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Stock Comparison

MOGU vs PDD vs BABA vs VIPS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MOGU
MOGU Inc.

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$20M
5Y Perf.-85.5%
PDD
PDD Holdings Inc.

Specialty Retail

Consumer CyclicalNASDAQ • IE
Market Cap$146.11B
5Y Perf.+47.7%
BABA
Alibaba Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$338.19B
5Y Perf.-32.5%
VIPS
Vipshop Holdings Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$7.80B
5Y Perf.-16.6%

MOGU vs PDD vs BABA vs VIPS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MOGU logoMOGU
PDD logoPDD
BABA logoBABA
VIPS logoVIPS
IndustrySpecialty RetailSpecialty RetailSpecialty RetailSpecialty Retail
Market Cap$20M$146.11B$338.19B$7.80B
Revenue (TTM)$141M$418.54B$1.01T$105.97B
Net Income (TTM)$-63M$102.27B$123.35B$6.92B
Gross Margin40.0%56.6%41.2%23.3%
Operating Margin-71.6%22.1%10.9%7.7%
Forward P/E1.2x4.2x0.8x
Total Debt$972K$10.61B$248.49B$3.25B
Cash & Equiv.$82M$57.77B$181.73B$26.35B

MOGU vs PDD vs BABA vs VIPSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MOGU
PDD
BABA
VIPS
StockMay 20May 26Return
MOGU Inc. (MOGU)10014.5-85.5%
PDD Holdings Inc. (PDD)100147.7+47.7%
Alibaba Group Holdi… (BABA)10067.5-32.5%
Vipshop Holdings Li… (VIPS)10083.4-16.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: MOGU vs PDD vs BABA vs VIPS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PDD leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Alibaba Group Holding Limited is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. MOGU and VIPS also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
MOGU
MOGU Inc.
The Defensive Pick

MOGU is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.71, Low D/E 0.2%, current ratio 1.51x
  • Beta 0.71 vs BABA's 1.23, lower leverage
Best for: sleep-well-at-night
PDD
PDD Holdings Inc.
The Growth Play

PDD carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 59.0%, EPS growth 84.8%, 3Y rev CAGR 61.2%
  • 270.0% 10Y total return vs BABA's 82.2%
  • 59.0% revenue growth vs MOGU's -11.9%
  • 24.4% margin vs MOGU's -44.3%
Best for: growth exposure and long-term compounding
BABA
Alibaba Group Holding Limited
The Income Pick

BABA is the #2 pick in this set and the best alternative if dividends and momentum is your priority.

  • 1.3% yield, 2-year raise streak, vs VIPS's 3.2%, (2 stocks pay no dividend)
  • +12.9% vs PDD's -10.1%
Best for: dividends and momentum
VIPS
Vipshop Holdings Limited
The Income Pick

VIPS is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 1 yrs, beta 0.97, yield 3.2%
  • Beta 0.97, yield 3.2%, current ratio 1.26x
  • Lower P/E (0.8x vs 4.2x)
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthPDD logoPDD59.0% revenue growth vs MOGU's -11.9%
ValueVIPS logoVIPSLower P/E (0.8x vs 4.2x)
Quality / MarginsPDD logoPDD24.4% margin vs MOGU's -44.3%
Stability / SafetyMOGU logoMOGUBeta 0.71 vs BABA's 1.23, lower leverage
DividendsBABA logoBABA1.3% yield, 2-year raise streak, vs VIPS's 3.2%, (2 stocks pay no dividend)
Momentum (1Y)BABA logoBABA+12.9% vs PDD's -10.1%
Efficiency (ROA)PDD logoPDD16.7% ROA vs MOGU's -7.3%, ROIC 40.3% vs -21.2%

