Software - Application
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4 / 10Stock Comparison
HUBS vs TWLO vs DDOG vs BRZE
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
Software - Application
Software - Application
HUBS vs TWLO vs DDOG vs BRZE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Software - Application | Internet Content & Information | Software - Application | Software - Application |
| Market Cap | $12.58B | $29.86B | $67.18B | $2.31B |
| Revenue (TTM) | $3.30B | $5.30B | $3.67B | $738M |
| Net Income (TTM) | $100M | $104M | $136M | $-131M |
| Gross Margin | 83.7% | 48.8% | 79.9% | 67.1% |
| Operating Margin | 1.9% | 4.7% | -0.7% | -19.6% |
| Forward P/E | 19.6x | 36.3x | 88.0x | 35.7x |
| Total Debt | $485M | $1.08B | $1.54B | $83M |
| Cash & Equiv. | $882M | $682M | $401M | $124M |
HUBS vs TWLO vs DDOG vs BRZE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Nov 21 | May 26 | Return |
|---|---|---|---|
| HubSpot, Inc. (HUBS) | 100 | 30.3 | -69.7% |
| Twilio Inc. (TWLO) | 100 | 68.9 | -31.1% |
| Datadog, Inc. (DDOG) | 100 | 105.9 | +5.9% |
| Braze, Inc. (BRZE) | 100 | 29.7 | -70.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HUBS vs TWLO vs DDOG vs BRZE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HUBS carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- beta 1.18
- Lower volatility, beta 1.18, Low D/E 23.5%, current ratio 1.52x
- Beta 1.18, current ratio 1.52x
- Lower P/E (19.6x vs 35.7x)
TWLO is the clearest fit if your priority is long-term compounding.
- 5.8% 10Y total return vs DDOG's 402.6%
- +90.3% vs HUBS's -62.0%
DDOG is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 27.7%, EPS growth -41.2%, 3Y rev CAGR 26.9%
- 27.7% revenue growth vs TWLO's 13.7%
- 3.7% margin vs BRZE's -17.8%
BRZE lags the leaders in this set but could rank higher in a more targeted comparison.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 27.7% revenue growth vs TWLO's 13.7% | |
| Value | Lower P/E (19.6x vs 35.7x) | |
| Quality / Margins | 3.7% margin vs BRZE's -17.8% | |
| Stability / Safety | Beta 1.18 vs TWLO's 1.51 | |
| Dividends | Tie | None of these 4 stocks pay a meaningful dividend |
| Momentum (1Y) | +90.3% vs HUBS's -62.0% | |
| Efficiency (ROA) | 2.7% ROA vs BRZE's -12.9%, ROIC 0.4% vs -20.5% |
HUBS vs TWLO vs DDOG vs BRZE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
HUBS vs TWLO vs DDOG vs BRZE — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
DDOG leads in 1 of 6 categories
HUBS leads 1 • TWLO leads 1 • BRZE leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
DDOG leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
TWLO is the larger business by revenue, generating $5.3B annually — 7.2x BRZE's $738M. DDOG is the more profitable business, keeping 3.7% of every revenue dollar as net income compared to BRZE's -17.8%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $3.3B | $5.3B | $3.7B | $738M |
| EBITDAEarnings before interest/tax | $166M | $415M | $73M | -$131M |
| Net IncomeAfter-tax profit | $100M | $104M | $136M | -$131M |
| Free Cash FlowCash after capex | $712M | $1.0B | $1.1B | $61M |
| Gross MarginGross profit ÷ Revenue | +83.7% | +48.8% | +79.9% | +67.1% |
| Operating MarginEBIT ÷ Revenue | +1.9% | +4.7% | -0.7% | -19.6% |
| Net MarginNet income ÷ Revenue | +3.0% | +2.0% | +3.7% | -17.8% |
| FCF MarginFCF ÷ Revenue | +21.6% | +19.0% | +29.4% | +8.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +23.4% | +20.0% | +32.2% | +27.9% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.5% | +3.8% | +120.9% | -70.6% |
Valuation Metrics
Evenly matched — HUBS and BRZE each lead in 3 of 6 comparable metrics.
