Banks - Regional
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KEY vs RF vs CFG vs HBAN
Revenue, margins, valuation, and 5-year total return — side by side.
Banks - Regional
Banks - Regional
Banks - Regional
KEY vs RF vs CFG vs HBAN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Banks - Regional | Banks - Regional | Banks - Regional | Banks - Regional |
| Market Cap | $24.51B | $24.49B | $28.31B | $26.34B |
| Revenue (TTM) | $11.19B | $9.61B | $12.35B | $12.48B |
| Net Income (TTM) | $1.83B | $2.16B | $1.70B | $2.21B |
| Gross Margin | 62.3% | 74.6% | 57.6% | 61.7% |
| Operating Margin | 20.6% | 28.5% | 15.3% | 21.5% |
| Forward P/E | 12.2x | 10.8x | 12.7x | 11.4x |
| Total Debt | $11.00B | $4.88B | $12.40B | $18.48B |
| Cash & Equiv. | $1.29B | $10.91B | $11.24B | $1.78B |
KEY vs RF vs CFG vs HBAN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| KeyCorp (KEY) | 100 | 187.6 | +87.6% |
| Regions Financial C… (RF) | 100 | 249.4 | +149.4% |
| Citizens Financial … (CFG) | 100 | 272.3 | +172.3% |
| Huntington Bancshar… (HBAN) | 100 | 187.2 | +87.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: KEY vs RF vs CFG vs HBAN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
KEY is the clearest fit if your priority is growth exposure.
- Rev growth 23.6%, EPS growth 5.8%
- 23.6% NII/revenue growth vs CFG's 1.3%
RF is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.
- Dividend streak 13 yrs, beta 1.10, yield 3.7%
- 284.7% 10Y total return vs CFG's 260.3%
- Lower volatility, beta 1.10, Low D/E 25.6%, current ratio 0.30x
- PEG 0.62 vs KEY's 3.35
CFG is the clearest fit if your priority is momentum.
- +76.5% vs HBAN's +16.0%
HBAN carries the broadest edge in this set and is the clearest fit for quality and stability.
- Efficiency ratio 0.4% vs RF's 0.5% (lower = leaner)
- Beta 1.09 vs CFG's 1.33
- Efficiency ratio 0.4% vs RF's 0.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 23.6% NII/revenue growth vs CFG's 1.3% | |
| Value | Lower P/E (10.8x vs 12.7x) | |
| Quality / Margins | Efficiency ratio 0.4% vs RF's 0.5% (lower = leaner) | |
| Stability / Safety | Beta 1.09 vs CFG's 1.33 | |
| Dividends | 3.7% yield, 13-year raise streak, vs CFG's 2.6%, (1 stock pays no dividend) | |
| Momentum (1Y) | +76.5% vs HBAN's +16.0% | |
| Efficiency (ROA) | Efficiency ratio 0.4% vs RF's 0.5% |
KEY vs RF vs CFG vs HBAN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
KEY vs RF vs CFG vs HBAN — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
RF leads in 4 of 6 categories
CFG leads 1 • KEY leads 0 • HBAN leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
RF leads this category, winning 4 of 5 comparable metrics.
Income & Cash Flow (Last 12 Months)
HBAN and RF operate at a comparable scale, with $12.5B and $9.6B in trailing revenue. RF is the more profitable business, keeping 22.4% of every revenue dollar as net income compared to CFG's 12.2%.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $11.2B | $9.6B | $12.3B | $12.5B |
| EBITDAEarnings before interest/tax | $2.3B | $2.8B | $2.6B | $3.1B |
| Net IncomeAfter-tax profit | $1.8B | $2.2B | $1.7B | $2.2B |
| Free Cash FlowCash after capex | $1.4B | $2.1B | $2.7B | $2.3B |
| Gross MarginGross profit ÷ Revenue | +62.3% | +74.6% | +57.6% | +61.7% |
| Operating MarginEBIT ÷ Revenue | +20.6% | +28.5% | +15.3% | +21.5% |
| Net MarginNet income ÷ Revenue | +16.3% | +22.4% | +12.2% | +17.7% |
| FCF MarginFCF ÷ Revenue | — | +22.7% | +15.2% | +18.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | +2.5% | +3.6% | +38.2% | -11.8% |
Valuation Metrics
RF leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 12.0x trailing earnings, HBAN trades at a 45% valuation discount to CFG's 21.7x P/E. Adjusting for growth (PEG ratio), RF offers better value at 0.71x vs KEY's 4.00x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $24.5B | $24.5B | $28.3B | $26.3B |
| Enterprise ValueMkt cap + debt − cash | $34.2B | $18.5B | $29.5B | $43.0B |
| Trailing P/EPrice ÷ TTM EPS | 14.63x | 12.32x | 21.66x | 11.97x |
| Forward P/EPrice ÷ next-FY EPS est. | 12.24x | 10.79x | 12.66x | 11.40x |
| PEG RatioP/E ÷ EPS growth rate | 4.00x | 0.71x | — | 0.80x |
| EV / EBITDAEnterprise value multiple | 14.74x | 6.58x | 12.35x | 16.01x |
| Price / SalesMarket cap ÷ Revenue | 2.19x | 2.55x | 2.29x | 2.11x |
| Price / BookPrice ÷ Book value/share | 1.19x | 1.30x | 1.23x | 1.03x |
| Price / FCFMarket cap ÷ FCF | — | 11.23x | 15.07x | 11.56x |
Profitability & Efficiency
RF leads this category, winning 9 of 9 comparable metrics.
