Upside case
Bull case
$199+32.3%
PG would need investors to value it at roughly 29x earnings — about 7x more generous than today's 22x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Analysis OverviewBuyUpdated Jun 18, 2026
The Procter & Gamble Company (PG) Stock Analysis
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Analyst consensus
Buy
Covering
52
analysts
28 bullish · 1 bearish · 52 covering PG
Strong Buy
0
Buy
28
Hold
23
Sell
1
Strong Sell
0
Consensus Target
$159
+5.7% vs today
Scenario Range
$95 – $199
Model bear to bull value window
Coverage
52
Published analyst ratings
Valuation Context
21.8x
Forward P/E · Market cap $351.4B
PG price targets
Three scenarios for where PG stock could go
Current
~$150
Confidence
55 / 100
Updated
Jun 18, 2026
Where we are now
Current · $150
Bear
$95
Base
$151
Bull
$199
Market caseClosest to today
Base case
$151+0.4%
This is close to how the market is already pricing PG — at roughly 22x forward earnings. No dramatic re-rating needed, just steady execution on the core business.
Stress case
Bear case
$95-36.7%
If investor confidence fades or macro conditions deteriorate, a 8x multiple contraction could push PG down roughly 37% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.
The Procter & Gamble Company
PG · NYSEConsumer DefensiveHousehold & Personal ProductsJune year-end
Procter & Gamble is a global consumer goods giant that sells everyday household products across beauty, grooming, health, fabric care, and baby care categories. It generates revenue primarily through product sales across its five main segments — Fabric & Home Care (~35% of sales), Baby & Family Care (~25%), Health Care (~15%), Beauty (~15%), and Grooming (~10%). Its competitive moat lies in its massive portfolio of iconic, trusted brands — like Tide, Pampers, and Gillette — that enjoy deep consumer loyalty and dominate retail shelf space worldwide.
Market Cap
$351.4B
Revenue TTM
$86.7B
Net Income TTM
$12.7B
Net Margin
14.7%
PG Revenue and Earnings Performance
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
EPS Beat Rate
92%Exceptional
12 quarters tracked
Revenue Beat Rate
50%Exceptional
vs consensus estimates
Avg EPS Surprise
+3.6%
above Street consensus
Beat / Miss Record
BeatMissLeft = EPS · Right = Revenue
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Last 4 Quarters
EPS beats: 4 of 4Q3 2025
EPS
$1.48/$1.42
Revenue
$20.9B/$20.8B
Q4 2025
EPS
$1.99/$1.90
Revenue
$22.4B/$22.2B
Q1 2026
EPS
$1.88/$1.86
Revenue
$22.2B/$22.3B
Q2 2026
EPS
$1.59/$1.56
Revenue
$21.2B/$20.5B
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $1.48/$1.42 | +4.2% | $20.9B/$20.8B | +0.2% |
| Q4 2025 | $1.99/$1.90 | +4.7% | $22.4B/$22.2B | +0.9% |
| Q1 2026 | $1.88/$1.86 | +1.1% | $22.2B/$22.3B | -0.4% |
| Q2 2026 | $1.59/$1.56 | +1.9% | $21.2B/$20.5B | +3.4% |
FY1–FY2 Estimates
Revenue Outlook
FY1
$87.8B
+1.3% YoY
FY2
$89.1B
+1.5% YoY
EPS Outlook
FY1
$6.27
+19.1% YoY
FY2
$6.54
+4.3% YoY
Trailing FCF (TTM)$15.0B
FCF Margin: 17.3%
Next Earnings
July 29, 2026
Expected EPS
$1.44
Expected Revenue
$21.4B
PG beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
PG Revenue Breakdown by Segment
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest disclosure
FY 2025
Total disclosed revenue $83.5B
Product Mix
Latest annual revenue by segment or product family
Fabric Care And Home Care Segment Member
35.5%
+0.4% YoY
Tap, hover, or focus a slice to inspect segment detail.
Geographic Mix
Latest annual revenue by reported region
Non-US
50.7%
-1.8% YoY
Tap, hover, or focus a slice to inspect segment detail.
Fabric Care And Home Care Segment Member is the largest disclosed segment at 35.5% of FY 2025 revenue, up 0.4% YoY.
Non-US is the largest reported region at 50.7%, down 1.8% YoY.
PG Valuation Snapshot
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Relative Value Signal
Slightly expensive versus peers
Fair value est. $122 — implies -19.1% from today's price.
