Yelp Inc. (YELP) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$28.47
Price Target
$28.33
Target Range
$25.00 — $32.00
Analyst Rating
Hold
Forward P/E13.7x
Trailing P/E12.7x
Forward PEG—
Implied Growth-11.8%
Median Target$28.00
Analyst Spread24.7%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$25
-12.2%
Consensus
$28
-0.5%
Bull Case
$32
+12.4%
YELP Price Target Analysis
Updated May 8, 2026As of May 8, 2026, Yelp Inc. (YELP) has a Wall Street consensus price target of $28.33, based on estimates from 67 covering analysts. With the stock currently trading at $28.47, this represents a potential downside of -0.5%. The company has a market capitalization of $1.69B.
Analyst price targets range from a low of $25.00 to a high of $32.00, representing a 25% spread in expectations. The median target of $28.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 28 analysts rating the stock as a Buy or Strong Buy,29 rating it Hold, and 10 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, YELP trades at a trailing P/E of 12.7x and forward P/E of 13.7x. Analysts expect EPS to grow -11.8% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+32.3%
Avg Forward P/E33.9x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 ANGIAngi Inc. | $210M | $5.24 | $12.75 | +143.3% | Hold | 6.1x | 54 |
 IACIAC InterActive Corp. | $3.2B | $43.12 | $49.17 | +14.0% | Buy | 109.7x | 33 |
 TRIPTripadvisor, Inc. | $1.3B | $11.23 | $13.56 | +20.7% | Hold | 7.7x | 56 |
 GOOGLAlphabet Inc. | $4.8T | $397.99 | $406.28 | +2.1% | Buy | 29.6x | 82 |
 OPENOpendoor Technologies Inc. | $4.1B | $5.32 | $6.50 | +22.2% | Hold | — | 26 |
 REZIResideo Technologies, Inc. | $6.0B | $40.27 | $40.00 | -0.7% | Buy | 13.1x | 7 |
 DASHDoorDash, Inc. | $74.7B | $171.35 | $253.35 | +47.9% | Buy | 67.3x | 38 |
 UBERUber Technologies, Inc. | $157.9B | $76.73 | $104.88 | +36.7% | Buy | 22.8x | 61 |
 ABNBAirbnb, Inc. | $84.2B | $140.46 | $145.44 | +3.5% | Hold | 28.3x | 44 |
 METAMeta Platforms, Inc. | $1.6T | $616.81 | $821.80 | +33.2% | Buy | 20.4x | 60 |
Upside Potential Comparison
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Start ComparisonYELP — Frequently Asked Questions
Quick answers to the most common questions about buying YELP stock.
What is the YELP stock price target for 2026?
Wall Street's consensus price target for YELP is $28.33, -0.5% from its current price of $28.47. The below-market target from 67 analysts suggests limited near-term appreciation.
Is YELP a buy, sell, or hold?
YELP has a consensus rating of "Hold" based on 67 Wall Street analysts. The rating breakdown is mixed, with 29 Hold ratings making up the largest segment. The consensus 12-month price target of $28.33 implies -0.5% downside from current levels.
Is YELP stock overvalued or undervalued?
With a forward P/E of 13.743x, YELP trades at a relatively low valuation. The consensus target of $28.33 implies -0.5% move, suggesting the market may be pricing in risks.
How high can YELP stock go?
The most bullish Wall Street analyst has a price target of $32 for YELP, while the most conservative target is $25. The consensus of $28.33 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover YELP stock?
YELP is heavily covered by Wall Street, with 67 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 28 have Buy ratings, 29 recommend Hold, and 10 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the YELP stock forecast?
The 12-month YELP stock forecast based on 67 Wall Street analysts shows a consensus price target of $28.33, with estimates ranging from $25 (bear case) to $32 (bull case). The median consensus rating is "Hold".
What is YELP's forward P/E ratio?
YELP trades at a forward P/E ratio of 13.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 12.7x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy YELP stock?
Analysts are cautious on YELP, with 10 Sell ratings and a price target of $28.33 (-0.5% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do YELP price targets vary so much?
YELP analyst price targets range from $25 to $32, a 25% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $28.33 consensus represents the middle ground.