Revenue growth remains in double digits, with 11.9% year-over-year growth in 2026Q3, while operating margin improved to 2.6% from -3.5% in 2026Q2, though net margin of 1.8% and a 77.7% gross margin suggest the cost base still absorbs most incremental revenue.
Pinterest, Inc. (PINS) annual income statement — 9-year revenue, gross profit & net income history
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 |
|---|
| Sales/Revenue | 4.68B | 4.22B | 3.65B | 3.06B | 2.8B | 2.58B | 1.69B | 1.14B | 755.93M | 472.85M |
| Revenue Growth % | 15.38% | 15.79% | 19.35% | 9.01% | 8.71% | 52.31% | 48.12% | 51.17% | 59.87% | - |
| Cost of Goods Sold | 984.41M | 841.52M | 750.36M | 688.76M | 678.6M | 529.32M | 449.36M | 358.9M | 241.58M | 178.66M |
| COGS % of Revenue | - | 19.93% | 20.58% | 22.54% | 24.21% | 20.53% | 26.55% | 31.41% | 31.96% | 37.78% |
| Gross Profit | 3.7B | 3.38B | 2.9B | 2.37B | 2.12B | 2.05B | 1.24B | 783.86M | 514.35M | 294.19M |
| Gross Margin % | 78.97% | 80.07% | 79.42% | 77.46% | 75.79% | 79.47% | 73.45% | 68.59% | 68.04% | 62.22% |
| Gross Profit Growth % | - | 16.73% | 22.38% | 11.41% | 3.67% | 64.78% | 58.61% | 52.4% | 74.84% | - |
| Operating Expenses | 3.44B | 3.06B | 2.72B | 2.49B | 2.23B | 1.72B | 1.39B | 2.17B | 589.07M | 432.12M |
| OpEx % of Revenue | - | 72.49% | 74.49% | 81.44% | 79.41% | 66.82% | 81.87% | 190.13% | 77.93% | 91.39% |
| Selling, General & Admin | 1.81B | 1.63B | 1.48B | 1.42B | 1.28B | 942.26M | 779.61M | 965.66M | 337.41M | 224.15M |
| SG&A % of Revenue | - | 38.68% | 40.47% | 46.6% | 45.55% | 36.55% | 46.06% | 84.5% | 44.63% | 47.4% |
| Research & Development | 1.62B | 1.43B | 1.24B | 1.07B | 948.98M | 780.26M | 606.19M | 1.21B | 251.66M | 207.97M |
| R&D % of Revenue | - | 33.81% | 34.02% | 34.97% | 33.86% | 30.27% | 35.81% | 105.63% | 33.29% | 43.98% |
| Other Operating Expenses | 1000K | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Operating Income | 257.45M | 319.88M | 179.82M | -125.68M | -101.68M | 326.19M | -142.5M | -1.39B | -74.72M | -137.93M |
| Operating Margin % | 5.5% | 7.58% | 4.93% | -4.11% | -3.63% | 12.65% | -8.42% | -121.54% | -9.88% | -29.17% |
| Operating Income Growth % | - | 77.89% | 243.08% | -23.61% | -131.17% | 328.9% | 89.74% | -1758.74% | 45.83% | - |
| EBITDA | 294.97M | 345.03M | 201.08M | -104.17M | -55.19M | 353.69M | -105.52M | -1.36B | -53.86M | -121.8M |
| EBITDA Margin % | 6.3% | 8.17% | 5.51% | -3.41% | -1.97% | 13.72% | -6.23% | -119.1% | -7.13% | -25.76% |
| EBITDA Growth % | -3.45% | 71.59% | 293.04% | -88.75% | -115.6% | 435.2% | 92.25% | -2426.97% | 55.78% | - |
| D&A (Non-Cash Add-back) | 37.51M | 25.15M | 21.27M | 21.51M | 46.49M | 27.5M | 36.99M | 27.79M | 20.86M | 16.14M |
| EBIT | 250.18M | 445.89M | 287.61M | -16.44M | -70.73M | 330.39M | -126.39M | -1.36B | -61.57M | -129.62M |
| Net Interest Income | 57.78M | 110.49M | 127M | 105.44M | 15.73M | -5.22M | 15.48M | 28.03M | 12.16M | 8.2M |
| Interest Income | 57.78M | 110.49M | 127M | 105.44M | 30.94M | 4.2M | 16.12M | 30.16M | 13.15M | 8.31M |
| Interest Expense | 0 | 0 | 0 | 0 | 15.21M | 9.42M | 635K | 2.14M | 995K | 112K |
| Other Income/Expense | -7.28M | 126.01M | 107.79M | 109.24M | 15.73M | -5.22M | 15.48M | 28.03M | 12.16M | 8.2M |
| Pretax Income | 250.18M | 445.89M | 287.61M | -16.44M | -85.94M | 320.97M | -127.02M | -1.36B | -62.56M | -129.73M |
| Pretax Margin % | 5.35% | 10.56% | 7.89% | -0.54% | -3.07% | 12.45% | -7.5% | -119.08% | -8.28% | -27.44% |
| Income Tax | 71.85M | 29.04M | -1.57B | 19.17M | 10.1M | 4.53M | 1.3M | 532K | 410K | 311K |
| Effective Tax Rate % | 28.72% | 6.51% | -547.45% | -116.61% | -11.76% | 1.41% | -1.03% | -0.04% | -0.66% | -0.24% |
| Net Income | 178.33M | 416.86M | 1.86B | -35.61M | -96.05M | 316.44M | -128.32M | -1.36B | -62.97M | -130.04M |
| Net Margin % | 3.81% | 9.87% | 51.07% | -1.17% | -3.43% | 12.27% | -7.58% | -119.13% | -8.33% | -27.5% |
| Net Income Growth % | -91.03% | -77.61% | 5329.17% | 62.92% | -130.35% | 346.59% | 90.57% | -2061.8% | 51.57% | - |
| Net Income (Continuing) | 178.33M | 416.86M | 1.86B | -35.61M | -96.05M | 316.44M | -128.32M | -1.36B | -62.97M | -130.04M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | 0.31 | 0.61 | 2.67 | -0.05 | -0.14 | 0.41 | -0.22 | -3.24 | -0.12 | -0.29 |
| EPS Growth % | -91.32% | -77.15% | 5156.82% | 62.29% | -134.15% | 286.36% | 93.21% | -2600% | 58.62% | - |
| EPS (Basic) | - | 0.62 | 2.74 | -0.05 | -0.14 | 0.49 | -0.22 | -3.24 | -0.12 | -0.29 |
| Diluted Shares Outstanding | 582.65M | 687.77M | 698.38M | 674.64M | 665.73M | 776.07M | 596.26M | 420.47M | 529.34M | 448.64M |
| Basic Shares Outstanding | 567.15M | 674.71M | 678.83M | 674.64M | 665.73M | 640.03M | 596.26M | 420.47M | 529.34M | 448.64M |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - | - |
Quick answers to the most common questions about buying PINS stock.
