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BRCB vs SBUX vs BROS vs CBRL vs MCD

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BRCB
Black Rock Coffee Bar, Inc. Class A Common Stock

Food Confectioners

Consumer DefensiveNASDAQ • US
Market Cap$192M
5Y Perf.-16.8%
SBUX
Starbucks Corporation

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$121.47B
5Y Perf.-3.4%
BROS
Dutch Bros Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$6.43B
5Y Perf.+17.0%
CBRL
Cracker Barrel Old Country Store, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$665M
5Y Perf.-78.7%
MCD
McDonald's Corporation

Restaurants

Consumer CyclicalNYSE • US
Market Cap$195.36B
5Y Perf.+14.0%

BRCB vs SBUX vs BROS vs CBRL vs MCD — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BRCB logoBRCB
SBUX logoSBUX
BROS logoBROS
CBRL logoCBRL
MCD logoMCD
IndustryFood ConfectionersRestaurantsRestaurantsRestaurantsRestaurants
Market Cap$192M$121.47B$6.43B$665M$195.36B
Revenue (TTM)$208M$37.70B$1.75B$3.36B$27.45B
Net Income (TTM)$3M$1.37B$81M$-4M$8.68B
Gross Margin12.6%20.6%25.3%25.4%57.4%
Operating Margin1.0%9.0%9.4%-0.4%46.0%
Forward P/E44.8x44.8x55.6x14.4x20.9x
Total Debt$164M$26.61B$1.09B$1.13B$54.81B
Cash & Equiv.$28M$3.22B$269M$40M$774M

BRCB vs SBUX vs BROS vs CBRL vs MCDLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BRCB
SBUX
BROS
CBRL
MCD
StockSep 21May 26Return
Starbucks Corporati… (SBUX)10096.6-3.4%
Dutch Bros Inc. (BROS)100117.0+17.0%
Cracker Barrel Old … (CBRL)10021.3-78.7%
McDonald's Corporat… (MCD)100114.0+14.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: BRCB vs SBUX vs BROS vs CBRL vs MCD

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MCD leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Cracker Barrel Old Country Store, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. SBUX and BROS also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BRCB
Black Rock Coffee Bar, Inc. Class A Common Stock
The Growth Angle

Among these 5 stocks, BRCB doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
SBUX
Starbucks Corporation
The Momentum Pick

SBUX ranks third and is worth considering specifically for momentum.

  • +27.3% vs BRCB's -60.2%
Best for: momentum
BROS
Dutch Bros Inc.
The Growth Play

BROS is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 27.9%, EPS growth 103.2%, 3Y rev CAGR 30.4%
  • Lower volatility, beta 1.82, current ratio 1.49x
  • 27.9% revenue growth vs CBRL's 0.4%
Best for: growth exposure and sleep-well-at-night
CBRL
Cracker Barrel Old Country Store, Inc.
The Value Play

CBRL is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (14.4x vs 55.6x)
  • 3.5% yield, vs MCD's 2.6%, (2 stocks pay no dividend)
Best for: value and dividends
MCD
McDonald's Corporation
The Income Pick

MCD carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 27 yrs, beta 0.12, yield 2.6%
  • 152.3% 10Y total return vs BROS's 38.2%
  • PEG 1.53 vs SBUX's 2.88
  • Beta 0.12, yield 2.6%, current ratio 0.95x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthBROS logoBROS27.9% revenue growth vs CBRL's 0.4%
ValueCBRL logoCBRLLower P/E (14.4x vs 55.6x)
Quality / MarginsMCD logoMCD31.6% margin vs CBRL's -0.1%
Stability / SafetyMCD logoMCDBeta 0.12 vs BRCB's 2.35
DividendsCBRL logoCBRL3.5% yield, vs MCD's 2.6%, (2 stocks pay no dividend)
Momentum (1Y)SBUX logoSBUX+27.3% vs BRCB's -60.2%
Efficiency (ROA)MCD logoMCD14.5% ROA vs CBRL's -0.2%, ROIC 18.7% vs 2.6%

BRCB vs SBUX vs BROS vs CBRL vs MCD — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BRCBBlack Rock Coffee Bar, Inc. Class A Common Stock
FY 2025
Product and Service, Other
100.0%$235,000
SBUXStarbucks Corporation
FY 2025
Beverage Member
60.6%$22.5B
Other Products Member
20.4%$7.6B
Food Member
19.0%$7.0B
BROSDutch Bros Inc.
FY 2025
Franchise Fees
94.7%$122M
Product and Service, Other
5.3%$7M
CBRLCracker Barrel Old Country Store, Inc.
FY 2024
Restaurant
80.5%$2.8B
Retail
19.5%$677M
MCDMcDonald's Corporation
FY 2025
High-Growth Markets
50.7%$13.6B
UNITED STATES
40.3%$10.8B
International Developmental Licensed Markets and Corporate
9.0%$2.4B

BRCB vs SBUX vs BROS vs CBRL vs MCD — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMCDLAGGINGSBUX

Income & Cash Flow (Last 12 Months)

MCD leads this category, winning 4 of 6 comparable metrics.

