Specialty Retail
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4 / 10Stock Comparison
MOGU vs PDD vs BABA vs VIPS
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Specialty Retail
Specialty Retail
MOGU vs PDD vs BABA vs VIPS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Specialty Retail | Specialty Retail | Specialty Retail | Specialty Retail |
| Market Cap | $20M | $146.11B | $338.19B | $7.80B |
| Revenue (TTM) | $141M | $418.54B | $1.01T | $105.97B |
| Net Income (TTM) | $-63M | $102.27B | $123.35B | $6.92B |
| Gross Margin | 40.0% | 56.6% | 41.2% | 23.3% |
| Operating Margin | -71.6% | 22.1% | 10.9% | 7.7% |
| Forward P/E | — | 1.2x | 4.2x | 0.8x |
| Total Debt | $972K | $10.61B | $248.49B | $3.25B |
| Cash & Equiv. | $82M | $57.77B | $181.73B | $26.35B |
MOGU vs PDD vs BABA vs VIPS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| MOGU Inc. (MOGU) | 100 | 14.5 | -85.5% |
| PDD Holdings Inc. (PDD) | 100 | 147.7 | +47.7% |
| Alibaba Group Holdi… (BABA) | 100 | 67.5 | -32.5% |
| Vipshop Holdings Li… (VIPS) | 100 | 83.4 | -16.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MOGU vs PDD vs BABA vs VIPS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MOGU is the clearest fit if your priority is sleep-well-at-night.
- Lower volatility, beta 0.71, Low D/E 0.2%, current ratio 1.51x
- Beta 0.71 vs BABA's 1.23, lower leverage
PDD carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 59.0%, EPS growth 84.8%, 3Y rev CAGR 61.2%
- 270.0% 10Y total return vs BABA's 82.2%
- 59.0% revenue growth vs MOGU's -11.9%
- 24.4% margin vs MOGU's -44.3%
BABA is the #2 pick in this set and the best alternative if dividends and momentum is your priority.
- 1.3% yield, 2-year raise streak, vs VIPS's 3.2%, (2 stocks pay no dividend)
- +12.9% vs PDD's -10.1%
VIPS is the clearest fit if your priority is income & stability and defensive.
- Dividend streak 1 yrs, beta 0.97, yield 3.2%
- Beta 0.97, yield 3.2%, current ratio 1.26x
- Lower P/E (0.8x vs 4.2x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 59.0% revenue growth vs MOGU's -11.9% | |
| Value | Lower P/E (0.8x vs 4.2x) | |
| Quality / Margins | 24.4% margin vs MOGU's -44.3% | |
| Stability / Safety | Beta 0.71 vs BABA's 1.23, lower leverage | |
| Dividends | 1.3% yield, 2-year raise streak, vs VIPS's 3.2%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +12.9% vs PDD's -10.1% | |
| Efficiency (ROA) | 16.7% ROA vs MOGU's -7.3%, ROIC 40.3% vs -21.2% |
MOGU vs PDD vs BABA vs VIPS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MOGU vs PDD vs BABA vs VIPS — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
PDD leads in 2 of 6 categories
VIPS leads 1 • BABA leads 1 • MOGU leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
PDD leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BABA is the larger business by revenue, generating $1.01T annually — 7165.9x MOGU's $141M. PDD is the more profitable business, keeping 24.4% of every revenue dollar as net income compared to MOGU's -44.3%. On growth, PDD holds the edge at +9.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $141M | $418.5B | $1.01T | $106.0B |
| EBITDAEarnings before interest/tax | -$90M | $93.0B | $114.6B | $9.5B |
| Net IncomeAfter-tax profit | -$63M | $102.3B | $123.4B | $6.9B |
| Free Cash FlowCash after capex | -$78M | $111.4B | $2.6B | $0 |
| Gross MarginGross profit ÷ Revenue | +40.0% | +56.6% | +41.2% | +23.3% |
| Operating MarginEBIT ÷ Revenue | -71.6% | +22.1% | +10.9% | +7.7% |
| Net MarginNet income ÷ Revenue | -44.3% | +24.4% | +12.2% | +6.5% |
| FCF MarginFCF ÷ Revenue | -55.2% | +26.6% | +0.3% | +5.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.0% | +9.0% | +4.8% | -4.0% |
| EPS Growth (YoY)Latest quarter vs prior year | -58.7% | +16.5% | -52.0% | -16.6% |
Valuation Metrics
VIPS leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 6.9x trailing earnings, VIPS trades at a 61% valuation discount to BABA's 17.8x P/E. On an enterprise value basis, VIPS's 2.8x EV/EBITDA is more attractive than BABA's 13.5x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $20M | $146.1B | $338.2B | $7.8B |
