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Stock Comparison

KEY vs RF vs CFG vs HBAN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
KEY
KeyCorp

Banks - Regional

Financial ServicesNYSE • US
Market Cap$24.51B
5Y Perf.+87.6%
RF
Regions Financial Corporation

Banks - Regional

Financial ServicesNYSE • US
Market Cap$24.49B
5Y Perf.+149.4%
CFG
Citizens Financial Group, Inc.

Banks - Regional

Financial ServicesNYSE • US
Market Cap$28.31B
5Y Perf.+172.3%
HBAN
Huntington Bancshares Incorporated

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$26.34B
5Y Perf.+87.2%

KEY vs RF vs CFG vs HBAN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
KEY logoKEY
RF logoRF
CFG logoCFG
HBAN logoHBAN
IndustryBanks - RegionalBanks - RegionalBanks - RegionalBanks - Regional
Market Cap$24.51B$24.49B$28.31B$26.34B
Revenue (TTM)$11.19B$9.61B$12.35B$12.48B
Net Income (TTM)$1.83B$2.16B$1.70B$2.21B
Gross Margin62.3%74.6%57.6%61.7%
Operating Margin20.6%28.5%15.3%21.5%
Forward P/E12.2x10.8x12.7x11.4x
Total Debt$11.00B$4.88B$12.40B$18.48B
Cash & Equiv.$1.29B$10.91B$11.24B$1.78B

KEY vs RF vs CFG vs HBANLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

KEY
RF
CFG
HBAN
StockMay 20May 26Return
KeyCorp (KEY)100187.6+87.6%
Regions Financial C… (RF)100249.4+149.4%
Citizens Financial … (CFG)100272.3+172.3%
Huntington Bancshar… (HBAN)100187.2+87.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: KEY vs RF vs CFG vs HBAN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HBAN leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Regions Financial Corporation is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. KEY and CFG also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
KEY
KeyCorp
The Banking Pick

KEY is the clearest fit if your priority is growth exposure.

  • Rev growth 23.6%, EPS growth 5.8%
  • 23.6% NII/revenue growth vs CFG's 1.3%
Best for: growth exposure
RF
Regions Financial Corporation
The Banking Pick

RF is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 13 yrs, beta 1.10, yield 3.7%
  • 284.7% 10Y total return vs CFG's 260.3%
  • Lower volatility, beta 1.10, Low D/E 25.6%, current ratio 0.30x
  • PEG 0.62 vs KEY's 3.35
Best for: income & stability and long-term compounding
CFG
Citizens Financial Group, Inc.
The Banking Pick

CFG is the clearest fit if your priority is momentum.

  • +76.5% vs HBAN's +16.0%
Best for: momentum
HBAN
Huntington Bancshares Incorporated
The Banking Pick

HBAN carries the broadest edge in this set and is the clearest fit for quality and stability.

  • Efficiency ratio 0.4% vs RF's 0.5% (lower = leaner)
  • Beta 1.09 vs CFG's 1.33
  • Efficiency ratio 0.4% vs RF's 0.5%
Best for: quality and stability
See the full category breakdown
CategoryWinnerWhy
GrowthKEY logoKEY23.6% NII/revenue growth vs CFG's 1.3%
ValueRF logoRFLower P/E (10.8x vs 12.7x)
Quality / MarginsHBAN logoHBANEfficiency ratio 0.4% vs RF's 0.5% (lower = leaner)
Stability / SafetyHBAN logoHBANBeta 1.09 vs CFG's 1.33
DividendsRF logoRF3.7% yield, 13-year raise streak, vs CFG's 2.6%, (1 stock pays no dividend)
Momentum (1Y)CFG logoCFG+76.5% vs HBAN's +16.0%
Efficiency (ROA)HBAN logoHBANEfficiency ratio 0.4% vs RF's 0.5%

