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DOOO vs MCFT vs BC vs PII vs HOG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DOOO
BRP Inc.

Auto - Recreational Vehicles

Consumer CyclicalNASDAQ • CA
Market Cap$2.34B
5Y Perf.+85.5%
MCFT
MasterCraft Boat Holdings, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNASDAQ • US
Market Cap$417M
5Y Perf.+44.9%
BC
Brunswick Corporation

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$5.26B
5Y Perf.+45.8%
PII
Polaris Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$3.80B
5Y Perf.-26.9%
HOG
Harley-Davidson, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.64B
5Y Perf.-7.2%

DOOO vs MCFT vs BC vs PII vs HOG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DOOO logoDOOO
MCFT logoMCFT
BC logoBC
PII logoPII
HOG logoHOG
IndustryAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - Recreational Vehicles
Market Cap$2.34B$417M$5.26B$3.80B$2.64B
Revenue (TTM)$7.79B$298M$5.52B$7.27B$4.32B
Net Income (TTM)$-38M$11M$-137M$-446M$230M
Gross Margin21.2%23.1%18.0%19.6%23.0%
Operating Margin5.5%3.7%5.2%-0.5%5.9%
Forward P/E13.4x17.0x19.0x37.3x57.5x
Total Debt$3.13B$0.00$2.43B$1.54B$3.05B
Cash & Equiv.$181M$29M$275M$138M$3.09B

DOOO vs MCFT vs BC vs PII vs HOGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DOOO
MCFT
BC
PII
HOG
StockMay 20Mar 26Return
BRP Inc. (DOOO)100185.5+85.5%
MasterCraft Boat Ho… (MCFT)100144.9+44.9%
Brunswick Corporati… (BC)100145.8+45.8%
Polaris Inc. (PII)10073.1-26.9%
Harley-Davidson, In… (HOG)10092.8-7.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: DOOO vs MCFT vs BC vs PII vs HOG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PII and HOG are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Harley-Davidson, Inc. is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. DOOO, MCFT, and BC also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
DOOO
BRP Inc.
The Value Play

DOOO ranks third and is worth considering specifically for value.

  • Lower P/E (13.4x vs 37.3x)
Best for: value
MCFT
MasterCraft Boat Holdings, Inc.
The Long-Run Compounder

MCFT is the clearest fit if your priority is long-term compounding.

  • 121.5% 10Y total return vs DOOO's 323.8%
  • 4.2% ROA vs PII's -8.6%, ROIC 4.4% vs -0.8%
Best for: long-term compounding
BC
Brunswick Corporation
The Growth Play

BC is the clearest fit if your priority is growth exposure.

  • Rev growth 2.4%, EPS growth -207.8%, 3Y rev CAGR -7.7%
  • 2.4% revenue growth vs DOOO's -24.5%
Best for: growth exposure
PII
Polaris Inc.
The Income Pick

PII has the current edge in this matchup, primarily because of its strength in income & stability.

  • Dividend streak 29 yrs, beta 1.56, yield 3.9%
  • 3.9% yield, 29-year raise streak, vs DOOO's 0.9%, (1 stock pays no dividend)
  • +107.0% vs HOG's +6.0%
Best for: income & stability
HOG
Harley-Davidson, Inc.
The Defensive Pick

HOG is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
  • Beta 0.96, yield 3.0%, current ratio 2.10x
  • 5.3% margin vs PII's -6.1%
  • Beta 0.96 vs BC's 1.69, lower leverage
Best for: sleep-well-at-night and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthBC logoBC2.4% revenue growth vs DOOO's -24.5%
ValueDOOO logoDOOOLower P/E (13.4x vs 37.3x)
Quality / MarginsHOG logoHOG5.3% margin vs PII's -6.1%
Stability / SafetyHOG logoHOGBeta 0.96 vs BC's 1.69, lower leverage
DividendsPII logoPII3.9% yield, 29-year raise streak, vs DOOO's 0.9%, (1 stock pays no dividend)
Momentum (1Y)PII logoPII+107.0% vs HOG's +6.0%
Efficiency (ROA)MCFT logoMCFT4.2% ROA vs PII's -8.6%, ROIC 4.4% vs -0.8%