SBUX is the larger business by revenue, generating $37.7B annually — 181.1x BRCB's $208M. MCD is the more profitable business, keeping 31.6% of every revenue dollar as net income compared to CBRL's -0.1%. On growth, BROS holds the edge at +30.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBRCB logoBRCBBlack Rock Coffee…SBUX logoSBUXStarbucks Corpora…BROS logoBROSDutch Bros Inc.CBRL logoCBRLCracker Barrel Ol…MCD logoMCDMcDonald's Corpor…
RevenueTrailing 12 months$208M$37.7B$1.7B$3.4B$27.4B
EBITDAEarnings before interest/tax$15M$5.1B$246M$120M$14.8B
Net IncomeAfter-tax profit$3M$1.4B$81M-$4M$8.7B
Free Cash FlowCash after capex-$23M$2.3B$91M-$21M$7.0B
Gross MarginGross profit ÷ Revenue+12.6%+20.6%+25.3%+25.4%+57.4%
Operating MarginEBIT ÷ Revenue+1.0%+9.0%+9.4%-0.4%+46.0%
Net MarginNet income ÷ Revenue+1.3%+3.6%+4.6%-0.1%+31.6%
FCF MarginFCF ÷ Revenue-10.9%+6.2%+5.2%-0.6%+25.6%
Rev. Growth (YoY)Latest quarter vs prior year+16.5%+5.4%+30.8%-7.9%+9.4%
EPS Growth (YoY)Latest quarter vs prior year+130.8%-62.3%0.0%-94.2%+6.9%
MCD leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CBRL leads this category, winning 4 of 7 comparable metrics.

At 14.4x trailing earnings, CBRL trades at a 82% valuation discount to BROS's 80.4x P/E. Adjusting for growth (PEG ratio), MCD offers better value at 1.69x vs SBUX's 4.19x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBRCB logoBRCBBlack Rock Coffee…SBUX logoSBUXStarbucks Corpora…BROS logoBROSDutch Bros Inc.CBRL logoCBRLCracker Barrel Ol…MCD logoMCDMcDonald's Corpor…
Market CapShares × price$192M$121.5B$6.4B$665M$195.4B
Enterprise ValueMkt cap + debt − cash$327M$144.9B$7.3B$1.8B$249.4B
Trailing P/EPrice ÷ TTM EPS-3226.47x65.39x80.44x14.44x23.00x
Forward P/EPrice ÷ next-FY EPS est.44.83x44.84x55.56x20.89x
PEG RatioP/E ÷ EPS growth rate4.19x1.69x
EV / EBITDAEnterprise value multiple18.81x27.51x26.24x9.23x17.14x
Price / SalesMarket cap ÷ Revenue0.96x3.27x3.93x0.19x7.27x
Price / BookPrice ÷ Book value/share1.78x7.10x1.45x
Price / FCFMarket cap ÷ FCF49.74x118.21x11.03x27.19x
CBRL leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

MCD leads this category, winning 4 of 9 comparable metrics.

BROS delivers a 9.2% return on equity — every $100 of shareholder capital generates $9 in annual profit, vs $-1 for CBRL. BROS carries lower financial leverage with a 1.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to CBRL's 2.44x. On the Piotroski fundamental quality scale (0–9), CBRL scores 7/9 vs SBUX's 4/9, reflecting strong financial health.

