Winmark maintains structural resilience with gross margins consistently between 96% and 97%, though revenue growth remains volatile, fluctuating from a 9.0% expansion in 2025Q1 to a 4.9% contraction in 2026Q1.
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 | Dec'10 | Dec'09 | Dec'08 | Dec'07 | Dec'06 | Dec'05 | Dec'04 | Dec'03 | Dec'02 | Dec'01 | Dec'00 | Dec'99 | Dec'98 | Dec'97 | Dec'96 |
|---|
| Sales/Revenue | 84.99M | 86.06M | 81.29M | 83.24M | 81.41M | 78.22M | 66.06M | 73.3M | 72.51M | 69.75M | 66.58M | 69.45M | 61.18M | 55.73M | 51.94M | 51.34M | 41.2M | 37.3M | 35.42M | 31.17M | 27.37M | 26.59M | 27.2M | 31.24M | 33.43M | 36.09M | 47.55M | 66.6M | 96.4M | 88.8M | 91.5M |
| Revenue Growth % | 2.27% | 5.86% | -2.35% | 2.25% | 4.08% | 18.4% | -9.87% | 1.09% | 3.96% | 4.75% | -4.13% | 13.52% | 9.77% | 7.29% | 1.18% | 24.59% | 10.48% | 5.29% | 13.66% | 13.86% | 2.92% | -2.24% | -12.94% | -6.53% | -7.38% | -24.1% | -28.61% | -30.91% | 8.56% | -2.95% | -8.68% |
| Cost of Goods Sold | 2.83M | 3.1M | 3.42M | 4.86M | 4.7M | 4.79M | 4.73M | 4.5M | 4.67M | 5.7M | 4.43M | 8.41M | 4.25M | 3.8M | 4.41M | 2.37M | 3.86M | 4.58M | 3.12M | 4.87M | 4.51M | 5.51M | 7.23M | 10.69M | 12.36M | 15.85M | 23.06M | 37.1M | 58.2M | 54.7M | 62.1M |
| COGS % of Revenue | - | 3.61% | 4.2% | 5.84% | 5.77% | 6.13% | 7.15% | 6.14% | 6.44% | 8.18% | 6.65% | 12.11% | 6.95% | 6.81% | 8.49% | 4.61% | 9.36% | 12.28% | 8.81% | 15.62% | 16.48% | 20.7% | 26.57% | 34.22% | 36.96% | 43.92% | 48.51% | 55.71% | 60.37% | 61.6% | 67.87% |
| Gross Profit | 82.15M | 82.95M | 77.87M | 78.38M | 76.71M | 73.43M | 61.34M | 68.8M | 67.84M | 64.04M | 62.16M | 61.04M | 56.93M | 51.93M | 47.53M | 48.97M | 37.35M | 32.72M | 32.3M | 26.3M | 22.86M | 21.09M | 19.97M | 20.55M | 21.07M | 20.24M | 24.48M | 29.5M | 38.2M | 34.1M | 29.4M |
| Gross Margin % | 96.66% | 96.39% | 95.8% | 94.16% | 94.23% | 93.87% | 92.85% | 93.86% | 93.56% | 91.83% | 93.35% | 87.89% | 93.05% | 93.19% | 91.51% | 95.39% | 90.64% | 87.72% | 91.19% | 84.38% | 83.52% | 79.3% | 73.43% | 65.78% | 63.04% | 56.08% | 51.49% | 44.29% | 39.63% | 38.4% | 32.13% |
| Gross Profit Growth % | - | 6.52% | -0.65% | 2.18% | 4.48% | 19.71% | -10.85% | 1.41% | 5.93% | 3.04% | 1.83% | 7.21% | 9.62% | 9.26% | -2.93% | 31.11% | 14.15% | 1.28% | 22.84% | 15.03% | 8.41% | 5.58% | -2.81% | -2.46% | 4.12% | -17.35% | -17% | -22.77% | 12.02% | 15.99% | 13.95% |
| Operating Expenses | 28.79M | 28.36M | 24.94M | 25.1M | 23.1M | 22.09M | 21.12M | 25.67M | 26.08M | 25.26M | 23.85M | 23.94M | 23.87M | 22.15M | 20.23M | 24.12M | 18.81M | 21.94M | 24.21M | 19.87M | 17.5M | 16.59M | 13.35M | 14.16M | 20.44M | 14.25M | 20.93M | 30.6M | 31.2M | 26.9M | 25.4M |
| OpEx % of Revenue | - | 32.95% | 30.68% | 30.16% | 28.38% | 28.24% | 31.98% | 35.02% | 35.96% | 36.22% | 35.83% | 34.48% | 39.02% | 39.75% | 38.95% | 46.99% | 45.65% | 58.82% | 68.35% | 63.76% | 63.93% | 62.4% | 49.07% | 45.31% | 61.14% | 39.5% | 44.03% | 45.95% | 32.37% | 30.29% | 27.76% |
