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Stock Comparison

INUV vs NFLX vs AMZN vs MSFT vs META

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
INUV
Inuvo, Inc.

Advertising Agencies

Communication ServicesAMEX • US
Market Cap$27M
5Y Perf.-56.8%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.00B
5Y Perf.+110.3%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+174.0%

INUV vs NFLX vs AMZN vs MSFT vs META — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
INUV logoINUV
NFLX logoNFLX
AMZN logoAMZN
MSFT logoMSFT
META logoMETA
IndustryAdvertising AgenciesEntertainmentSpecialty RetailSoftware - InfrastructureInternet Content & Information
Market Cap$27M$374.00B$2.92T$3.13T$1.56T
Revenue (TTM)$86M$45.18B$742.78B$318.27B$214.96B
Net Income (TTM)$-5M$10.98B$90.80B$125.22B$70.59B
Gross Margin74.5%48.5%50.6%68.3%81.9%
Operating Margin-7.8%29.5%11.5%46.8%41.2%
Forward P/E24.8x34.8x25.3x20.4x
Total Debt$738.00B$14.46B$152.99B$112.18B$83.90B
Cash & Equiv.$3M$9.03B$86.81B$30.24B$35.87B

INUV vs NFLX vs AMZN vs MSFT vs METALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

INUV
NFLX
AMZN
MSFT
META
StockMay 20May 26Return
Inuvo, Inc. (INUV)10043.2-56.8%
Netflix, Inc. (NFLX)100210.3+110.3%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%
Meta Platforms, Inc. (META)100274.0+174.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: INUV vs NFLX vs AMZN vs MSFT vs META

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: META leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. NFLX and AMZN also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
INUV
Inuvo, Inc.
The Communication Services Pick

Among these 5 stocks, INUV doesn't own a clear edge in any measured category.

Best for: communication services exposure
NFLX
Netflix, Inc.
The Long-Run Compounder

NFLX ranks third and is worth considering specifically for long-term compounding and valuation efficiency.

  • 8.8% 10Y total return vs MSFT's 7.9%
  • PEG 0.75 vs MSFT's 1.35
  • Beta 0.39 vs INUV's 1.66, lower leverage
Best for: long-term compounding and valuation efficiency
AMZN
Amazon.com, Inc.
The Momentum Pick

AMZN is the clearest fit if your priority is momentum.

  • +43.7% vs INUV's -53.6%
Best for: momentum
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs INUV's -5.9%
Best for: income & stability and sleep-well-at-night
META
Meta Platforms, Inc.
The Growth Play

META carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • 22.2% revenue growth vs INUV's 2.9%
  • Lower P/E (20.4x vs 25.3x), PEG 1.11 vs 1.35
  • 20.8% ROA vs INUV's -17.7%, ROIC 27.6% vs -0.0%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs INUV's 2.9%
ValueMETA logoMETALower P/E (20.4x vs 25.3x), PEG 1.11 vs 1.35
Quality / MarginsMSFT logoMSFT39.3% margin vs INUV's -5.9%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs INUV's 1.66, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs META's 0.3%, (3 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs INUV's -53.6%
Efficiency (ROA)META logoMETA20.8% ROA vs INUV's -17.7%, ROIC 27.6% vs -0.0%

INUV vs NFLX vs AMZN vs MSFT vs META — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

INUVInuvo, Inc.
FY 2019
Mobile
60.3%$37M
Desktop
38.0%$23M
Other Revenue
1.6%$1M
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B

INUV vs NFLX vs AMZN vs MSFT vs META — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNFLXLAGGINGMETA

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 8616.0x INUV's $86M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to INUV's -5.9%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
RevenueTrailing 12 months$86M$45.2B$742.8B$318.3B$215.0B
EBITDAEarnings before interest/tax-$7M$30.1B$155.9B$192.6B$109.3B
Net IncomeAfter-tax profit-$5M$11.0B$90.8B$125.2B$70.6B
Free Cash FlowCash after capex-$1.79T$9.5B-$2.5B$72.9B$48.3B
Gross MarginGross profit ÷ Revenue+74.5%+48.5%+50.6%+68.3%+81.9%
Operating MarginEBIT ÷ Revenue-7.8%+29.5%+11.5%+46.8%+41.2%
Net MarginNet income ÷ Revenue-5.9%+24.3%+12.2%+39.3%+32.8%
FCF MarginFCF ÷ Revenue-20720.5%+20.9%-0.3%+22.9%+22.4%
Rev. Growth (YoY)Latest quarter vs prior year-45.6%+17.6%+16.6%+18.3%+33.1%
EPS Growth (YoY)Latest quarter vs prior year-5.0%+31.1%+74.8%+23.4%+62.4%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

INUV leads this category, winning 3 of 7 comparable metrics.