MetricBRCB logoBRCBBlack Rock Coffee…SBUX logoSBUXStarbucks Corpora…BROS logoBROSDutch Bros Inc.CBRL logoCBRLCracker Barrel Ol…MCD logoMCDMcDonald's Corpor…
ROE (TTM)Return on equity+2.8%+9.2%-0.9%
ROA (TTM)Return on assets+0.8%+4.2%+2.7%-0.2%+14.5%
ROICReturn on invested capital+1.9%+17.7%+7.7%+2.6%+18.7%
ROCEReturn on capital employed+2.2%+16.2%+6.4%+3.4%+23.3%
Piotroski ScoreFundamental quality 0–944677
Debt / EquityFinancial leverage1.57x1.21x2.44x
Net DebtTotal debt minus cash$136M$23.4B$820M$1.1B$54.0B
Cash & Equiv.Liquid assets$28M$3.2B$269M$40M$774M
Total DebtShort + long-term debt$164M$26.6B$1.1B$1.1B$54.8B
Interest CoverageEBIT ÷ Interest expense0.88x6.03x12.19x-0.57x7.92x
MCD leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BROS leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in BROS five years ago would be worth $13,817 today (with dividends reinvested), compared to $3,168 for CBRL. Over the past 12 months, SBUX leads with a +27.3% total return vs BRCB's -60.2%. The 3-year compound annual growth rate (CAGR) favors BROS at 24.9% vs CBRL's -28.5% — a key indicator of consistent wealth creation.

MetricBRCB logoBRCBBlack Rock Coffee…SBUX logoSBUXStarbucks Corpora…BROS logoBROSDutch Bros Inc.CBRL logoCBRLCracker Barrel Ol…MCD logoMCDMcDonald's Corpor…
YTD ReturnYear-to-date-50.8%+27.7%-18.5%+12.6%-8.8%
1-Year ReturnPast 12 months-60.2%+27.3%-27.5%-40.5%-9.6%
3-Year ReturnCumulative with dividends-60.2%+6.5%+94.8%-63.5%-0.3%
5-Year ReturnCumulative with dividends-60.2%+7.0%+38.2%-68.3%+34.5%
10-Year ReturnCumulative with dividends-60.2%+120.2%+38.2%-46.2%+152.3%
CAGR (3Y)Annualised 3-year return-26.4%+2.1%+24.9%-28.5%-0.1%
BROS leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SBUX and MCD each lead in 1 of 2 comparable metrics.

MCD is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than BRCB's 2.35 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SBUX currently trades 98.6% from its 52-week high vs BRCB's 36.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBRCB logoBRCBBlack Rock Coffee…SBUX logoSBUXStarbucks Corpora…BROS logoBROSDutch Bros Inc.CBRL logoCBRLCracker Barrel Ol…MCD logoMCDMcDonald's Corpor…
Beta (5Y)Sensitivity to S&P 5002.35x0.98x1.82x1.41x0.12x
52-Week HighHighest price in past year$30.40$108.04$77.88$71.93$341.75
52-Week LowLowest price in past year$10.70$77.99$44.58$24.85$271.98
% of 52W HighCurrent price vs 52-week peak+36.1%+98.6%+65.1%+41.3%+80.4%
RSI (14)Momentum oscillator 0–10033.064.341.657.124.5
Avg Volume (50D)Average daily shares traded443K7.6M4.1M1.1M3.0M
Evenly matched — SBUX and MCD each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CBRL and MCD each lead in 1 of 2 comparable metrics.

Analyst consensus: BRCB as "Buy", SBUX as "Hold", BROS as "Buy", CBRL as "Hold", MCD as "Buy". Consensus price targets imply 76.2% upside for BRCB (target: $19) vs 1.8% for SBUX (target: $109). For income investors, CBRL offers the higher dividend yield at 3.46% vs SBUX's 2.28%.

MetricBRCB logoBRCBBlack Rock Coffee…SBUX logoSBUXStarbucks Corpora…BROS logoBROSDutch Bros Inc.CBRL logoCBRLCracker Barrel Ol…MCD logoMCDMcDonald's Corpor…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHoldBuy
Price TargetConsensus 12-month target$19.33$108.50$75.00$30.60$347.33
# AnalystsCovering analysts259223162
Dividend YieldAnnual dividend ÷ price+2.3%+3.5%+2.6%
Dividend StreakConsecutive years of raises0163027
Dividend / ShareAnnual DPS$2.43$1.03$7.14
Buyback YieldShare repurchases ÷ mkt cap+1.8%0.0%0.0%+0.2%+1.1%
Evenly matched — CBRL and MCD each lead in 1 of 2 comparable metrics.
Key Takeaway

MCD leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CBRL leads in 1 (Valuation Metrics). 2 tied.

Best OverallMcDonald's Corporation (MCD)Leads 2 of 6 categories
Loading custom metrics...