DOOO vs MCFT vs BC vs PII vs HOG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DOOOBRP Inc.
FY 2022
Year Round Products
48.1%$4.8B
Seasonal Products
34.3%$3.4B
Power sports PA A and OEM Engines member
12.7%$1.3B
Marine
4.9%$490M
MCFTMasterCraft Boat Holdings, Inc.
FY 2025
Parts
78.0%$13M
Other Product
22.0%$4M
BCBrunswick Corporation
FY 2025
Propulsion
35.6%$1.9B
Boat
28.4%$1.5B
Parts and Accessories
22.6%$1.2B
Navico Group
13.4%$721M
PIIPolaris Inc.
FY 2025
Wholegoods
73.8%$5.3B
PG&A
26.2%$1.9B
HOGHarley-Davidson, Inc.
FY 2025
Motorcycles
59.8%$2.7B
Financial Services
19.5%$869M
Parts & Accessories
13.8%$614M
Apparel
4.9%$216M
Product and Service, Other
1.6%$69M
License
0.5%$22M

DOOO vs MCFT vs BC vs PII vs HOG — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHOGLAGGINGBC

Income & Cash Flow (Last 12 Months)

Evenly matched — MCFT and HOG each lead in 2 of 6 comparable metrics.

DOOO is the larger business by revenue, generating $7.8B annually — 26.1x MCFT's $298M. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to PII's -6.1%. On growth, BC holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDOOO logoDOOOBRP Inc.MCFT logoMCFTMasterCraft Boat …BC logoBCBrunswick Corpora…PII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …
RevenueTrailing 12 months$7.8B$298M$5.5B$7.3B$4.3B
EBITDAEarnings before interest/tax$868M$14M$511M$178M$366M
Net IncomeAfter-tax profit-$38M$11M-$137M-$446M$230M
Free Cash FlowCash after capex$481M$25M$341M$161M$44M
Gross MarginGross profit ÷ Revenue+21.2%+23.1%+18.0%+19.6%+23.0%
Operating MarginEBIT ÷ Revenue+5.5%+3.7%+5.2%-0.5%+5.9%
Net MarginNet income ÷ Revenue-0.5%+3.7%-2.5%-6.1%+5.3%
FCF MarginFCF ÷ Revenue+6.2%+8.5%+6.2%+2.2%+1.0%
Rev. Growth (YoY)Latest quarter vs prior year+2.5%+3.0%+12.8%+8.0%-11.8%
EPS Growth (YoY)Latest quarter vs prior year+2.7%-2.6%+6.7%+29.1%-79.4%
Evenly matched — MCFT and HOG each lead in 2 of 6 comparable metrics.

Valuation Metrics

HOG leads this category, winning 3 of 6 comparable metrics.

At 8.5x trailing earnings, HOG trades at a 86% valuation discount to MCFT's 59.6x P/E. On an enterprise value basis, HOG's 5.3x EV/EBITDA is more attractive than BC's 29.3x.

MetricDOOO logoDOOOBRP Inc.MCFT logoMCFTMasterCraft Boat …BC logoBCBrunswick Corpora…PII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …
Market CapShares × price$2.3B$417M$5.3B$3.8B$2.6B
Enterprise ValueMkt cap + debt − cash$4.5B$388M$7.4B$5.2B$2.6B
Trailing P/EPrice ÷ TTM EPS-31.06x59.63x-38.82x-8.20x8.50x
Forward P/EPrice ÷ next-FY EPS est.13.45x16.98x18.98x37.25x57.47x
PEG RatioP/E ÷ EPS growth rate0.04x
EV / EBITDAEnterprise value multiple6.33x18.67x29.31x20.20x5.29x
Price / SalesMarket cap ÷ Revenue0.42x1.47x0.98x0.53x0.59x
Price / BookPrice ÷ Book value/share26.77x2.31x3.26x4.54x0.91x
Price / FCFMarket cap ÷ FCF10.37x15.81x13.27x6.81x6.37x
HOG leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

HOG leads this category, winning 4 of 9 comparable metrics.

HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. HOG carries lower financial leverage with a 0.97x debt-to-equity ratio, signaling a more conservative balance sheet compared to DOOO's 12.68x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs DOOO's 3/9, reflecting strong financial health.

MetricDOOO logoDOOOBRP Inc.MCFT logoMCFTMasterCraft Boat …BC logoBCBrunswick Corpora…PII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …
ROE (TTM)Return on equity-7.6%+5.9%-5.1%-45.2%+7.0%
ROA (TTM)Return on assets-0.6%+4.2%-2.5%-8.6%+2.4%
ROICReturn on invested capital+12.8%+4.4%-0.8%-0.8%+5.0%
ROCEReturn on capital employed+13.6%+5.2%-1.0%-1.0%+5.6%
Piotroski ScoreFundamental quality 0–936447
Debt / EquityFinancial leverage12.68x1.49x1.83x0.97x
Net DebtTotal debt minus cash$2.9B-$29M$2.2B$1.4B-$38M
Cash & Equiv.Liquid assets$181M$29M$275M$138M$3.1B
Total DebtShort + long-term debt$3.1B$0$2.4B$1.5B$3.1B
Interest CoverageEBIT ÷ Interest expense2.82x100.99x4.34x-3.26x13.87x
HOG leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — MCFT and BC each lead in 2 of 6 comparable metrics.

A $10,000 investment in MCFT five years ago would be worth $8,619 today (with dividends reinvested), compared to $5,425 for HOG. Over the past 12 months, PII leads with a +107.0% total return vs HOG's +6.0%. The 3-year compound annual growth rate (CAGR) favors BC at 1.2% vs PII's -10.8% — a key indicator of consistent wealth creation.

MetricDOOO logoDOOOBRP Inc.MCFT logoMCFTMasterCraft Boat …BC logoBCBrunswick Corpora…PII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …
YTD ReturnYear-to-date-10.4%+35.7%+7.0%+1.9%+15.4%
1-Year ReturnPast 12 months+87.4%+45.4%+79.7%+107.0%+6.0%
3-Year ReturnCumulative with dividends-11.5%-11.7%+3.8%-29.0%-27.8%
5-Year ReturnCumulative with dividends-28.1%-13.8%-23.5%-44.6%-45.8%
10-Year ReturnCumulative with dividends+323.8%+121.5%+96.4%+4.3%-28.0%
CAGR (3Y)Annualised 3-year return-4.0%-4.1%+1.2%-10.8%-10.3%
Evenly matched — MCFT and BC each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MCFT and HOG each lead in 1 of 2 comparable metrics.

HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than BC's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MCFT currently trades 96.8% from its 52-week high vs HOG's 75.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDOOO logoDOOOBRP Inc.MCFT logoMCFTMasterCraft Boat …BC logoBCBrunswick Corpora…PII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …
Beta (5Y)Sensitivity to S&P 5001.17x1.25x1.69x1.56x0.96x
52-Week HighHighest price in past year$81.89$26.49$90.23$75.25$31.25
52-Week LowLowest price in past year$33.22$16.46$45.52$33.23$17.09
% of 52W HighCurrent price vs 52-week peak+78.4%+96.8%+89.5%+89.1%+75.6%
RSI (14)Momentum oscillator 0–10029.462.757.662.257.1
Avg Volume (50D)Average daily shares traded198K146K886K1.3M3.5M
Evenly matched — MCFT and HOG each lead in 1 of 2 comparable metrics.

Analyst Outlook

PII leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: DOOO as "Buy", MCFT as "Buy", BC as "Buy", PII as "Hold", HOG as "Hold". Consensus price targets imply 60.1% upside for DOOO (target: $103) vs -12.0% for HOG (target: $21). For income investors, PII offers the higher dividend yield at 3.94% vs DOOO's 0.94%.

