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KVYO vs GOOGL vs META vs AMZN vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
KVYO
Klaviyo, Inc.

Software - Infrastructure

TechnologyNYSE • US
Market Cap$4.77B
5Y Perf.-54.3%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+204.1%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+105.5%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+113.3%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+33.3%

KVYO vs GOOGL vs META vs AMZN vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
KVYO logoKVYO
GOOGL logoGOOGL
META logoMETA
AMZN logoAMZN
MSFT logoMSFT
IndustrySoftware - InfrastructureInternet Content & InformationInternet Content & InformationSpecialty RetailSoftware - Infrastructure
Market Cap$4.77B$4.81T$1.56T$2.92T$3.13T
Revenue (TTM)$1.31B$422.57B$214.96B$742.78B$318.27B
Net Income (TTM)$-9M$160.21B$70.59B$90.80B$125.22B
Gross Margin74.6%60.4%81.9%50.6%68.3%
Operating Margin-3.2%32.7%41.2%11.5%46.8%
Forward P/E19.1x29.6x20.4x34.8x25.3x
Total Debt$121M$59.29B$83.90B$152.99B$112.18B
Cash & Equiv.$1.06B$30.71B$35.87B$86.81B$30.24B

KVYO vs GOOGL vs META vs AMZN vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

KVYO
GOOGL
META
AMZN
MSFT
StockSep 23May 26Return
Klaviyo, Inc. (KVYO)10045.7-54.3%
Alphabet Inc. (GOOGL)100304.1+204.1%
Meta Platforms, Inc. (META)100205.5+105.5%
Amazon.com, Inc. (AMZN)100213.3+113.3%
Microsoft Corporati… (MSFT)100133.3+33.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: KVYO vs GOOGL vs META vs AMZN vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Klaviyo, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. GOOGL also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
KVYO
Klaviyo, Inc.
The Growth Play

KVYO is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth 31.6%, EPS growth 35.3%, 3Y rev CAGR 37.7%
  • Lower volatility, beta 1.30, Low D/E 10.1%, current ratio 4.27x
  • 31.6% revenue growth vs AMZN's 12.4%
  • Lower P/E (19.1x vs 25.3x)
Best for: growth exposure and sleep-well-at-night
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL ranks third and is worth considering specifically for long-term compounding and valuation efficiency.

  • 10.0% 10Y total return vs MSFT's 7.9%
  • PEG 0.99 vs MSFT's 1.35
  • +163.5% vs KVYO's -53.1%
  • 27.4% ROA vs KVYO's -0.6%, ROIC 25.1% vs -22.2%
Best for: long-term compounding and valuation efficiency
META
Meta Platforms, Inc.
The Growth Angle

META lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs KVYO's -0.7%
  • Beta 0.89 vs META's 1.59, lower leverage
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthKVYO logoKVYO31.6% revenue growth vs AMZN's 12.4%
ValueKVYO logoKVYOLower P/E (19.1x vs 25.3x)
Quality / MarginsMSFT logoMSFT39.3% margin vs KVYO's -0.7%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs META's 1.59, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs KVYO's -53.1%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs KVYO's -0.6%, ROIC 25.1% vs -22.2%

KVYO vs GOOGL vs META vs AMZN vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

KVYOKlaviyo, Inc.

Segment breakdown not available.

GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

KVYO vs GOOGL vs META vs AMZN vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 566.1x KVYO's $1.3B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to KVYO's -0.7%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricKVYO logoKVYOKlaviyo, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$1.3B$422.6B$215.0B$742.8B$318.3B
EBITDAEarnings before interest/tax-$28M$161.3B$109.3B$155.9B$192.6B
Net IncomeAfter-tax profit-$9M$160.2B$70.6B$90.8B$125.2B
Free Cash FlowCash after capex$224M$73.3B$48.3B-$2.5B$72.9B
Gross MarginGross profit ÷ Revenue+74.6%+60.4%+81.9%+50.6%+68.3%
Operating MarginEBIT ÷ Revenue-3.2%+32.7%+41.2%+11.5%+46.8%
Net MarginNet income ÷ Revenue-0.7%+37.9%+32.8%+12.2%+39.3%
FCF MarginFCF ÷ Revenue+17.0%+17.3%+22.4%-0.3%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+27.9%+21.8%+33.1%+16.6%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+160.0%+81.9%+62.4%+74.8%+23.4%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

KVYO leads this category, winning 5 of 7 comparable metrics.

At 26.3x trailing earnings, META trades at a 31% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricKVYO logoKVYOKlaviyo, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$4.8B$4.81T$1.56T$2.92T$3.13T
Enterprise ValueMkt cap + debt − cash$3.8B$4.84T$1.61T$2.98T$3.21T
Trailing P/EPrice ÷ TTM EPS-143.32x36.82x26.26x37.82x30.86x
Forward P/EPrice ÷ next-FY EPS est.19.06x29.61x20.36x34.77x25.34x
PEG RatioP/E ÷ EPS growth rate1.23x1.43x1.35x1.64x
EV / EBITDAEnterprise value multiple32.22x15.81x20.47x19.72x
Price / SalesMarket cap ÷ Revenue3.87x11.95x7.78x4.07x11.10x
Price / BookPrice ÷ Book value/share3.83x11.72x7.31x7.14x9.15x
Price / FCFMarket cap ÷ FCF25.17x65.72x33.90x378.98x43.66x
KVYO leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 5 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-1 for KVYO. KVYO carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs KVYO's 4/9, reflecting strong financial health.