| Selling, General & Admin | 28.79M | 28.36M | 24.94M | 25.11M | 23.16M | 22.3M | 21.2M | 25.75M | 26.04M | 25.25M | 23.84M | 24.09M | 23.81M | 22.2M | 20.28M | 24.16M | 18.62M | 19.14M | 24.21M | 19.87M | 17.5M | 16.59M | 13.35M | 14.16M | 14.75M | 15.37M | 18.7M | 28.3M | 29.1M | 25M | 23.6M |
| SG&A % of Revenue | - | 32.95% | 30.69% | 30.16% | 28.45% | 28.51% | 32.1% | 35.12% | 35.91% | 36.2% | 35.8% | 34.69% | 38.91% | 39.83% | 39.04% | 47.07% | 45.19% | 51.32% | 68.35% | 63.76% | 63.93% | 62.4% | 49.07% | 45.31% | 44.12% | 42.58% | 39.33% | 42.49% | 30.19% | 28.15% | 25.79% |
| Research & Development | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Operating Expenses | 0 | 0 | -1.5K | -5.6K | -57.9K | -206.6K | -79.3K | -78.3K | -33.2K | 9K | 18.5K | -149.7K | 62.9K | -44.7K | -47.6K | -43.4K | 189K | 2.8M | 0 | 0 | 0 | 0 | 0 | 0 | 5.69M | -1.11M | 2.23M | 2.3M | 2.1M | 1.9M | 1.8M |
| Operating Income | 53.36M | 54.59M | 52.93M | 53.28M | 53.61M | 51.34M | 40.21M | 43.13M | 41.76M | 38.78M | 38.3M | 37.09M | 33.06M | 29.78M | 27.3M | 24.85M | 18.54M | 10.78M | 8.09M | 6.43M | 5.36M | 4.49M | 6.62M | 6.4M | 632.4K | 5.98M | 3.55M | -1.1M | 7M | 7.2M | 4M |
| Operating Margin % | 62.79% | 63.44% | 65.11% | 64.01% | 65.85% | 65.63% | 60.87% | 58.84% | 57.6% | 55.61% | 57.53% | 53.41% | 54.04% | 53.44% | 52.56% | 48.4% | 44.99% | 28.9% | 22.84% | 20.62% | 19.59% | 16.9% | 24.35% | 20.47% | 1.89% | 16.58% | 7.47% | -1.65% | 7.26% | 8.11% | 4.37% |
| Operating Income Growth % | - | 3.14% | -0.66% | -0.62% | 4.43% | 27.67% | -6.77% | 3.27% | 7.68% | 1.26% | 3.26% | 12.19% | 11.01% | 9.09% | 9.87% | 34.03% | 71.97% | 33.24% | 25.91% | 19.85% | 19.3% | -32.16% | 3.59% | 911.24% | -89.43% | 68.49% | 422.81% | -115.71% | -2.78% | 80% | 33.33% |
| EBITDA | 53.08M | 55.69M | 54.05M | 54.34M | 54.48M | 52.01M | 41.07M | 43.88M | 42.08M | 39.14M | 38.72M | 37.52M | 33.47M | 30.21M | 27.73M | 25.33M | 19.01M | 11.31M | 8.48M | 6.73M | 5.56M | 4.67M | 6.75M | 6.59M | 1.17M | 6.93M | 5.78M | 1.2M | 9.1M | 9.1M | 5.8M |
| EBITDA Margin % | 62.45% | 64.71% | 66.49% | 65.28% | 66.92% | 66.5% | 62.16% | 59.86% | 58.03% | 56.12% | 58.16% | 54.03% | 54.71% | 54.21% | 53.39% | 49.34% | 46.13% | 30.33% | 23.94% | 21.61% | 20.33% | 17.57% | 24.8% | 21.1% | 3.49% | 19.22% | 12.16% | 1.8% | 9.44% | 10.25% | 6.34% |
| EBITDA Growth % | -4.23% | 3.04% | -0.55% | -0.25% | 4.75% | 26.66% | -6.41% | 4.27% | 7.51% | 1.08% | 3.19% | 12.11% | 10.79% | 8.94% | 9.5% | 33.26% | 68.03% | 33.35% | 25.94% | 21.04% | 19.09% | -30.74% | 2.32% | 465.73% | -83.19% | 19.93% | 381.87% | -86.81% | 0% | 56.9% | 20.83% |
| D&A (Non-Cash Add-back) | 826.1K | 1.09M | 1.12M | 1.06M | 869.1K | 674.9K | 853.6K | 745.5K | 314.1K | 355.4K | 420.5K | 432.6K | 412K | 431.5K | 433.3K | 479.1K | 466.2K | 530.1K | 390.4K | 308.8K | 202.7K | 178.2K | 121.6K | 198.5K | 533.1K | 952K | 2.23M | 2.3M | 2.1M | 1.9M | 1.8M |
| EBIT | 53.09M | 55.58M | 54.08M | 54.45M | 53.61M | 51.34M | 40.21M | 43.13M | 41.76M | 38.8M | 38.21M | 37.09M | 33.06M | 29.78M | 23.48M | 23.49M | 18.54M | 11.14M | 5.15M | 6.43M | 5.36M | 4.49M | 6.62M | 6.4M | 6.32M | 5.98M | 3.55M | -1.1M | 7M | 7.2M | 4M |
