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Stock Comparison

HOG vs TSLA vs GM vs F

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HOG
Harley-Davidson, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.64B
5Y Perf.+10.7%
TSLA
Tesla, Inc.

Auto - Manufacturers

Consumer CyclicalNASDAQ • US
Market Cap$1.55T
5Y Perf.+639.7%
GM
General Motors Company

Auto - Manufacturers

Consumer CyclicalNYSE • US
Market Cap$70.70B
5Y Perf.+203.0%
F
Ford Motor Company

Auto - Manufacturers

Consumer CyclicalNYSE • US
Market Cap$47.73B
5Y Perf.+113.3%

HOG vs TSLA vs GM vs F — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HOG logoHOG
TSLA logoTSLA
GM logoGM
F logoF
IndustryAuto - Recreational VehiclesAuto - ManufacturersAuto - ManufacturersAuto - Manufacturers
Market Cap$2.64B$1.55T$70.70B$47.73B
Revenue (TTM)$4.32B$97.88B$184.62B$189.86B
Net Income (TTM)$230M$3.88B$2.54B$-6.11B
Gross Margin23.0%19.1%6.1%9.2%
Operating Margin5.9%5.0%1.3%1.8%
Forward P/E57.5x213.0x6.2x7.7x
Total Debt$3.05B$8.38B$130.28B$167.57B
Cash & Equiv.$3.09B$16.51B$20.95B$23.36B

HOG vs TSLA vs GM vs FLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HOG
TSLA
GM
F
StockMay 20May 26Return
Harley-Davidson, In… (HOG)100110.7+10.7%
Tesla, Inc. (TSLA)100739.7+639.7%
General Motors Comp… (GM)100303.0+203.0%
Ford Motor Company (F)100213.3+113.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: HOG vs TSLA vs GM vs F

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HOG leads in 3 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Ford Motor Company is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. TSLA and GM also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
HOG
Harley-Davidson, Inc.
The Income Pick

HOG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 5 yrs, beta 0.96, yield 3.0%
  • Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
  • PEG 0.26 vs TSLA's 5.50
  • Beta 0.96, yield 3.0%, current ratio 2.10x
Best for: income & stability and sleep-well-at-night
TSLA
Tesla, Inc.
The Long-Run Compounder

TSLA is the clearest fit if your priority is long-term compounding.

  • 28.6% 10Y total return vs GM's 180.2%
  • 2.9% ROA vs F's -2.1%, ROIC 4.5% vs 1.0%
Best for: long-term compounding
GM
General Motors Company
The Momentum Pick

GM is the clearest fit if your priority is momentum.

  • +73.8% vs HOG's +6.0%
Best for: momentum
F
Ford Motor Company
The Growth Play

F is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 1.2%, EPS growth -241.1%, 3Y rev CAGR 5.8%
  • 1.2% revenue growth vs HOG's -13.8%
  • 6.2% yield, vs HOG's 3.0%, (1 stock pays no dividend)
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthF logoF1.2% revenue growth vs HOG's -13.8%
ValueHOG logoHOGLower P/E (57.5x vs 213.0x), PEG 0.26 vs 5.50
Quality / MarginsHOG logoHOG5.3% margin vs F's -3.2%
Stability / SafetyHOG logoHOGBeta 0.96 vs TSLA's 2.06
DividendsF logoF6.2% yield, vs HOG's 3.0%, (1 stock pays no dividend)
Momentum (1Y)GM logoGM+73.8% vs HOG's +6.0%
Efficiency (ROA)TSLA logoTSLA2.9% ROA vs F's -2.1%, ROIC 4.5% vs 1.0%

HOG vs TSLA vs GM vs F — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HOGHarley-Davidson, Inc.
FY 2025
Motorcycles
59.8%$2.7B
Financial Services
19.5%$869M
Parts & Accessories
13.8%$614M
Apparel
4.9%$216M
Product and Service, Other
1.6%$69M
License
0.5%$22M
TSLATesla, Inc.
FY 2025
Automotive
73.3%$69.5B
Energy Generation And Storage Segment
13.5%$12.8B
Services And Other
13.2%$12.5B
GMGeneral Motors Company
FY 2025
GMNA
91.4%$322.3B
GM Financial Segment
4.8%$17.1B
GMI
3.8%$13.4B
Cruise
0.0%$1M
FFord Motor Company
FY 2025
Ford Credit
100.0%$13.3B

HOG vs TSLA vs GM vs F — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHOGLAGGINGF

Income & Cash Flow (Last 12 Months)

HOG leads this category, winning 3 of 6 comparable metrics.

