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HOG vs TSLA vs GM vs F
Revenue, margins, valuation, and 5-year total return — side by side.
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HOG vs TSLA vs GM vs F — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Auto - Recreational Vehicles | Auto - Manufacturers | Auto - Manufacturers | Auto - Manufacturers |
| Market Cap | $2.64B | $1.55T | $70.70B | $47.73B |
| Revenue (TTM) | $4.32B | $97.88B | $184.62B | $189.86B |
| Net Income (TTM) | $230M | $3.88B | $2.54B | $-6.11B |
| Gross Margin | 23.0% | 19.1% | 6.1% | 9.2% |
| Operating Margin | 5.9% | 5.0% | 1.3% | 1.8% |
| Forward P/E | 57.5x | 213.0x | 6.2x | 7.7x |
| Total Debt | $3.05B | $8.38B | $130.28B | $167.57B |
| Cash & Equiv. | $3.09B | $16.51B | $20.95B | $23.36B |
HOG vs TSLA vs GM vs F — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Harley-Davidson, In… (HOG) | 100 | 110.7 | +10.7% |
| Tesla, Inc. (TSLA) | 100 | 739.7 | +639.7% |
| General Motors Comp… (GM) | 100 | 303.0 | +203.0% |
| Ford Motor Company (F) | 100 | 213.3 | +113.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HOG vs TSLA vs GM vs F
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HOG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 5 yrs, beta 0.96, yield 3.0%
- Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
- PEG 0.26 vs TSLA's 5.50
- Beta 0.96, yield 3.0%, current ratio 2.10x
TSLA is the clearest fit if your priority is long-term compounding.
- 28.6% 10Y total return vs GM's 180.2%
- 2.9% ROA vs F's -2.1%, ROIC 4.5% vs 1.0%
GM is the clearest fit if your priority is momentum.
- +73.8% vs HOG's +6.0%
F is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 1.2%, EPS growth -241.1%, 3Y rev CAGR 5.8%
- 1.2% revenue growth vs HOG's -13.8%
- 6.2% yield, vs HOG's 3.0%, (1 stock pays no dividend)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 1.2% revenue growth vs HOG's -13.8% | |
| Value | Lower P/E (57.5x vs 213.0x), PEG 0.26 vs 5.50 | |
| Quality / Margins | 5.3% margin vs F's -3.2% | |
| Stability / Safety | Beta 0.96 vs TSLA's 2.06 | |
| Dividends | 6.2% yield, vs HOG's 3.0%, (1 stock pays no dividend) | |
| Momentum (1Y) | +73.8% vs HOG's +6.0% | |
| Efficiency (ROA) | 2.9% ROA vs F's -2.1%, ROIC 4.5% vs 1.0% |
HOG vs TSLA vs GM vs F — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
HOG vs TSLA vs GM vs F — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
HOG leads in 2 of 6 categories
TSLA leads 1 • GM leads 0 • F leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
HOG leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
F is the larger business by revenue, generating $189.9B annually — 44.0x HOG's $4.3B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to F's -3.2%. On growth, TSLA holds the edge at +15.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $4.3B | $97.9B | $184.6B | $189.9B |
| EBITDAEarnings before interest/tax | $366M | $9.5B | $15.5B | $10.0B |
| Net IncomeAfter-tax profit | $230M | $3.9B | $2.5B | -$6.1B |
| Free Cash FlowCash after capex | $44M | $7.0B | $12.5B | $11.9B |
| Gross MarginGross profit ÷ Revenue | +23.0% | +19.1% | +6.1% | +9.2% |
| Operating MarginEBIT ÷ Revenue | +5.9% | +5.0% | +1.3% | +1.8% |
| Net MarginNet income ÷ Revenue | +5.3% | +4.0% | +1.4% | -3.2% |
| FCF MarginFCF ÷ Revenue | +1.0% | +7.2% | +6.8% | +6.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -11.8% | +15.8% | -0.9% | +6.4% |
| EPS Growth (YoY)Latest quarter vs prior year | -79.4% | +11.9% | -15.2% | +4.3% |
Valuation Metrics
Evenly matched — HOG and F each lead in 3 of 7 comparable metrics.
