PLBY trades 1069.4% below Wall Street's consensus target of $12.63.
Last 12 months price action with 12-month analyst target path
The base valuation assumes PLBY achieves its forward estimates and maintains a stable P/E multiple of historical averagesx. This scenario reflects the blended consensus of 8 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 24, 2026, Playboy, Inc. (PLBY) has a Wall Street consensus price target of $12.63, based on estimates from 8 covering analysts. With the stock currently trading at $1.08, this represents a potential upside of +1069.4%. The company has a market capitalization of $125M.
Analyst price targets range from a low of $0.90 to a high of $28.00, representing a 215% spread in expectations. The median target of $9.00 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 6 analysts rating the stock as a Buy or Strong Buy,2 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, PLBY trades at a trailing P/E of -8.3x.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 GIIIG-III Apparel Group, Ltd. | $1.1B | $26.94 | $37.33 | +38.6% | Buy | 9.3x | 29 |
 PVHPVH Corp. | $3.5B | $75.39 | $91.00 | +20.7% | Buy | 6.9x | 38 |
 HBIHanesbrands Inc. | $2.3B | $6.47 | $7.25 | +12.1% | Buy | 9.8x | 34 |
 XPOFXponential Fitness, Inc. | $138M | $3.70 | $5.80 | +56.8% | Hold | 16.1x | 15 |
 DBIDesigner Brands Inc. | $316M | $6.22 | $6.00 | -3.5% | Hold | — | 29 |
 VRAVera Bradley, Inc. | $115M | $4.04 | — | — | Hold | — | 20 |
 NFLXNetflix, Inc. | $297.1B | $71.36 | $91.56 | +28.3% | Buy | 19.8x | 99 |
 CURICuriosityStream Inc. | $171M | $2.88 | $5.00 | +73.6% | Buy | 14.6x | 9 |
 MANUManchester United plc | $3.5B | $20.49 | $17.95 | -12.4% | Hold | — | 10 |
 FWONKLiberty Media Corporation | $23.4B | $93.25 | $118.83 | +27.4% | Buy | 51.6x | 25 |
Quick answers to the most common questions about buying PLBY stock.
The consensus Wall Street price target for PLBY is $12.63, representing 1069.4% upside from the current price of $1.08. With 8 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
PLBY has a consensus rating of "Buy" based on 8 Wall Street analysts. The rating breakdown is predominantly bullish, with 6 Buy/Strong Buy ratings. The consensus 12-month price target of $12.63 implies 1069.4% upside from current levels.
PLBY's current price is $1.08 with a consensus target of $12.63 (1069.4% implied move). Analyst estimates suggest the stock is undervalued at current levels.
The most bullish Wall Street analyst has a price target of $28 for PLBY, while the most conservative target is $0.9. The consensus of $12.63 represents the median expectation. These targets typically reflect 12-month expectations.
PLBY is moderately covered, with 8 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 6 have Buy ratings, 2 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month PLBY stock forecast based on 8 Wall Street analysts shows a consensus price target of $12.63, with estimates ranging from $0.9 (bear case) to $28 (bull case). The median consensus rating is "Buy".
Wall Street analysts are very optimistic on PLBY, with a "Buy" consensus rating and $12.63 price target (1069.4% upside). 6 of 8 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
PLBY analyst price targets range from $0.9 to $28, a 215% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $12.63 consensus represents the middle ground.
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