Valuation Metrics
At 284.1x trailing earnings, HUBS trades at a 70% valuation discount to TWLO's 938.4x P/E. On an enterprise value basis, HUBS's 69.2x EV/EBITDA is more attractive than DDOG's 874.0x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $12.6B | $29.9B | $67.2B | $2.3B |
| Enterprise ValueMkt cap + debt − cash | $12.2B | $30.3B | $68.3B | $2.3B |
| Trailing P/EPrice ÷ TTM EPS | 284.08x | 938.43x | 629.10x | -18.52x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.61x | 36.33x | 87.97x | 35.72x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 69.24x | 77.16x | 874.03x | — |
| Price / SalesMarket cap ÷ Revenue | 4.02x | 5.89x | 19.60x | 3.13x |
| Price / BookPrice ÷ Book value/share | 6.29x | 4.03x | 18.38x | 3.91x |
| Price / FCFMarket cap ÷ FCF | 17.77x | 28.91x | 67.14x | 37.34x |
Profitability & Efficiency
HUBS leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
HUBS delivers a 5.0% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-23 for BRZE. BRZE carries lower financial leverage with a 0.13x debt-to-equity ratio, signaling a more conservative balance sheet compared to DDOG's 0.41x. On the Piotroski fundamental quality scale (0–9), TWLO scores 7/9 vs BRZE's 3/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +5.0% | +1.3% | +3.8% | -22.8% |
| ROA (TTM)Return on assets | +2.7% | +1.1% | +2.1% | -12.9% |
| ROICReturn on invested capital | +0.4% | +1.6% | -0.8% | -20.5% |
| ROCEReturn on capital employed | +0.5% | +1.9% | -1.0% | -23.4% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 | 6 | 3 |
| Debt / EquityFinancial leverage | 0.23x | 0.14x | 0.41x | 0.13x |
| Net DebtTotal debt minus cash | -$397M | $399M | $1.1B | -$42M |
| Cash & Equiv.Liquid assets | $882M | $682M | $401M | $124M |
| Total DebtShort + long-term debt | $485M | $1.1B | $1.5B | $83M |
| Interest CoverageEBIT ÷ Interest expense | 4753.07x | — | 4.03x | — |
Total Returns (Dividends Reinvested)
TWLO leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in DDOG five years ago would be worth $24,418 today (with dividends reinvested), compared to $2,420 for BRZE. Over the past 12 months, TWLO leads with a +90.3% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors TWLO at 53.2% vs HUBS's -18.1% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -36.1% | +42.4% | +41.1% | -30.6% |
| 1-Year ReturnPast 12 months | -62.0% | +90.3% | +78.0% | -30.7% |
| 3-Year ReturnCumulative with dividends | -45.1% | +259.4% | +140.3% | -20.7% |
| 5-Year ReturnCumulative with dividends | -52.1% | -35.8% | +144.2% | -75.8% |
| 10-Year ReturnCumulative with dividends | +469.1% | +584.5% | +402.6% | -75.8% |
| CAGR (3Y)Annualised 3-year return | -18.1% | +53.2% | +33.9% | -7.4% |
Risk & Volatility
Evenly matched — HUBS and TWLO each lead in 1 of 2 comparable metrics.