BRCB vs SBUX vs BROS vs CBRL vs MCD: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BRCB or SBUX or BROS or CBRL or MCD a better buy right now?

For growth investors, Dutch Bros Inc.

(BROS) is the stronger pick with 27. 9% revenue growth year-over-year, versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). Cracker Barrel Old Country Store, Inc. (CBRL) offers the better valuation at 14. 4x trailing P/E, making it the more compelling value choice. Analysts rate Black Rock Coffee Bar, Inc. Class A Common Stock (BRCB) a "Buy" — based on 2 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BRCB or SBUX or BROS or CBRL or MCD?

On trailing P/E, Cracker Barrel Old Country Store, Inc.

(CBRL) is the cheapest at 14. 4x versus Dutch Bros Inc. at 80. 4x. On forward P/E, McDonald's Corporation is actually cheaper at 20. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: McDonald's Corporation wins at 1. 53x versus Starbucks Corporation's 2. 88x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — BRCB or SBUX or BROS or CBRL or MCD?

Over the past 5 years, Dutch Bros Inc.

(BROS) delivered a total return of +38. 2%, compared to -68. 3% for Cracker Barrel Old Country Store, Inc. (CBRL). Over 10 years, the gap is even starker: MCD returned +152. 3% versus BRCB's -60. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BRCB or SBUX or BROS or CBRL or MCD?

By beta (market sensitivity over 5 years), McDonald's Corporation (MCD) is the lower-risk stock at 0.

12β versus Black Rock Coffee Bar, Inc. Class A Common Stock's 2. 35β — meaning BRCB is approximately 1895% more volatile than MCD relative to the S&P 500. On balance sheet safety, Dutch Bros Inc. (BROS) carries a lower debt/equity ratio of 121% versus 2% for Cracker Barrel Old Country Store, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BRCB or SBUX or BROS or CBRL or MCD?

By revenue growth (latest reported year), Dutch Bros Inc.

(BROS) is pulling ahead at 27. 9% versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). On earnings-per-share growth, the picture is similar: Dutch Bros Inc. grew EPS 103. 2% year-over-year, compared to -50. 8% for Starbucks Corporation. Over a 3-year CAGR, BROS leads at 30. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BRCB or SBUX or BROS or CBRL or MCD?

McDonald's Corporation (MCD) is the more profitable company, earning 31.

9% net margin versus -8. 2% for Black Rock Coffee Bar, Inc. Class A Common Stock — meaning it keeps 31. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MCD leads at 46. 1% versus 1. 6% for CBRL. At the gross margin level — before operating expenses — MCD leads at 57. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BRCB or SBUX or BROS or CBRL or MCD more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, McDonald's Corporation (MCD) is the more undervalued stock at a PEG of 1. 53x versus Starbucks Corporation's 2. 88x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, McDonald's Corporation (MCD) trades at 20. 9x forward P/E versus 55. 6x for Dutch Bros Inc. — 34. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRCB: 76. 2% to $19. 33.

08

Which pays a better dividend — BRCB or SBUX or BROS or CBRL or MCD?

In this comparison, CBRL (3.

5% yield), MCD (2. 6% yield), SBUX (2. 3% yield) pay a dividend. BRCB, BROS do not pay a meaningful dividend and should not be held primarily for income.

09

Is BRCB or SBUX or BROS or CBRL or MCD better for a retirement portfolio?

For long-horizon retirement investors, McDonald's Corporation (MCD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

12), 2. 6% yield, +152. 3% 10Y return). Black Rock Coffee Bar, Inc. Class A Common Stock (BRCB) carries a higher beta of 2. 35 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MCD: +152. 3%, BRCB: -60. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BRCB and SBUX and BROS and CBRL and MCD?

These companies operate in different sectors (BRCB (Consumer Defensive) and SBUX (Consumer Cyclical) and BROS (Consumer Cyclical) and CBRL (Consumer Cyclical) and MCD (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BRCB is a small-cap high-growth stock; SBUX is a mid-cap quality compounder stock; BROS is a small-cap high-growth stock; CBRL is a small-cap deep-value stock; MCD is a mid-cap quality compounder stock. SBUX, CBRL, MCD pay a dividend while BRCB, BROS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BRCB

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  • Market Cap > $100B
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
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High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 15%
  • Gross Margin > 15%
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CBRL

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 15%
  • Dividend Yield > 1.3%
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MCD

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 18%
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Beat Both

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Revenue Growth>
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(BRCB: 16.5% · SBUX: 5.4%)

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