Auto - Recreational Vehicles
Compare Stocks
2 / 10Stock Comparison
HOG vs TSLA
Revenue, margins, valuation, and 5-year total return — side by side.
Auto - Manufacturers
HOG vs TSLA — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Auto - Recreational Vehicles | Auto - Manufacturers |
| Market Cap | $2.67B | $1.50T |
| Revenue (TTM) | $4.32B | $97.88B |
| Net Income (TTM) | $230M | $3.88B |
| Gross Margin | 23.0% | 19.1% |
| Operating Margin | 5.9% | 5.0% |
| Forward P/E | 58.0x | 206.1x |
| Total Debt | $3.05B | $8.38B |
| Cash & Equiv. | $3.09B | $16.51B |
HOG vs TSLA — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Harley-Davidson, In… (HOG) | 100 | 111.7 | +11.7% |
| Tesla, Inc. (TSLA) | 100 | 715.9 | +615.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HOG vs TSLA
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HOG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 5 yrs, beta 0.96, yield 3.0%
- Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
- PEG 0.26 vs TSLA's 5.32
TSLA is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth -2.9%, EPS growth -47.0%, 3Y rev CAGR 5.2%
- 26.8% 10Y total return vs HOG's -27.7%
- -2.9% revenue growth vs HOG's -13.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -2.9% revenue growth vs HOG's -13.8% | |
| Value | Lower P/E (58.0x vs 206.1x), PEG 0.26 vs 5.32 | |
| Quality / Margins | 5.3% margin vs TSLA's 4.0% | |
| Stability / Safety | Beta 0.96 vs TSLA's 2.06 | |
| Dividends | 3.0% yield; 5-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +44.7% vs HOG's +5.4% | |
| Efficiency (ROA) | 2.9% ROA vs HOG's 2.4%, ROIC 4.5% vs 5.0% |
HOG vs TSLA — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
HOG vs TSLA — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
Evenly matched — HOG and TSLA each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
TSLA is the larger business by revenue, generating $97.9B annually — 22.7x HOG's $4.3B. Profitability is closely matched — net margins range from 5.3% (HOG) to 4.0% (TSLA). On growth, TSLA holds the edge at +15.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $4.3B | $97.9B |
| EBITDAEarnings before interest/tax | $366M | $9.5B |
| Net IncomeAfter-tax profit | $230M | $3.9B |
| Free Cash FlowCash after capex | $44M | $7.0B |
| Gross MarginGross profit ÷ Revenue | +23.0% | +19.1% |
| Operating MarginEBIT ÷ Revenue | +5.9% | +5.0% |
| Net MarginNet income ÷ Revenue | +5.3% | +4.0% |
| FCF MarginFCF ÷ Revenue | +1.0% | +7.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | -11.8% | +15.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -79.4% | +11.9% |
Valuation Metrics
HOG leads this category, winning 7 of 7 comparable metrics.
Valuation Metrics
At 8.6x trailing earnings, HOG trades at a 98% valuation discount to TSLA's 369.0x P/E. Adjusting for growth (PEG ratio), HOG offers better value at 0.04x vs TSLA's 9.52x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $2.7B | $1.50T |
| Enterprise ValueMkt cap + debt − cash | $2.6B | $1.49T |
| Trailing P/EPrice ÷ TTM EPS | 8.58x | 369.01x |
| Forward P/EPrice ÷ next-FY EPS est. | 57.98x | 206.10x |
| PEG RatioP/E ÷ EPS growth rate | 0.04x | 9.52x |
| EV / EBITDAEnterprise value multiple | 5.34x | 141.61x |
| Price / SalesMarket cap ÷ Revenue | 0.60x | 15.77x |
| Price / BookPrice ÷ Book value/share | 0.92x | 16.97x |
| Price / FCFMarket cap ÷ FCF | 6.42x | 240.43x |
Profitability & Efficiency
HOG leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $5 for TSLA. TSLA carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to HOG's 0.97x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs TSLA's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +7.0% | +4.8% |
| ROA (TTM)Return on assets | +2.4% | +2.9% |
| ROICReturn on invested capital | +5.0% | +4.5% |
| ROCEReturn on capital employed | +5.6% | +4.4% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.97x | 0.10x |
| Net DebtTotal debt minus cash | -$38M | -$8.1B |
| Cash & Equiv.Liquid assets | $3.1B | $16.5B |
| Total DebtShort + long-term debt | $3.1B | $8.4B |
| Interest CoverageEBIT ÷ Interest expense | 13.87x | 17.04x |
Total Returns (Dividends Reinvested)
TSLA leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in TSLA five years ago would be worth $18,019 today (with dividends reinvested), compared to $5,551 for HOG. Over the past 12 months, TSLA leads with a +44.7% total return vs HOG's +5.4%. The 3-year compound annual growth rate (CAGR) favors TSLA at 32.4% vs HOG's -10.1% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +16.4% | -9.0% |
| 1-Year ReturnPast 12 months | +5.4% | +44.7% |
| 3-Year ReturnCumulative with dividends | -27.3% | +132.0% |
| 5-Year ReturnCumulative with dividends | -44.5% | +80.2% |
| 10-Year ReturnCumulative with dividends | -27.7% | +2681.1% |
| CAGR (3Y)Annualised 3-year return | -10.1% | +32.4% |
Risk & Volatility
Evenly matched — HOG and TSLA each lead in 1 of 2 comparable metrics.
