Ranked by reported Q1 2026 13F market value
Share of total reported institutional value in PLBY held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | Fortress Investment Group LLC | 16.6M | $25.2M | 0.0% | 17.768% | 6.41% |
| 2 | CRCM LP | 4.3M | $6.6M | +17.8% | 4.654% | 4.68% |
| 3 | VANGUARD CAPITAL MANAGEMENT LLC | 3.0M | $4.5M | β | 3.192% | 0.00% |
| 4 | MARSHALL WACE, LLP | 1.8M | $2.8M | +191.6% | 1.942% | 0.00% |
| 5 | BBFIT INVESTMENTS PTE LTD | 1.2M | $1.9M | 0.0% | 1.309% | 0.22% |
| 6 | MILLENNIUM MANAGEMENT LLC | 1.1M | $1.7M | +498.1% | 1.199% | 0.00% |
| 7 | GEODE CAPITAL MANAGEMENT, LLC | 782K | $1.2M | +5.2% | 0.837% | 0.00% |
| 8 | SFMG, LLC | 690K | $1.0M | +53.3% | 0.739% | 0.07% |
| 9 | BlackRock, Inc. | 597K | $907K | +1.8% | 0.639% | 0.00% |
| 10 | TWO SIGMA INVESTMENTS, LP | 449K | $682K | +192.5% | 0.481% | 0.00% |
| 11 | RENAISSANCE TECHNOLOGIES LLC | 425K | $647K | -18.4% | 0.456% | 0.00% |
| 12 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 409K | $621K | +196.5% | 0.438% | 0.00% |
| 13 | VANGUARD FIDUCIARY TRUST CO | 386K | $587K | β | 0.413% | 0.00% |
| 14 | SEI INVESTMENTS CO | 380K | $577K | β | 0.407% | 0.00% |
| 15 | STATE STREET CORP | 313K | $476K | 0.0% | 0.335% | 0.00% |
| 16 | GOLDMAN SACHS GROUP INC | 291K | $442K | -21.5% | 0.311% | 0.00% |
| 17 | Qube Research & Technologies Ltd | 256K | $388K | +34.2% | 0.274% | 0.00% |
| 18 | Squarepoint Ops LLC | 244K | $371K | -21.9% | 0.262% | 0.00% |
| 19 | Hill Investment Group Partners, LLC | 208K | $316K | 0.0% | 0.222% | 0.03% |
| 20 | Centiva Capital, LP | 206K | $313K | +159.9% | 0.221% | 0.00% |
| 21 | MORGAN STANLEY | 187K | $285K | -68.4% | 0.201% | 0.00% |
| 22 | UBS Group AG | 157K | $239K | -20.0% | 0.168% | 0.00% |
| 23 | 683 Capital Management, LLC | 150K | $228K | -42.7% | 0.161% | 0.02% |
| 24 | Hillsdale Investment Management Inc. | 150K | $228K | β | 0.161% | 0.01% |
| 25 | NORTHERN TRUST CORP | 141K | $215K | -1.0% | 0.151% | 0.00% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). β% of Fundβ shows how much of that investorβs total 13F portfolio is invested in PLBY β a direct measure of their conviction.
Filings activity in PLBY during Q1 2026, grouped by how each filer changed its position.
Institutions that opened a new PLBY position in Q1 2026
Institutions that fully closed their PLBY position in Q1 2026
8 quarters of 13F filings Β· Ξ columns show change vs prior quarter
| Quarter | Inst. Holders | Ξ Holders | Ownership % | Ξ Ownership | Total 13F Value | Ξ Value |
|---|---|---|---|---|---|---|
| Q1 2026 | 83 | +11% | 40.42% | 5.29 pp | $54M | 12% |
| Q4 2025 | 75 | +7.1% | 45.71% | +16.81 pp | $61M | +58% |
| Q3 2025 | 70 | +13% | 28.90% | +10.09 pp | $39M | +54% |
| Q2 2025 | 62 | 4.6% | 18.81% | +5.16 pp | $25M | +38% |
| Q1 2025 | 65 | +0.0% | 13.65% | 0.82 pp | $18M | 5.7% |
| Q4 2024 | 65 | +23% | 14.47% | +2.51 pp | $19M | +21% |
| Q3 2024 | 53 | 10% | 11.96% | +5.39 pp | $16M | +82% |
| Q2 2024 | 59 | β | 6.57% | β | $9M | β |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Ξ columns compare to the immediately prior filed quarter.
Quick answers to the most common questions about buying PLBY stock.
Based on Q1 2026 13F filings, institutional ownership of Playboy, Inc. stands at 40.4%, held across 83 reporting institutions.
Fortress Investment Group LLC is the largest reported institutional holder of PLBY, with approximately 16,589,531 shares worth $0.03B as of Q1 2026.
Yes β 4 widely-followed marquee investors appear among the top 25 institutional holders of PLBY, including MILLENNIUM MANAGEMENT LLC, TWO SIGMA INVESTMENTS, LP, RENAISSANCE TECHNOLOGIES LLC, SUSQUEHANNA INTERNATIONAL GROUP, LLP.
Our composite Smart Money Score for PLBY is 55 out of 100 (Neutral). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
21 institutions opened new positions in PLBY during Q1 2026, while 13 fully exited. 16 added to existing positions and 46 trimmed.
PLBY institutional ownership fell by 5.29 percentage points quarter-over-quarter, with a net change of +8 holders.
The top 10 institutions account for 85.5% of all reported 13F value in PLBY, and the top 25 account for 96.5%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.
Playboy, Inc. (PLBY) Institutional Ownership