KEY vs RF vs CFG vs HBAN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

KEYKeyCorp
FY 2024
Investment Banking And Debt Placement
31.7%$521M
Trust And Investment Services
31.5%$518M
Cards And Payments
20.1%$331M
Service Charges On Deposit Accounts
15.9%$261M
Other Noninterest Income
0.7%$12M
RFRegions Financial Corporation
FY 2023
Consumer Bank
56.0%$3.1B
Corporate Bank
35.8%$2.0B
Wealth Management
8.2%$457M
CFGCitizens Financial Group, Inc.
FY 2024
Service Charges and Fees
53.5%$417M
Card Fees
46.5%$362M
HBANHuntington Bancshares Incorporated
FY 2025
Cards And Payment Processing Revenue
44.0%$613M
Trust And Investment Management Services Revenue
29.3%$408M
Service Charges Revenue
17.9%$250M
Insurance Revenue
5.8%$81M
Other Revenue
2.2%$30M
Leasing Revenue
0.9%$12M

KEY vs RF vs CFG vs HBAN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRFLAGGINGHBAN

Income & Cash Flow (Last 12 Months)

RF leads this category, winning 4 of 5 comparable metrics.

HBAN and RF operate at a comparable scale, with $12.5B and $9.6B in trailing revenue. RF is the more profitable business, keeping 22.4% of every revenue dollar as net income compared to CFG's 12.2%.

MetricKEY logoKEYKeyCorpRF logoRFRegions Financial…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
RevenueTrailing 12 months$11.2B$9.6B$12.3B$12.5B
EBITDAEarnings before interest/tax$2.3B$2.8B$2.6B$3.1B
Net IncomeAfter-tax profit$1.8B$2.2B$1.7B$2.2B
Free Cash FlowCash after capex$1.4B$2.1B$2.7B$2.3B
Gross MarginGross profit ÷ Revenue+62.3%+74.6%+57.6%+61.7%
Operating MarginEBIT ÷ Revenue+20.6%+28.5%+15.3%+21.5%
Net MarginNet income ÷ Revenue+16.3%+22.4%+12.2%+17.7%
FCF MarginFCF ÷ Revenue+22.7%+15.2%+18.2%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+2.5%+3.6%+38.2%-11.8%
RF leads this category, winning 4 of 5 comparable metrics.

Valuation Metrics

RF leads this category, winning 4 of 7 comparable metrics.

At 12.0x trailing earnings, HBAN trades at a 45% valuation discount to CFG's 21.7x P/E. Adjusting for growth (PEG ratio), RF offers better value at 0.71x vs KEY's 4.00x — a lower PEG means you pay less per unit of expected earnings growth.

MetricKEY logoKEYKeyCorpRF logoRFRegions Financial…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
Market CapShares × price$24.5B$24.5B$28.3B$26.3B
Enterprise ValueMkt cap + debt − cash$34.2B$18.5B$29.5B$43.0B
Trailing P/EPrice ÷ TTM EPS14.63x12.32x21.66x11.97x
Forward P/EPrice ÷ next-FY EPS est.12.24x10.79x12.66x11.40x
PEG RatioP/E ÷ EPS growth rate4.00x0.71x0.80x
EV / EBITDAEnterprise value multiple14.74x6.58x12.35x16.01x
Price / SalesMarket cap ÷ Revenue2.19x2.55x2.29x2.11x
Price / BookPrice ÷ Book value/share1.19x1.30x1.23x1.03x
Price / FCFMarket cap ÷ FCF11.23x15.07x11.56x
RF leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

RF leads this category, winning 9 of 9 comparable metrics.

RF delivers a 11.3% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $7 for CFG. RF carries lower financial leverage with a 0.26x debt-to-equity ratio, signaling a more conservative balance sheet compared to HBAN's 0.76x. On the Piotroski fundamental quality scale (0–9), RF scores 9/9 vs HBAN's 6/9, reflecting strong financial health.

