T. Rowe Price Group, Inc. (TROW) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$104.11
Price Target
$101.20
Target Range
$89.00 — $110.00
Analyst Rating
Hold
Forward P/E11.3x
Trailing P/E11.3x
Forward PEG—
Implied Growth-1.5%
Median Target$104.00
Analyst Spread20.8%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$89
-14.5%
Consensus
$101
-2.8%
Bull Case
$110
+5.7%
Valuation Model TargetsConfidence: 55/100
Bear$88
Base$114
Bull$202
TROW Price Target Analysis
Updated May 6, 2026As of May 6, 2026, T. Rowe Price Group, Inc. (TROW) has a Wall Street consensus price target of $101.20, based on estimates from 38 covering analysts. With the stock currently trading at $104.11, this represents a potential downside of -2.8%. The company has a market capitalization of $22.65B.
Analyst price targets range from a low of $89.00 to a high of $110.00, representing a 21% spread in expectations. The median target of $104.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 8 analysts rating the stock as a Buy or Strong Buy,24 rating it Hold, and 6 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, TROW trades at a trailing P/E of 11.3x and forward P/E of 11.3x. Analysts expect EPS to grow -1.5% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $114.19, with bear and bull scenarios of $87.59 and $201.97 respectively. Model confidence stands at 55/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+13.4%
Avg Forward P/E11.9x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 BENFranklin Resources, Inc. | $15.8B | $30.46 | $28.75 | -5.6% | Hold | 11.2x | 27 |
 IVZInvesco Ltd. | $11.9B | $26.83 | $29.72 | +10.8% | Hold | 10.4x | 28 |
 AMGAffiliated Managers Group, Inc. | $8.1B | $303.64 | $331.50 | +9.2% | Buy | 9.2x | 12 |
 VRTSVirtus Investment Partners, Inc. | $959M | $143.19 | $163.00 | +13.8% | Hold | 5.6x | 11 |
 BLKBlackRock, Inc. | $162.7B | $1048.84 | $1311.78 | +25.1% | Buy | 19.7x | 33 |
 STTState Street Corporation | $42.0B | $148.68 | $160.44 | +7.9% | Buy | 12.0x | 37 |
 APAMArtisan Partners Asset Management Inc. | $2.7B | $37.58 | $40.00 | +6.4% | Hold | 9.8x | 15 |
 VCTRVictory Capital Holdings, Inc. | $5.2B | $81.26 | $78.00 | -4.0% | Buy | 11.9x | 13 |
 MORNMorningstar, Inc. | $6.3B | $166.56 | $236.50 | +42.0% | Hold | 14.0x | 6 |
 SCHWThe Charles Schwab Corporation | $164.2B | $92.40 | $119.11 | +28.9% | Buy | 15.3x | 50 |
Upside Potential Comparison
MORNSCHWBLKVRTSIVZAMGSTTAPAMFull TROW Stock Analysis
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Start ComparisonTROW — Frequently Asked Questions
Quick answers to the most common questions about buying TROW stock.
What is the TROW stock price target for 2026?
Wall Street's consensus price target for TROW is $101.2, -2.8% from its current price of $104.11. The below-market target from 38 analysts suggests limited near-term appreciation.
Is TROW a buy, sell, or hold?
TROW has a consensus rating of "Hold" based on 38 Wall Street analysts. The rating breakdown is mixed, with 24 Hold ratings making up the largest segment. The consensus 12-month price target of $101.2 implies -2.8% downside from current levels.
Is TROW stock overvalued or undervalued?
With a forward P/E of 11.2734x, TROW trades at a relatively low valuation. The consensus target of $101.2 implies -2.8% move, suggesting the market may be pricing in risks.
How high can TROW stock go?
The most bullish Wall Street analyst has a price target of $110 for TROW, while the most conservative target is $89. The consensus of $101.2 represents the median expectation. Our quantitative valuation model projects a bull case target of $202 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover TROW stock?
TROW is heavily covered by Wall Street, with 38 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 8 have Buy ratings, 24 recommend Hold, and 6 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the TROW stock forecast?
The 12-month TROW stock forecast based on 38 Wall Street analysts shows a consensus price target of $101.2, with estimates ranging from $89 (bear case) to $110 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $114, with bear/bull scenarios of $88/$202.
What is TROW's fair value based on fundamentals?
Our quantitative valuation model calculates TROW's fair value at $114 (base case), with a bear case of $88 and bull case of $202. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 55/100.
What is TROW's forward P/E ratio?
TROW trades at a forward P/E ratio of 11.3x based on next-twelve-months earnings estimates compared to a trailing P/E of 11.3x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy TROW stock?
Analysts are cautious on TROW, with 6 Sell ratings and a price target of $101.2 (-2.8% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do TROW price targets vary so much?
TROW analyst price targets range from $89 to $110, a 21% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $101.2 consensus represents the middle ground. Our model's $88-$202 range provides an independent fundamental perspective.