Risk & Volatility
HUBS is the less volatile stock with a 1.18 beta — it tends to amplify market swings less than TWLO's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TWLO currently trades 97.9% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.18x | 1.51x | 1.40x | 1.27x |
| 52-Week HighHighest price in past year | $682.57 | $201.39 | $201.69 | $37.67 |
| 52-Week LowLowest price in past year | $187.45 | $91.84 | $98.01 | $15.26 |
| % of 52W HighCurrent price vs 52-week peak | +35.8% | +97.9% | +93.6% | +60.0% |
| RSI (14)Momentum oscillator 0–100 | 51.1 | 78.4 | 66.5 | 47.6 |
| Avg Volume (50D)Average daily shares traded | 1.5M | 2.2M | 5.0M | 3.0M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: HUBS as "Buy", TWLO as "Buy", DDOG as "Buy", BRZE as "Buy". Consensus price targets imply 87.8% upside for BRZE (target: $42) vs -7.5% for DDOG (target: $175).
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $360.89 | $185.17 | $174.63 | $42.44 |
| # AnalystsCovering analysts | 47 | 52 | 47 | 25 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | — |
| Dividend StreakConsecutive years of raises | — | — | — | — |
| Dividend / ShareAnnual DPS | — | — | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +4.0% | +2.9% | 0.0% | 0.0% |
DDOG leads in 1 of 6 categories (Income & Cash Flow). HUBS leads in 1 (Profitability & Efficiency). 2 tied.
HUBS vs TWLO vs DDOG vs BRZE: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is HUBS or TWLO or DDOG or BRZE a better buy right now?
For growth investors, Datadog, Inc.
(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 13. 7% for Twilio Inc. (TWLO). HubSpot, Inc. (HUBS) offers the better valuation at 284. 1x trailing P/E (19. 6x forward), making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HUBS or TWLO or DDOG or BRZE?
On trailing P/E, HubSpot, Inc.
(HUBS) is the cheapest at 284. 1x versus Twilio Inc. at 938. 4x. On forward P/E, HubSpot, Inc. is actually cheaper at 19. 6x.
03Which is the better long-term investment — HUBS or TWLO or DDOG or BRZE?
Over the past 5 years, Datadog, Inc.
(DDOG) delivered a total return of +144. 2%, compared to -75. 8% for Braze, Inc. (BRZE). Over 10 years, the gap is even starker: TWLO returned +584. 5% versus BRZE's -75. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HUBS or TWLO or DDOG or BRZE?
By beta (market sensitivity over 5 years), HubSpot, Inc.
(HUBS) is the lower-risk stock at 1. 18β versus Twilio Inc. 's 1. 51β — meaning TWLO is approximately 27% more volatile than HUBS relative to the S&P 500. On balance sheet safety, Braze, Inc. (BRZE) carries a lower debt/equity ratio of 13% versus 41% for Datadog, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — HUBS or TWLO or DDOG or BRZE?
By revenue growth (latest reported year), Datadog, Inc.
(DDOG) is pulling ahead at 27. 7% versus 13. 7% for Twilio Inc. (TWLO). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, BRZE leads at 27. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HUBS or TWLO or DDOG or BRZE?
Datadog, Inc.
(DDOG) is the more profitable company, earning 3. 1% net margin versus -17. 8% for Braze, Inc. — meaning it keeps 3. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TWLO leads at 3. 4% versus -19. 6% for BRZE. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HUBS or TWLO or DDOG or BRZE more undervalued right now?
On forward earnings alone, HubSpot, Inc.
(HUBS) trades at 19. 6x forward P/E versus 88. 0x for Datadog, Inc. — 68. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRZE: 87. 8% to $42. 44.
08Which pays a better dividend — HUBS or TWLO or DDOG or BRZE?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is HUBS or TWLO or DDOG or BRZE better for a retirement portfolio?
For long-horizon retirement investors, HubSpot, Inc.
(HUBS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +469. 1% 10Y return). Both have compounded well over 10 years (HUBS: +469. 1%, BRZE: -75. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HUBS and TWLO and DDOG and BRZE?
These companies operate in different sectors (HUBS (Technology) and TWLO (Communication Services) and DDOG (Technology) and BRZE (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: HUBS is a mid-cap high-growth stock; TWLO is a mid-cap quality compounder stock; DDOG is a mid-cap high-growth stock; BRZE is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 9%
- Gross Margin > 29%
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