| Net Interest Income | -2.07M | -2.45M | -1.71M | -1.92M | -2.83M | -1.47M | -1.69M | -1.66M | -2.48M | -2.35M | -2.35M | -1.87M | -470.5K | -190.1K | -326.3K | -67.1K | -722.4K | -849.7K | -1.08M | -917.7K | 138.6K | 303.1K | 266.8K | 182.4K | 44.4K | -723.7K | -944.1K | 0 | -700K | 0 | -100K |
| Interest Income | 373.3K | 0 | 1.15M | 1.17M | 85.6K | 0 | 43.4K | 67.4K | 0 | 0 | 0 | 0 | 0 | 0 | 66K | 44.9K | 257.8K | 459.3K | 224.6K | 539.1K | 867.3K | 303.1K | 266.8K | 182.4K | 308.6K | 283.7K | 260.5K | 0 | 0 | 0 | 0 |
| Interest Expense | 2.45M | 2.45M | 2.86M | 3.09M | 2.91M | 1.47M | 1.74M | 1.73M | 2.48M | 2.35M | 2.35M | 1.87M | 470.5K | 190.1K | 392.3K | 112K | 980.2K | 1.31M | 1.3M | 1.46M | 728.7K | 0 | 0 | 0 | 264.2K | 1.01M | 1.2M | 0 | 700K | 0 | 100K |
| Other Income/Expense | -1.49M | -1.46M | -1.71M | -1.92M | -2.83M | -1.47M | -1.69M | -1.66M | -2.48M | -2.35M | -2.35M | -1.87M | -470.5K | -190.1K | -4.14M | -1.47M | -981.5K | -950.2K | -4.24M | -1.28M | 388.6K | -838.8K | 245.8K | 147.6K | 5.74M | -723.7K | -3.74M | -12.7M | 4.9M | -1.9M | 300K |
| Pretax Income | 51.87M | 53.14M | 51.22M | 51.36M | 50.78M | 49.87M | 38.52M | 41.47M | 39.28M | 36.43M | 35.95M | 35.22M | 32.59M | 29.59M | 23.16M | 23.38M | 17.56M | 9.83M | 3.85M | 5.15M | 5.75M | 3.66M | 6.87M | 6.54M | 6.37M | 5.26M | -193.9K | -13.8M | 11.9M | 5.3M | 4.3M |
| Pretax Margin % | 61.03% | 61.75% | 63.01% | 61.7% | 62.38% | 63.76% | 58.31% | 56.57% | 54.18% | 52.23% | 53.99% | 50.72% | 53.27% | 53.09% | 44.58% | 45.55% | 42.61% | 26.36% | 10.86% | 16.52% | 21.01% | 13.75% | 25.26% | 20.94% | 19.05% | 14.57% | -0.41% | -20.72% | 12.34% | 5.97% | 4.7% |
| Income Tax | 10.92M | 11.48M | 11.27M | 11.18M | 11.36M | 9.95M | 8.69M | 9.32M | 9.16M | 11.87M | 13.73M | 13.43M | 12.52M | 11.36M | 10.22M | 9.29M | 7.23M | 3.98M | 2.71M | 2.1M | 2.33M | 1.56M | 2.79M | 2.53M | 2.54M | 2.06M | 156.8K | -5.2M | 4.7M | 2.1M | 1.7M |
| Effective Tax Rate % | 21.05% | 21.61% | 22% | 21.77% | 22.37% | 19.95% | 22.57% | 22.47% | 23.31% | 32.57% | 38.19% | 38.11% | 38.43% | 38.39% | 44.13% | 39.72% | 41.17% | 40.5% | 70.39% | 40.86% | 40.5% | 42.55% | 40.59% | 38.66% | 39.88% | 39.2% | -80.87% | 37.68% | 39.5% | 39.62% | 39.53% |
| Net Income | 40.95M | 41.65M | 39.95M | 40.18M | 39.42M | 39.92M | 29.82M | 32.15M | 30.13M | 24.57M | 22.22M | 21.8M | 20.07M | 18.23M | 12.94M | 14.1M | 10.33M | 5.85M | 1.14M | 3.04M | 3.42M | 2.1M | 4.08M | 4.01M | 3.83M | 3.2M | -350.7K | -8.6M | 7.2M | 3.2M | 2.6M |
| Net Margin % | 48.19% | 48.4% | 49.15% | 48.27% | 48.43% | 51.04% | 45.14% | 43.86% | 41.55% | 35.22% | 33.37% | 31.39% | 32.8% | 32.71% | 24.91% | 27.46% | 25.07% | 15.68% | 3.22% | 9.77% | 12.5% | 7.9% | 15.01% | 12.84% | 11.46% | 8.86% | -0.74% | -12.91% | 7.47% | 3.6% | 2.84% |
| Net Income Growth % | -0.34% | 4.25% | -0.56% | 1.91% | -1.24% | 33.85% | -7.23% | 6.72% | 22.64% | 10.57% | 1.92% | 8.64% | 10.06% | 40.92% | -8.21% | 36.46% | 76.59% | 413.34% | -62.58% | -11% | 62.92% | -48.55% | 1.72% | 4.81% | 19.75% | 1011.75% | 95.92% | -219.44% | 125% | 23.08% | 30% |
