BBW vs HAS vs MAT vs JAKK vs FNKO

For growth investors, Hasbro, Inc.

(HAS) is the stronger pick with 13. 7% revenue growth year-over-year, versus -17. 4% for JAKKS Pacific, Inc. (JAKK). Build-A-Bear Workshop, Inc. (BBW) offers the better valuation at 9. 9x trailing P/E (9. 7x forward), making it the more compelling value choice. Analysts rate Build-A-Bear Workshop, Inc. (BBW) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Build-A-Bear Workshop, Inc.

(BBW) is the cheapest at 9. 9x versus JAKKS Pacific, Inc. at 27. 1x. On forward P/E, JAKKS Pacific, Inc. is actually cheaper at 7. 4x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Build-A-Bear Workshop, Inc. wins at 0. 05x versus Mattel, Inc. 's 0. 40x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Build-A-Bear Workshop, Inc.

(BBW) delivered a total return of +430. 9%, compared to -82. 5% for Funko, Inc. (FNKO). Over 10 years, the gap is even starker: BBW returned +210. 5% versus JAKK's -66. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Hasbro, Inc.

(HAS) is the lower-risk stock at 1. 17β versus Funko, Inc. 's 3. 20β — meaning FNKO is approximately 173% more volatile than HAS relative to the S&P 500. On balance sheet safety, JAKKS Pacific, Inc. (JAKK) carries a lower debt/equity ratio of 37% versus 6% for Hasbro, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Hasbro, Inc.

(HAS) is pulling ahead at 13. 7% versus -17. 4% for JAKKS Pacific, Inc. (JAKK). On earnings-per-share growth, the picture is similar: Build-A-Bear Workshop, Inc. grew EPS 4. 1% year-over-year, compared to -342. 9% for Funko, Inc.. Over a 3-year CAGR, BBW leads at 6. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Build-A-Bear Workshop, Inc.

(BBW) is the more profitable company, earning 10. 4% net margin versus -7. 4% for Funko, Inc. — meaning it keeps 10. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HAS leads at 22. 5% versus -5. 0% for FNKO. At the gross margin level — before operating expenses — HAS leads at 70. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Build-A-Bear Workshop, Inc. (BBW) is the more undervalued stock at a PEG of 0. 05x versus Mattel, Inc. 's 0. 40x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, JAKKS Pacific, Inc. (JAKK) trades at 7. 4x forward P/E versus 16. 8x for Hasbro, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BBW: 87. 0% to $70. 00.

In this comparison, JAKK (4.

2% yield), HAS (2. 9% yield), BBW (2. 2% yield) pay a dividend. MAT, FNKO do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Hasbro, Inc.

(HAS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 17), 2. 9% yield). Funko, Inc. (FNKO) carries a higher beta of 3. 20 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HAS: +43. 4%, FNKO: -25. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BBW is a small-cap deep-value stock; HAS is a mid-cap quality compounder stock; MAT is a small-cap deep-value stock; JAKK is a small-cap income-oriented stock; FNKO is a small-cap quality compounder stock. BBW, HAS, JAKK pay a dividend while MAT, FNKO do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.