Upside case
Bull case
$196+35.6%
PG would need investors to value it at roughly 28x earnings — about 7x more generous than today's 21x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Analysis OverviewBuyUpdated May 1, 2026
The Procter & Gamble Company (PG) Stock Analysis
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Analyst consensus
Buy
Covering
52
analysts
28 bullish · 1 bearish · 52 covering PG
Strong Buy
0
Buy
28
Hold
23
Sell
1
Strong Sell
0
Consensus Target
$162
+11.7% vs today
Scenario Range
$56 – $196
Model bear to bull value window
Coverage
52
Published analyst ratings
Valuation Context
21.0x
Forward P/E · Market cap $338.6B
PG price targets
Three scenarios for where PG stock could go
Current
~$145
Confidence
70 / 100
Updated
May 1, 2026
Where we are now
Current · $145
Bear
$56
Base
$148
Bull
$196
Market caseClosest to today
Base case
$148+2.0%
This is close to how the market is already pricing PG — at roughly 21x forward earnings. No dramatic re-rating needed, just steady execution on the core business.
Stress case
Bear case
$56-61.1%
If investor confidence fades or macro conditions deteriorate, a 13x multiple contraction could push PG down roughly 61% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.
The Procter & Gamble Company
PG · NYSEConsumer DefensiveHousehold & Personal ProductsJune year-end
Procter & Gamble is a global consumer goods giant that sells everyday household products across beauty, grooming, health, fabric care, and baby care categories. It generates revenue primarily through product sales across its five main segments — Fabric & Home Care (~35% of sales), Baby & Family Care (~25%), Health Care (~15%), Beauty (~15%), and Grooming (~10%). Its competitive moat lies in its massive portfolio of iconic, trusted brands — like Tide, Pampers, and Gillette — that enjoy deep consumer loyalty and dominate retail shelf space worldwide.
Market Cap
$338.6B
Revenue TTM
$86.7B
Net Income TTM
$12.7B
Net Margin
14.7%
PG Revenue and Earnings Performance
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
EPS Beat Rate
92%Exceptional
12 quarters tracked
Revenue Beat Rate
50%Exceptional
vs consensus estimates
Avg EPS Surprise
+3.6%
above Street consensus
Beat / Miss Record
BeatMissLeft = EPS · Right = Revenue
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Last 4 Quarters
EPS beats: 4 of 4Q3 2025
EPS
$1.48/$1.42
Revenue
$20.9B/$20.8B
Q4 2025
EPS
$1.99/$1.90
Revenue
$22.4B/$22.2B
Q1 2026
EPS
$1.88/$1.86
Revenue
$22.2B/$22.3B
Q2 2026
EPS
$1.59/$1.56
Revenue
$21.2B/$20.5B
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $1.48/$1.42 | +4.2% | $20.9B/$20.8B | +0.2% |
| Q4 2025 | $1.99/$1.90 | +4.7% | $22.4B/$22.2B | +0.9% |
| Q1 2026 | $1.88/$1.86 | +1.1% | $22.2B/$22.3B | -0.4% |
| Q2 2026 | $1.59/$1.56 | +1.9% | $21.2B/$20.5B | +3.4% |
FY1–FY2 Estimates
Revenue Outlook
FY1
$87.5B
+0.9% YoY
FY2
$89.1B
+1.9% YoY
EPS Outlook
FY1
$6.35
+20.7% YoY
FY2
$6.64
+4.6% YoY
Trailing FCF (TTM)$15.0B
FCF Margin: 17.3%
Next Earnings
—
Expected EPS
—
Expected Revenue
—
PG beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
PG Revenue Breakdown by Segment
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest disclosure
FY 2025
Total disclosed revenue $83.5B
Product Mix
Latest annual revenue by segment or product family
Fabric Care And Home Care Segment Member
35.5%
+0.4% YoY
Tap, hover, or focus a slice to inspect segment detail.
Geographic Mix
Latest annual revenue by reported region
Non-US
50.7%
-1.8% YoY
Tap, hover, or focus a slice to inspect segment detail.