Risk & Volatility
HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than TSLA's 2.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TSLA currently trades 79.9% from its 52-week high vs HOG's 76.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.96x | 2.06x |
| 52-Week HighHighest price in past year | $31.25 | $498.83 |
| 52-Week LowLowest price in past year | $17.09 | $271.00 |
| % of 52W HighCurrent price vs 52-week peak | +76.3% | +79.9% |
| RSI (14)Momentum oscillator 0–100 | 66.6 | 54.9 |
| Avg Volume (50D)Average daily shares traded | 3.5M | 61.5M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates HOG as "Hold" and TSLA as "Hold". Consensus price targets imply 13.0% upside for TSLA (target: $450) vs -12.8% for HOG (target: $21). HOG is the only dividend payer here at 2.99% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $20.80 | $450.45 |
| # AnalystsCovering analysts | 35 | 81 |
| Dividend YieldAnnual dividend ÷ price | +3.0% | — |
| Dividend StreakConsecutive years of raises | 5 | — |
| Dividend / ShareAnnual DPS | $0.71 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +13.2% | 0.0% |
HOG leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). TSLA leads in 1 (Total Returns). 2 tied.
HOG vs TSLA: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HOG or TSLA a better buy right now?
For growth investors, Tesla, Inc.
(TSLA) is the stronger pick with -2. 9% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 6x trailing P/E (58. 0x forward), making it the more compelling value choice. Analysts rate Harley-Davidson, Inc. (HOG) a "Hold" — based on 35 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HOG or TSLA?
On trailing P/E, Harley-Davidson, Inc.
(HOG) is the cheapest at 8. 6x versus Tesla, Inc. at 369. 0x. On forward P/E, Harley-Davidson, Inc. is actually cheaper at 58. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Harley-Davidson, Inc. wins at 0. 26x versus Tesla, Inc. 's 5. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — HOG or TSLA?
Over the past 5 years, Tesla, Inc.
(TSLA) delivered a total return of +80. 2%, compared to -44. 5% for Harley-Davidson, Inc. (HOG). Over 10 years, the gap is even starker: TSLA returned +26. 8% versus HOG's -27. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HOG or TSLA?
By beta (market sensitivity over 5 years), Harley-Davidson, Inc.
(HOG) is the lower-risk stock at 0. 96β versus Tesla, Inc. 's 2. 06β — meaning TSLA is approximately 114% more volatile than HOG relative to the S&P 500. On balance sheet safety, Tesla, Inc. (TSLA) carries a lower debt/equity ratio of 10% versus 97% for Harley-Davidson, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — HOG or TSLA?
By revenue growth (latest reported year), Tesla, Inc.
(TSLA) is pulling ahead at -2. 9% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -47. 0% for Tesla, Inc.. Over a 3-year CAGR, TSLA leads at 5. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HOG or TSLA?
Harley-Davidson, Inc.
(HOG) is the more profitable company, earning 7. 6% net margin versus 4. 0% for Tesla, Inc. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus 4. 6% for TSLA. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HOG or TSLA more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Harley-Davidson, Inc. (HOG) is the more undervalued stock at a PEG of 0. 26x versus Tesla, Inc. 's 5. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Harley-Davidson, Inc. (HOG) trades at 58. 0x forward P/E versus 206. 1x for Tesla, Inc. — 148. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TSLA: 13. 0% to $450. 45.
08Which pays a better dividend — HOG or TSLA?
In this comparison, HOG (3.
0% yield) pays a dividend. TSLA does not pay a meaningful dividend and should not be held primarily for income.
09Is HOG or TSLA better for a retirement portfolio?
For long-horizon retirement investors, Harley-Davidson, Inc.
(HOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 96), 3. 0% yield). Tesla, Inc. (TSLA) carries a higher beta of 2. 06 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HOG: -27. 7%, TSLA: +26. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HOG and TSLA?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HOG is a small-cap deep-value stock; TSLA is a mega-cap quality compounder stock. HOG pays a dividend while TSLA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.