MOGU vs PDD vs BABA vs VIPS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MOGUMOGU Inc.
FY 2025
Commissions
83.0%$75M
Financing Solutions
8.8%$8M
Other Revenues
8.2%$7M
PDDPDD Holdings Inc.
FY 2024
Online marketing services and others
50.3%$197.9B
Transaction services
49.7%$195.9B
BABAAlibaba Group Holding Limited
FY 2025
Customer Management Services
42.6%$424.9B
Sales Of Goods
27.5%$274.3B
Logistics Services
12.4%$123.4B
Cloud Services
8.5%$84.5B
Membership Fees and Value Added Services
4.7%$46.6B
Product and Service, Other
4.3%$42.7B
VIPSVipshop Holdings Limited
FY 2024
Product
48.2%$100.7B
Womenswear And Menswear
16.7%$34.8B
Skincare And Cosmetics
6.7%$14.0B
Sportswear And Sporting Goods
6.6%$13.7B
Supermarkets And Other Products
5.9%$12.3B
Baby And Children Products
4.3%$9.0B
Home Goods And Other Lifestyle Products
4.1%$8.6B
Other (2)
7.6%$16.0B

MOGU vs PDD vs BABA vs VIPS — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPDDLAGGINGMOGU

Income & Cash Flow (Last 12 Months)

PDD leads this category, winning 6 of 6 comparable metrics.

BABA is the larger business by revenue, generating $1.01T annually — 7165.9x MOGU's $141M. PDD is the more profitable business, keeping 24.4% of every revenue dollar as net income compared to MOGU's -44.3%. On growth, PDD holds the edge at +9.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMOGU logoMOGUMOGU Inc.PDD logoPDDPDD Holdings Inc.BABA logoBABAAlibaba Group Hol…VIPS logoVIPSVipshop Holdings …
RevenueTrailing 12 months$141M$418.5B$1.01T$106.0B
EBITDAEarnings before interest/tax-$90M$93.0B$114.6B$9.5B
Net IncomeAfter-tax profit-$63M$102.3B$123.4B$6.9B
Free Cash FlowCash after capex-$78M$111.4B$2.6B$0
Gross MarginGross profit ÷ Revenue+40.0%+56.6%+41.2%+23.3%
Operating MarginEBIT ÷ Revenue-71.6%+22.1%+10.9%+7.7%
Net MarginNet income ÷ Revenue-44.3%+24.4%+12.2%+6.5%
FCF MarginFCF ÷ Revenue-55.2%+26.6%+0.3%+5.1%
Rev. Growth (YoY)Latest quarter vs prior year+3.0%+9.0%+4.8%-4.0%
EPS Growth (YoY)Latest quarter vs prior year-58.7%+16.5%-52.0%-16.6%
PDD leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

VIPS leads this category, winning 3 of 6 comparable metrics.

At 6.9x trailing earnings, VIPS trades at a 61% valuation discount to BABA's 17.8x P/E. On an enterprise value basis, VIPS's 2.8x EV/EBITDA is more attractive than BABA's 13.5x.

MetricMOGU logoMOGUMOGU Inc.PDD logoPDDPDD Holdings Inc.BABA logoBABAAlibaba Group Hol…VIPS logoVIPSVipshop Holdings …
Market CapShares × price$20M$146.1B$338.2B$7.8B
Enterprise ValueMkt cap + debt − cash$8M$139.2B$348.0B$4.4B
Trailing P/EPrice ÷ TTM EPS-2.17x8.84x17.78x6.86x
Forward P/EPrice ÷ next-FY EPS est.1.20x4.16x0.81x
PEG RatioP/E ÷ EPS growth rate0.35x
EV / EBITDAEnterprise value multiple8.68x13.46x2.83x
Price / SalesMarket cap ÷ Revenue0.96x2.52x2.31x0.49x
Price / BookPrice ÷ Book value/share0.25x3.17x2.11x1.28x
Price / FCFMarket cap ÷ FCF8.22x29.44x9.53x
VIPS leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

PDD leads this category, winning 5 of 9 comparable metrics.

PDD delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-12 for MOGU. MOGU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to BABA's 0.23x. On the Piotroski fundamental quality scale (0–9), PDD scores 7/9 vs MOGU's 1/9, reflecting strong financial health.

