Playboy, Inc. (PLBY) Price Target Analysis
Updated Jun 18, 2026
Analyst Rating: Buy
Based on 8 analysts771.0% Below Target
PLBY trades 771.0% below Wall Street's consensus target of $12.63.
Current Price$1.45
Average Target$12.63
Target
Current
Low$0.90
Median$9.00
High$28.00
Analyst Target Range
Forward P/E—
PEG Ratio—
Implied Growth+95.0%
(High Growth)
Analyst Spread214.6%
(Wide Disagreement)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes PLBY achieves its forward estimates and maintains a stable P/E multiple of historical averagesx. This scenario reflects the blended consensus of 8 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
PLBY Price Target Analysis
Updated June 22, 2026As of June 22, 2026, Playboy, Inc. (PLBY) has a Wall Street consensus price target of $12.63, based on estimates from 8 covering analysts. With the stock currently trading at $1.45, this represents a potential upside of +771.0%. The company has a market capitalization of $135M.
Analyst price targets range from a low of $0.90 to a high of $28.00, representing a 215% spread in expectations. The median target of $9.00 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 6 analysts rating the stock as a Buy or Strong Buy,2 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, PLBY trades at a trailing P/E of -11.2x. Analysts expect EPS to grow +95.0% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+24.8%
Industry Consensus
Avg Forward P/E
21.3x
(Fair)
Peers with Coverage
9 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 GIIIG-III Apparel Group, Ltd. | $1.5B | $34.77 | $39.33 | +13.1% | Buy | 12.0x | 29 |
 PVHPVH Corp. | $3.6B | $77.07 | $92.00 | +19.4% | Buy | 7.1x | 38 |
 HBIHanesbrands Inc. | $2.3B | $6.47 | $7.25 | +12.1% | Buy | 9.8x | 34 |
 XPOFXponential Fitness, Inc. | $255M | $6.83 | $7.00 | +2.5% | Buy | 14.8x | 14 |
 DBIDesigner Brands Inc. | $321M | $6.32 | $8.00 | +26.6% | Hold | — | 29 |
 VRAVera Bradley, Inc. | $111M | $3.90 | — | — | Hold | — | 20 |
 NFLXNetflix, Inc. | $327.9B | $77.38 | $111.83 | +44.5% | Buy | 21.7x | 99 |
 CURICuriosityStream Inc. | $150M | $2.53 | $5.00 | +97.6% | Buy | 30.7x | 9 |
 MANUManchester United plc | $3.9B | $22.37 | $17.95 | -19.8% | Hold | — | 10 |
 FWONKFormula One Group | $22.7B | $90.76 | $115.75 | +27.5% | Buy | 53.2x | 24 |
PLBY — Frequently Asked Questions
Quick answers to the most common questions about buying PLBY stock.
What is the PLBY stock price target for 2026?
The consensus Wall Street price target for PLBY is $12.63, representing 771.0% upside from the current price of $1.45. With 8 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is PLBY a buy, sell, or hold?
PLBY has a consensus rating of "Buy" based on 8 Wall Street analysts. The rating breakdown is predominantly bullish, with 6 Buy/Strong Buy ratings. The consensus 12-month price target of $12.63 implies 771.0% upside from current levels.
Is PLBY stock overvalued or undervalued?
PLBY's current price is $1.45 with a consensus target of $12.63 (771.0% implied move). Analyst estimates suggest the stock is undervalued at current levels.
How high can PLBY stock go?
The most bullish Wall Street analyst has a price target of $28 for PLBY, while the most conservative target is $0.9. The consensus of $12.63 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover PLBY stock?
PLBY is moderately covered, with 8 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 6 have Buy ratings, 2 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the PLBY stock forecast?
The 12-month PLBY stock forecast based on 8 Wall Street analysts shows a consensus price target of $12.63, with estimates ranging from $0.9 (bear case) to $28 (bull case). The median consensus rating is "Buy".
Should I buy PLBY stock?
Wall Street analysts are very optimistic on PLBY, with a "Buy" consensus rating and $12.63 price target (771.0% upside). 6 of 8 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do PLBY price targets vary so much?
PLBY analyst price targets range from $0.9 to $28, a 215% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $12.63 consensus represents the middle ground.
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