Auto - Recreational Vehicles
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DOOO vs MCFT vs BC vs PII vs HOG
Revenue, margins, valuation, and 5-year total return — side by side.
Auto - Recreational Vehicles
Auto - Recreational Vehicles
Auto - Recreational Vehicles
Auto - Recreational Vehicles
DOOO vs MCFT vs BC vs PII vs HOG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Auto - Recreational Vehicles | Auto - Recreational Vehicles | Auto - Recreational Vehicles | Auto - Recreational Vehicles | Auto - Recreational Vehicles |
| Market Cap | $2.34B | $417M | $5.26B | $3.80B | $2.64B |
| Revenue (TTM) | $7.79B | $298M | $5.52B | $7.27B | $4.32B |
| Net Income (TTM) | $-38M | $11M | $-137M | $-446M | $230M |
| Gross Margin | 21.2% | 23.1% | 18.0% | 19.6% | 23.0% |
| Operating Margin | 5.5% | 3.7% | 5.2% | -0.5% | 5.9% |
| Forward P/E | 13.4x | 17.0x | 19.0x | 37.3x | 57.5x |
| Total Debt | $3.13B | $0.00 | $2.43B | $1.54B | $3.05B |
| Cash & Equiv. | $181M | $29M | $275M | $138M | $3.09B |
DOOO vs MCFT vs BC vs PII vs HOG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | Mar 26 | Return |
|---|---|---|---|
| BRP Inc. (DOOO) | 100 | 185.5 | +85.5% |
| MasterCraft Boat Ho… (MCFT) | 100 | 144.9 | +44.9% |
| Brunswick Corporati… (BC) | 100 | 145.8 | +45.8% |
| Polaris Inc. (PII) | 100 | 73.1 | -26.9% |
| Harley-Davidson, In… (HOG) | 100 | 92.8 | -7.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: DOOO vs MCFT vs BC vs PII vs HOG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
DOOO ranks third and is worth considering specifically for value.
- Lower P/E (13.4x vs 37.3x)
MCFT is the clearest fit if your priority is long-term compounding.
- 121.5% 10Y total return vs DOOO's 323.8%
- 4.2% ROA vs PII's -8.6%, ROIC 4.4% vs -0.8%
BC is the clearest fit if your priority is growth exposure.
- Rev growth 2.4%, EPS growth -207.8%, 3Y rev CAGR -7.7%
- 2.4% revenue growth vs DOOO's -24.5%
PII has the current edge in this matchup, primarily because of its strength in income & stability.
- Dividend streak 29 yrs, beta 1.56, yield 3.9%
- 3.9% yield, 29-year raise streak, vs DOOO's 0.9%, (1 stock pays no dividend)
- +107.0% vs HOG's +6.0%
HOG is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.
- Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
- Beta 0.96, yield 3.0%, current ratio 2.10x
- 5.3% margin vs PII's -6.1%
- Beta 0.96 vs BC's 1.69, lower leverage
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 2.4% revenue growth vs DOOO's -24.5% | |
| Value | Lower P/E (13.4x vs 37.3x) | |
| Quality / Margins | 5.3% margin vs PII's -6.1% | |
| Stability / Safety | Beta 0.96 vs BC's 1.69, lower leverage | |
| Dividends | 3.9% yield, 29-year raise streak, vs DOOO's 0.9%, (1 stock pays no dividend) | |
| Momentum (1Y) | +107.0% vs HOG's +6.0% | |
| Efficiency (ROA) | 4.2% ROA vs PII's -8.6%, ROIC 4.4% vs -0.8% |
DOOO vs MCFT vs BC vs PII vs HOG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
DOOO vs MCFT vs BC vs PII vs HOG — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
HOG leads in 2 of 6 categories
PII leads 1 • DOOO leads 0 • MCFT leads 0 • BC leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — MCFT and HOG each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
DOOO is the larger business by revenue, generating $7.8B annually — 26.1x MCFT's $298M. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to PII's -6.1%. On growth, BC holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $7.8B | $298M | $5.5B | $7.3B | $4.3B |
| EBITDAEarnings before interest/tax | $868M | $14M | $511M | $178M | $366M |
