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Stock Comparison

LOCO vs FRSH vs HUBS vs JACK

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LOCO
El Pollo Loco Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$405M
5Y Perf.-20.1%
FRSH
Freshworks Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$2.50B
5Y Perf.-78.8%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-63.9%
JACK
Jack in the Box Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$266M
5Y Perf.-85.7%

LOCO vs FRSH vs HUBS vs JACK — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LOCO logoLOCO
FRSH logoFRSH
HUBS logoHUBS
JACK logoJACK
IndustryRestaurantsSoftware - ApplicationSoftware - ApplicationRestaurants
Market Cap$405M$2.50B$12.58B$266M
Revenue (TTM)$490M$871M$3.30B$1.35B
Net Income (TTM)$26M$180M$100M$-69M
Gross Margin28.6%85.0%83.7%27.6%
Operating Margin8.7%1.8%1.9%-2.8%
Forward P/E13.9x15.9x19.6x4.0x
Total Debt$240M$67M$485M$3.12B
Cash & Equiv.$6M$632M$882M$52M

LOCO vs FRSH vs HUBS vs JACKLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LOCO
FRSH
HUBS
JACK
StockSep 21May 26Return
El Pollo Loco Holdi… (LOCO)10079.9-20.1%
Freshworks Inc. (FRSH)10021.2-78.8%
HubSpot, Inc. (HUBS)10036.1-63.9%
Jack in the Box Inc. (JACK)10014.3-85.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: LOCO vs FRSH vs HUBS vs JACK

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LOCO and FRSH are tied at the top with 2 categories each — the right choice depends on your priorities. Freshworks Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. JACK and HUBS also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
LOCO
El Pollo Loco Holdings, Inc.
The Income Pick

LOCO has the current edge in this matchup, primarily because of its strength in income & stability.

  • Dividend streak 1 yrs, beta 0.83
  • Beta 0.83 vs JACK's 1.69
  • +52.1% vs HUBS's -62.0%
Best for: income & stability
FRSH
Freshworks Inc.
The Defensive Pick

FRSH is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 1.15, Low D/E 6.4%, current ratio 2.14x
  • Beta 1.15, current ratio 2.14x
  • 20.7% margin vs JACK's -5.2%
  • 11.9% ROA vs JACK's -2.7%, ROIC 2.0% vs -0.6%
Best for: sleep-well-at-night and defensive
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • 469.1% 10Y total return vs LOCO's 28.2%
  • 19.2% revenue growth vs JACK's -6.7%
Best for: growth exposure and long-term compounding
JACK
Jack in the Box Inc.
The Value Play

JACK is the clearest fit if your priority is value and dividends.

  • Lower P/E (4.0x vs 19.6x)
  • 6.3% yield; the other 3 pay no meaningful dividend
Best for: value and dividends
See the full category breakdown
CategoryWinnerWhy
GrowthHUBS logoHUBS19.2% revenue growth vs JACK's -6.7%
ValueJACK logoJACKLower P/E (4.0x vs 19.6x)
Quality / MarginsFRSH logoFRSH20.7% margin vs JACK's -5.2%
Stability / SafetyLOCO logoLOCOBeta 0.83 vs JACK's 1.69
DividendsJACK logoJACK6.3% yield; the other 3 pay no meaningful dividend
Momentum (1Y)LOCO logoLOCO+52.1% vs HUBS's -62.0%
Efficiency (ROA)FRSH logoFRSH11.9% ROA vs JACK's -2.7%, ROIC 2.0% vs -0.6%

LOCO vs FRSH vs HUBS vs JACK — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LOCOEl Pollo Loco Holdings, Inc.
FY 2025
Service
87.9%$406M
Franchise
11.4%$52M
Loyalty Reward Program
0.5%$2M
Gift Card Liability
0.2%$863,000
FRSHFreshworks Inc.
FY 2025
Professional Services
100.0%$9M
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
JACKJack in the Box Inc.
FY 2025
Restaurant Sales
42.8%$627M
Franchise
25.2%$369M
Royalty
15.2%$222M
Advertising
14.8%$217M
Technology Service
1.4%$20M
Franchise Fees
0.7%$11M

LOCO vs FRSH vs HUBS vs JACK — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLOCOLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

FRSH leads this category, winning 3 of 6 comparable metrics.