| Enterprise ValueMkt cap + debt − cash | $8M | $139.2B | $348.0B | $4.4B |
| Trailing P/EPrice ÷ TTM EPS | -2.17x | 8.84x | 17.78x | 6.86x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 1.20x | 4.16x | 0.81x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 0.35x |
| EV / EBITDAEnterprise value multiple | — | 8.68x | 13.46x | 2.83x |
| Price / SalesMarket cap ÷ Revenue | 0.96x | 2.52x | 2.31x | 0.49x |
| Price / BookPrice ÷ Book value/share | 0.25x | 3.17x | 2.11x | 1.28x |
| Price / FCFMarket cap ÷ FCF | — | 8.22x | 29.44x | 9.53x |
Profitability & Efficiency
PDD leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
PDD delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-12 for MOGU. MOGU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to BABA's 0.23x. On the Piotroski fundamental quality scale (0–9), PDD scores 7/9 vs MOGU's 1/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -11.6% | +26.1% | +11.2% | +16.8% |
| ROA (TTM)Return on assets | -7.3% | +16.7% | +6.7% | +9.4% |
| ROICReturn on invested capital | -21.2% | +40.3% | +9.6% | +40.5% |
| ROCEReturn on capital employed | -17.5% | +42.4% | +10.4% | +21.2% |
| Piotroski ScoreFundamental quality 0–9 | 1 | 7 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.00x | 0.03x | 0.23x | 0.08x |
| Net DebtTotal debt minus cash | -$81M | -$47.2B | $66.8B | -$23.1B |
| Cash & Equiv.Liquid assets | $82M | $57.8B | $181.7B | $26.4B |
| Total DebtShort + long-term debt | $972,000 | $10.6B | $248.5B | $3.3B |
| Interest CoverageEBIT ÷ Interest expense | -101140.00x | — | 15.74x | 121.89x |
Total Returns (Dividends Reinvested)
BABA leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PDD five years ago would be worth $8,123 today (with dividends reinvested), compared to $1,216 for MOGU. Over the past 12 months, BABA leads with a +12.9% total return vs PDD's -10.1%. The 3-year compound annual growth rate (CAGR) favors BABA at 20.2% vs MOGU's -2.1% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +6.3% | -14.7% | -10.1% | -14.9% |
| 1-Year ReturnPast 12 months | +5.5% | -10.1% | +12.9% | +7.6% |
| 3-Year ReturnCumulative with dividends | -6.1% | +59.4% | +73.7% | +6.5% |
| 5-Year ReturnCumulative with dividends | -87.8% | -18.8% | -34.1% | -38.0% |
| 10-Year ReturnCumulative with dividends | -98.6% | +270.0% | +82.2% | +26.6% |
| CAGR (3Y)Annualised 3-year return | -2.1% | +16.8% | +20.2% | +2.1% |
Risk & Volatility
Evenly matched — MOGU and BABA each lead in 1 of 2 comparable metrics.
Risk & Volatility
MOGU is the less volatile stock with a 0.71 beta — it tends to amplify market swings less than BABA's 1.23 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BABA currently trades 72.7% from its 52-week high vs MOGU's 28.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.71x | 1.14x | 1.23x | 0.97x |
| 52-Week HighHighest price in past year | $8.10 | $139.41 | $192.67 | $21.08 |
| 52-Week LowLowest price in past year | $1.83 | $95.24 | $103.71 | $13.36 |
| % of 52W HighCurrent price vs 52-week peak | +28.3% | +70.9% | +72.7% | +68.6% |
| RSI (14)Momentum oscillator 0–100 | 44.2 | 53.1 | 60.9 | 45.4 |
| Avg Volume (50D)Average daily shares traded | 5K | 6.6M | 10.4M | 2.0M |
Analyst Outlook
Evenly matched — BABA and VIPS each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: MOGU as "Buy", PDD as "Buy", BABA as "Buy", VIPS as "Buy". Consensus price targets imply 50.8% upside for VIPS (target: $22) vs 38.7% for BABA (target: $194). For income investors, VIPS offers the higher dividend yield at 3.18% vs BABA's 1.27%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $142.00 | $194.23 | $21.80 |
| # AnalystsCovering analysts | 3 | 28 | 59 | 28 |
| Dividend YieldAnnual dividend ÷ price | — | — | +1.3% | +3.2% |
| Dividend StreakConsecutive years of raises | — | 1 | 2 | 1 |
| Dividend / ShareAnnual DPS | — | — | $12.14 | $3.12 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.6% | 0.0% | +3.8% | +7.3% |
PDD leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). VIPS leads in 1 (Valuation Metrics). 2 tied.