MetricMOGU logoMOGUMOGU Inc.PDD logoPDDPDD Holdings Inc.BABA logoBABAAlibaba Group Hol…VIPS logoVIPSVipshop Holdings …
ROE (TTM)Return on equity-11.6%+26.1%+11.2%+16.8%
ROA (TTM)Return on assets-7.3%+16.7%+6.7%+9.4%
ROICReturn on invested capital-21.2%+40.3%+9.6%+40.5%
ROCEReturn on capital employed-17.5%+42.4%+10.4%+21.2%
Piotroski ScoreFundamental quality 0–91776
Debt / EquityFinancial leverage0.00x0.03x0.23x0.08x
Net DebtTotal debt minus cash-$81M-$47.2B$66.8B-$23.1B
Cash & Equiv.Liquid assets$82M$57.8B$181.7B$26.4B
Total DebtShort + long-term debt$972,000$10.6B$248.5B$3.3B
Interest CoverageEBIT ÷ Interest expense-101140.00x15.74x121.89x
PDD leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BABA leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in PDD five years ago would be worth $8,123 today (with dividends reinvested), compared to $1,216 for MOGU. Over the past 12 months, BABA leads with a +12.9% total return vs PDD's -10.1%. The 3-year compound annual growth rate (CAGR) favors BABA at 20.2% vs MOGU's -2.1% — a key indicator of consistent wealth creation.

MetricMOGU logoMOGUMOGU Inc.PDD logoPDDPDD Holdings Inc.BABA logoBABAAlibaba Group Hol…VIPS logoVIPSVipshop Holdings …
YTD ReturnYear-to-date+6.3%-14.7%-10.1%-14.9%
1-Year ReturnPast 12 months+5.5%-10.1%+12.9%+7.6%
3-Year ReturnCumulative with dividends-6.1%+59.4%+73.7%+6.5%
5-Year ReturnCumulative with dividends-87.8%-18.8%-34.1%-38.0%
10-Year ReturnCumulative with dividends-98.6%+270.0%+82.2%+26.6%
CAGR (3Y)Annualised 3-year return-2.1%+16.8%+20.2%+2.1%
BABA leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MOGU and BABA each lead in 1 of 2 comparable metrics.

MOGU is the less volatile stock with a 0.71 beta — it tends to amplify market swings less than BABA's 1.23 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BABA currently trades 72.7% from its 52-week high vs MOGU's 28.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMOGU logoMOGUMOGU Inc.PDD logoPDDPDD Holdings Inc.BABA logoBABAAlibaba Group Hol…VIPS logoVIPSVipshop Holdings …
Beta (5Y)Sensitivity to S&P 5000.71x1.14x1.23x0.97x
52-Week HighHighest price in past year$8.10$139.41$192.67$21.08
52-Week LowLowest price in past year$1.83$95.24$103.71$13.36
% of 52W HighCurrent price vs 52-week peak+28.3%+70.9%+72.7%+68.6%
RSI (14)Momentum oscillator 0–10044.253.160.945.4
Avg Volume (50D)Average daily shares traded5K6.6M10.4M2.0M
Evenly matched — MOGU and BABA each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — BABA and VIPS each lead in 1 of 2 comparable metrics.

Analyst consensus: MOGU as "Buy", PDD as "Buy", BABA as "Buy", VIPS as "Buy". Consensus price targets imply 50.8% upside for VIPS (target: $22) vs 38.7% for BABA (target: $194). For income investors, VIPS offers the higher dividend yield at 3.18% vs BABA's 1.27%.

MetricMOGU logoMOGUMOGU Inc.PDD logoPDDPDD Holdings Inc.BABA logoBABAAlibaba Group Hol…VIPS logoVIPSVipshop Holdings …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$142.00$194.23$21.80
# AnalystsCovering analysts3285928
Dividend YieldAnnual dividend ÷ price+1.3%+3.2%
Dividend StreakConsecutive years of raises121
Dividend / ShareAnnual DPS$12.14$3.12
Buyback YieldShare repurchases ÷ mkt cap+0.6%0.0%+3.8%+7.3%
Evenly matched — BABA and VIPS each lead in 1 of 2 comparable metrics.
Key Takeaway

PDD leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). VIPS leads in 1 (Valuation Metrics). 2 tied.