MetricKEY logoKEYKeyCorpRF logoRFRegions Financial…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
ROE (TTM)Return on equity+9.0%+11.3%+6.6%+10.0%
ROA (TTM)Return on assets+1.0%+1.4%+0.8%+1.0%
ROICReturn on invested capital+5.4%+8.5%+3.8%+5.1%
ROCEReturn on capital employed+7.0%+9.6%+4.4%+4.5%
Piotroski ScoreFundamental quality 0–96976
Debt / EquityFinancial leverage0.54x0.26x0.51x0.76x
Net DebtTotal debt minus cash$9.7B-$6.0B$1.2B$16.7B
Cash & Equiv.Liquid assets$1.3B$10.9B$11.2B$1.8B
Total DebtShort + long-term debt$11.0B$4.9B$12.4B$18.5B
Interest CoverageEBIT ÷ Interest expense0.61x1.32x0.55x0.62x
RF leads this category, winning 9 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CFG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in CFG five years ago would be worth $15,060 today (with dividends reinvested), compared to $11,468 for KEY. Over the past 12 months, CFG leads with a +76.5% total return vs HBAN's +16.0%. The 3-year compound annual growth rate (CAGR) favors CFG at 40.1% vs HBAN's 23.8% — a key indicator of consistent wealth creation.

MetricKEY logoKEYKeyCorpRF logoRFRegions Financial…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
YTD ReturnYear-to-date+6.9%+3.3%+12.0%-3.9%
1-Year ReturnPast 12 months+50.7%+41.3%+76.5%+16.0%
3-Year ReturnCumulative with dividends+155.1%+90.0%+174.8%+89.7%
5-Year ReturnCumulative with dividends+14.7%+43.7%+50.6%+25.5%
10-Year ReturnCumulative with dividends+144.8%+284.7%+260.3%+124.0%
CAGR (3Y)Annualised 3-year return+36.6%+23.9%+40.1%+23.8%
CFG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CFG and HBAN each lead in 1 of 2 comparable metrics.

HBAN is the less volatile stock with a 1.09 beta — it tends to amplify market swings less than CFG's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CFG currently trades 95.4% from its 52-week high vs HBAN's 85.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricKEY logoKEYKeyCorpRF logoRFRegions Financial…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
Beta (5Y)Sensitivity to S&P 5001.12x1.10x1.33x1.09x
52-Week HighHighest price in past year$23.35$31.53$68.79$19.46
52-Week LowLowest price in past year$15.16$20.67$37.93$14.79
% of 52W HighCurrent price vs 52-week peak+95.2%+89.5%+95.4%+85.5%
RSI (14)Momentum oscillator 0–10057.153.854.749.7
Avg Volume (50D)Average daily shares traded13.9M11.9M4.6M24.2M
Evenly matched — CFG and HBAN each lead in 1 of 2 comparable metrics.

Analyst Outlook

RF leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: KEY as "Buy", RF as "Hold", CFG as "Buy", HBAN as "Buy". Consensus price targets imply 22.5% upside for HBAN (target: $20) vs 4.0% for KEY (target: $23). For income investors, RF offers the higher dividend yield at 3.67% vs CFG's 2.58%.

MetricKEY logoKEYKeyCorpRF logoRFRegions Financial…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuy
Price TargetConsensus 12-month target$23.11$30.78$72.42$20.38
# AnalystsCovering analysts51523848
Dividend YieldAnnual dividend ÷ price+3.7%+2.6%+3.6%
Dividend StreakConsecutive years of raises01330
Dividend / ShareAnnual DPS$1.04$1.70$0.60
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.4%+4.8%0.0%
RF leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

RF leads in 4 of 6 categories (Income & Cash Flow, Valuation Metrics). CFG leads in 1 (Total Returns). 1 tied.

Best OverallRegions Financial Corporati… (RF)Leads 4 of 6 categories
Loading custom metrics...

KEY vs RF vs CFG vs HBAN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is KEY or RF or CFG or HBAN a better buy right now?

For growth investors, KeyCorp (KEY) is the stronger pick with 23.

