MOGO vs AFRM vs DAVE vs UPST vs SOFI

For growth investors, Upstart Holdings, Inc.

(UPST) is the stronger pick with 58. 9% revenue growth year-over-year, versus 9. 2% for Mogo Inc. (MOGO). Dave Inc. (DAVE) offers the better valuation at 18. 9x trailing P/E (16. 9x forward), making it the more compelling value choice. Analysts rate Affirm Holdings, Inc. (AFRM) a "Buy" — based on 33 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Dave Inc.

(DAVE) is the cheapest at 18. 9x versus Affirm Holdings, Inc. at 426. 7x. On forward P/E, Upstart Holdings, Inc. is actually cheaper at 13. 5x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Affirm Holdings, Inc.

(AFRM) delivered a total return of +12. 3%, compared to -95. 5% for Mogo Inc. (MOGO). Over 10 years, the gap is even starker: SOFI returned +50. 3% versus MOGO's -83. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Mogo Inc.

(MOGO) is the lower-risk stock at 1. 70β versus Upstart Holdings, Inc. 's 2. 87β — meaning UPST is approximately 69% more volatile than MOGO relative to the S&P 500. On balance sheet safety, SoFi Technologies, Inc. (SOFI) carries a lower debt/equity ratio of 17% versus 3% for Affirm Holdings, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Upstart Holdings, Inc.

(UPST) is pulling ahead at 58. 9% versus 9. 2% for Mogo Inc. (MOGO). On earnings-per-share growth, the picture is similar: Dave Inc. grew EPS 222. 9% year-over-year, compared to 0. 0% for SoFi Technologies, Inc.. Over a 3-year CAGR, DAVE leads at 35. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Dave Inc.

(DAVE) is the more profitable company, earning 38. 3% net margin versus -19. 2% for Mogo Inc. — meaning it keeps 38. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SOFI leads at 11. 0% versus -5. 2% for MOGO. At the gross margin level — before operating expenses — UPST leads at 95. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Upstart Holdings, Inc.

(UPST) trades at 13. 5x forward P/E versus 56. 4x for Affirm Holdings, Inc. — 43. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SOFI: 37. 8% to $21. 70.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, Mogo Inc.

(MOGO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Affirm Holdings, Inc. (AFRM) carries a higher beta of 2. 61 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MOGO: -83. 0%, AFRM: -34. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (MOGO (Technology) and AFRM (Technology) and DAVE (Technology) and UPST (Financial Services) and SOFI (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MOGO is a small-cap quality compounder stock; AFRM is a mid-cap high-growth stock; DAVE is a small-cap high-growth stock; UPST is a small-cap high-growth stock; SOFI is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.