F is the larger business by revenue, generating $189.9B annually — 44.0x HOG's $4.3B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to F's -3.2%. On growth, TSLA holds the edge at +15.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.GM logoGMGeneral Motors Co…F logoFFord Motor Company
RevenueTrailing 12 months$4.3B$97.9B$184.6B$189.9B
EBITDAEarnings before interest/tax$366M$9.5B$15.5B$10.0B
Net IncomeAfter-tax profit$230M$3.9B$2.5B-$6.1B
Free Cash FlowCash after capex$44M$7.0B$12.5B$11.9B
Gross MarginGross profit ÷ Revenue+23.0%+19.1%+6.1%+9.2%
Operating MarginEBIT ÷ Revenue+5.9%+5.0%+1.3%+1.8%
Net MarginNet income ÷ Revenue+5.3%+4.0%+1.4%-3.2%
FCF MarginFCF ÷ Revenue+1.0%+7.2%+6.8%+6.3%
Rev. Growth (YoY)Latest quarter vs prior year-11.8%+15.8%-0.9%+6.4%
EPS Growth (YoY)Latest quarter vs prior year-79.4%+11.9%-15.2%+4.3%
HOG leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — HOG and F each lead in 3 of 7 comparable metrics.

At 8.5x trailing earnings, HOG trades at a 98% valuation discount to TSLA's 381.3x P/E. Adjusting for growth (PEG ratio), HOG offers better value at 0.04x vs TSLA's 9.84x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.GM logoGMGeneral Motors Co…F logoFFord Motor Company
Market CapShares × price$2.6B$1.55T$70.7B$47.7B
Enterprise ValueMkt cap + debt − cash$2.6B$1.54T$180.0B$191.9B
Trailing P/EPrice ÷ TTM EPS8.50x381.31x23.98x-5.91x
Forward P/EPrice ÷ next-FY EPS est.57.47x212.96x6.22x7.72x
PEG RatioP/E ÷ EPS growth rate0.04x9.84x
EV / EBITDAEnterprise value multiple5.29x146.35x10.29x22.51x
Price / SalesMarket cap ÷ Revenue0.59x16.30x0.38x0.25x
Price / BookPrice ÷ Book value/share0.91x17.53x1.21x1.35x
Price / FCFMarket cap ÷ FCF6.37x248.44x6.38x3.83x
Evenly matched — HOG and F each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

HOG leads this category, winning 5 of 9 comparable metrics.

HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-15 for F. TSLA carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to F's 4.66x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs F's 3/9, reflecting strong financial health.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.GM logoGMGeneral Motors Co…F logoFFord Motor Company
ROE (TTM)Return on equity+7.0%+4.8%+3.8%-14.7%
ROA (TTM)Return on assets+2.4%+2.9%+0.9%-2.1%
ROICReturn on invested capital+5.0%+4.5%+1.3%+1.0%
ROCEReturn on capital employed+5.6%+4.4%+1.6%+1.4%
Piotroski ScoreFundamental quality 0–97663
Debt / EquityFinancial leverage0.97x0.10x2.06x4.66x
Net DebtTotal debt minus cash-$38M-$8.1B$109.3B$144.2B
Cash & Equiv.Liquid assets$3.1B$16.5B$20.9B$23.4B
Total DebtShort + long-term debt$3.1B$8.4B$130.3B$167.6B
Interest CoverageEBIT ÷ Interest expense13.87x17.04x2.60x0.93x
HOG leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

TSLA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in TSLA five years ago would be worth $18,375 today (with dividends reinvested), compared to $5,425 for HOG. Over the past 12 months, GM leads with a +73.8% total return vs HOG's +6.0%. The 3-year compound annual growth rate (CAGR) favors TSLA at 33.8% vs HOG's -10.3% — a key indicator of consistent wealth creation.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.GM logoGMGeneral Motors Co…F logoFFord Motor Company
YTD ReturnYear-to-date+15.4%-6.0%-3.0%-7.6%
1-Year ReturnPast 12 months+6.0%+49.1%+73.8%+24.3%
3-Year ReturnCumulative with dividends-27.8%+139.7%+137.4%+17.8%
5-Year ReturnCumulative with dividends-45.8%+83.7%+35.9%+32.9%
10-Year ReturnCumulative with dividends-28.0%+2856.3%+180.2%+36.2%
CAGR (3Y)Annualised 3-year return-10.3%+33.8%+33.4%+5.6%
TSLA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HOG and GM each lead in 1 of 2 comparable metrics.

HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than TSLA's 2.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GM currently trades 89.5% from its 52-week high vs HOG's 75.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.GM logoGMGeneral Motors Co…F logoFFord Motor Company
Beta (5Y)Sensitivity to S&P 5000.96x2.06x1.07x0.97x
52-Week HighHighest price in past year$31.25$498.83$87.62$14.80
52-Week LowLowest price in past year$17.09$271.00$44.97$9.88
% of 52W HighCurrent price vs 52-week peak+75.6%+82.6%+89.5%+82.3%
RSI (14)Momentum oscillator 0–10057.159.355.449.3
Avg Volume (50D)Average daily shares traded3.5M61.6M6.7M42.5M
Evenly matched — HOG and GM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HOG and F each lead in 1 of 2 comparable metrics.