Best OverallPDD Holdings Inc. (PDD)Leads 2 of 6 categories
Loading custom metrics...

MOGU vs PDD vs BABA vs VIPS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MOGU or PDD or BABA or VIPS a better buy right now?

For growth investors, PDD Holdings Inc.

(PDD) is the stronger pick with 59. 0% revenue growth year-over-year, versus -11. 9% for MOGU Inc. (MOGU). Vipshop Holdings Limited (VIPS) offers the better valuation at 6. 9x trailing P/E (0. 8x forward), making it the more compelling value choice. Analysts rate MOGU Inc. (MOGU) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MOGU or PDD or BABA or VIPS?

On trailing P/E, Vipshop Holdings Limited (VIPS) is the cheapest at 6.

9x versus Alibaba Group Holding Limited at 17. 8x. On forward P/E, Vipshop Holdings Limited is actually cheaper at 0. 8x.

03

Which is the better long-term investment — MOGU or PDD or BABA or VIPS?

Over the past 5 years, PDD Holdings Inc.

(PDD) delivered a total return of -18. 8%, compared to -87. 8% for MOGU Inc. (MOGU). Over 10 years, the gap is even starker: PDD returned +270. 0% versus MOGU's -98. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MOGU or PDD or BABA or VIPS?

By beta (market sensitivity over 5 years), MOGU Inc.

(MOGU) is the lower-risk stock at 0. 71β versus Alibaba Group Holding Limited's 1. 23β — meaning BABA is approximately 72% more volatile than MOGU relative to the S&P 500. On balance sheet safety, MOGU Inc. (MOGU) carries a lower debt/equity ratio of 0% versus 23% for Alibaba Group Holding Limited — giving it more financial flexibility in a downturn.

05

Which is growing faster — MOGU or PDD or BABA or VIPS?

By revenue growth (latest reported year), PDD Holdings Inc.

(PDD) is pulling ahead at 59. 0% versus -11. 9% for MOGU Inc. (MOGU). On earnings-per-share growth, the picture is similar: PDD Holdings Inc. grew EPS 84. 8% year-over-year, compared to -4. 8% for MOGU Inc.. Over a 3-year CAGR, PDD leads at 61. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MOGU or PDD or BABA or VIPS?

PDD Holdings Inc.

(PDD) is the more profitable company, earning 28. 5% net margin versus -44. 3% for MOGU Inc. — meaning it keeps 28. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PDD leads at 27. 5% versus -71. 6% for MOGU. At the gross margin level — before operating expenses — PDD leads at 60. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MOGU or PDD or BABA or VIPS more undervalued right now?

On forward earnings alone, Vipshop Holdings Limited (VIPS) trades at 0.

8x forward P/E versus 4. 2x for Alibaba Group Holding Limited — 3. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VIPS: 50. 8% to $21. 80.

08

Which pays a better dividend — MOGU or PDD or BABA or VIPS?

In this comparison, VIPS (3.

2% yield), BABA (1. 3% yield) pay a dividend. MOGU, PDD do not pay a meaningful dividend and should not be held primarily for income.

09

Is MOGU or PDD or BABA or VIPS better for a retirement portfolio?

For long-horizon retirement investors, Vipshop Holdings Limited (VIPS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

97), 3. 2% yield). Both have compounded well over 10 years (VIPS: +26. 6%, PDD: +270. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MOGU and PDD and BABA and VIPS?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MOGU is a small-cap quality compounder stock; PDD is a mid-cap high-growth stock; BABA is a large-cap deep-value stock; VIPS is a small-cap deep-value stock. BABA, VIPS pay a dividend while MOGU, PDD do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

MOGU

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 23%
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PDD

Quality Mega-Cap Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 14%
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BABA

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
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VIPS

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.2%
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Beat Both

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Revenue Growth>
%
(MOGU: 3.0% · PDD: 9.0%)

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