Premium to Fair Value
19.1%
above fair value
Deep DiscountFair ValueVery Expensive
vs S&P 500 Trailing P/E
PG
23.1x
vs
S&P 500
24.4x
6% discount
vs Consumer Defensive Trailing P/E
PG
23.1x
vs
Consumer Defensive
18.9x
+22% premium
vs PG 5Y Avg P/E
Today
23.1x
vs
5Y Average
25.4x
9% discount
Forward PE
21.8x
S&P 500
18.8x
+16%
Consumer Defensive
14.2x
+54%
5Y Avg
—
—
Trailing PE
23.1x
S&P 500
24.4x
-6%
Consumer Defensive
18.9x
+22%
5Y Avg
25.4x
-9%
PEG Ratio
4.13x
S&P 500
1.66x
+149%
Consumer Defensive
1.92x
+115%
5Y Avg
—
—
EV/EBITDA
16.2x
S&P 500
15.2x
+6%
Consumer Defensive
11.1x
+46%
5Y Avg
18.9x
-14%
Price/FCF
25.0x
S&P 500
20.7x
+21%
Consumer Defensive
15.3x
+64%
5Y Avg
25.9x
-3%
Price/Sales
4.2x
S&P 500
3.1x
+35%
Consumer Defensive
0.9x
+374%
5Y Avg
4.7x
-10%
Dividend Yield
2.67%
S&P 500
1.91%
+40%
Consumer Defensive
3.06%
-13%
5Y Avg
2.39%
+12%
| Metric | PG | S&P 500 | Consumer Defensive | 5Y Avg PG |
|---|---|---|---|---|
| Forward PE | 21.8x | 18.8x+16% | 14.2x+54% | — |
| Trailing PE | 23.1x | 24.4x | 18.9x+22% | 25.4x |
| PEG Ratio | 4.13x | 1.66x+149% | 1.92x+115% | — |
| EV/EBITDA | 16.2x | 15.2x | 11.1x+46% | 18.9x-14% |
| Price/FCF | 25.0x | 20.7x+21% | 15.3x+64% | 25.9x |
| Price/Sales | 4.2x | 3.1x+35% | 0.9x+374% | 4.7x-10% |
| Dividend Yield | 2.67% | 1.91% | 3.06% | 2.39% |
PG trades above S&P 500 benchmarks on 4 of 6 measured multiples — is elevated on some multiples, but competitive on others — a mixed valuation picture.
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolPG Financial Health
Verdict
Exceptional
PG generates $15.0B in free cash flow at a 17.3% margin — 20.1% ROIC signals a durable competitive advantage · returns 4.5% of market cap to shareholders annually.
Cash Engine
Revenue, margins, and cash generation
Revenue (TTM)
Trailing-twelve-month sales base
$86.7B
Revenue Growth
TTM vs prior year
+3.3%
Gross Margin
Gross profit as a share of revenue
50.3%
Operating Margin
Operating income divided by revenue
23.2%
Net Margin
Net income divided by revenue
14.7%
EPS (TTM)
Diluted earnings per share, trailing twelve months
$5.26
Free Cash Flow (TTM)
Cash generation after capex
$15.0B
FCF Margin
FCF as share of revenue — the primary cash quality signal
17.3%
Capital Quality
ROIC, leverage, and debt serviceability
ROIC
Return on invested capital — primary competitive quality signal
20.1%
ROA
Return on assets, trailing twelve months
10.0%
Cash & Equivalents
Liquid assets on the balance sheet
$9.6B
Net Debt
Total debt minus cash
$25.9B
Debt Serviceability
Net debt as a multiple of annual free cash flow
1.7× FCF
~1.7 years to full repayment at current FCF run-rate
ROE
Return on equity, trailing twelve months
23.8%
Shareholder Returns
How capital is returned to owners
Total shareholder yield
4.5%
Dividend
2.7%
Buyback
1.8%
Share Repurchases
Trailing buyback outflow — dollar magnitude of capital returned
$6.5B
Dividend / Share
Annualized trailing dividend per share
$4.02
Payout Ratio
Share of earnings distributed as dividends
61.8%
Shares Outstanding
Declining as buybacks retire shares
2.3B
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pagePG Stock Risk Factors
Key factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 17, 2026
Medium
Consumer behavior shifts
Shifting consumer behavior is negatively impacting Procter & Gamble's performance, contributing to a 13% year-to-date decline in share price.
High Risk
Macroeconomic headwinds
Recessionary fears in the U.S. and globally may create significant challenges for Procter & Gamble in 2026, potentially worsening its already modest 2% growth rate.
Medium
Multiple risk factors
Procter & Gamble disclosed 19 risk factors in its most recent earnings report, indicating numerous potential challenges across its business operations.
Lower
Slow growth profile
As a mature blue-chip company, Procter & Gamble faces inherent limitations to rapid growth, with investors primarily valuing stability and dividends over expansion.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Why PG Stock Could Outperform
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 17, 2026
Strong valuation metrics
PG's trailing and forward P/E ratios indicate a stable and attractive valuation for investors.
Bullish investor sentiment
Multiple bullish theses from Value investing subreddit and Investing Lawyer's Substack highlight positive investor outlook.
Implied upside potential
The bull case suggests a 28% implied upside, indicating significant growth potential.
Market stability
PG's consistent performance and growth make it a reliable hold in the current market.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
PG Stock Price Performance
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Current Price
$150.38
52W Range Position
43%
52-Week Range
Current price plotted between the 52-week low and high.