Analyst consensus: HOG as "Hold", TSLA as "Hold", GM as "Buy", F as "Hold". Consensus price targets imply 17.0% upside for GM (target: $92) vs -12.0% for HOG (target: $21). For income investors, F offers the higher dividend yield at 6.17% vs GM's 0.86%.

MetricHOG logoHOGHarley-Davidson, …TSLA logoTSLATesla, Inc.GM logoGMGeneral Motors Co…F logoFFord Motor Company
Analyst RatingConsensus buy/hold/sellHoldHoldBuyHold
Price TargetConsensus 12-month target$20.80$450.45$91.75$13.96
# AnalystsCovering analysts35815146
Dividend YieldAnnual dividend ÷ price+3.0%+0.9%+6.2%
Dividend StreakConsecutive years of raises540
Dividend / ShareAnnual DPS$0.71$0.68$0.75
Buyback YieldShare repurchases ÷ mkt cap+13.4%0.0%+8.5%0.0%
Evenly matched — HOG and F each lead in 1 of 2 comparable metrics.
Key Takeaway

HOG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). TSLA leads in 1 (Total Returns). 3 tied.

Best OverallHarley-Davidson, Inc. (HOG)Leads 2 of 6 categories
Loading custom metrics...

HOG vs TSLA vs GM vs F: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HOG or TSLA or GM or F a better buy right now?

For growth investors, Ford Motor Company (F) is the stronger pick with 1.

2% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate General Motors Company (GM) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HOG or TSLA or GM or F?

On trailing P/E, Harley-Davidson, Inc.

(HOG) is the cheapest at 8. 5x versus Tesla, Inc. at 381. 3x. On forward P/E, General Motors Company is actually cheaper at 6. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Harley-Davidson, Inc. wins at 0. 26x versus Tesla, Inc. 's 5. 50x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — HOG or TSLA or GM or F?

Over the past 5 years, Tesla, Inc.

(TSLA) delivered a total return of +83. 7%, compared to -45. 8% for Harley-Davidson, Inc. (HOG). Over 10 years, the gap is even starker: TSLA returned +28. 6% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HOG or TSLA or GM or F?

By beta (market sensitivity over 5 years), Harley-Davidson, Inc.

(HOG) is the lower-risk stock at 0. 96β versus Tesla, Inc. 's 2. 06β — meaning TSLA is approximately 114% more volatile than HOG relative to the S&P 500. On balance sheet safety, Tesla, Inc. (TSLA) carries a lower debt/equity ratio of 10% versus 5% for Ford Motor Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — HOG or TSLA or GM or F?

By revenue growth (latest reported year), Ford Motor Company (F) is pulling ahead at 1.

2% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -241. 1% for Ford Motor Company. Over a 3-year CAGR, F leads at 5. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HOG or TSLA or GM or F?

Harley-Davidson, Inc.

(HOG) is the more profitable company, earning 7. 6% net margin versus -4. 4% for Ford Motor Company — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus 1. 4% for F. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HOG or TSLA or GM or F more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Harley-Davidson, Inc. (HOG) is the more undervalued stock at a PEG of 0. 26x versus Tesla, Inc. 's 5. 50x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, General Motors Company (GM) trades at 6. 2x forward P/E versus 213. 0x for Tesla, Inc. — 206. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GM: 17. 0% to $91. 75.

08

Which pays a better dividend — HOG or TSLA or GM or F?

In this comparison, F (6.

2% yield), HOG (3. 0% yield), GM (0. 9% yield) pay a dividend. TSLA does not pay a meaningful dividend and should not be held primarily for income.

09

Is HOG or TSLA or GM or F better for a retirement portfolio?

For long-horizon retirement investors, General Motors Company (GM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

07), 0. 9% yield, +180. 2% 10Y return). Tesla, Inc. (TSLA) carries a higher beta of 2. 06 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GM: +180. 2%, TSLA: +28. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HOG and TSLA and GM and F?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HOG is a small-cap deep-value stock; TSLA is a mega-cap quality compounder stock; GM is a mid-cap quality compounder stock; F is a mid-cap income-oriented stock. HOG, GM, F pay a dividend while TSLA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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HOG

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.2%
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TSLA

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
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GM

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
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F

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Dividend Yield > 2.4%
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Custom Screen

Beat Both

Find stocks that outperform HOG and TSLA and GM and F on the metrics below

Revenue Growth>
%
(HOG: -11.8% · TSLA: 15.8%)
Net Margin>
%
(HOG: 5.3% · TSLA: 4.0%)
P/E Ratio<
x
(HOG: 8.5x · TSLA: 381.3x)

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