Profitability & Efficiency
RF delivers a 11.3% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $7 for CFG. RF carries lower financial leverage with a 0.26x debt-to-equity ratio, signaling a more conservative balance sheet compared to HBAN's 0.76x. On the Piotroski fundamental quality scale (0–9), RF scores 9/9 vs HBAN's 6/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +9.0% | +11.3% | +6.6% | +10.0% |
| ROA (TTM)Return on assets | +1.0% | +1.4% | +0.8% | +1.0% |
| ROICReturn on invested capital | +5.4% | +8.5% | +3.8% | +5.1% |
| ROCEReturn on capital employed | +7.0% | +9.6% | +4.4% | +4.5% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 9 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.54x | 0.26x | 0.51x | 0.76x |
| Net DebtTotal debt minus cash | $9.7B | -$6.0B | $1.2B | $16.7B |
| Cash & Equiv.Liquid assets | $1.3B | $10.9B | $11.2B | $1.8B |
| Total DebtShort + long-term debt | $11.0B | $4.9B | $12.4B | $18.5B |
| Interest CoverageEBIT ÷ Interest expense | 0.61x | 1.32x | 0.55x | 0.62x |
Total Returns (Dividends Reinvested)
CFG leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CFG five years ago would be worth $15,060 today (with dividends reinvested), compared to $11,468 for KEY. Over the past 12 months, CFG leads with a +76.5% total return vs HBAN's +16.0%. The 3-year compound annual growth rate (CAGR) favors CFG at 40.1% vs HBAN's 23.8% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +6.9% | +3.3% | +12.0% | -3.9% |
| 1-Year ReturnPast 12 months | +50.7% | +41.3% | +76.5% | +16.0% |
| 3-Year ReturnCumulative with dividends | +155.1% | +90.0% | +174.8% | +89.7% |
| 5-Year ReturnCumulative with dividends | +14.7% | +43.7% | +50.6% | +25.5% |
| 10-Year ReturnCumulative with dividends | +144.8% | +284.7% | +260.3% | +124.0% |
| CAGR (3Y)Annualised 3-year return | +36.6% | +23.9% | +40.1% | +23.8% |
Risk & Volatility
Evenly matched — CFG and HBAN each lead in 1 of 2 comparable metrics.
Risk & Volatility
HBAN is the less volatile stock with a 1.09 beta — it tends to amplify market swings less than CFG's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CFG currently trades 95.4% from its 52-week high vs HBAN's 85.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.12x | 1.10x | 1.33x | 1.09x |
| 52-Week HighHighest price in past year | $23.35 | $31.53 | $68.79 | $19.46 |
| 52-Week LowLowest price in past year | $15.16 | $20.67 | $37.93 | $14.79 |
| % of 52W HighCurrent price vs 52-week peak | +95.2% | +89.5% | +95.4% | +85.5% |
| RSI (14)Momentum oscillator 0–100 | 57.1 | 53.8 | 54.7 | 49.7 |
| Avg Volume (50D)Average daily shares traded | 13.9M | 11.9M | 4.6M | 24.2M |
Analyst Outlook
RF leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: KEY as "Buy", RF as "Hold", CFG as "Buy", HBAN as "Buy". Consensus price targets imply 22.5% upside for HBAN (target: $20) vs 4.0% for KEY (target: $23). For income investors, RF offers the higher dividend yield at 3.67% vs CFG's 2.58%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Buy | Buy |
| Price TargetConsensus 12-month target | $23.11 | $30.78 | $72.42 | $20.38 |
| # AnalystsCovering analysts | 51 | 52 | 38 | 48 |
| Dividend YieldAnnual dividend ÷ price | — | +3.7% | +2.6% | +3.6% |
| Dividend StreakConsecutive years of raises | 0 | 13 | 3 | 0 |
| Dividend / ShareAnnual DPS | — | $1.04 | $1.70 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.4% | +4.8% | 0.0% |
RF leads in 4 of 6 categories (Income & Cash Flow, Valuation Metrics). CFG leads in 1 (Total Returns). 1 tied.
