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HOG vs AMZN vs MSFT vs PII

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HOG
Harley-Davidson, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.64B
5Y Perf.+10.7%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
PII
Polaris Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$3.80B
5Y Perf.-23.2%

HOG vs AMZN vs MSFT vs PII — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HOG logoHOG
AMZN logoAMZN
MSFT logoMSFT
PII logoPII
IndustryAuto - Recreational VehiclesSpecialty RetailSoftware - InfrastructureAuto - Recreational Vehicles
Market Cap$2.64B$2.92T$3.13T$3.80B
Revenue (TTM)$4.32B$742.78B$318.27B$7.27B
Net Income (TTM)$230M$90.80B$125.22B$-446M
Gross Margin23.0%50.6%68.3%19.6%
Operating Margin5.9%11.5%46.8%-0.5%
Forward P/E57.5x34.8x25.3x37.3x
Total Debt$3.05B$152.99B$112.18B$1.54B
Cash & Equiv.$3.09B$86.81B$30.24B$138M

HOG vs AMZN vs MSFT vs PIILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HOG
AMZN
MSFT
PII
StockMay 20May 26Return
Harley-Davidson, In… (HOG)100110.7+10.7%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%
Polaris Inc. (PII)10076.8-23.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: HOG vs AMZN vs MSFT vs PII

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Polaris Inc. is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. HOG also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
HOG
Harley-Davidson, Inc.
The Value Pick

HOG is the clearest fit if your priority is valuation efficiency and defensive.

  • PEG 0.26 vs MSFT's 1.35
  • Beta 0.96, yield 3.0%, current ratio 2.10x
  • Better valuation composite
Best for: valuation efficiency and defensive
AMZN
Amazon.com, Inc.
The Secondary Option

AMZN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
MSFT
Microsoft Corporation
The Growth Play

MSFT carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.9% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • 14.9% revenue growth vs HOG's -13.8%
Best for: growth exposure and long-term compounding
PII
Polaris Inc.
The Income Pick

PII is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 29 yrs, beta 1.56, yield 3.9%
  • 3.9% yield, 29-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
  • +107.0% vs MSFT's -2.1%
Best for: income & stability
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs HOG's -13.8%
ValueHOG logoHOGBetter valuation composite
Quality / MarginsMSFT logoMSFT39.3% margin vs PII's -6.1%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs PII's 1.56, lower leverage
DividendsPII logoPII3.9% yield, 29-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)PII logoPII+107.0% vs MSFT's -2.1%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs PII's -8.6%, ROIC 24.9% vs -0.8%

HOG vs AMZN vs MSFT vs PII — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HOGHarley-Davidson, Inc.
FY 2025
Motorcycles
59.8%$2.7B
Financial Services
19.5%$869M
Parts & Accessories
13.8%$614M
Apparel
4.9%$216M
Product and Service, Other
1.6%$69M
License
0.5%$22M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
PIIPolaris Inc.
FY 2025
Wholegoods
73.8%$5.3B
PG&A
26.2%$1.9B

HOG vs AMZN vs MSFT vs PII — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGPII

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 172.1x HOG's $4.3B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to PII's -6.1%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHOG logoHOGHarley-Davidson, …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PII logoPIIPolaris Inc.
RevenueTrailing 12 months$4.3B$742.8B$318.3B$7.3B
EBITDAEarnings before interest/tax$366M$155.9B$192.6B$178M
Net IncomeAfter-tax profit$230M$90.8B$125.2B-$446M
Free Cash FlowCash after capex$44M-$2.5B$72.9B$161M
Gross MarginGross profit ÷ Revenue+23.0%+50.6%+68.3%+19.6%
Operating MarginEBIT ÷ Revenue+5.9%+11.5%+46.8%-0.5%
Net MarginNet income ÷ Revenue+5.3%+12.2%+39.3%-6.1%
FCF MarginFCF ÷ Revenue+1.0%-0.3%+22.9%+2.2%
Rev. Growth (YoY)Latest quarter vs prior year-11.8%+16.6%+18.3%+8.0%
EPS Growth (YoY)Latest quarter vs prior year-79.4%+74.8%+23.4%+29.1%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

HOG leads this category, winning 4 of 7 comparable metrics.

At 8.5x trailing earnings, HOG trades at a 78% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), HOG offers better value at 0.04x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHOG logoHOGHarley-Davidson, …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PII logoPIIPolaris Inc.
Market CapShares × price$2.6B$2.92T$3.13T$3.8B
Enterprise ValueMkt cap + debt − cash$2.6B$2.98T$3.21T$5.2B
Trailing P/EPrice ÷ TTM EPS8.50x37.82x30.86x-8.20x
Forward P/EPrice ÷ next-FY EPS est.57.47x34.77x25.34x37.25x
PEG RatioP/E ÷ EPS growth rate0.04x1.35x1.64x
EV / EBITDAEnterprise value multiple5.29x20.47x19.72x20.20x
Price / SalesMarket cap ÷ Revenue0.59x4.07x11.10x0.53x
Price / BookPrice ÷ Book value/share0.91x7.14x9.15x4.54x
Price / FCFMarket cap ÷ FCF6.37x378.98x43.66x6.81x
HOG leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 6 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-45 for PII. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to PII's 1.83x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs PII's 4/9, reflecting strong financial health.