| Net Income (Continuing) | 40.95M | 41.65M | 39.95M | 40.18M | 39.42M | 39.92M | 29.82M | 32.15M | 30.13M | 24.58M | 22.22M | 21.8M | 20.07M | 18.23M | 12.94M | 14.1M | 10.33M | 5.85M | 1.14M | 3.04M | 3.42M | 2.1M | 4.08M | 4.01M | 3.83M | 3.2M | -350.7K | -8.6M | 7.2M | 3.2M | 2.6M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | 11.04 | 11.30 | 10.89 | 11.04 | 10.97 | 10.48 | 7.72 | 7.84 | 7.26 | 5.66 | 5.13 | 4.69 | 3.85 | 3.48 | 2.47 | 2.69 | 1.98 | 1.10 | 0.21 | 0.54 | 0.56 | 0.29 | 0.50 | 0.57 | 0.63 | 0.55 | -0.07 | -1.65 | 1.24 | 0.52 | 0.40 |
| EPS Growth % | -0.8% | 3.76% | -1.36% | 0.64% | 4.68% | 35.75% | -1.53% | 7.99% | 28.27% | 10.33% | 9.38% | 21.82% | 10.63% | 40.89% | -8.18% | 35.86% | 80% | 423.81% | -61.11% | -3.57% | 93.1% | -42% | -12.28% | -9.52% | 14.55% | 943.56% | 96.05% | -233.06% | 138.46% | 30% | 42.86% |
| EPS (Basic) | - | 11.73 | 11.36 | 11.55 | 11.30 | 10.87 | 8.02 | 8.37 | 7.26 | 6.06 | 5.39 | 4.89 | 3.96 | 3.60 | 2.57 | 2.83 | 2.05 | 1.10 | 0.21 | 0.56 | 0.58 | 0.35 | 0.68 | 0.71 | 0.69 | 0.59 | -0.07 | -1.65 | 1.28 | 0.53 | 0.40 |
| Diluted Shares Outstanding | 3.71M | 3.69M | 3.67M | 3.64M | 3.59M | 3.81M | 3.86M | 4.1M | 4.15M | 4.34M | 4.33M | 4.65M | 5.22M | 5.24M | 5.24M | 5.24M | 5.21M | 5.34M | 5.53M | 5.59M | 6.01M | 6.36M | 6.5M | 6.32M | 6.08M | 5.79M | 5.38M | 5.21M | 5.83M | 6.15M | 6.54M |
| Basic Shares Outstanding | 3.57M | 3.55M | 3.52M | 3.48M | 3.49M | 3.67M | 3.72M | 3.84M | 4.15M | 4.06M | 4.12M | 4.46M | 5.07M | 5.07M | 5.03M | 4.98M | 5.04M | 5.3M | 5.5M | 5.47M | 5.79M | 6.02M | 5.84M | 5.66M | 5.58M | 5.39M | 5.38M | 5.21M | 5.66M | 6.04M | 6.52M |
| Dividend Payout Ratio | - | 117.91% | 97.28% | 108.68% | 48.85% | 83.07% | 47.72% | 10.73% | 7.2% | 7.18% | 6.87% | 5.63% | 134.2% | 5.29% | 201.91% | 3.89% | 2.92% | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Franchise system saturation risk
As indicated by recent quarterly filings, Winmark's revenue growth remains inconsistent, fluctuating between a 9.0% expansion in 2025Q1 and a 4.9% contraction in 2026Q1, suggesting that the company's reliance on royalty streams from mature franchise brands may be hitting a ceiling in core markets.
The lack of sustained top-line momentum implies that the company is struggling to drive meaningful incremental growth from its existing store base. Investors should monitor whether the recent push into e-commerce integration can effectively expand the addressable market or if the current revenue profile will remain tethered to the slow-growth nature of established retail footprints.
Based on reported financial statements, Winmark maintains an exceptionally high gross margin profile, consistently hovering around 96% to 97%, which underscores the company's status as a pure-play franchisor that successfully offloads operational and inventory-related costs to its network of independent franchisees.