| Net IncomeAfter-tax profit | -$38M | $11M | -$137M | -$446M | $230M |
| Free Cash FlowCash after capex | $481M | $25M | $341M | $161M | $44M |
| Gross MarginGross profit ÷ Revenue | +21.2% | +23.1% | +18.0% | +19.6% | +23.0% |
| Operating MarginEBIT ÷ Revenue | +5.5% | +3.7% | +5.2% | -0.5% | +5.9% |
| Net MarginNet income ÷ Revenue | -0.5% | +3.7% | -2.5% | -6.1% | +5.3% |
| FCF MarginFCF ÷ Revenue | +6.2% | +8.5% | +6.2% | +2.2% | +1.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +2.5% | +3.0% | +12.8% | +8.0% | -11.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.7% | -2.6% | +6.7% | +29.1% | -79.4% |
Valuation Metrics
HOG leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 8.5x trailing earnings, HOG trades at a 86% valuation discount to MCFT's 59.6x P/E. On an enterprise value basis, HOG's 5.3x EV/EBITDA is more attractive than BC's 29.3x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $2.3B | $417M | $5.3B | $3.8B | $2.6B |
| Enterprise ValueMkt cap + debt − cash | $4.5B | $388M | $7.4B | $5.2B | $2.6B |
| Trailing P/EPrice ÷ TTM EPS | -31.06x | 59.63x | -38.82x | -8.20x | 8.50x |
| Forward P/EPrice ÷ next-FY EPS est. | 13.45x | 16.98x | 18.98x | 37.25x | 57.47x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | 0.04x |
| EV / EBITDAEnterprise value multiple | 6.33x | 18.67x | 29.31x | 20.20x | 5.29x |
| Price / SalesMarket cap ÷ Revenue | 0.42x | 1.47x | 0.98x | 0.53x | 0.59x |
| Price / BookPrice ÷ Book value/share | 26.77x | 2.31x | 3.26x | 4.54x | 0.91x |
| Price / FCFMarket cap ÷ FCF | 10.37x | 15.81x | 13.27x | 6.81x | 6.37x |
Profitability & Efficiency
HOG leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. HOG carries lower financial leverage with a 0.97x debt-to-equity ratio, signaling a more conservative balance sheet compared to DOOO's 12.68x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs DOOO's 3/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -7.6% | +5.9% | -5.1% | -45.2% | +7.0% |
| ROA (TTM)Return on assets | -0.6% | +4.2% | -2.5% | -8.6% | +2.4% |
| ROICReturn on invested capital | +12.8% | +4.4% | -0.8% | -0.8% | +5.0% |
| ROCEReturn on capital employed | +13.6% | +5.2% | -1.0% | -1.0% | +5.6% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 6 | 4 | 4 | 7 |
| Debt / EquityFinancial leverage | 12.68x | — | 1.49x | 1.83x | 0.97x |
| Net DebtTotal debt minus cash | $2.9B | -$29M | $2.2B | $1.4B | -$38M |
| Cash & Equiv.Liquid assets | $181M | $29M | $275M | $138M | $3.1B |
| Total DebtShort + long-term debt | $3.1B | $0 | $2.4B | $1.5B | $3.1B |
| Interest CoverageEBIT ÷ Interest expense | 2.82x | 100.99x | 4.34x | -3.26x | 13.87x |
Total Returns (Dividends Reinvested)
Evenly matched — MCFT and BC each lead in 2 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MCFT five years ago would be worth $8,619 today (with dividends reinvested), compared to $5,425 for HOG. Over the past 12 months, PII leads with a +107.0% total return vs HOG's +6.0%. The 3-year compound annual growth rate (CAGR) favors BC at 1.2% vs PII's -10.8% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -10.4% | +35.7% | +7.0% | +1.9% | +15.4% |
| 1-Year ReturnPast 12 months | +87.4% | +45.4% | +79.7% | +107.0% | +6.0% |
| 3-Year ReturnCumulative with dividends | -11.5% | -11.7% | +3.8% | -29.0% | -27.8% |
| 5-Year ReturnCumulative with dividends | -28.1% | -13.8% | -23.5% | -44.6% | -45.8% |
| 10-Year ReturnCumulative with dividends | +323.8% | +121.5% | +96.4% | +4.3% | -28.0% |
| CAGR (3Y)Annualised 3-year return | -4.0% | -4.1% | +1.2% | -10.8% | -10.3% |
Risk & Volatility
Evenly matched — MCFT and HOG each lead in 1 of 2 comparable metrics.