MetricDOOO logoDOOOBRP Inc.MCFT logoMCFTMasterCraft Boat …BC logoBCBrunswick Corpora…PII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldHold
Price TargetConsensus 12-month target$102.85$24.67$88.78$68.75$20.80
# AnalystsCovering analysts1310312735
Dividend YieldAnnual dividend ÷ price+0.9%+2.1%+3.9%+3.0%
Dividend StreakConsecutive years of raises4213295
Dividend / ShareAnnual DPS$0.84$1.71$2.64$0.71
Buyback YieldShare repurchases ÷ mkt cap+6.6%+2.3%+1.5%+0.1%+13.4%
PII leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

HOG leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). PII leads in 1 (Analyst Outlook). 3 tied.

Best OverallHarley-Davidson, Inc. (HOG)Leads 2 of 6 categories
Loading custom metrics...

DOOO vs MCFT vs BC vs PII vs HOG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is DOOO or MCFT or BC or PII or HOG a better buy right now?

For growth investors, Brunswick Corporation (BC) is the stronger pick with 2.

4% revenue growth year-over-year, versus -24. 5% for BRP Inc. (DOOO). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate BRP Inc. (DOOO) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DOOO or MCFT or BC or PII or HOG?

On trailing P/E, Harley-Davidson, Inc.

(HOG) is the cheapest at 8. 5x versus MasterCraft Boat Holdings, Inc. at 59. 6x. On forward P/E, BRP Inc. is actually cheaper at 13. 4x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — DOOO or MCFT or BC or PII or HOG?

Over the past 5 years, MasterCraft Boat Holdings, Inc.

(MCFT) delivered a total return of -13. 8%, compared to -45. 8% for Harley-Davidson, Inc. (HOG). Over 10 years, the gap is even starker: DOOO returned +323. 8% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DOOO or MCFT or BC or PII or HOG?

By beta (market sensitivity over 5 years), Harley-Davidson, Inc.

(HOG) is the lower-risk stock at 0. 96β versus Brunswick Corporation's 1. 69β — meaning BC is approximately 75% more volatile than HOG relative to the S&P 500. On balance sheet safety, Harley-Davidson, Inc. (HOG) carries a lower debt/equity ratio of 97% versus 13% for BRP Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — DOOO or MCFT or BC or PII or HOG?

By revenue growth (latest reported year), Brunswick Corporation (BC) is pulling ahead at 2.

4% versus -24. 5% for BRP Inc. (DOOO). On earnings-per-share growth, the picture is similar: MasterCraft Boat Holdings, Inc. grew EPS -6. 5% year-over-year, compared to -519. 5% for Polaris Inc.. Over a 3-year CAGR, DOOO leads at 0. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DOOO or MCFT or BC or PII or HOG?

Harley-Davidson, Inc.

(HOG) is the more profitable company, earning 7. 6% net margin versus -6. 5% for Polaris Inc. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -0. 7% for BC. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DOOO or MCFT or BC or PII or HOG more undervalued right now?

On forward earnings alone, BRP Inc.

(DOOO) trades at 13. 4x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 44. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DOOO: 60. 1% to $102. 85.

08

Which pays a better dividend — DOOO or MCFT or BC or PII or HOG?

In this comparison, PII (3.

9% yield), HOG (3. 0% yield), BC (2. 1% yield), DOOO (0. 9% yield) pay a dividend. MCFT does not pay a meaningful dividend and should not be held primarily for income.

09

Is DOOO or MCFT or BC or PII or HOG better for a retirement portfolio?

For long-horizon retirement investors, BRP Inc.

(DOOO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 17), 0. 9% yield, +323. 8% 10Y return). Both have compounded well over 10 years (DOOO: +323. 8%, MCFT: +121. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DOOO and MCFT and BC and PII and HOG?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: DOOO is a small-cap quality compounder stock; MCFT is a small-cap quality compounder stock; BC is a small-cap quality compounder stock; PII is a small-cap income-oriented stock; HOG is a small-cap deep-value stock. DOOO, BC, PII, HOG pay a dividend while MCFT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Dividend Yield > 0.5%
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Income & Dividend Stock

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(DOOO: 2.5% · MCFT: 3.0%)

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