HUBS is the larger business by revenue, generating $3.3B annually — 6.7x LOCO's $490M. FRSH is the more profitable business, keeping 20.7% of every revenue dollar as net income compared to JACK's -5.2%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…
RevenueTrailing 12 months$490M$871M$3.3B$1.3B
EBITDAEarnings before interest/tax$58M$41M$166M$16M
Net IncomeAfter-tax profit$26M$180M$100M-$69M
Free Cash FlowCash after capex$25M$254M$712M-$10M
Gross MarginGross profit ÷ Revenue+28.6%+85.0%+83.7%+27.6%
Operating MarginEBIT ÷ Revenue+8.7%+1.8%+1.9%-2.8%
Net MarginNet income ÷ Revenue+5.4%+20.7%+3.0%-5.2%
FCF MarginFCF ÷ Revenue+5.2%+29.2%+21.6%-0.7%
Rev. Growth (YoY)Latest quarter vs prior year+8.1%+16.5%+23.4%-25.5%
EPS Growth (YoY)Latest quarter vs prior year+10.0%+2.5%+33.7%
FRSH leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

JACK leads this category, winning 4 of 6 comparable metrics.

At 14.3x trailing earnings, FRSH trades at a 95% valuation discount to HUBS's 284.1x P/E. On an enterprise value basis, LOCO's 10.9x EV/EBITDA is more attractive than JACK's 82.9x.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…
Market CapShares × price$405M$2.5B$12.6B$266M
Enterprise ValueMkt cap + debt − cash$638M$1.9B$12.2B$3.3B
Trailing P/EPrice ÷ TTM EPS15.01x14.33x284.08x-3.29x
Forward P/EPrice ÷ next-FY EPS est.13.93x15.87x19.61x4.03x
PEG RatioP/E ÷ EPS growth rate2.60x
EV / EBITDAEnterprise value multiple10.92x27.13x69.24x82.92x
Price / SalesMarket cap ÷ Revenue0.83x2.98x4.02x0.18x
Price / BookPrice ÷ Book value/share1.37x2.57x6.29x
Price / FCFMarket cap ÷ FCF15.91x10.18x17.77x3.58x
JACK leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

FRSH leads this category, winning 5 of 9 comparable metrics.

FRSH delivers a 18.5% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $5 for HUBS. FRSH carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to LOCO's 0.82x. On the Piotroski fundamental quality scale (0–9), LOCO scores 8/9 vs JACK's 4/9, reflecting strong financial health.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…
ROE (TTM)Return on equity+9.5%+18.5%+5.0%
ROA (TTM)Return on assets+4.4%+11.9%+2.7%-2.7%
ROICReturn on invested capital+6.1%+2.0%+0.4%-0.6%
ROCEReturn on capital employed+8.1%+1.2%+0.5%-0.8%
Piotroski ScoreFundamental quality 0–98764
Debt / EquityFinancial leverage0.82x0.06x0.23x
Net DebtTotal debt minus cash$233M-$566M-$397M$3.1B
Cash & Equiv.Liquid assets$6M$632M$882M$52M
Total DebtShort + long-term debt$240M$67M$485M$3.1B
Interest CoverageEBIT ÷ Interest expense9.67x4753.07x-0.51x
FRSH leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LOCO leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in LOCO five years ago would be worth $8,456 today (with dividends reinvested), compared to $1,723 for JACK. Over the past 12 months, LOCO leads with a +52.1% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors LOCO at 14.2% vs JACK's -42.7% — a key indicator of consistent wealth creation.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…
YTD ReturnYear-to-date+30.9%-22.2%-36.1%-25.9%
1-Year ReturnPast 12 months+52.1%-36.5%-62.0%-47.8%
3-Year ReturnCumulative with dividends+49.1%-33.0%-45.1%-81.2%
5-Year ReturnCumulative with dividends-15.4%-81.0%-52.1%-82.8%
10-Year ReturnCumulative with dividends+28.2%-81.0%+469.1%-59.5%
CAGR (3Y)Annualised 3-year return+14.2%-12.5%-18.1%-42.7%
LOCO leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

LOCO leads this category, winning 2 of 2 comparable metrics.

LOCO is the less volatile stock with a 0.83 beta — it tends to amplify market swings less than JACK's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LOCO currently trades 93.2% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…
Beta (5Y)Sensitivity to S&P 5000.83x1.15x1.18x1.69x
52-Week HighHighest price in past year$14.50$16.14$682.57$29.40
52-Week LowLowest price in past year$8.82$6.79$187.45$8.91
% of 52W HighCurrent price vs 52-week peak+93.2%+55.9%+35.8%+47.2%
RSI (14)Momentum oscillator 0–10047.557.451.158.4
Avg Volume (50D)Average daily shares traded321K7.8M1.5M837K
LOCO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

LOCO leads this category, winning 1 of 1 comparable metric.