MetricHOG logoHOGHarley-Davidson, …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PII logoPIIPolaris Inc.
ROE (TTM)Return on equity+7.0%+23.3%+33.1%-45.2%
ROA (TTM)Return on assets+2.4%+11.5%+19.2%-8.6%
ROICReturn on invested capital+5.0%+14.7%+24.9%-0.8%
ROCEReturn on capital employed+5.6%+15.3%+29.7%-1.0%
Piotroski ScoreFundamental quality 0–97664
Debt / EquityFinancial leverage0.97x0.37x0.33x1.83x
Net DebtTotal debt minus cash-$38M$66.2B$81.9B$1.4B
Cash & Equiv.Liquid assets$3.1B$86.8B$30.2B$138M
Total DebtShort + long-term debt$3.1B$153.0B$112.2B$1.5B
Interest CoverageEBIT ÷ Interest expense13.87x39.96x55.65x-3.26x
MSFT leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $5,425 for HOG. Over the past 12 months, PII leads with a +107.0% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs PII's -10.8% — a key indicator of consistent wealth creation.

MetricHOG logoHOGHarley-Davidson, …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PII logoPIIPolaris Inc.
YTD ReturnYear-to-date+15.4%+19.7%-10.8%+1.9%
1-Year ReturnPast 12 months+6.0%+43.7%-2.1%+107.0%
3-Year ReturnCumulative with dividends-27.8%+156.2%+39.5%-29.0%
5-Year ReturnCumulative with dividends-45.8%+64.8%+72.5%-44.6%
10-Year ReturnCumulative with dividends-28.0%+697.8%+787.7%+4.3%
CAGR (3Y)Annualised 3-year return-10.3%+36.8%+11.7%-10.8%
AMZN leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than PII's 1.56 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs HOG's 75.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHOG logoHOGHarley-Davidson, …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PII logoPIIPolaris Inc.
Beta (5Y)Sensitivity to S&P 5000.96x1.51x0.89x1.56x
52-Week HighHighest price in past year$31.25$278.56$555.45$75.25
52-Week LowLowest price in past year$17.09$185.01$356.28$33.23
% of 52W HighCurrent price vs 52-week peak+75.6%+97.3%+75.8%+89.1%
RSI (14)Momentum oscillator 0–10057.181.154.062.2
Avg Volume (50D)Average daily shares traded3.5M45.5M32.5M1.3M
Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

PII leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: HOG as "Hold", AMZN as "Buy", MSFT as "Buy", PII as "Hold". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs -12.0% for HOG (target: $21). For income investors, PII offers the higher dividend yield at 3.94% vs MSFT's 0.77%.

MetricHOG logoHOGHarley-Davidson, …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…PII logoPIIPolaris Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHold
Price TargetConsensus 12-month target$20.80$306.77$551.75$68.75
# AnalystsCovering analysts35948127
Dividend YieldAnnual dividend ÷ price+3.0%+0.8%+3.9%
Dividend StreakConsecutive years of raises51929
Dividend / ShareAnnual DPS$0.71$3.23$2.64
Buyback YieldShare repurchases ÷ mkt cap+13.4%0.0%+0.6%+0.1%
PII leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HOG leads in 1 (Valuation Metrics). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

HOG vs AMZN vs MSFT vs PII: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HOG or AMZN or MSFT or PII a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HOG or AMZN or MSFT or PII?

On trailing P/E, Harley-Davidson, Inc.

(HOG) is the cheapest at 8. 5x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Harley-Davidson, Inc. wins at 0. 26x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — HOG or AMZN or MSFT or PII?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to -45. 8% for Harley-Davidson, Inc. (HOG). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HOG or AMZN or MSFT or PII?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Polaris Inc. 's 1. 56β — meaning PII is approximately 76% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 183% for Polaris Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HOG or AMZN or MSFT or PII?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -519. 5% for Polaris Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HOG or AMZN or MSFT or PII?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -6. 5% for Polaris Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -0. 4% for PII. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HOG or AMZN or MSFT or PII more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Harley-Davidson, Inc. (HOG) is the more undervalued stock at a PEG of 0. 26x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 32. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — HOG or AMZN or MSFT or PII?

In this comparison, PII (3.

9% yield), HOG (3. 0% yield), MSFT (0. 8% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is HOG or AMZN or MSFT or PII better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Polaris Inc. (PII) carries a higher beta of 1. 56 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, PII: +4. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HOG and AMZN and MSFT and PII?

These companies operate in different sectors (HOG (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and PII (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: HOG is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; PII is a small-cap income-oriented stock. HOG, MSFT, PII pay a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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HOG

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.2%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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PII

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Dividend Yield > 1.5%
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Beat Both

Find stocks that outperform HOG and AMZN and MSFT and PII on the metrics below

Revenue Growth>
%
(HOG: -11.8% · AMZN: 16.6%)
Net Margin>
%
(HOG: 5.3% · AMZN: 12.2%)
P/E Ratio<
x
(HOG: 8.5x · AMZN: 37.8x)

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