At 26.3x trailing earnings, META trades at a 31% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.06x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
Market CapShares × price$27M$374.0B$2.92T$3.13T$1.56T
Enterprise ValueMkt cap + debt − cash$738.0B$379.4B$2.98T$3.21T$1.61T
Trailing P/EPrice ÷ TTM EPS-6.61x34.89x37.82x30.86x26.26x
Forward P/EPrice ÷ next-FY EPS est.24.80x34.77x25.34x20.36x
PEG RatioP/E ÷ EPS growth rate1.06x1.35x1.64x1.43x
EV / EBITDAEnterprise value multiple12.61x20.47x19.72x15.81x
Price / SalesMarket cap ÷ Revenue0.32x8.28x4.07x11.10x7.78x
Price / BookPrice ÷ Book value/share2.70x14.32x7.14x9.15x7.31x
Price / FCFMarket cap ÷ FCF39.53x378.98x43.66x33.90x
INUV leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 6 of 9 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-44 for INUV. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs INUV's 1/9, reflecting strong financial health.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
ROE (TTM)Return on equity-44.3%+41.3%+23.3%+33.1%+33.2%
ROA (TTM)Return on assets-17.7%+19.8%+11.5%+19.2%+20.8%
ROICReturn on invested capital-0.0%+29.8%+14.7%+24.9%+27.6%
ROCEReturn on capital employed-53.8%+30.5%+15.3%+29.7%+29.4%
Piotroski ScoreFundamental quality 0–917665
Debt / EquityFinancial leverage73631.03x0.54x0.37x0.33x0.39x
Net DebtTotal debt minus cash$738.0B$5.4B$66.2B$81.9B$48.0B
Cash & Equiv.Liquid assets$3M$9.0B$86.8B$30.2B$35.9B
Total DebtShort + long-term debt$738.0B$14.5B$153.0B$112.2B$83.9B
Interest CoverageEBIT ÷ Interest expense-30.49x17.33x39.96x55.65x78.84x
NFLX leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NFLX leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in META five years ago would be worth $19,476 today (with dividends reinvested), compared to $2,580 for INUV. Over the past 12 months, AMZN leads with a +43.7% total return vs INUV's -53.6%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs INUV's -18.2% — a key indicator of consistent wealth creation.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
YTD ReturnYear-to-date-29.9%-3.0%+19.7%-10.8%-5.1%
1-Year ReturnPast 12 months-53.6%-23.6%+43.7%-2.1%+3.7%
3-Year ReturnCumulative with dividends-45.3%+166.5%+156.2%+39.5%+166.4%
5-Year ReturnCumulative with dividends-74.2%+75.2%+64.8%+72.5%+94.8%
10-Year ReturnCumulative with dividends-89.7%+875.3%+697.8%+787.7%+421.2%
CAGR (3Y)Annualised 3-year return-18.2%+38.6%+36.8%+11.7%+38.6%
NFLX leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NFLX and AMZN each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than INUV's 1.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs INUV's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
Beta (5Y)Sensitivity to S&P 5001.66x0.39x1.51x0.89x1.59x
52-Week HighHighest price in past year$6.27$134.12$278.56$555.45$796.25
52-Week LowLowest price in past year$1.62$75.01$185.01$356.28$520.26
% of 52W HighCurrent price vs 52-week peak+29.5%+65.8%+97.3%+75.8%+77.5%
RSI (14)Momentum oscillator 0–10039.435.381.154.042.8
Avg Volume (50D)Average daily shares traded296K44.0M45.5M32.5M15.6M
Evenly matched — NFLX and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: NFLX as "Buy", AMZN as "Buy", MSFT as "Buy", META as "Buy". Consensus price targets imply 33.2% upside for META (target: $822) vs 13.1% for AMZN (target: $307). For income investors, MSFT offers the higher dividend yield at 0.77% vs META's 0.34%.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$116.29$306.77$551.75$821.80
# AnalystsCovering analysts99948160
Dividend YieldAnnual dividend ÷ price+0.8%+0.3%
Dividend StreakConsecutive years of raises0192
Dividend / ShareAnnual DPS$3.23$2.07
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.4%0.0%+0.6%+1.7%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). NFLX leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallNetflix, Inc. (NFLX)Leads 2 of 6 categories
Loading custom metrics...

INUV vs NFLX vs AMZN vs MSFT vs META: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is INUV or NFLX or AMZN or MSFT or META a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 2. 9% for Inuvo, Inc. (INUV). Meta Platforms, Inc. (META) offers the better valuation at 26. 3x trailing P/E (20. 4x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — INUV or NFLX or AMZN or MSFT or META?

On trailing P/E, Meta Platforms, Inc.

(META) is the cheapest at 26. 3x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 20. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 75x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — INUV or NFLX or AMZN or MSFT or META?

Over the past 5 years, Meta Platforms, Inc.

(META) delivered a total return of +94. 8%, compared to -74. 2% for Inuvo, Inc. (INUV). Over 10 years, the gap is even starker: NFLX returned +875. 3% versus INUV's -89. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — INUV or NFLX or AMZN or MSFT or META?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus Inuvo, Inc. 's 1. 66β — meaning INUV is approximately 327% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — INUV or NFLX or AMZN or MSFT or META?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 2. 9% for Inuvo, Inc. (INUV). On earnings-per-share growth, the picture is similar: Inuvo, Inc. grew EPS 31. 7% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — INUV or NFLX or AMZN or MSFT or META?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -5. 9% for Inuvo, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -7. 8% for INUV. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is INUV or NFLX or AMZN or MSFT or META more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 75x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Meta Platforms, Inc. (META) trades at 20. 4x forward P/E versus 34. 8x for Amazon. com, Inc. — 14. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 33. 2% to $821. 80.

08

Which pays a better dividend — INUV or NFLX or AMZN or MSFT or META?

In this comparison, MSFT (0.

8% yield), META (0. 3% yield) pay a dividend. INUV, NFLX, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is INUV or NFLX or AMZN or MSFT or META better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Inuvo, Inc. (INUV) carries a higher beta of 1. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, INUV: -89. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between INUV and NFLX and AMZN and MSFT and META?

These companies operate in different sectors (INUV (Communication Services) and NFLX (Communication Services) and AMZN (Consumer Cyclical) and MSFT (Technology) and META (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: INUV is a small-cap quality compounder stock; NFLX is a large-cap high-growth stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; META is a mega-cap high-growth stock. MSFT pays a dividend while INUV, NFLX, AMZN, META do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

INUV

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 44%
Run This Screen
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NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
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Beat Both

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Revenue Growth>
%
(INUV: -45.6% · NFLX: 17.6%)

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