This margin structure is indicative of a highly efficient service-based model that is largely insulated from the inflationary pressures affecting traditional retail inventory costs. The stability of these margins suggests that the company possesses significant pricing power within its franchise agreements, allowing it to extract value regardless of broader economic volatility.
According to historical income statement data, Winmark demonstrates strong operating leverage, with operating margins frequently exceeding 60%, reflecting a disciplined corporate overhead that scales effectively as royalty revenue flows through the business without the burden of significant direct retail operational expenses.
The ability to maintain such high operating margins suggests that management has successfully avoided the trap of bloated corporate infrastructure. However, the slight compression in operating margins observed in recent quarters warrants investigation into whether rising administrative costs or technology investments are beginning to outpace the growth of the underlying royalty base.
As reflected in the provided figures, Winmark's net income remains robust with margins often near 50%, though the presence of stock-based compensation, which reached $614.1K in 2026Q1, suggests that equity-based incentives are becoming a more visible component of the company's overall expense structure.
While the bottom line remains healthy, the variability in EPS growth indicates that the company's reliance on share repurchases is a primary driver of per-share value. Analysts should scrutinize whether the quality of earnings is being artificially supported by share count reduction rather than organic growth in the core franchise royalty streams.
Based on an analysis of the company's mature brand portfolio, there is a significant risk that the primary growth engine, Once Upon A Child, is approaching market saturation, which may limit the company's ability to generate new royalty streams through traditional store expansion.
The recent revenue contraction in 2026Q1 may be an early signal that the company's reliance on physical store growth is reaching a point of diminishing returns. If the company cannot successfully pivot to new brands or international markets, the current valuation may be difficult to justify given the lack of clear, long-term growth catalysts.
Quick answers to the most common questions about buying WINA stock.
For fiscal year 2025, Winmark Corporation (WINA) reported total revenue of $86.1M. This represents a 6.0% decline compared to $91.5M in 1996.
Winmark Corporation (WINA) is profitable, generating $41.7M in net income for the fiscal year ending 2025 with a net profit margin of 48.4%.
Winmark Corporation (WINA) reported an operating income of $54.6M, resulting in an operating profit margin of 63.4%. This margin reflects the operational efficiency of the business before interest and taxes.
Winmark Corporation (WINA) generated $83.0M in gross profit for the year, representing a gross profit margin of 96.4%. This demonstrates the company's core pricing power and production efficiency.