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LOCO vs FRSH vs HUBS vs JACK vs CRM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LOCO
El Pollo Loco Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$405M
5Y Perf.-20.1%
FRSH
Freshworks Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$2.50B
5Y Perf.-78.8%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-63.9%
JACK
Jack in the Box Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$266M
5Y Perf.-85.7%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.-31.3%

LOCO vs FRSH vs HUBS vs JACK vs CRM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LOCO logoLOCO
FRSH logoFRSH
HUBS logoHUBS
JACK logoJACK
CRM logoCRM
IndustryRestaurantsSoftware - ApplicationSoftware - ApplicationRestaurantsSoftware - Application
Market Cap$405M$2.50B$12.58B$266M$179.19B
Revenue (TTM)$490M$871M$3.30B$1.35B$41.52B
Net Income (TTM)$26M$180M$100M$-69M$7.46B
Gross Margin28.6%85.0%83.7%27.6%77.7%
Operating Margin8.7%1.8%1.9%-2.8%21.5%
Forward P/E13.9x15.9x19.6x4.0x15.8x
Total Debt$240M$67M$485M$3.12B$6.74B
Cash & Equiv.$6M$632M$882M$52M$7.33B

LOCO vs FRSH vs HUBS vs JACK vs CRMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LOCO
FRSH
HUBS
JACK
CRM
StockSep 21May 26Return
El Pollo Loco Holdi… (LOCO)10079.9-20.1%
Freshworks Inc. (FRSH)10021.2-78.8%
HubSpot, Inc. (HUBS)10036.1-63.9%
Jack in the Box Inc. (JACK)10014.3-85.7%
Salesforce, Inc. (CRM)10068.7-31.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: LOCO vs FRSH vs HUBS vs JACK vs CRM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FRSH and JACK are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Jack in the Box Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. LOCO, HUBS, and CRM also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
LOCO
El Pollo Loco Holdings, Inc.
The Momentum Pick

LOCO ranks third and is worth considering specifically for momentum.

  • +52.1% vs HUBS's -62.0%
Best for: momentum
FRSH
Freshworks Inc.
The Quality Compounder

FRSH has the current edge in this matchup, primarily because of its strength in quality and efficiency.

  • 20.7% margin vs JACK's -5.2%
  • 11.9% ROA vs JACK's -2.7%, ROIC 2.0% vs -0.6%
Best for: quality and efficiency
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • 19.2% revenue growth vs JACK's -6.7%
Best for: growth exposure
JACK
Jack in the Box Inc.
The Value Play

JACK is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (4.0x vs 19.6x)
  • 6.3% yield, vs CRM's 0.9%, (3 stocks pay no dividend)
Best for: value and dividends
CRM
Salesforce, Inc.
The Income Pick

CRM is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 0.82, yield 0.9%
  • 154.6% 10Y total return vs HUBS's 469.1%
  • Lower volatility, beta 0.82, Low D/E 11.4%, current ratio 0.76x
  • PEG 1.29 vs LOCO's 2.42
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthHUBS logoHUBS19.2% revenue growth vs JACK's -6.7%
ValueJACK logoJACKLower P/E (4.0x vs 19.6x)
Quality / MarginsFRSH logoFRSH20.7% margin vs JACK's -5.2%
Stability / SafetyCRM logoCRMBeta 0.82 vs JACK's 1.69
DividendsJACK logoJACK6.3% yield, vs CRM's 0.9%, (3 stocks pay no dividend)
Momentum (1Y)LOCO logoLOCO+52.1% vs HUBS's -62.0%
Efficiency (ROA)FRSH logoFRSH11.9% ROA vs JACK's -2.7%, ROIC 2.0% vs -0.6%

LOCO vs FRSH vs HUBS vs JACK vs CRM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LOCOEl Pollo Loco Holdings, Inc.
FY 2025
Service
87.9%$406M
Franchise
11.4%$52M
Loyalty Reward Program
0.5%$2M
Gift Card Liability
0.2%$863,000
FRSHFreshworks Inc.
FY 2025
Professional Services
100.0%$9M
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
JACKJack in the Box Inc.
FY 2025
Restaurant Sales
42.8%$627M
Franchise
25.2%$369M
Royalty
15.2%$222M
Advertising
14.8%$217M
Technology Service
1.4%$20M
Franchise Fees
0.7%$11M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B

LOCO vs FRSH vs HUBS vs JACK vs CRM — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLOCOLAGGINGCRM

Income & Cash Flow (Last 12 Months)

Evenly matched — FRSH and HUBS and CRM each lead in 2 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 84.7x LOCO's $490M. FRSH is the more profitable business, keeping 20.7% of every revenue dollar as net income compared to JACK's -5.2%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…CRM logoCRMSalesforce, Inc.
RevenueTrailing 12 months$490M$871M$3.3B$1.3B$41.5B
EBITDAEarnings before interest/tax$58M$41M$166M$16M$11.4B
Net IncomeAfter-tax profit$26M$180M$100M-$69M$7.5B
Free Cash FlowCash after capex$25M$254M$712M-$10M$14.4B
Gross MarginGross profit ÷ Revenue+28.6%+85.0%+83.7%+27.6%+77.7%
Operating MarginEBIT ÷ Revenue+8.7%+1.8%+1.9%-2.8%+21.5%
Net MarginNet income ÷ Revenue+5.4%+20.7%+3.0%-5.2%+18.0%
FCF MarginFCF ÷ Revenue+5.2%+29.2%+21.6%-0.7%+34.7%
Rev. Growth (YoY)Latest quarter vs prior year+8.1%+16.5%+23.4%-25.5%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+10.0%+2.5%+33.7%+18.3%
Evenly matched — FRSH and HUBS and CRM each lead in 2 of 6 comparable metrics.