Fabric Care And Home Care Segment Member is the largest disclosed segment at 35.5% of FY 2025 revenue, up 0.4% YoY.
Non-US is the largest reported region at 50.7%, down 1.8% YoY.
PG Valuation Snapshot
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Relative Value Signal
Slightly Overvalued
Fair value est. $135 — implies -8.3% from today's price.
Premium to Fair Value
8.3%
above fair value
Deep DiscountFair ValueVery Expensive
vs S&P 500 Trailing P/E
PG
22.3x
vs
S&P 500
25.1x
11% discount
vs Consumer Defensive Trailing P/E
PG
22.3x
vs
Consumer Defensive
19.1x
+17% premium
vs PG 5Y Avg P/E
Today
22.3x
vs
5Y Average
25.4x
12% discount
Forward PE
21.0x
S&P 500
19.1x
+10%
Consumer Defensive
15.0x
+40%
5Y Avg
—
—
Trailing PE
22.3x
S&P 500
25.1x
-11%
Consumer Defensive
19.1x
+17%
5Y Avg
25.4x
-12%
PEG Ratio
3.98x
S&P 500
1.72x
+132%
Consumer Defensive
1.87x
+113%
5Y Avg
—
—
EV/EBITDA
15.6x
S&P 500
15.2x
+3%
Consumer Defensive
11.5x
+36%
5Y Avg
18.9x
-17%
Price/FCF
24.1x
S&P 500
21.1x
+14%
Consumer Defensive
14.9x
+61%
5Y Avg
25.9x
-7%
Price/Sales
4.0x
S&P 500
3.1x
+29%
Consumer Defensive
0.8x
+386%
5Y Avg
4.7x
-14%
Dividend Yield
2.78%
S&P 500
1.87%
+49%
Consumer Defensive
2.79%
-0%
5Y Avg
2.39%
+16%
| Metric | PG | S&P 500 | Consumer Defensive | 5Y Avg PG |
|---|---|---|---|---|
| Forward PE | 21.0x | 19.1x | 15.0x+40% | — |
| Trailing PE | 22.3x | 25.1x-11% | 19.1x+17% | 25.4x-12% |
| PEG Ratio | 3.98x | 1.72x+132% | 1.87x+113% | — |
| EV/EBITDA | 15.6x | 15.2x | 11.5x+36% | 18.9x-17% |
| Price/FCF | 24.1x | 21.1x+14% | 14.9x+61% | 25.9x |
| Price/Sales | 4.0x | 3.1x+29% | 0.8x+386% | 4.7x-14% |
| Dividend Yield | 2.78% | 1.87% | 2.79% | 2.39% |
PG trades above S&P 500 benchmarks on 3 of 6 measured multiples — is elevated on some multiples, but competitive on others — a mixed valuation picture.
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolPG Financial Health
Verdict
Exceptional
PG generates $15.0B in free cash flow at a 17.3% margin — 20.1% ROIC signals a durable competitive advantage · returns 4.7% of market cap to shareholders annually.
Cash Engine
Revenue, margins, and cash generation
Revenue (TTM)
Trailing-twelve-month sales base
$86.7B
Revenue Growth
TTM vs prior year
+3.3%
Gross Margin
Gross profit as a share of revenue
50.3%
Operating Margin
Operating income divided by revenue
23.2%
Net Margin
Net income divided by revenue
14.7%
EPS (TTM)
Diluted earnings per share, trailing twelve months
$5.26
Free Cash Flow (TTM)
Cash generation after capex
$15.0B
FCF Margin
FCF as share of revenue — the primary cash quality signal
17.3%
Capital Quality
ROIC, leverage, and debt serviceability
ROIC
Return on invested capital — primary competitive quality signal
20.1%
ROA
Return on assets, trailing twelve months
10.0%
Cash & Equivalents
Liquid assets on the balance sheet
$9.6B
Net Debt
Total debt minus cash
$25.9B
Debt Serviceability
Net debt as a multiple of annual free cash flow
1.7× FCF
~1.7 years to full repayment at current FCF run-rate
ROE
Return on equity, trailing twelve months
23.8%
Shareholder Returns
How capital is returned to owners
Total shareholder yield
4.7%
Dividend
2.8%
Buyback
1.9%
Share Repurchases
Trailing buyback outflow — dollar magnitude of capital returned
$6.5B
Dividend / Share
Annualized trailing dividend per share
$4.02
Payout Ratio
Share of earnings distributed as dividends
61.8%
Shares Outstanding
Declining as buybacks retire shares
2.3B
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pagePG Stock Risk Factors
Key factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated April 11, 2026
High Risk
Supply Chain Disruptions
P&G’s global supply chain is exposed to natural catastrophes, transportation failures, and geopolitical events. Incidents such as Hurricane Katrina and West Coast port slowdowns have previously hampered product deliveries, potentially driving customers toward competitors. Major IT failures also threaten internal and external communication and production.
