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PRUPrudential Financial, Inc.
$106.53$37.1B
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PRU logo

Prudential Financial, Inc. (PRU) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 37 analysts

4.8% Above Target

PRU trades 4.8% above Wall Street's consensus target of $101.38.

Current Price$106.53
Average Target$101.38
Target
Current
Low$87.00
Median$100.50
High$120.00

Analyst Target Range

Forward P/E7.8x
(Value)
PEG Ratio—
Implied Growth+38.2%
(High Growth)
Analyst Spread32.6%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$106.53
Consensus$101.38
High$120.00
Low$87.00

Consensus Scenario Assumptions

The base valuation assumes PRU achieves its forward estimates and maintains a stable P/E multiple of 7.8x. This scenario reflects the blended consensus of 37 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 37 published analyst recommendations for PRU

68% hold / mixed conviction
+3
BearishBullish
Weighted analyst sentiment score based on 37 ratings
ConsensusHold
Coverage37 Analysts
Net Score+3
Bull / Bear19% / 14%
Strong Buy00%
Buy719%
Hold2568%
Sell514%
Strong Sell00%
Strong Buy
00%
Buy
719%
Hold
2568%
Sell
514%
Strong Sell
00%
Recommendation Mix19% Buy · 68% Hold · 14% Sell
Buy (7)Hold (25)Sell (5)

PRU Price Target Analysis

Updated June 22, 2026

As of June 22, 2026, Prudential Financial, Inc. (PRU) has a Wall Street consensus price target of $101.38, based on estimates from 37 covering analysts. With the stock currently trading at $106.53, this represents a potential downside of -4.8%. The company has a market capitalization of $37.05B.

Analyst price targets range from a low of $87.00 to a high of $120.00, representing a 33% spread in expectations. The median target of $100.50 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 7 analysts rating the stock as a Buy or Strong Buy,25 rating it Hold, and 5 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.

From a valuation perspective, PRU trades at a trailing P/E of 10.4x and forward P/E of 7.8x. Analysts expect EPS to grow +38.2% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $144.26, with bear and bull scenarios of $90.88 and $190.08 respectively. Model confidence stands at 47/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+7.6%
Industry Consensus
Avg Forward P/E
11.1x
(Value)
Peers with Coverage
9 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
MET logo
METMetLife, Inc.
$55.8B$85.58$94.29
+10.2%
Buy8.6x33
LNC logo
LNCLincoln National Corporation
$7.1B$37.17$42.75
+15.0%
Hold4.8x28
UNM logo
UNMUnum Group
$14.5B$89.98$98.33
+9.3%
Hold10.2x30
PFG logo
PFGPrincipal Financial Group, Inc.
$23.7B$109.57$98.86
-9.8%
Hold11.7x25
GNW logo
GNWGenworth Financial, Inc.
$3.4B$8.95——Hold21.1x17
AIG logo
AIGAmerican International Group, Inc.
$39.7B$74.02$85.71
+15.8%
Hold9.2x41
AFL logo
AFLAflac Incorporated
$59.5B$115.47$115.17
-0.3%
Hold16.3x32
GL logo
GLGlobe Life Inc.
$13.4B$170.76$174.50
+2.2%
Hold10.9x28
CNO logo
CNOCNO Financial Group, Inc.
$4.8B$50.83$49.00
-3.6%
Hold11.4x17
EQH logo
EQHEquitable Holdings, Inc.
$12.8B$45.29$58.57
+29.3%
Buy6.4x21

PRU — Frequently Asked Questions

Quick answers to the most common questions about buying PRU stock.

What is the PRU stock price target for 2026?

Wall Street's consensus price target for PRU is $101.38, -4.8% from its current price of $106.53. The below-market target from 37 analysts suggests limited near-term appreciation.

Is PRU a buy, sell, or hold?

PRU has a consensus rating of "Hold" based on 37 Wall Street analysts. The rating breakdown is mixed, with 25 Hold ratings making up the largest segment. The consensus 12-month price target of $101.38 implies -4.8% downside from current levels.

Is PRU stock overvalued or undervalued?

With a forward P/E of 7.7528x, PRU trades at a relatively low valuation. The consensus target of $101.38 implies -4.8% move, suggesting the market may be pricing in risks.

How high can PRU stock go?

The most bullish Wall Street analyst has a price target of $120 for PRU, while the most conservative target is $87. The consensus of $101.38 represents the median expectation. Our quantitative valuation model projects a bull case target of $190 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover PRU stock?

PRU is heavily covered by Wall Street, with 37 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 7 have Buy ratings, 25 recommend Hold, and 5 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the PRU stock forecast?

The 12-month PRU stock forecast based on 37 Wall Street analysts shows a consensus price target of $101.38, with estimates ranging from $87 (bear case) to $120 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $144, with bear/bull scenarios of $91/$190.

What is PRU's fair value based on fundamentals?

Our quantitative valuation model calculates PRU's fair value at $144 (base case), with a bear case of $91 and bull case of $190. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 47/100.

What is PRU's forward P/E ratio?

PRU trades at a forward P/E ratio of 7.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 10.4x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy PRU stock?

Analysts are cautious on PRU, with 5 Sell ratings and a price target of $101.38 (-4.8% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do PRU price targets vary so much?

PRU analyst price targets range from $87 to $120, a 33% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $101.38 consensus represents the middle ground. Our model's $91-$190 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into PRU consensus models and risk factors.

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Intrinsic Valuation

DCF models, multiple analysis, and analyst estimates.

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Historical Returns

10-year return with dividends reinvested.

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Peer Comparison

Compare growth, multiples, and margins vs sector.

Compare