MetricKVYO logoKVYOKlaviyo, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity-0.8%+39.0%+33.2%+23.3%+33.1%
ROA (TTM)Return on assets-0.6%+27.4%+20.8%+11.5%+19.2%
ROICReturn on invested capital-22.2%+25.1%+27.6%+14.7%+24.9%
ROCEReturn on capital employed-5.7%+30.3%+29.4%+15.3%+29.7%
Piotroski ScoreFundamental quality 0–947566
Debt / EquityFinancial leverage0.10x0.14x0.39x0.37x0.33x
Net DebtTotal debt minus cash-$944M$28.6B$48.0B$66.2B$81.9B
Cash & Equiv.Liquid assets$1.1B$30.7B$35.9B$86.8B$30.2B
Total DebtShort + long-term debt$121M$59.3B$83.9B$153.0B$112.2B
Interest CoverageEBIT ÷ Interest expense392.15x78.84x39.96x55.65x
GOOGL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $4,812 for KVYO. Over the past 12 months, GOOGL leads with a +163.5% total return vs KVYO's -53.1%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs KVYO's -21.6% — a key indicator of consistent wealth creation.

MetricKVYO logoKVYOKlaviyo, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-46.2%+26.4%-5.1%+19.7%-10.8%
1-Year ReturnPast 12 months-53.1%+163.5%+3.7%+43.7%-2.1%
3-Year ReturnCumulative with dividends-51.9%+270.8%+166.4%+156.2%+39.5%
5-Year ReturnCumulative with dividends-51.9%+239.8%+94.8%+64.8%+72.5%
10-Year ReturnCumulative with dividends-51.9%+996.1%+421.2%+697.8%+787.7%
CAGR (3Y)Annualised 3-year return-21.6%+54.8%+38.6%+36.8%+11.7%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs KVYO's 41.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricKVYO logoKVYOKlaviyo, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5001.30x1.26x1.59x1.51x0.89x
52-Week HighHighest price in past year$37.79$400.10$796.25$278.56$555.45
52-Week LowLowest price in past year$15.31$147.84$520.26$185.01$356.28
% of 52W HighCurrent price vs 52-week peak+41.7%+99.5%+77.5%+97.3%+75.8%
RSI (14)Momentum oscillator 0–10037.083.442.881.154.0
Avg Volume (50D)Average daily shares traded4.2M28.3M15.6M45.5M32.5M
Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: KVYO as "Buy", GOOGL as "Buy", META as "Buy", AMZN as "Buy", MSFT as "Buy". Consensus price targets imply 110.1% upside for KVYO (target: $33) vs 2.1% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOGL's 0.21%.

MetricKVYO logoKVYOKlaviyo, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$33.13$406.28$821.80$306.77$551.75
# AnalystsCovering analysts2282609481
Dividend YieldAnnual dividend ÷ price+0.2%+0.3%+0.8%
Dividend StreakConsecutive years of raises2219
Dividend / ShareAnnual DPS$0.82$2.07$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.9%+1.7%0.0%+0.6%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

KVYO vs GOOGL vs META vs AMZN vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is KVYO or GOOGL or META or AMZN or MSFT a better buy right now?

For growth investors, Klaviyo, Inc.

(KVYO) is the stronger pick with 31. 6% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Meta Platforms, Inc. (META) offers the better valuation at 26. 3x trailing P/E (20. 4x forward), making it the more compelling value choice. Analysts rate Klaviyo, Inc. (KVYO) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — KVYO or GOOGL or META or AMZN or MSFT?

On trailing P/E, Meta Platforms, Inc.

(META) is the cheapest at 26. 3x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Klaviyo, Inc. is actually cheaper at 19. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — KVYO or GOOGL or META or AMZN or MSFT?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -51. 9% for Klaviyo, Inc. (KVYO). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus KVYO's -51. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — KVYO or GOOGL or META or AMZN or MSFT?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 80% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Klaviyo, Inc. (KVYO) carries a lower debt/equity ratio of 10% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — KVYO or GOOGL or META or AMZN or MSFT?

By revenue growth (latest reported year), Klaviyo, Inc.

(KVYO) is pulling ahead at 31. 6% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: Klaviyo, Inc. grew EPS 35. 3% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, KVYO leads at 37. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — KVYO or GOOGL or META or AMZN or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -2. 6% for Klaviyo, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -5. 5% for KVYO. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is KVYO or GOOGL or META or AMZN or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Klaviyo, Inc. (KVYO) trades at 19. 1x forward P/E versus 34. 8x for Amazon. com, Inc. — 15. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KVYO: 110. 1% to $33. 13.

08

Which pays a better dividend — KVYO or GOOGL or META or AMZN or MSFT?

In this comparison, MSFT (0.

8% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. KVYO, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is KVYO or GOOGL or META or AMZN or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, KVYO: -51. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between KVYO and GOOGL and META and AMZN and MSFT?

These companies operate in different sectors (KVYO (Technology) and GOOGL (Communication Services) and META (Communication Services) and AMZN (Consumer Cyclical) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: KVYO is a small-cap high-growth stock; GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while KVYO, GOOGL, META, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

KVYO

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 13%
  • Gross Margin > 44%
Run This Screen
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
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META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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Beat Both

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Revenue Growth>
%
(KVYO: 27.9% · GOOGL: 21.8%)

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