52-Week Low
$137.62
+9.3% from the low
52-Week High
$167.25
-10.1% from the high
1 Month
+5.64%
3 Month
+2.51%
YTD
+6.1%
1 Year
-4.8%
3Y CAGR
+0.5%
5Y CAGR
+2.6%
10Y CAGR
+6.1%
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
PG vs Peers
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
Peer Set
Accurate peer set
Forward PE
21.8x
vs 18.4x median
+18% above peer median
Revenue Growth
+1.3%
vs +2.5% median
-48% below peer median
Net Margin
14.7%
vs 10.5% median
+40% above peer median
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
PG PG The Procter & Gamble Company | $351.4B | 21.8x | +1.3% | 14.7% | Buy | +5.7% |
UL UL Unilever PLC | $127.6B | 18.4x | +2.5% | 10.2% | Hold | +21.6% |
KMB KMB Kimberly-Clark Corporation | $34.0B | 13.6x | +0.6% | 12.8% | Hold | +3.8% |
CL CL Colgate-Palmolive Company | $71.8B | 23.5x | +4.1% | 10.5% | Hold | +7.3% |
CHD CHD Church & Dwight Co., Inc. | $22.7B | 25.5x | +4.3% | 11.8% | Buy | +9.8% |
ENR ENR Energizer Holdings, Inc. | $1.5B | 6.1x | +1.7% | 6.5% | Hold | +6.9% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
PG Dividend and Capital Return
PG returns 4.5% total yield, led by a 2.67% dividend, raised 56 consecutive years. Buybacks add another 1.8%.
Dividend WatchFCF Adequate
Total Shareholder Yield
4.5%
Dividend + buyback return per year
Buyback Yield
1.8%
Dividend Yield
2.67%
Payout Ratio
61.8%
How PG Splits Its Return
Div 2.67%
Buyback 1.8%
Dividend 2.67%Buybacks 1.8%
Dividend Profile
Yield, cadence, and growth quality
Dividend / Share
Trailing annualized cash dividend
$4.02
Growth Streak
Consecutive years of dividend increases
56Y
3Y Div CAGR
5.0%
5Y Div CAGR
6.0%
Ex-Dividend Date
—
Payment Cadence
Quarterly
4 payments over the last 12 months
Buyback Engine
How much per-share support comes from repurchases
Repurchases (TTM)
Cash used for buybacks in the latest trailing period
$6.5B
Estimated Shares Retired
43M
Approx. Share Reduction
1.8%
Shares Outstanding
Current diluted share count from the screening snapshot
2.3B
At 1.8%/year, buybacks mechanically lift EPS even with flat earnings — each remaining share represents a slightly larger piece of the company.
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $2.15 | — | — | — |
| 2025 | $4.18 | +5.5% | 1.7% | 4.2% |
| 2024 | $3.96 | +6.0% | 1.2% | 3.5% |
| 2023 | $3.74 | +3.5% | 2.0% | 4.3% |
| 2022 | $3.61 | +6.2% | 2.7% | 5.1% |
FAQ
7 questionsPG Investor Questions
Common questions answered from live analyst data and company financials.
01Is The Procter & Gamble Company (PG) stock a buy or sell in 2026?
The Procter & Gamble Company (PG) is rated Buy by Wall Street analysts as of 2026. Of 52 analysts covering the stock, 28 rate it Buy or Strong Buy, 23 rate it Hold, and 1 rate it Sell or Strong Sell. The consensus 12-month price target is $159, implying +5.7% from the current price of $150. The bear case scenario is $95 and the bull case is $199.
02What is the PG stock price target for 2026?
The Wall Street consensus price target for PG is $159 based on 52 analyst estimates. The high-end target is $172 (+14.4% from today), and the low-end target is $142 (-5.6%). The base case model target is $151.
03Is The Procter & Gamble Company (PG) stock overvalued in 2026?
PG trades at 21.8x times forward earnings. The stock's valuation is broadly in line with the broader market. Based on current multiples versus the peer group, the relative model signals slightly expensive versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
04What are the main risks for The Procter & Gamble Company (PG) stock in 2026?
The primary risks for PG in 2026 are: (1) Macroeconomic headwinds — Recessionary fears in the U. (2) Consumer behavior shifts — Shifting consumer behavior is negatively impacting Procter & Gamble's performance, contributing to a 13% year-to-date decline in share price. (3) Multiple risk factors — Procter & Gamble disclosed 19 risk factors in its most recent earnings report, indicating numerous potential challenges across its business operations. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
05What is The Procter & Gamble Company's revenue and earnings forecast?
Analyst consensus estimates PG will report consensus revenue of $87.8B (+1.3% year-over-year) and EPS of $6.27 (+19.1% year-over-year) for the upcoming fiscal year. The following year, analysts project $89.1B in revenue.
06When does The Procter & Gamble Company (PG) report its next earnings?
The Procter & Gamble Company is expected to report its next earnings on approximately 2026-07-29. Consensus expects EPS of $1.44 and revenue of $21.4B. Over recent quarters, PG has beaten EPS estimates 92% of the time.
07How much free cash flow does The Procter & Gamble Company generate?
The Procter & Gamble Company (PG) generated $15.0B in free cash flow over the trailing twelve months — a free cash flow margin of 17.3%. PG returns capital to shareholders through dividends (2.7% yield) and share repurchases ($6.5B TTM).