6% revenue growth year-over-year, versus 1. 3% for Citizens Financial Group, Inc. (CFG). Huntington Bancshares Incorporated (HBAN) offers the better valuation at 12. 0x trailing P/E (11. 4x forward), making it the more compelling value choice. Analysts rate KeyCorp (KEY) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — KEY or RF or CFG or HBAN?

On trailing P/E, Huntington Bancshares Incorporated (HBAN) is the cheapest at 12.

0x versus Citizens Financial Group, Inc. at 21. 7x. On forward P/E, Regions Financial Corporation is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Regions Financial Corporation wins at 0. 62x versus KeyCorp's 3. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — KEY or RF or CFG or HBAN?

Over the past 5 years, Citizens Financial Group, Inc.

(CFG) delivered a total return of +50. 6%, compared to +14. 7% for KeyCorp (KEY). Over 10 years, the gap is even starker: RF returned +284. 7% versus HBAN's +124. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — KEY or RF or CFG or HBAN?

By beta (market sensitivity over 5 years), Huntington Bancshares Incorporated (HBAN) is the lower-risk stock at 1.

09β versus Citizens Financial Group, Inc. 's 1. 33β — meaning CFG is approximately 22% more volatile than HBAN relative to the S&P 500. On balance sheet safety, Regions Financial Corporation (RF) carries a lower debt/equity ratio of 26% versus 76% for Huntington Bancshares Incorporated — giving it more financial flexibility in a downturn.

05

Which is growing faster — KEY or RF or CFG or HBAN?

By revenue growth (latest reported year), KeyCorp (KEY) is pulling ahead at 23.

6% versus 1. 3% for Citizens Financial Group, Inc. (CFG). On earnings-per-share growth, the picture is similar: KeyCorp grew EPS 575. 0% year-over-year, compared to -3. 2% for Citizens Financial Group, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — KEY or RF or CFG or HBAN?

Regions Financial Corporation (RF) is the more profitable company, earning 22.

4% net margin versus 12. 2% for Citizens Financial Group, Inc. — meaning it keeps 22. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RF leads at 28. 5% versus 15. 3% for CFG. At the gross margin level — before operating expenses — RF leads at 74. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is KEY or RF or CFG or HBAN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Regions Financial Corporation (RF) is the more undervalued stock at a PEG of 0. 62x versus KeyCorp's 3. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Regions Financial Corporation (RF) trades at 10. 8x forward P/E versus 12. 7x for Citizens Financial Group, Inc. — 1. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HBAN: 22. 5% to $20. 38.

08

Which pays a better dividend — KEY or RF or CFG or HBAN?

In this comparison, RF (3.

7% yield), HBAN (3. 6% yield), CFG (2. 6% yield) pay a dividend. KEY does not pay a meaningful dividend and should not be held primarily for income.

09

Is KEY or RF or CFG or HBAN better for a retirement portfolio?

For long-horizon retirement investors, Regions Financial Corporation (RF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

10), 3. 7% yield, +284. 7% 10Y return). Both have compounded well over 10 years (RF: +284. 7%, KEY: +144. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between KEY and RF and CFG and HBAN?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: KEY is a mid-cap high-growth stock; RF is a mid-cap deep-value stock; CFG is a mid-cap quality compounder stock; HBAN is a mid-cap deep-value stock. RF, CFG, HBAN pay a dividend while KEY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

KEY

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Net Margin > 9%
Run This Screen
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RF

Dividend Mega-Cap Quality

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 13%
  • Dividend Yield > 1.4%
Run This Screen
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CFG

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 1.0%
Run This Screen
Stocks Like

HBAN

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 10%
  • Dividend Yield > 1.4%
Run This Screen
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Beat Both

Find stocks that outperform KEY and RF and CFG and HBAN on the metrics below

Revenue Growth>
%
(KEY: 23.6% · RF: 2.5%)
Net Margin>
%
(KEY: 16.3% · RF: 22.4%)
P/E Ratio<
x
(KEY: 14.6x · RF: 12.3x)

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