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HOG vs TSLA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HOG
Harley-Davidson, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.67B
5Y Perf.+11.7%
TSLA
Tesla, Inc.

Auto - Manufacturers

Consumer CyclicalNASDAQ • US
Market Cap$1.50T
5Y Perf.+615.9%

HOG vs TSLA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HOG logoHOG
TSLA logoTSLA
IndustryAuto - Recreational VehiclesAuto - Manufacturers
Market Cap$2.67B$1.50T
Revenue (TTM)$4.32B$97.88B
Net Income (TTM)$230M$3.88B
Gross Margin23.0%19.1%
Operating Margin5.9%5.0%
Forward P/E58.0x206.1x
Total Debt$3.05B$8.38B
Cash & Equiv.$3.09B$16.51B

HOG vs TSLALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HOG
TSLA
StockMay 20May 26Return
Harley-Davidson, In… (HOG)100111.7+11.7%
Tesla, Inc. (TSLA)100715.9+615.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: HOG vs TSLA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HOG leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Tesla, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
HOG
Harley-Davidson, Inc.
The Income Pick

HOG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 5 yrs, beta 0.96, yield 3.0%
  • Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
  • PEG 0.26 vs TSLA's 5.32
Best for: income & stability and sleep-well-at-night
TSLA
Tesla, Inc.
The Growth Play

TSLA is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth -2.9%, EPS growth -47.0%, 3Y rev CAGR 5.2%
  • 26.8% 10Y total return vs HOG's -27.7%
  • -2.9% revenue growth vs HOG's -13.8%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthTSLA logoTSLA-2.9% revenue growth vs HOG's -13.8%
ValueHOG logoHOGLower P/E (58.0x vs 206.1x), PEG 0.26 vs 5.32
Quality / MarginsHOG logoHOG5.3% margin vs TSLA's 4.0%
Stability / SafetyHOG logoHOGBeta 0.96 vs TSLA's 2.06
DividendsHOG logoHOG3.0% yield; 5-year raise streak; the other pay no meaningful dividend
Momentum (1Y)TSLA logoTSLA+44.7% vs HOG's +5.4%
Efficiency (ROA)TSLA logoTSLA2.9% ROA vs HOG's 2.4%, ROIC 4.5% vs 5.0%

HOG vs TSLA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HOGHarley-Davidson, Inc.
FY 2025
Motorcycles
59.8%$2.7B
Financial Services
19.5%$869M
Parts & Accessories
13.8%$614M
Apparel
4.9%$216M
Product and Service, Other
1.6%$69M
License
0.5%$22M
TSLATesla, Inc.
FY 2025
Automotive
73.3%$69.5B
Energy Generation And Storage Segment
13.5%$12.8B
Services And Other
13.2%$12.5B

HOG vs TSLA — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHOGLAGGINGTSLA

Income & Cash Flow (Last 12 Months)

Evenly matched — HOG and TSLA each lead in 3 of 6 comparable metrics.

TSLA is the larger business by revenue, generating $97.9B annually — 22.7x HOG's $4.3B. Profitability is closely matched — net margins range from 5.3% (HOG) to 4.0% (TSLA). On growth, TSLA holds the edge at +15.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.
RevenueTrailing 12 months$4.3B$97.9B
EBITDAEarnings before interest/tax$366M$9.5B
Net IncomeAfter-tax profit$230M$3.9B
Free Cash FlowCash after capex$44M$7.0B
Gross MarginGross profit ÷ Revenue+23.0%+19.1%
Operating MarginEBIT ÷ Revenue+5.9%+5.0%
Net MarginNet income ÷ Revenue+5.3%+4.0%
FCF MarginFCF ÷ Revenue+1.0%+7.2%
Rev. Growth (YoY)Latest quarter vs prior year-11.8%+15.8%
EPS Growth (YoY)Latest quarter vs prior year-79.4%+11.9%
Evenly matched — HOG and TSLA each lead in 3 of 6 comparable metrics.

Valuation Metrics

HOG leads this category, winning 7 of 7 comparable metrics.

At 8.6x trailing earnings, HOG trades at a 98% valuation discount to TSLA's 369.0x P/E. Adjusting for growth (PEG ratio), HOG offers better value at 0.04x vs TSLA's 9.52x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.
Market CapShares × price$2.7B$1.50T
Enterprise ValueMkt cap + debt − cash$2.6B$1.49T
Trailing P/EPrice ÷ TTM EPS8.58x369.01x
Forward P/EPrice ÷ next-FY EPS est.57.98x206.10x
PEG RatioP/E ÷ EPS growth rate0.04x9.52x
EV / EBITDAEnterprise value multiple5.34x141.61x
Price / SalesMarket cap ÷ Revenue0.60x15.77x
Price / BookPrice ÷ Book value/share0.92x16.97x
Price / FCFMarket cap ÷ FCF6.42x240.43x
HOG leads this category, winning 7 of 7 comparable metrics.

Profitability & Efficiency

HOG leads this category, winning 5 of 9 comparable metrics.

HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $5 for TSLA. TSLA carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to HOG's 0.97x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs TSLA's 6/9, reflecting strong financial health.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.
ROE (TTM)Return on equity+7.0%+4.8%
ROA (TTM)Return on assets+2.4%+2.9%
ROICReturn on invested capital+5.0%+4.5%
ROCEReturn on capital employed+5.6%+4.4%
Piotroski ScoreFundamental quality 0–976
Debt / EquityFinancial leverage0.97x0.10x
Net DebtTotal debt minus cash-$38M-$8.1B
Cash & Equiv.Liquid assets$3.1B$16.5B
Total DebtShort + long-term debt$3.1B$8.4B
Interest CoverageEBIT ÷ Interest expense13.87x17.04x
HOG leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

TSLA leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in TSLA five years ago would be worth $18,019 today (with dividends reinvested), compared to $5,551 for HOG. Over the past 12 months, TSLA leads with a +44.7% total return vs HOG's +5.4%. The 3-year compound annual growth rate (CAGR) favors TSLA at 32.4% vs HOG's -10.1% — a key indicator of consistent wealth creation.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.
YTD ReturnYear-to-date+16.4%-9.0%
1-Year ReturnPast 12 months+5.4%+44.7%
3-Year ReturnCumulative with dividends-27.3%+132.0%
5-Year ReturnCumulative with dividends-44.5%+80.2%
10-Year ReturnCumulative with dividends-27.7%+2681.1%
CAGR (3Y)Annualised 3-year return-10.1%+32.4%
TSLA leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HOG and TSLA each lead in 1 of 2 comparable metrics.

HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than TSLA's 2.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TSLA currently trades 79.9% from its 52-week high vs HOG's 76.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.
Beta (5Y)Sensitivity to S&P 5000.96x2.06x
52-Week HighHighest price in past year$31.25$498.83
52-Week LowLowest price in past year$17.09$271.00
% of 52W HighCurrent price vs 52-week peak+76.3%+79.9%
RSI (14)Momentum oscillator 0–10066.654.9
Avg Volume (50D)Average daily shares traded3.5M61.5M
Evenly matched — HOG and TSLA each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates HOG as "Hold" and TSLA as "Hold". Consensus price targets imply 13.0% upside for TSLA (target: $450) vs -12.8% for HOG (target: $21). HOG is the only dividend payer here at 2.99% yield — a key consideration for income-focused portfolios.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.
Analyst RatingConsensus buy/hold/sellHoldHold
Price TargetConsensus 12-month target$20.80$450.45
# AnalystsCovering analysts3581
Dividend YieldAnnual dividend ÷ price+3.0%
Dividend StreakConsecutive years of raises5
Dividend / ShareAnnual DPS$0.71
Buyback YieldShare repurchases ÷ mkt cap+13.2%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

HOG leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). TSLA leads in 1 (Total Returns). 2 tied.

Best OverallHarley-Davidson, Inc. (HOG)Leads 2 of 6 categories
Loading custom metrics...

HOG vs TSLA: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is HOG or TSLA a better buy right now?

For growth investors, Tesla, Inc.

(TSLA) is the stronger pick with -2. 9% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 6x trailing P/E (58. 0x forward), making it the more compelling value choice. Analysts rate Harley-Davidson, Inc. (HOG) a "Hold" — based on 35 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HOG or TSLA?

On trailing P/E, Harley-Davidson, Inc.

(HOG) is the cheapest at 8. 6x versus Tesla, Inc. at 369. 0x. On forward P/E, Harley-Davidson, Inc. is actually cheaper at 58. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Harley-Davidson, Inc. wins at 0. 26x versus Tesla, Inc. 's 5. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — HOG or TSLA?

Over the past 5 years, Tesla, Inc.

(TSLA) delivered a total return of +80. 2%, compared to -44. 5% for Harley-Davidson, Inc. (HOG). Over 10 years, the gap is even starker: TSLA returned +26. 8% versus HOG's -27. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HOG or TSLA?

By beta (market sensitivity over 5 years), Harley-Davidson, Inc.

(HOG) is the lower-risk stock at 0. 96β versus Tesla, Inc. 's 2. 06β — meaning TSLA is approximately 114% more volatile than HOG relative to the S&P 500. On balance sheet safety, Tesla, Inc. (TSLA) carries a lower debt/equity ratio of 10% versus 97% for Harley-Davidson, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HOG or TSLA?

By revenue growth (latest reported year), Tesla, Inc.

(TSLA) is pulling ahead at -2. 9% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -47. 0% for Tesla, Inc.. Over a 3-year CAGR, TSLA leads at 5. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HOG or TSLA?

Harley-Davidson, Inc.

(HOG) is the more profitable company, earning 7. 6% net margin versus 4. 0% for Tesla, Inc. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus 4. 6% for TSLA. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HOG or TSLA more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Harley-Davidson, Inc. (HOG) is the more undervalued stock at a PEG of 0. 26x versus Tesla, Inc. 's 5. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Harley-Davidson, Inc. (HOG) trades at 58. 0x forward P/E versus 206. 1x for Tesla, Inc. — 148. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TSLA: 13. 0% to $450. 45.

08

Which pays a better dividend — HOG or TSLA?

In this comparison, HOG (3.

0% yield) pays a dividend. TSLA does not pay a meaningful dividend and should not be held primarily for income.

09

Is HOG or TSLA better for a retirement portfolio?

For long-horizon retirement investors, Harley-Davidson, Inc.

(HOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 96), 3. 0% yield). Tesla, Inc. (TSLA) carries a higher beta of 2. 06 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HOG: -27. 7%, TSLA: +26. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HOG and TSLA?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HOG is a small-cap deep-value stock; TSLA is a mega-cap quality compounder stock. HOG pays a dividend while TSLA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

HOG

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.1%
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TSLA

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
Run This Screen
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Beat Both

Find stocks that outperform HOG and TSLA on the metrics below

Revenue Growth>
%
(HOG: -11.8% · TSLA: 15.8%)
Net Margin>
%
(HOG: 5.3% · TSLA: 4.0%)
P/E Ratio<
x
(HOG: 8.6x · TSLA: 369.0x)

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