Valuation Metrics
At 8.5x trailing earnings, HOG trades at a 98% valuation discount to TSLA's 381.3x P/E. Adjusting for growth (PEG ratio), HOG offers better value at 0.04x vs TSLA's 9.84x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $2.6B | $1.55T | $70.7B | $47.7B |
| Enterprise ValueMkt cap + debt − cash | $2.6B | $1.54T | $180.0B | $191.9B |
| Trailing P/EPrice ÷ TTM EPS | 8.50x | 381.31x | 23.98x | -5.91x |
| Forward P/EPrice ÷ next-FY EPS est. | 57.47x | 212.96x | 6.22x | 7.72x |
| PEG RatioP/E ÷ EPS growth rate | 0.04x | 9.84x | — | — |
| EV / EBITDAEnterprise value multiple | 5.29x | 146.35x | 10.29x | 22.51x |
| Price / SalesMarket cap ÷ Revenue | 0.59x | 16.30x | 0.38x | 0.25x |
| Price / BookPrice ÷ Book value/share | 0.91x | 17.53x | 1.21x | 1.35x |
| Price / FCFMarket cap ÷ FCF | 6.37x | 248.44x | 6.38x | 3.83x |
Profitability & Efficiency
HOG leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-15 for F. TSLA carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to F's 4.66x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs F's 3/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +7.0% | +4.8% | +3.8% | -14.7% |
| ROA (TTM)Return on assets | +2.4% | +2.9% | +0.9% | -2.1% |
| ROICReturn on invested capital | +5.0% | +4.5% | +1.3% | +1.0% |
| ROCEReturn on capital employed | +5.6% | +4.4% | +1.6% | +1.4% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 | 6 | 3 |
| Debt / EquityFinancial leverage | 0.97x | 0.10x | 2.06x | 4.66x |
| Net DebtTotal debt minus cash | -$38M | -$8.1B | $109.3B | $144.2B |
| Cash & Equiv.Liquid assets | $3.1B | $16.5B | $20.9B | $23.4B |
| Total DebtShort + long-term debt | $3.1B | $8.4B | $130.3B | $167.6B |
| Interest CoverageEBIT ÷ Interest expense | 13.87x | 17.04x | 2.60x | 0.93x |
Total Returns (Dividends Reinvested)
TSLA leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in TSLA five years ago would be worth $18,375 today (with dividends reinvested), compared to $5,425 for HOG. Over the past 12 months, GM leads with a +73.8% total return vs HOG's +6.0%. The 3-year compound annual growth rate (CAGR) favors TSLA at 33.8% vs HOG's -10.3% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +15.4% | -6.0% | -3.0% | -7.6% |
| 1-Year ReturnPast 12 months | +6.0% | +49.1% | +73.8% | +24.3% |
| 3-Year ReturnCumulative with dividends | -27.8% | +139.7% | +137.4% | +17.8% |
| 5-Year ReturnCumulative with dividends | -45.8% | +83.7% | +35.9% | +32.9% |
| 10-Year ReturnCumulative with dividends | -28.0% | +2856.3% | +180.2% | +36.2% |
| CAGR (3Y)Annualised 3-year return | -10.3% | +33.8% | +33.4% | +5.6% |
Risk & Volatility
Evenly matched — HOG and GM each lead in 1 of 2 comparable metrics.