High Risk
Liquidity Constraints
Some analyses report that P&G’s current and quick ratios are below 1.0, indicating tight liquidity and potential cash‑flow issues. While the company also generates strong free cash flow, the low liquidity metrics raise concerns about meeting short‑term obligations during market stress.
High Risk
Reputational Damage
Negative coverage from NGOs and media over sustainability issues—particularly deforestation and forest degradation—can erode brand trust. Such reputational harm may translate into lost market share and reduced consumer loyalty.
High Risk
Economic Uncertainty
Downturns, rising inflation, and waning consumer confidence in key markets can depress discretionary spending. A contraction in consumer demand directly impacts P&G’s sales volume and profitability.
Medium
Deforestation & Forest Degradation
P&G sources commodities such as palm oil and wood pulp, exposing it to risks from deforestation and forest degradation. These environmental practices can trigger supply disruptions and regulatory scrutiny, affecting sourcing costs and availability.
Medium
Competitive Pressures
The consumer‑goods sector is intensely competitive, with major rivals like Unilever and Colgate‑Palmolive vying for market share. While P&G enjoys pricing power, intensified competition could erode margins and market position.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Why PG Stock Could Outperform
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated April 11, 2026
Brand Strength and Market Position
Procter & Gamble’s diversified portfolio of trusted global brands gives it a competitive advantage and resilience across economic cycles. The brand strength supports stable demand for its products even during downturns, helping maintain market share.
Projected Revenue Growth of 3.3%
Analysts project a modest but steady revenue growth of around 3.3% per year, driven by investments in innovation and productivity. This growth is expected to lift earnings and expand profit margins over time.
Dividend Yield Growth Over 70 Years
PG has consistently increased its dividend for 70 years, offering a meaningful and growing yield for income-seeking investors. The long‑term dividend track record underscores the company’s cash‑flow stability.
Resilience in Economic Uncertainty
As a consumer staples giant, PG’s products are essential, providing stability during economic volatility. The company’s ability to navigate geopolitical tensions and competition further reinforces its long‑term growth potential.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
PG Stock Price Performance
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Current Price
$144.92
52W Range Position
22%
52-Week Range
Current price plotted between the 52-week low and high.
52-Week Low
$137.62
+5.3% from the low
52-Week High
$170.99
-15.2% from the high
1 Month
+1.53%
3 Month
-8.63%
YTD
+2.2%
1 Year
-8.8%
3Y CAGR
-2.4%
5Y CAGR
+1.7%
10Y CAGR
+6.0%
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
PG vs Peers
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
Peer Set
Accurate peer set
Forward PE
21.0x
vs 18.5x median
+14% above peer median
Revenue Growth
+0.9%
vs +1.2% median
-23% below peer median
Net Margin
14.7%
vs 10.5% median
+40% above peer median
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
PG PG The Procter & Gamble Company | $338.6B | 21.0x | +0.9% | 14.7% | Buy | +11.7% |
UL UL Unilever PLC | $127.6B | 18.5x | -9.0% | 10.2% | Hold | +12.2% |
KMB KMB Kimberly-Clark Corporation | $32.3B | 12.9x | -5.6% | 12.8% | Hold | +13.2% |
CL CL Colgate-Palmolive Company | $69.3B | 22.6x | +3.5% | 10.5% | Hold | +8.5% |
CHD CHD Church & Dwight Co., Inc. | $22.2B | 24.9x | +1.5% | 11.8% | Buy | +6.5% |
ENR ENR Energizer Holdings, Inc. | $1.2B | 5.4x | +1.2% | 6.5% | Hold | +30.0% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
PG Dividend and Capital Return
PG returns 4.7% total yield, led by a 2.78% dividend, raised 36 consecutive years. Buybacks add another 1.9%.