MOGU vs PDD vs BABA vs VIPS: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MOGU or PDD or BABA or VIPS a better buy right now?
For growth investors, PDD Holdings Inc.
(PDD) is the stronger pick with 59. 0% revenue growth year-over-year, versus -11. 9% for MOGU Inc. (MOGU). Vipshop Holdings Limited (VIPS) offers the better valuation at 6. 9x trailing P/E (0. 8x forward), making it the more compelling value choice. Analysts rate MOGU Inc. (MOGU) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MOGU or PDD or BABA or VIPS?
On trailing P/E, Vipshop Holdings Limited (VIPS) is the cheapest at 6.
9x versus Alibaba Group Holding Limited at 17. 8x. On forward P/E, Vipshop Holdings Limited is actually cheaper at 0. 8x.
03Which is the better long-term investment — MOGU or PDD or BABA or VIPS?
Over the past 5 years, PDD Holdings Inc.
(PDD) delivered a total return of -18. 8%, compared to -87. 8% for MOGU Inc. (MOGU). Over 10 years, the gap is even starker: PDD returned +270. 0% versus MOGU's -98. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MOGU or PDD or BABA or VIPS?
By beta (market sensitivity over 5 years), MOGU Inc.
(MOGU) is the lower-risk stock at 0. 71β versus Alibaba Group Holding Limited's 1. 23β — meaning BABA is approximately 72% more volatile than MOGU relative to the S&P 500. On balance sheet safety, MOGU Inc. (MOGU) carries a lower debt/equity ratio of 0% versus 23% for Alibaba Group Holding Limited — giving it more financial flexibility in a downturn.
05Which is growing faster — MOGU or PDD or BABA or VIPS?
By revenue growth (latest reported year), PDD Holdings Inc.
(PDD) is pulling ahead at 59. 0% versus -11. 9% for MOGU Inc. (MOGU). On earnings-per-share growth, the picture is similar: PDD Holdings Inc. grew EPS 84. 8% year-over-year, compared to -4. 8% for MOGU Inc.. Over a 3-year CAGR, PDD leads at 61. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MOGU or PDD or BABA or VIPS?
PDD Holdings Inc.
(PDD) is the more profitable company, earning 28. 5% net margin versus -44. 3% for MOGU Inc. — meaning it keeps 28. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PDD leads at 27. 5% versus -71. 6% for MOGU. At the gross margin level — before operating expenses — PDD leads at 60. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MOGU or PDD or BABA or VIPS more undervalued right now?
On forward earnings alone, Vipshop Holdings Limited (VIPS) trades at 0.
8x forward P/E versus 4. 2x for Alibaba Group Holding Limited — 3. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VIPS: 50. 8% to $21. 80.
08Which pays a better dividend — MOGU or PDD or BABA or VIPS?
In this comparison, VIPS (3.
2% yield), BABA (1. 3% yield) pay a dividend. MOGU, PDD do not pay a meaningful dividend and should not be held primarily for income.
09Is MOGU or PDD or BABA or VIPS better for a retirement portfolio?
For long-horizon retirement investors, Vipshop Holdings Limited (VIPS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
97), 3. 2% yield). Both have compounded well over 10 years (VIPS: +26. 6%, PDD: +270. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MOGU and PDD and BABA and VIPS?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: MOGU is a small-cap quality compounder stock; PDD is a mid-cap high-growth stock; BABA is a large-cap deep-value stock; VIPS is a small-cap deep-value stock. BABA, VIPS pay a dividend while MOGU, PDD do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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