KEY vs RF vs CFG vs HBAN: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is KEY or RF or CFG or HBAN a better buy right now?
For growth investors, KeyCorp (KEY) is the stronger pick with 23.
6% revenue growth year-over-year, versus 1. 3% for Citizens Financial Group, Inc. (CFG). Huntington Bancshares Incorporated (HBAN) offers the better valuation at 12. 0x trailing P/E (11. 4x forward), making it the more compelling value choice. Analysts rate KeyCorp (KEY) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — KEY or RF or CFG or HBAN?
On trailing P/E, Huntington Bancshares Incorporated (HBAN) is the cheapest at 12.
0x versus Citizens Financial Group, Inc. at 21. 7x. On forward P/E, Regions Financial Corporation is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Regions Financial Corporation wins at 0. 62x versus KeyCorp's 3. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — KEY or RF or CFG or HBAN?
Over the past 5 years, Citizens Financial Group, Inc.
(CFG) delivered a total return of +50. 6%, compared to +14. 7% for KeyCorp (KEY). Over 10 years, the gap is even starker: RF returned +284. 7% versus HBAN's +124. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — KEY or RF or CFG or HBAN?
By beta (market sensitivity over 5 years), Huntington Bancshares Incorporated (HBAN) is the lower-risk stock at 1.
09β versus Citizens Financial Group, Inc. 's 1. 33β — meaning CFG is approximately 22% more volatile than HBAN relative to the S&P 500. On balance sheet safety, Regions Financial Corporation (RF) carries a lower debt/equity ratio of 26% versus 76% for Huntington Bancshares Incorporated — giving it more financial flexibility in a downturn.
05Which is growing faster — KEY or RF or CFG or HBAN?
By revenue growth (latest reported year), KeyCorp (KEY) is pulling ahead at 23.
6% versus 1. 3% for Citizens Financial Group, Inc. (CFG). On earnings-per-share growth, the picture is similar: KeyCorp grew EPS 575. 0% year-over-year, compared to -3. 2% for Citizens Financial Group, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — KEY or RF or CFG or HBAN?
Regions Financial Corporation (RF) is the more profitable company, earning 22.
4% net margin versus 12. 2% for Citizens Financial Group, Inc. — meaning it keeps 22. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RF leads at 28. 5% versus 15. 3% for CFG. At the gross margin level — before operating expenses — RF leads at 74. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is KEY or RF or CFG or HBAN more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Regions Financial Corporation (RF) is the more undervalued stock at a PEG of 0. 62x versus KeyCorp's 3. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Regions Financial Corporation (RF) trades at 10. 8x forward P/E versus 12. 7x for Citizens Financial Group, Inc. — 1. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HBAN: 22. 5% to $20. 38.
08Which pays a better dividend — KEY or RF or CFG or HBAN?
In this comparison, RF (3.
7% yield), HBAN (3. 6% yield), CFG (2. 6% yield) pay a dividend. KEY does not pay a meaningful dividend and should not be held primarily for income.
09Is KEY or RF or CFG or HBAN better for a retirement portfolio?
For long-horizon retirement investors, Regions Financial Corporation (RF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.
10), 3. 7% yield, +284. 7% 10Y return). Both have compounded well over 10 years (RF: +284. 7%, KEY: +144. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between KEY and RF and CFG and HBAN?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: KEY is a mid-cap high-growth stock; RF is a mid-cap deep-value stock; CFG is a mid-cap quality compounder stock; HBAN is a mid-cap deep-value stock. RF, CFG, HBAN pay a dividend while KEY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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