Valuation Metrics

JACK leads this category, winning 4 of 7 comparable metrics.

At 14.3x trailing earnings, FRSH trades at a 95% valuation discount to HUBS's 284.1x P/E. Adjusting for growth (PEG ratio), CRM offers better value at 1.95x vs LOCO's 2.60x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…CRM logoCRMSalesforce, Inc.
Market CapShares × price$405M$2.5B$12.6B$266M$179.2B
Enterprise ValueMkt cap + debt − cash$638M$1.9B$12.2B$3.3B$178.6B
Trailing P/EPrice ÷ TTM EPS15.01x14.33x284.08x-3.29x23.88x
Forward P/EPrice ÷ next-FY EPS est.13.93x15.87x19.61x4.03x15.82x
PEG RatioP/E ÷ EPS growth rate2.60x1.95x
EV / EBITDAEnterprise value multiple10.92x27.13x69.24x82.92x20.03x
Price / SalesMarket cap ÷ Revenue0.83x2.98x4.02x0.18x4.32x
Price / BookPrice ÷ Book value/share1.37x2.57x6.29x3.01x
Price / FCFMarket cap ÷ FCF15.91x10.18x17.77x3.58x12.44x
JACK leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — FRSH and CRM each lead in 4 of 9 comparable metrics.

FRSH delivers a 18.5% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $5 for HUBS. FRSH carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to LOCO's 0.82x. On the Piotroski fundamental quality scale (0–9), LOCO scores 8/9 vs JACK's 4/9, reflecting strong financial health.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…CRM logoCRMSalesforce, Inc.
ROE (TTM)Return on equity+9.5%+18.5%+5.0%+12.6%
ROA (TTM)Return on assets+4.4%+11.9%+2.7%-2.7%+6.6%
ROICReturn on invested capital+6.1%+2.0%+0.4%-0.6%+10.9%
ROCEReturn on capital employed+8.1%+1.2%+0.5%-0.8%+11.9%
Piotroski ScoreFundamental quality 0–987648
Debt / EquityFinancial leverage0.82x0.06x0.23x0.11x
Net DebtTotal debt minus cash$233M-$566M-$397M$3.1B-$590M
Cash & Equiv.Liquid assets$6M$632M$882M$52M$7.3B
Total DebtShort + long-term debt$240M$67M$485M$3.1B$6.7B
Interest CoverageEBIT ÷ Interest expense9.67x4753.07x-0.51x44.14x
Evenly matched — FRSH and CRM each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LOCO leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in CRM five years ago would be worth $8,775 today (with dividends reinvested), compared to $1,723 for JACK. Over the past 12 months, LOCO leads with a +52.1% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors LOCO at 14.2% vs JACK's -42.7% — a key indicator of consistent wealth creation.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…CRM logoCRMSalesforce, Inc.
YTD ReturnYear-to-date+30.9%-22.2%-36.1%-25.9%-26.4%
1-Year ReturnPast 12 months+52.1%-36.5%-62.0%-47.8%-32.4%
3-Year ReturnCumulative with dividends+49.1%-33.0%-45.1%-81.2%-4.0%
5-Year ReturnCumulative with dividends-15.4%-81.0%-52.1%-82.8%-12.3%
10-Year ReturnCumulative with dividends+28.2%-81.0%+469.1%-59.5%+154.6%
CAGR (3Y)Annualised 3-year return+14.2%-12.5%-18.1%-42.7%-1.4%
LOCO leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — LOCO and CRM each lead in 1 of 2 comparable metrics.

CRM is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than JACK's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LOCO currently trades 93.2% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…CRM logoCRMSalesforce, Inc.
Beta (5Y)Sensitivity to S&P 5000.83x1.15x1.18x1.69x0.82x
52-Week HighHighest price in past year$14.50$16.14$682.57$29.40$296.05
52-Week LowLowest price in past year$8.82$6.79$187.45$8.91$163.52
% of 52W HighCurrent price vs 52-week peak+93.2%+55.9%+35.8%+47.2%+62.9%
RSI (14)Momentum oscillator 0–10047.557.451.158.448.3
Avg Volume (50D)Average daily shares traded321K7.8M1.5M837K12.4M
Evenly matched — LOCO and CRM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — JACK and CRM each lead in 1 of 2 comparable metrics.