Dividend WatchFCF Adequate
Total Shareholder Yield
4.7%
Dividend + buyback return per year
Buyback Yield
1.9%
Dividend Yield
2.78%
Payout Ratio
61.8%
How PG Splits Its Return
Div 2.78%
Buyback 1.9%
Dividend 2.78%Buybacks 1.9%
Dividend Profile
Yield, cadence, and growth quality
Dividend / Share
Trailing annualized cash dividend
$4.02
Growth Streak
Consecutive years of dividend increases
36Y
3Y Div CAGR
5.0%
5Y Div CAGR
6.0%
Ex-Dividend Date
—
Payment Cadence
Quarterly
4 payments over the last 12 months
Buyback Engine
How much per-share support comes from repurchases
Repurchases (TTM)
Cash used for buybacks in the latest trailing period
$6.5B
Estimated Shares Retired
45M
Approx. Share Reduction
1.9%
Shares Outstanding
Current diluted share count from the screening snapshot
2.3B
At 1.9%/year, buybacks mechanically lift EPS even with flat earnings — each remaining share represents a slightly larger piece of the company.
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $2.15 | — | — | — |
| 2025 | $4.18 | +5.5% | 1.7% | 4.2% |
| 2024 | $3.96 | +6.0% | 1.2% | 3.5% |
| 2023 | $3.74 | +3.5% | 2.0% | 4.3% |
| 2022 | $3.61 | +6.2% | 2.7% | 5.1% |
FAQ
7 questionsPG Investor Questions
Common questions answered from live analyst data and company financials.
01Is The Procter & Gamble Company (PG) stock a buy or sell in 2026?
The Procter & Gamble Company (PG) is rated Buy by Wall Street analysts as of 2026. Of 52 analysts covering the stock, 28 rate it Buy or Strong Buy, 23 rate it Hold, and 1 rate it Sell or Strong Sell. The consensus 12-month price target is $162, implying +11.7% from the current price of $145. The bear case scenario is $56 and the bull case is $196.
02What is the PG stock price target for 2026?
The Wall Street consensus price target for PG is $162 based on 52 analyst estimates. The high-end target is $179 (+23.5% from today), and the low-end target is $142 (-2.0%). The base case model target is $148.
03Is The Procter & Gamble Company (PG) stock overvalued in 2026?
PG trades at 21.0x times forward earnings. The stock currently trades at a discount to the broader market. Based on current multiples versus the peer group, the relative model signals slightly overvalued. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
04What are the main risks for The Procter & Gamble Company (PG) stock in 2026?
The primary risks for PG in 2026 are: (1) Supply Chain Disruptions — P&G’s global supply chain is exposed to natural catastrophes, transportation failures, and geopolitical events. (2) Liquidity Constraints — Some analyses report that P&G’s current and quick ratios are below 1. (3) Reputational Damage — Negative coverage from NGOs and media over sustainability issues—particularly deforestation and forest degradation—can erode brand trust. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
05What is The Procter & Gamble Company's revenue and earnings forecast?
Analyst consensus estimates PG will report consensus revenue of $87.5B (+0.9% year-over-year) and EPS of $6.35 (+20.7% year-over-year) for the upcoming fiscal year. The following year, analysts project $89.1B in revenue.
06When does The Procter & Gamble Company (PG) report its next earnings?
A confirmed upcoming earnings date for PG is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
07How much free cash flow does The Procter & Gamble Company generate?
The Procter & Gamble Company (PG) generated $15.0B in free cash flow over the trailing twelve months — a free cash flow margin of 17.3%. PG returns capital to shareholders through dividends (2.8% yield) and share repurchases ($6.5B TTM).