HTH vs TCBI vs FFIN vs BOKF

For growth investors, First Financial Bankshares, Inc.

(FFIN) is the stronger pick with 18. 8% revenue growth year-over-year, versus 5. 5% for Hilltop Holdings Inc. (HTH). Hilltop Holdings Inc. (HTH) offers the better valuation at 14. 5x trailing P/E (16. 1x forward), making it the more compelling value choice. Analysts rate Hilltop Holdings Inc. (HTH) a "Hold" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Hilltop Holdings Inc.

(HTH) is the cheapest at 14. 5x versus First Financial Bankshares, Inc. at 20. 8x. On forward P/E, BOK Financial Corporation is actually cheaper at 13. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Texas Capital Bancshares, Inc. wins at 0. 30x versus BOK Financial Corporation's 4. 38x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, BOK Financial Corporation (BOKF) delivered a total return of +59.

4%, compared to -28. 2% for First Financial Bankshares, Inc. (FFIN). Over 10 years, the gap is even starker: BOKF returned +168. 5% versus HTH's +123. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Hilltop Holdings Inc.

(HTH) is the lower-risk stock at 0. 72β versus Texas Capital Bancshares, Inc. 's 1. 21β — meaning TCBI is approximately 69% more volatile than HTH relative to the S&P 500. On balance sheet safety, First Financial Bankshares, Inc. (FFIN) carries a lower debt/equity ratio of 12% versus 80% for BOK Financial Corporation — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), First Financial Bankshares, Inc.

(FFIN) is pulling ahead at 18. 8% versus 5. 5% for Hilltop Holdings Inc. (HTH). On earnings-per-share growth, the picture is similar: Texas Capital Bancshares, Inc. grew EPS 431. 3% year-over-year, compared to 1. 5% for BOK Financial Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

First Financial Bankshares, Inc.

(FFIN) is the more profitable company, earning 30. 2% net margin versus 10. 2% for Hilltop Holdings Inc. — meaning it keeps 30. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FFIN leads at 36. 8% versus 13. 6% for HTH. At the gross margin level — before operating expenses — HTH leads at 78. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Texas Capital Bancshares, Inc. (TCBI) is the more undervalued stock at a PEG of 0. 30x versus BOK Financial Corporation's 4. 38x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, BOK Financial Corporation (BOKF) trades at 13. 0x forward P/E versus 16. 1x for Hilltop Holdings Inc. — 3. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FFIN: 21. 2% to $39. 25.

All stocks in this comparison pay dividends.

First Financial Bankshares, Inc. (FFIN) offers the highest yield at 2. 2%, versus 0. 4% for Texas Capital Bancshares, Inc. (TCBI).

For long-horizon retirement investors, Hilltop Holdings Inc.

(HTH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 72), 1. 9% yield, +123. 5% 10Y return). Both have compounded well over 10 years (HTH: +123. 5%, TCBI: +138. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HTH is a small-cap deep-value stock; TCBI is a small-cap deep-value stock; FFIN is a small-cap high-growth stock; BOKF is a mid-cap deep-value stock. HTH, FFIN, BOKF pay a dividend while TCBI does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.