Risk & Volatility
HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than TSLA's 2.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GM currently trades 89.5% from its 52-week high vs HOG's 75.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.96x | 2.06x | 1.07x | 0.97x |
| 52-Week HighHighest price in past year | $31.25 | $498.83 | $87.62 | $14.80 |
| 52-Week LowLowest price in past year | $17.09 | $271.00 | $44.97 | $9.88 |
| % of 52W HighCurrent price vs 52-week peak | +75.6% | +82.6% | +89.5% | +82.3% |
| RSI (14)Momentum oscillator 0–100 | 57.1 | 59.3 | 55.4 | 49.3 |
| Avg Volume (50D)Average daily shares traded | 3.5M | 61.6M | 6.7M | 42.5M |
Analyst Outlook
Evenly matched — HOG and F each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: HOG as "Hold", TSLA as "Hold", GM as "Buy", F as "Hold". Consensus price targets imply 17.0% upside for GM (target: $92) vs -12.0% for HOG (target: $21). For income investors, F offers the higher dividend yield at 6.17% vs GM's 0.86%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | $20.80 | $450.45 | $91.75 | $13.96 |
| # AnalystsCovering analysts | 35 | 81 | 51 | 46 |
| Dividend YieldAnnual dividend ÷ price | +3.0% | — | +0.9% | +6.2% |
| Dividend StreakConsecutive years of raises | 5 | — | 4 | 0 |
| Dividend / ShareAnnual DPS | $0.71 | — | $0.68 | $0.75 |
| Buyback YieldShare repurchases ÷ mkt cap | +13.4% | 0.0% | +8.5% | 0.0% |
HOG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). TSLA leads in 1 (Total Returns). 3 tied.
HOG vs TSLA vs GM vs F: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is HOG or TSLA or GM or F a better buy right now?
For growth investors, Ford Motor Company (F) is the stronger pick with 1.
2% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate General Motors Company (GM) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HOG or TSLA or GM or F?
On trailing P/E, Harley-Davidson, Inc.
(HOG) is the cheapest at 8. 5x versus Tesla, Inc. at 381. 3x. On forward P/E, General Motors Company is actually cheaper at 6. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Harley-Davidson, Inc. wins at 0. 26x versus Tesla, Inc. 's 5. 50x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — HOG or TSLA or GM or F?
Over the past 5 years, Tesla, Inc.
(TSLA) delivered a total return of +83. 7%, compared to -45. 8% for Harley-Davidson, Inc. (HOG). Over 10 years, the gap is even starker: TSLA returned +28. 6% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HOG or TSLA or GM or F?
By beta (market sensitivity over 5 years), Harley-Davidson, Inc.
(HOG) is the lower-risk stock at 0. 96β versus Tesla, Inc. 's 2. 06β — meaning TSLA is approximately 114% more volatile than HOG relative to the S&P 500. On balance sheet safety, Tesla, Inc. (TSLA) carries a lower debt/equity ratio of 10% versus 5% for Ford Motor Company — giving it more financial flexibility in a downturn.
05Which is growing faster — HOG or TSLA or GM or F?
By revenue growth (latest reported year), Ford Motor Company (F) is pulling ahead at 1.
2% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -241. 1% for Ford Motor Company. Over a 3-year CAGR, F leads at 5. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HOG or TSLA or GM or F?
Harley-Davidson, Inc.
(HOG) is the more profitable company, earning 7. 6% net margin versus -4. 4% for Ford Motor Company — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus 1. 4% for F. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HOG or TSLA or GM or F more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Harley-Davidson, Inc. (HOG) is the more undervalued stock at a PEG of 0. 26x versus Tesla, Inc. 's 5. 50x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, General Motors Company (GM) trades at 6. 2x forward P/E versus 213. 0x for Tesla, Inc. — 206. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GM: 17. 0% to $91. 75.
08Which pays a better dividend — HOG or TSLA or GM or F?
In this comparison, F (6.
2% yield), HOG (3. 0% yield), GM (0. 9% yield) pay a dividend. TSLA does not pay a meaningful dividend and should not be held primarily for income.
09Is HOG or TSLA or GM or F better for a retirement portfolio?
For long-horizon retirement investors, General Motors Company (GM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.
07), 0. 9% yield, +180. 2% 10Y return). Tesla, Inc. (TSLA) carries a higher beta of 2. 06 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GM: +180. 2%, TSLA: +28. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HOG and TSLA and GM and F?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HOG is a small-cap deep-value stock; TSLA is a mega-cap quality compounder stock; GM is a mid-cap quality compounder stock; F is a mid-cap income-oriented stock. HOG, GM, F pay a dividend while TSLA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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