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YELPYelp Inc.
$18.26$1.0B
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YELP logo

Yelp Inc. (YELP) Price Target Analysis

Updated Oct 2, 2026
Analyst Rating: Hold
Based on 67 analysts

49.7% Below Target

YELP trades 49.7% below Wall Street's consensus target of $27.33.

Current Price$18.26
Average Target$27.33
Target
Current
Low$24.00
Median$28.00
High$30.00

Analyst Target Range

Forward P/E10.1x
(Value)
PEG Ratio—
Implied Growth-20.5%
(Declining)
Analyst Spread22.0%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$18.26
Consensus$27.33
High$30.00
Low$24.00

Consensus Scenario Assumptions

The base valuation assumes YELP achieves its forward estimates and maintains a stable P/E multiple of 10.1x. This scenario reflects the blended consensus of 67 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 67 published analyst recommendations for YELP

43% hold / mixed conviction
+13
BearishBullish
Weighted analyst sentiment score based on 67 ratings
ConsensusHold
Coverage67 Analysts
Net Score+13
Bull / Bear42% / 15%
Strong Buy00%
Buy2842%
Hold2943%
Sell1015%
Strong Sell00%
Strong Buy
00%
Buy
2842%
Hold
2943%
Sell
1015%
Strong Sell
00%
Recommendation Mix42% Buy · 43% Hold · 15% Sell
Buy (28)Hold (29)Sell (10)

YELP Price Target Analysis

Updated October 3, 2026

As of October 3, 2026, Yelp Inc. (YELP) has a Wall Street consensus price target of $27.33, based on estimates from 67 covering analysts. With the stock currently trading at $18.26, this represents a potential upside of +49.7%. The company has a market capitalization of $1.00B.

Analyst price targets range from a low of $24.00 to a high of $30.00, representing a 22% spread in expectations. The median target of $28.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.

The current analyst consensus rating is Hold, with 28 analysts rating the stock as a Buy or Strong Buy,29 rating it Hold, and 10 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, YELP trades at a trailing P/E of 8.2x and forward P/E of 10.1x. Analysts expect EPS to grow -20.5% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $32.81, with bear and bull scenarios of $20.67 and $43.23 respectively. Model confidence stands at 50/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+51.8%
Industry Consensus
Avg Forward P/E
23.8x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
ANGI logo
ANGIAngi Inc.
$245M$6.05$11.00
+81.8%
Hold—55
IAC logo
IACIAC Inc.
$2.9B$38.76$50.20
+29.5%
Buy7.1x33
TRIP logo
TRIPTripadvisor, Inc.
$990M$8.51$13.58
+59.6%
Hold10.5x56
GOOGL logo
GOOGLAlphabet Inc.
$4.2T$343.50$431.57
+25.6%
Buy16.7x83
OPEN logo
OPENOpendoor Technologies Inc.
$2.4B$2.44$4.92
+101.6%
Hold—26
REZI logo
REZIResideo Technologies, Inc.
$4.0B$18.35$39.25
+113.9%
Buy10.0x7
DASH logo
DASHDoorDash, Inc.
$82.4B$189.15$255.47
+35.1%
Buy72.4x40
UBER logo
UBERUber Technologies, Inc.
$138.6B$68.11$104.56
+53.5%
Buy20.2x63
ABNB logo
ABNBAirbnb, Inc.
$96.4B$162.43$181.13
+11.5%
Buy30.5x46
META logo
METAMeta Platforms, Inc.
$1.9T$728.08$770.26
+5.8%
Buy23.3x65

YELP — Frequently Asked Questions

Quick answers to the most common questions about buying YELP stock.

What is the YELP stock price target for 2026?

The consensus Wall Street price target for YELP is $27.33, representing 49.7% upside from the current price of $18.26. With 67 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is YELP a buy, sell, or hold?

YELP has a consensus rating of "Hold" based on 67 Wall Street analysts. The rating breakdown is mixed, with 29 Hold ratings making up the largest segment. The consensus 12-month price target of $27.33 implies 49.7% upside from current levels.

Is YELP stock overvalued or undervalued?

With a forward P/E of 10.1208x, YELP trades at a relatively low valuation. The consensus target of $27.33 implies 49.7% appreciation, suggesting meaningful undervaluation.

How high can YELP stock go?

The most bullish Wall Street analyst has a price target of $30 for YELP, while the most conservative target is $24. The consensus of $27.33 represents the median expectation. Our quantitative valuation model projects a bull case target of $43 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover YELP stock?

YELP is heavily covered by Wall Street, with 67 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 28 have Buy ratings, 29 recommend Hold, and 10 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the YELP stock forecast?

The 12-month YELP stock forecast based on 67 Wall Street analysts shows a consensus price target of $27.33, with estimates ranging from $24 (bear case) to $30 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $33, with bear/bull scenarios of $21/$43.

What is YELP's fair value based on fundamentals?

Our quantitative valuation model calculates YELP's fair value at $33 (base case), with a bear case of $21 and bull case of $43. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 50/100.

What is YELP's forward P/E ratio?

YELP trades at a forward P/E ratio of 10.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 8.2x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy YELP stock?

Wall Street analysts are very optimistic on YELP, with a "Hold" consensus rating and $27.33 price target (49.7% upside). 28 of 67 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do YELP price targets vary so much?

YELP analyst price targets range from $24 to $30, a 22% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $27.33 consensus represents the middle ground. Our model's $21-$43 range provides an independent fundamental perspective.

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