Analyst consensus: LOCO as "Hold", FRSH as "Buy", HUBS as "Buy", JACK as "Hold", CRM as "Buy". Consensus price targets imply 54.1% upside for CRM (target: $287) vs -9.3% for LOCO (target: $12). For income investors, JACK offers the higher dividend yield at 6.25% vs CRM's 0.89%.

MetricLOCO logoLOCOEl Pollo Loco Hol…FRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.JACK logoJACKJack in the Box I…CRM logoCRMSalesforce, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHoldBuy
Price TargetConsensus 12-month target$12.25$11.43$360.89$19.92$287.00
# AnalystsCovering analysts1218474197
Dividend YieldAnnual dividend ÷ price+6.3%+0.9%
Dividend StreakConsecutive years of raises102
Dividend / ShareAnnual DPS$0.87$1.66
Buyback YieldShare repurchases ÷ mkt cap+0.5%+15.5%+4.0%+1.9%+7.0%
Evenly matched — JACK and CRM each lead in 1 of 2 comparable metrics.
Key Takeaway

JACK leads in 1 of 6 categories (Valuation Metrics). LOCO leads in 1 (Total Returns). 4 tied.

Best OverallEl Pollo Loco Holdings, Inc. (LOCO)Leads 1 of 6 categories
Loading custom metrics...

LOCO vs FRSH vs HUBS vs JACK vs CRM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LOCO or FRSH or HUBS or JACK or CRM a better buy right now?

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus -6. 7% for Jack in the Box Inc. (JACK). Freshworks Inc. (FRSH) offers the better valuation at 14. 3x trailing P/E (15. 9x forward), making it the more compelling value choice. Analysts rate Freshworks Inc. (FRSH) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LOCO or FRSH or HUBS or JACK or CRM?

On trailing P/E, Freshworks Inc.

(FRSH) is the cheapest at 14. 3x versus HubSpot, Inc. at 284. 1x. On forward P/E, Jack in the Box Inc. is actually cheaper at 4. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Salesforce, Inc. wins at 1. 29x versus El Pollo Loco Holdings, Inc. 's 2. 42x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — LOCO or FRSH or HUBS or JACK or CRM?

Over the past 5 years, Salesforce, Inc.

(CRM) delivered a total return of -12. 3%, compared to -82. 8% for Jack in the Box Inc. (JACK). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus FRSH's -81. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LOCO or FRSH or HUBS or JACK or CRM?

By beta (market sensitivity over 5 years), Salesforce, Inc.

(CRM) is the lower-risk stock at 0. 82β versus Jack in the Box Inc. 's 1. 69β — meaning JACK is approximately 107% more volatile than CRM relative to the S&P 500. On balance sheet safety, Freshworks Inc. (FRSH) carries a lower debt/equity ratio of 6% versus 82% for El Pollo Loco Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LOCO or FRSH or HUBS or JACK or CRM?

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus -6. 7% for Jack in the Box Inc. (JACK). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -127. 6% for Jack in the Box Inc.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LOCO or FRSH or HUBS or JACK or CRM?

Freshworks Inc.

(FRSH) is the more profitable company, earning 21. 9% net margin versus -5. 5% for Jack in the Box Inc. — meaning it keeps 21. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus -1. 2% for JACK. At the gross margin level — before operating expenses — FRSH leads at 85. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LOCO or FRSH or HUBS or JACK or CRM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Salesforce, Inc. (CRM) is the more undervalued stock at a PEG of 1. 29x versus El Pollo Loco Holdings, Inc. 's 2. 42x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Jack in the Box Inc. (JACK) trades at 4. 0x forward P/E versus 19. 6x for HubSpot, Inc. — 15. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 54. 1% to $287. 00.

08

Which pays a better dividend — LOCO or FRSH or HUBS or JACK or CRM?

In this comparison, JACK (6.

3% yield), CRM (0. 9% yield) pay a dividend. LOCO, FRSH, HUBS do not pay a meaningful dividend and should not be held primarily for income.

09

Is LOCO or FRSH or HUBS or JACK or CRM better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Both have compounded well over 10 years (CRM: +154. 6%, FRSH: -81. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LOCO and FRSH and HUBS and JACK and CRM?

These companies operate in different sectors (LOCO (Consumer Cyclical) and FRSH (Technology) and HUBS (Technology) and JACK (Consumer Cyclical) and CRM (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LOCO is a small-cap deep-value stock; FRSH is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; JACK is a small-cap income-oriented stock; CRM is a mid-cap quality compounder stock. JACK, CRM pay a dividend while LOCO, FRSH, HUBS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

LOCO

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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FRSH

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 12%
Run This Screen
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HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
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JACK

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 2.5%
Run This Screen
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CRM

Stable Dividend Mega-Cap

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 10%
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Custom Screen

Beat Both

Find stocks that outperform LOCO and FRSH and HUBS and JACK and CRM on the metrics below

Revenue Growth>
%
(LOCO: 8.1% · FRSH: 16.5%)
Net Margin>
%
(LOCO: 5.4% · FRSH: 20.7%)
P/E Ratio<
x
(LOCO: 15.0x · FRSH: 14.3x)

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