45.90 | $46.67 | +1.7% | Hold | 10.5x | 17 |
 EQHEquitable Holdings, Inc. | $12.1B | $42.88 | $59.14 | +37.9% | Buy | 6.0x | 21 |
Upside Potential Comparison
EQHMETUNMLNCGLAIGCNOAFLFull PRU Stock Analysis
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Start ComparisonPRU — Frequently Asked Questions
Quick answers to the most common questions about buying PRU stock.
What is the PRU stock price target for 2026?
The consensus price target for PRU is $104.13, close to the current price of $99.43 (4.7% implied move). Based on 37 analyst estimates, the stock appears fairly valued near current levels.
Is PRU a buy, sell, or hold?
PRU has a consensus rating of "Hold" based on 37 Wall Street analysts. The rating breakdown is mixed, with 25 Hold ratings making up the largest segment. The consensus 12-month price target of $104.13 implies 4.7% upside from current levels.
Is PRU stock overvalued or undervalued?
With a forward P/E of 7.3483x, PRU trades at a relatively low valuation. The consensus target of $104.13 implies 4.7% appreciation, suggesting the market may be pricing in risks.
How high can PRU stock go?
The most bullish Wall Street analyst has a price target of $120 for PRU, while the most conservative target is $87. The consensus of $104.13 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover PRU stock?
PRU is heavily covered by Wall Street, with 37 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 8 have Buy ratings, 25 recommend Hold, and 4 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the PRU stock forecast?
The 12-month PRU stock forecast based on 37 Wall Street analysts shows a consensus price target of $104.13, with estimates ranging from $87 (bear case) to $120 (bull case). The median consensus rating is "Hold".
What is PRU's forward P/E ratio?
PRU trades at a forward P/E ratio of 7.3x based on next-twelve-months earnings estimates compared to a trailing P/E of 9.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy PRU stock?
PRU appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $104.13 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do PRU price targets vary so much?
PRU analyst price targets range from $87 to $120, a 32% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $104.13 consensus represents the middle ground.