Risk & Volatility
HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than BC's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MCFT currently trades 96.8% from its 52-week high vs HOG's 75.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.17x | 1.25x | 1.69x | 1.56x | 0.96x |
| 52-Week HighHighest price in past year | $81.89 | $26.49 | $90.23 | $75.25 | $31.25 |
| 52-Week LowLowest price in past year | $33.22 | $16.46 | $45.52 | $33.23 | $17.09 |
| % of 52W HighCurrent price vs 52-week peak | +78.4% | +96.8% | +89.5% | +89.1% | +75.6% |
| RSI (14)Momentum oscillator 0–100 | 29.4 | 62.7 | 57.6 | 62.2 | 57.1 |
| Avg Volume (50D)Average daily shares traded | 198K | 146K | 886K | 1.3M | 3.5M |
Analyst Outlook
PII leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: DOOO as "Buy", MCFT as "Buy", BC as "Buy", PII as "Hold", HOG as "Hold". Consensus price targets imply 60.1% upside for DOOO (target: $103) vs -12.0% for HOG (target: $21). For income investors, PII offers the higher dividend yield at 3.94% vs DOOO's 0.94%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Hold | Hold |
| Price TargetConsensus 12-month target | $102.85 | $24.67 | $88.78 | $68.75 | $20.80 |
| # AnalystsCovering analysts | 13 | 10 | 31 | 27 | 35 |
| Dividend YieldAnnual dividend ÷ price | +0.9% | — | +2.1% | +3.9% | +3.0% |
| Dividend StreakConsecutive years of raises | 4 | 2 | 13 | 29 | 5 |
| Dividend / ShareAnnual DPS | $0.84 | — | $1.71 | $2.64 | $0.71 |
| Buyback YieldShare repurchases ÷ mkt cap | +6.6% | +2.3% | +1.5% | +0.1% | +13.4% |
HOG leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). PII leads in 1 (Analyst Outlook). 3 tied.
DOOO vs MCFT vs BC vs PII vs HOG: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is DOOO or MCFT or BC or PII or HOG a better buy right now?
For growth investors, Brunswick Corporation (BC) is the stronger pick with 2.
4% revenue growth year-over-year, versus -24. 5% for BRP Inc. (DOOO). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate BRP Inc. (DOOO) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DOOO or MCFT or BC or PII or HOG?
On trailing P/E, Harley-Davidson, Inc.
(HOG) is the cheapest at 8. 5x versus MasterCraft Boat Holdings, Inc. at 59. 6x. On forward P/E, BRP Inc. is actually cheaper at 13. 4x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — DOOO or MCFT or BC or PII or HOG?
Over the past 5 years, MasterCraft Boat Holdings, Inc.
(MCFT) delivered a total return of -13. 8%, compared to -45. 8% for Harley-Davidson, Inc. (HOG). Over 10 years, the gap is even starker: DOOO returned +323. 8% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DOOO or MCFT or BC or PII or HOG?
By beta (market sensitivity over 5 years), Harley-Davidson, Inc.
(HOG) is the lower-risk stock at 0. 96β versus Brunswick Corporation's 1. 69β — meaning BC is approximately 75% more volatile than HOG relative to the S&P 500. On balance sheet safety, Harley-Davidson, Inc. (HOG) carries a lower debt/equity ratio of 97% versus 13% for BRP Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — DOOO or MCFT or BC or PII or HOG?
By revenue growth (latest reported year), Brunswick Corporation (BC) is pulling ahead at 2.
4% versus -24. 5% for BRP Inc. (DOOO). On earnings-per-share growth, the picture is similar: MasterCraft Boat Holdings, Inc. grew EPS -6. 5% year-over-year, compared to -519. 5% for Polaris Inc.. Over a 3-year CAGR, DOOO leads at 0. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — DOOO or MCFT or BC or PII or HOG?
Harley-Davidson, Inc.
(HOG) is the more profitable company, earning 7. 6% net margin versus -6. 5% for Polaris Inc. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -0. 7% for BC. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is DOOO or MCFT or BC or PII or HOG more undervalued right now?
On forward earnings alone, BRP Inc.
(DOOO) trades at 13. 4x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 44. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DOOO: 60. 1% to $102. 85.
08Which pays a better dividend — DOOO or MCFT or BC or PII or HOG?
In this comparison, PII (3.
9% yield), HOG (3. 0% yield), BC (2. 1% yield), DOOO (0. 9% yield) pay a dividend. MCFT does not pay a meaningful dividend and should not be held primarily for income.
09Is DOOO or MCFT or BC or PII or HOG better for a retirement portfolio?
For long-horizon retirement investors, BRP Inc.
(DOOO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 17), 0. 9% yield, +323. 8% 10Y return). Both have compounded well over 10 years (DOOO: +323. 8%, MCFT: +121. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between DOOO and MCFT and BC and PII and HOG?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: DOOO is a small-cap quality compounder stock; MCFT is a small-cap quality compounder stock; BC is a small-cap quality compounder stock; PII is a small-cap income-oriented stock; HOG is a small-cap deep-value stock. DOOO, BC, PII, HOG pay a dividend while MCFT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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