Analyst consensus: LOCO as "Hold", FRSH as "Buy", HUBS as "Buy", JACK as "Hold". Consensus price targets imply 47.7% upside for HUBS (target: $361) vs -9.3% for LOCO (target: $12). JACK is the only dividend payer here at 6.25% yield — a key consideration for income-focused portfolios.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHold
Price TargetConsensus 12-month target$12.25$11.43$360.89$19.92
# AnalystsCovering analysts12184741
Dividend YieldAnnual dividend ÷ price+6.3%
Dividend StreakConsecutive years of raises10
Dividend / ShareAnnual DPS$0.87
Buyback YieldShare repurchases ÷ mkt cap+0.5%+15.5%+4.0%+1.9%
LOCO leads this category, winning 1 of 1 comparable metric.
Key Takeaway

LOCO leads in 3 of 6 categories (Total Returns, Risk & Volatility). FRSH leads in 2 (Income & Cash Flow, Profitability & Efficiency).

Best OverallEl Pollo Loco Holdings, Inc. (LOCO)Leads 3 of 6 categories
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LOCO vs FRSH vs HUBS vs JACK: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LOCO or FRSH or HUBS or JACK a better buy right now?

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus -6. 7% for Jack in the Box Inc. (JACK). Freshworks Inc. (FRSH) offers the better valuation at 14. 3x trailing P/E (15. 9x forward), making it the more compelling value choice. Analysts rate Freshworks Inc. (FRSH) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LOCO or FRSH or HUBS or JACK?

On trailing P/E, Freshworks Inc.

(FRSH) is the cheapest at 14. 3x versus HubSpot, Inc. at 284. 1x. On forward P/E, Jack in the Box Inc. is actually cheaper at 4. 0x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — LOCO or FRSH or HUBS or JACK?

Over the past 5 years, El Pollo Loco Holdings, Inc.

(LOCO) delivered a total return of -15. 4%, compared to -82. 8% for Jack in the Box Inc. (JACK). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus FRSH's -81. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LOCO or FRSH or HUBS or JACK?

By beta (market sensitivity over 5 years), El Pollo Loco Holdings, Inc.

(LOCO) is the lower-risk stock at 0. 83β versus Jack in the Box Inc. 's 1. 69β — meaning JACK is approximately 104% more volatile than LOCO relative to the S&P 500. On balance sheet safety, Freshworks Inc. (FRSH) carries a lower debt/equity ratio of 6% versus 82% for El Pollo Loco Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LOCO or FRSH or HUBS or JACK?

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus -6. 7% for Jack in the Box Inc. (JACK). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -127. 6% for Jack in the Box Inc.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LOCO or FRSH or HUBS or JACK?

Freshworks Inc.

(FRSH) is the more profitable company, earning 21. 9% net margin versus -5. 5% for Jack in the Box Inc. — meaning it keeps 21. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LOCO leads at 8. 7% versus -1. 2% for JACK. At the gross margin level — before operating expenses — FRSH leads at 85. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LOCO or FRSH or HUBS or JACK more undervalued right now?

On forward earnings alone, Jack in the Box Inc.

(JACK) trades at 4. 0x forward P/E versus 19. 6x for HubSpot, Inc. — 15. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HUBS: 47. 7% to $360. 89.

08

Which pays a better dividend — LOCO or FRSH or HUBS or JACK?

In this comparison, JACK (6.

3% yield) pays a dividend. LOCO, FRSH, HUBS do not pay a meaningful dividend and should not be held primarily for income.

09

Is LOCO or FRSH or HUBS or JACK better for a retirement portfolio?

For long-horizon retirement investors, El Pollo Loco Holdings, Inc.

(LOCO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 83)). Both have compounded well over 10 years (LOCO: +28. 2%, FRSH: -81. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LOCO and FRSH and HUBS and JACK?

These companies operate in different sectors (LOCO (Consumer Cyclical) and FRSH (Technology) and HUBS (Technology) and JACK (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LOCO is a small-cap deep-value stock; FRSH is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; JACK is a small-cap income-oriented stock. JACK pays a dividend while LOCO, FRSH, HUBS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

LOCO

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Stocks Like

FRSH

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 12%
Run This Screen
Stocks Like

HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
Run This Screen
Stocks Like

JACK

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 2.5%
Run This Screen
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Beat Both

Find stocks that outperform LOCO and FRSH and HUBS and JACK on the metrics below

Revenue Growth>
%
(LOCO: 8.1% · FRSH: 16.5%)
Net Margin>
%
(LOCO: 5.4% · FRSH: 20.7%)
P/E Ratio<
x
(LOCO: 15.0x · FRSH: 14.3x)

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