For fiscal year 2025, Pinterest, Inc. (PINS) reported total revenue of $4.22B. This represents a 792.8% increase compared to $472.9M in 2017.
Pinterest, Inc. (PINS) is profitable, generating $416.9M in net income for the fiscal year ending 2025 with a net profit margin of 9.9%.
Pinterest, Inc. (PINS) reported an operating income of $319.9M, resulting in an operating profit margin of 7.6%. This margin reflects the operational efficiency of the business before interest and taxes.
Pinterest, Inc. (PINS) generated $3.38B in gross profit for the year, representing a gross profit margin of 80.1%. This demonstrates the company's core pricing power and production efficiency.
Key Metrics
Top Statement Risk
Ad spend cyclicality and TikTok competition
Metrics are mathematically derived from official filings.
Double-Digit Growth Sustained Across Cycles
Based on reported figures, Pinterest's revenue grew 18.2% year over year in 2026Q2 and 11.9% in 2026Q3, indicating growth has moderated from the 15-17% band seen through 2025 while remaining in double digits.
The sequential deceleration from 18.2% to 11.9% within two quarters may reflect the seasonal normalization of the post-holiday period rather than a structural slowdown, though the data alone cannot confirm this. Investors should monitor whether the next several quarters hold above the low-teens range, since sustained double-digit growth would support the thesis that intent-based advertising is still expanding its share of brand budgets.
Gross Margin Steady, Operating Margin Thin
As reported in financial statements, Pinterest's gross margin held between 76% and 83% across the ten quarters, yet operating margin ranged from -4.1% to 22.8%, showing that the gap between the two is driven by operating expense rather than cost of revenue.
The consistently high gross margin suggests the core ad-serving cost base is well controlled and scales efficiently. The volatility in operating margin, however, indicates that R&D and SG&A absorb most incremental revenue, which warrants further investigation into whether the investment is producing durable operating leverage.
Operating Leverage Emerging but Uneven
Based on Pinterest's reported figures, operating income turned positive in 2025Q3 and 2026Q3 with quarterly SG&A holding near $407M to $512M, suggesting that revenue gains are only partially flowing through to operating profit.
Operating income swung from a $40.9M loss in 2026Q2 to a $30.3M profit in 2026Q3, which may reflect favorable revenue timing more than structural efficiency. Because SG&A has not declined materially as revenue rose, the path to sustained operating leverage depends on whether automation of ad tools reduces the need for sales headcount.
Net Income Swings Distort Earnings Signal
According to recent SEC filings, Pinterest's net income moved from a $1.8B figure in 2024Q4 to a $73.6M loss in 2026Q1, and stock-based compensation of $291.7M in 2026Q3 alone exceeds reported operating income, complicating earnings interpretation.
The 2024Q4 net income spike likely reflects non-operating or tax-related items rather than core operations, so headline EPS in that period should not be extrapolated. Stock-based compensation consuming a large share of gross profit suggests reported profitability may overstate economic earnings, a point investors should weigh against share dilution.
Cost Base Dominated by Personnel and SBC
Based on reported figures, cost of revenue runs near $200M to $262M per quarter, while R&D of $428M to $451M and SG&A of $359M to $512M form the bulk of the expense base, with SBC averaging roughly $230M per quarter.
The high fixed-cost structure implies that operating margin is highly sensitive to revenue shortfalls, since personnel costs do not flex down easily. The magnitude of stock-based compensation relative to operating expenses suggests management is using equity as a major compensation lever, which may indicate expense discipline is partly deferred through dilution.
Growth Durability and Margin Risk Questioned
Bears may argue that Pinterest's 11.9% to 18.2% growth and recent operating profitability depend on advertising cycles and competitive pressure from TikTok, with thin 2.6% operating margins leaving little buffer against an ad downturn.
If the 2026Q3 operating margin of 2.6% were to compress back toward the negative territory seen in earlier 2026 quarters, the profitability narrative would weaken quickly. Short-seller focus would likely center on whether the post-2025 revenue run-rate is sustainable given macroeconomic sensitivity and rising competition for younger users, which warrants monitoring rather than assumption of durability.